Creating a memorable shopping experience is key to success in the retail market. In fact, a significant [86% of buyers](https://www.superoffice.com/blog/customer-experience-statistics/) are willing to spend more for an excellent customer experience.

Effective furniture store design helps create a [branded experience](https://thelookcompany.com/blog/perfect-retail-shopping-experience-from-layout-to-lighting) that keeps customers coming back. By focusing on furniture showroom layouts and visual merchandising, retailers can shape how customers see their brand and improve the shopping experience.

## The Role of Store Layout in Enhancing Brand Experience  

  
The layout of a furniture store is crucial to shaping the customer's experience. A well-designed layout showcases products effectively and guides customers through the store in a way that aligns with the brand's identity.

#### Strategic Store Layout Decisions

Strategic decisions about the store layout can make a big difference. Placing popular items at the back encourages customers to walk through the entire store, potentially increasing exposure to other products. 

Creating distinct zones for different styles or room setups can help customers visualize how items might look in their own homes. Think of this when developing your furniture store design ideas.

#### Examples of Successful Store Layouts

Several well-known furniture stores excel at using their furniture showroom design to enhance the brand experience. 

For example, some have a maze-like layout that encourages exploration, making the shopping trip feel like an adventure. On the other hand, some stores like to use open, inviting layouts that reflect a modern, cozy brand identity.

## Elements of Visual Merchandising in Furniture Stores

Visual merchandising plays a key role in defining a store's theme and telling a brand's story. Effective visual elements can capture attention, inspire customers, and encourage them to make a purchase.

#### Key Visual Elements

Several visual elements are essential for effective furniture store merchandising:

*   **Color schemes**: Consistent use of brand colors throughout the store helps reinforce brand identity.
    
*   **Lighting**: Strategic lighting can highlight key pieces and create a welcoming atmosphere.
    
*   **Displays**: Creative displays show customers how to use furniture pieces in their homes, helping them envision ownership.
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1733948196/The%20Look%20Company%20%28Staging%29/dcjwf6irekp3slhtuyu8.jpg)

### Using TLC’s Services to Tell a Brand Story

The Look Company (TLC) offers a range of services that can help furniture stores enhance their [visual merchandising](https://thelookcompany.com/blog/visual-merchandising-in-2024-navigating-the-new-wave-of-retail):

####   
**Lightbox solutions**

*   Description: [Lightboxes](https://thelookcompany.com/products/lightboxes) are illuminated frames that can showcase graphics or product images. They are particularly effective in drawing attention to specific areas or featured items.
    
*   Benefits: Lightboxes create vibrant, eye-catching displays that stand out even in well-lit environments. They can highlight [seasonal promotions](https://thelookcompany.com/blog/seasonal-displays-turning-holidays-into-memorable-brand-experiences), new arrivals or retail display furniture.  
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1733948124/The%20Look%20Company%20%28Staging%29/ywoocghhcppqblc53hxd.jpg)

#### **Fabric and frames**

*   Description: This product involves using high-quality fabrics and custom frames to create unique display backgrounds, settings, full wall treatments or pillar wraps. These can be tailored to fit the brand’s aesthetic and the store’s layout.
    
*   Benefits: [SEG fabric and frames](https://thelookcompany.com/products/fabric-and-frames) offer flexibility in design and can be easily updated to reflect new themes or campaigns. They provide a sophisticated look that enhances the overall retail brand experience of the store.
    

####   
**Display systems**

*   Description: [TLC’s display systems](https://thelookcompany.com/products/display-systems) are versatile and can be customized to fit various store layouts and display needs. These systems include modular units, shelving and stands that can be rearranged as needed.
    
*   Benefits: [Display systems](https://thelookcompany.com/blog/how-to-design-furniture-stores-with-modular-display-systems) allow for dynamic presentations of furniture pieces or accessories, making it easy to change the store's layout or highlight different products. They support a cohesive look throughout the store.
    

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1733948336/The%20Look%20Company%20%28Staging%29/bogrtnnnbsslegvzmjhl.jpg)

##   
Benefits of Strong Brand Experiences in Furniture Stores  

  
Investing in a strong brand experience within furniture stores can lead to numerous advantages, significantly impacting customer loyalty, engagement, and sales.  

#### Increased Customer Loyalty  
  

Branded experiences help build a strong connection between the customer and the store. When customers have positive, memorable interactions, they are more likely to return and recommend the store to others. 

For instance, [research shows](https://emplifi.io/resources/blog/customer-experience-statistics) that brands focusing on customer experience see a 42% improvement in customer retention and a 33% boost in customer satisfaction​.

#### Higher Sales

A well-designed store layout and compelling [visual merchandising](https://thelookcompany.com/blog/display-systems-the-psychology-of-visual-merchandising) can boost sales by making products more appealing and easier to purchase. Customers are more likely to make impulse purchases when they can see and experience how products fit into their lives. 

Studies have shown that furniture retailers companies that enhance the customer experience often see significant improvements in sales performance​.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1733948403/The%20Look%20Company%20%28Staging%29/zeviq9op1y1glfaimaor.jpg)

#### Enhanced Customer Engagement and Satisfaction

Engaging store designs keep customers interested and invested in their shopping experience. Interactive and [omnichannel displays](https://thelookcompany.com/blog/omnichannel-retail-experience-the-future-of-seamless-customer-journeys) can make the shopping experience fun and informative, increasing the time customers spend in the store. This engagement often translates to higher satisfaction and positive word-of-mouth.

## Challenges and Considerations in Implementing Branded Experiences

Creating branded experiences for [furniture showroom display ideas](https://thelookcompany.com/blog/furniture-showroom-display-ideas-to-improve-the-in-store-experience) comes with its own set of challenges. Understanding these challenges and how to address them can help retailers create a seamless and engaging customer experience.  

#### Common Challenges Retailers Face  

*   **Budget constraints**: Designing a store to enhance brand experience can be costly, particularly for smaller retailers.
    
*   **Consistency**: Maintaining a consistent brand experience across multiple store locations can be difficult.
    
*   **Adapting to trends**: Retail trends evolve quickly, and keeping up can require frequent updates to store layouts and displays.  
    

#### Strategies to Overcome These Challenges  

*   **Prioritize investments**: To maximize the budget, focus on high-impact areas like entrance displays or key product zones.
    
*   **Standardized guidelines**: Develop comprehensive design guidelines to ensure consistency across all locations.
    
*   **Flexible design elements**: Use modular and adaptable [display systems](https://thelookcompany.com/products/display-systems) that can be easily updated to reflect the latest trends.
    

## Technology Trends in Modern Furniture Store Designs

[Technology trends](https://thelookcompany.com/blog/2024-retail-trends-that-will-define-the-in-store-experience) can enhance the customer experience in modern furniture store design, making shopping more interactive and enjoyable.

  

#### Integration of Digital Tools

####   

*   **Augmented Reality (AR)**: AR apps allow customers to visualize furniture in their homes using their smartphones, helping them make better purchasing decisions. [98% of Americans](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/trending-visual-stories/augmented-reality-shopping-data) who have used AR while shopping have found it helpful.
    
*   **Interactive displays**: Touchscreens and digital kiosks provide detailed product information, helping customers explore options without needing assistance.
    

## Enhancing Brand Experience with Customer-Centric Design

Modern furniture store designs benefit from integrating strategic elements that enhance the customer experience and strengthen brand identity.  

#### Personalized Services

  
Offering [personalized consultations](https://thelookcompany.com/products/services) and design services improves the shopping experience and aligns the store's layout and [displays](https://thelookcompany.com/products/display-systems) with individual customer needs. This creates a unique, branded journey for each visitor, encouraging loyalty and repeat business.

####   
Community Events  
  

Hosting workshops and events within the store creates engaging spaces that reflect the brand's values and personality. This design approach makes the store a community hub, encouraging frequent visits and deepening customer connections.  
  

#### Sustainability Initiatives

  
Highlighting eco-friendly products and practices throughout the store's design can attract environmentally conscious customers. Incorporating [sustainable materials and designs](https://thelookcompany.com/about-us/our-company#:~:text=Building%20a%20Sustainable,to%20future%20generations.) in displays and fixtures aligns with modern values, enhancing the brand's reputation and customer trust.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1733953497/The%20Look%20Company%20%28Staging%29/zvzh2v3h5jn57qxzcv17.jpg)

## Enhance Your Furniture Store Design  
  

Creating a memorable brand experience in furniture stores is about more than just offering stylish furniture. Effective furniture store design shapes how customers perceive your brand and enhances their shopping experience.

Strategic store layouts guide customers and highlight key products. Visual merchandising elements, like color schemes, lighting, [lightboxes](https://thelookcompany.com/products/lightboxes), [display systems](https://thelookcompany.com/products/display-systems) and [SEG fabrics and frames](https://thelookcompany.com/products/fabric-and-frames), create an inviting atmosphere. [Personalized services](https://thelookcompany.com/products/services), community events and sustainability initiatives further enhance the brand experience, cultivating customer loyalty and engagement.

Ready to transform your furniture store design and create unforgettable branded experiences? [Contact The Look Company](https://thelookcompany.com/contact) today and discover how our innovative solutions can help elevate your brand.

Furniture Store Design: The Power of Branded Experiences

Furniture store displays have evolved. 

Now, the focus is on crafting a holistic brand experience. 

Displays narrate the brand's journey, embedding furniture in a context that resonates with the brand. This approach engages customers with a narrative, enriching their understanding and appreciation of the furniture. 

It creates a deeper connection and encourages purchase decisions. [31% of consumers](https://civilspace.com/pages/12-furniture-statistics-everyone-should-know) will pay more than their budgeted amount if they find the perfect item. 

Our goal is to guide them to that item through effective furniture store displays.

We'll explore how understanding audience aspirations and integrating innovative technologies can create a retail environment that champions brand storytelling and ultimately helps consumers find their ideal furniture pieces.

## Understanding Your Audience

#### Identifying Customer Aspirations and Experiences

  
Successful [furniture showroom retailing](https://thelookcompany.com/blog/retail-display-trends-for-furniture-mattress-store-merchandising) starts with understanding who walks through your doors. 

Recognize the dreams and lifestyles your customers aspire to. 

This knowledge shapes how [displays are designed](https://thelookcompany.com/blog/optimizing-in-store-experiences-with-well-crafted-retail-design), ensuring they resonate on a personal level. Furniture isn't just an item to own; it's a piece of a desired lifestyle. 

By tailoring furniture store displays to reflect these aspirations, stores can create a powerful emotional connection, making the furniture part of the customer's identity and story.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1720202588/The%20Look%20Company%20%28Staging%29/nbatn8ay8yazele10zsj.jpg)

  

#### Tailoring Furniture Store Displays to Meet Customer Expectations

  
Once customer aspirations are understood, the next step is crafting furniture displays that meet these expectations. This involves more than just selecting pieces that appeal to certain tastes; it involves creating an environment that customers can envision as their own. 

Displays should invite customers into a story—be it luxury, comfort or innovation. Every element, from lighting to layout, creates an immersive experience that aligns with what customers seek in their lives and spaces.

This strategy of audience understanding and [tailored displays](https://thelookcompany.com/markets/retail-solutions) creates a shopping experience that’s not just about buying furniture but about bringing a vision to life. 

It transforms the store into a place where customers can connect with their aspirations and find the perfect pieces to fulfill them.

##   
Visual Merchandising for Furniture Stores

####   
Utilizing Space Creatively with Modular Display Systems

  
The creative use of space is paramount. 

[Modular partitions](https://thelookcompany.com/products/display-systems) and display systems offer flexibility and innovation when presenting furniture collections. These elements allow designers to craft ever-changing narratives within the showroom, highlighting the brand's journey and the evolution of its products. 

Modular systems enable a dynamic storytelling approach. The layout can adapt to new themes, collections or seasonal campaigns, ensuring the showroom remains [fresh and engaging](https://thelookcompany.com/blog/how-to-easily-refresh-your-furniture-showroom-design).

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1720202708/The%20Look%20Company%20%28Staging%29/vuge3wlmhcabedh498wp.jpg)

####   
  
Importance of Color, Lighting, and Signage

  
For furniture store merchandising, color and lighting are aesthetic choices and strategic tools influencing customer perception and behavior. The right combination can set the mood, highlight key products and create a visual flow that guides visitors through the showroom. 

[Wall signage](https://thelookcompany.com/products/fabric-and-frames) and [lightboxes](https://thelookcompany.com/products/lightboxes) add another layer of engagement, offering opportunities to effectively communicate the brand story and product information. Together, these elements create a visually cohesive and immersive experience that captures the essence of the brand and appeals to the customer.

  

#### Creating Immersive Experiences

  
Creating [immersive experiences in showrooms](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences) goes beyond traditional display tactics. Furniture merchandising involves engaging customers through visual, tactile and auditory sensory stimulation.

Designers can leverage technology and innovative furniture display ideas to create environments that fully immerse customers in the brand's world. 

Successful strategies include themed sections transporting customers to different environments or interactive displays inviting hands-on exploration.

  

#### Innovative Furniture Showroom Display Ideas

  
Innovative display elements like [modular partitions](https://thelookcompany.com/products/display-systems) and [lightboxes](https://thelookcompany.com/products/lightboxes) play a crucial role. They define spaces within the showroom and serve as dynamic backdrops for showcasing furniture in context. 

Integrating digital technology, such as interactive screens or augmented reality applications, further enriches the customer experience, allowing for personalized interactions and deeper engagement with the products.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1720202822/The%20Look%20Company%20%28Staging%29/pfwb4bn0heszemviankt.jpg)

####   
  
Optimizing Store Layout for Maximum Engagement

  
Optimizing showroom layout is about more than just arranging furniture. It's about creating a journey that captivates and guides customers from the moment they enter. 

Entrance strategies, thoughtful floor space planning and strategic aisle placement all contribute to a seamless flow that encourages exploration and interaction. 

Effectively using shelves, [display units](https://thelookcompany.com/products/display-systems) and even the [ceiling, walls and pillars](https://thelookcompany.com/products/fabric-and-frames) can transform ordinary spaces into extraordinary showcases that highlight the brand's unique narrative and product journey.  

## Leveraging Technology in Furniture Store Displays

Integrating technology into [furniture showroom displays](https://thelookcompany.com/blog/furniture-showroom-display-ideas-to-improve-the-in-store-experience) marks a revolutionary shift in how customers interact with furniture brands. 

Leveraging digital advancements opens up new avenues for creating engaging and interactive experiences that can significantly enhance customers' connections with the brand and its products.

  

#### Digital Screens and Interactive Applications

Incorporating digital screens and interactive applications within the showroom can transform passive viewing into an engaging, hands-on experience. Digital screens can serve multiple purposes, from showcasing product ranges and features to providing immersive virtual tours of how furniture pieces can enhance various living spaces. 

On the other hand, interactive applications allow customers to customize furniture selections according to their preferences in color, material or design, making the shopping experience highly personalized and engaging.

  

#### Omnichannel Approaches

An [omnichannel approach](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design) integrates the physical showroom experience with online channels, providing a seamless customer journey. 

QR codes displayed alongside furniture can direct customers to [online resources](https://thelookcompany.com/blog/how-to-integrate-elements-of-online-shopping-into-your-furniture-brand-gallery) for more detailed product information, reviews or even augmented reality views of how the item would look in their own space. 

This strategy enriches the in-store experience and bridges the gap between the physical and digital realms, catering to the modern shopper's need for comprehensive, flexible shopping options.

  

#### The Future of Furniture Retail and Technology's Role

The future of [furniture retail](https://thelookcompany.com/markets/retail-solutions) is deeply intertwined with omnichannel strategies, emphasizing online and in-store experiences. This approach ensures consistency across all customer touchpoints, improving engagement and personalization. 

QR codes, for example, can bridge the gap between [physical displays](https://thelookcompany.com/blog/how-to-use-fabric-and-frames-to-connect-with-omnishoppers) and digital content, offering detailed product insights and virtual room setups.

Omnichannel tactics extend beyond mere convenience, enabling personalized customer interactions through data-driven insights. These strategies use technology to streamline the [shopping experience](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences), from online browsing to in-store visits, making it more intuitive and enjoyable.  
  
  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1720202986/The%20Look%20Company%20%28Staging%29/o8fzr6lijb36aqoxly26.jpg)

## TLC: Using our Strategic Showcase Techniques for Your Furniture Store Displays

  
Exploring strategic showcase techniques highlights the power of storytelling and immersive experiences in furniture retail. 

Successful furniture displays do more than just show products; they build a connection with customers by weaving the brand's story into the retail space.

[The Look Company](https://thelookcompany.com/) offers innovative [solutions](https://thelookcompany.com/markets/retail-solutions). Our expertise in [modular display systems](https://thelookcompany.com/products/display-systems), [custom lightboxes](https://thelookcompany.com/products/lightboxes), signage and more allows us to create engaging, adaptable spaces that resonate with customers.

For retailers and designers, the message is straightforward: Embrace innovation and adaptability. Doing so will improve the shopping experience and strengthen the relationship between your brand and your customers.

[Contact one of our experts](https://thelookcompany.com/contact) today to see how you can showcase your furniture store displays with our [services](https://thelookcompany.com/products/services).

Furniture Store Displays: Strategic Showcase Techniques

**Summary:** In this article, we discuss the importance of retail design for retailers and big box stores. The Look Company has worked with clients across various retail sectors to design effective visual engagement solutions that attract customers and maximize store revenue.

* * *

Amidst the growing popularity of omnichannel retail, click-and-collect, and social commerce, what does the brick-and-mortar store format mean for retailers today?

The physical store is a vital link between the brand and its audience. Every square foot of retail real estate provides an unparalleled opportunity for brands to connect directly with their target audience and gives shoppers a chance to experience the brand and its products first-hand.

Retailers can directly observe and influence customer behavior, get insights into their buying journey, and understand how they can streamline the store layout to improve customer experience.

## Shopping Experience is Key for Retail Success

What creates [positive experiences for shoppers](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences)? The ambiance, lighting, graphics and floor planning, and aisle layouts influence how much time visitors spend on the shop floor, how they navigate through the store, and even how much they add to their shopping carts.

[Effective store design](https://thelookcompany.com/products/services) plays an important role in shaping customer experience and impacts the business's bottom line.

## What is Retail Store Design?

Far from being just an aesthetically pleasing shop floor, retail store design is a branch of study that combines product marketing, visual merchandising, and branding for retail spaces.

It is a well-planned strategy to design retail spaces to optimize expensive commercial space for sales conversion, increased revenue, better customer experience, and a stronger brand identity.

## The Importance of Retail Design: A Mantra to Boost Sales

Good retail design leverages thoughtful floor and aisle layouts, storefront displays, lighting, floor displays, music, and in-store visuals to create an atmosphere conducive to shopping, help shoppers navigate their way through the store and encourage them to see more sections and trigger impulse purchases.  

#### **There are many benefits of a well-crafted and strategic store design:**

*   Increased sales & revenue is the biggest benefit! Well-designed stores coax shoppers to spend more time on the shop floor, and immersive displays prompt them to experience and buy products.
    
*   Well-laid-out aisles and displays direct the flow of traffic through the store and, when used effectively, can lead shoppers to high-value products and featured merchandise.
    
*   Retailers can maximize floor space usage in expensive retail spaces with efficient store layouts and space-saving product displays.
    
*   Product shelves at eye level and eye-catching, bold in-store graphics help maximize the visibility of products in the store.
    

## The Look Company: Bringing Your Retail Vision to Life

[The Look Company](https://thelookcompany.com/) transforms retail environments by delivering innovative display systems and printed graphics. Our [SEG Graphics](https://thelookcompany.com/blog/how-to-use-fabric-and-frames-to-connect-with-omnishoppers) and modular frames capture shoppers' attention by providing an elevated in-store experience.

Our proprietary hardware is designed and manufactured in-house, enabling us to produce custom solutions to satisfy project requirements.

Our designers audit your space and recommend the best solutions to engage your audience and elevate your brand's experience.

**Creative design:** Our seasoned experts guide you in [designing and planning](https://thelookcompany.com/products/services) your in-store visual engagement solutions. 

**Location plan drawings:** We work with retailers to determine the types of in-store graphics and signage that will be required based on the physical store location. This helps our team to deploy innovative solutions to help you maximize floor space, create changeable displays, and plan for frequently updated storefront displays.

**Product design:** We create custom display solutions, giving your store a unique and differentiated appeal.

## How TLC Works with Clients Across Industries

#### **Grocery stores & supermarkets**

When it comes to [retail store design for supermarkets](https://thelookcompany.com/blog/grocery-store-display-ideas-to-stop-carts-in-their-tracks), you need to design sensory experiences—and that means going beyond mere product shelves. Our visual engagement solutions focus on appealing to the senses—and groceries have the potential for that! From smells to taste and texture, there's a lot that visual merchandisers can work with in a supermarket.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674143384/The%20Look%20Company%20%28Staging%29/dfwb9xuzd3uv9uxrjcve.jpg)

In addition, product displays located strategically across the shop floor can help to increase cart value as shoppers are tempted to add more to their carts on the way to checkout. Power wall displays play a crucial role in directing attention to freshly prepared or seasonal products. We have also successfully used point-of-purchase displays at checkout counters to trigger last-minute impulse purchases.

####   
Fashion stores

Window displays are a key element of retail store design for the [apparel & accessories sector](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays). Storefront displays or a quick glance at the look of the shop floor creates an impression about the brand in the shopper's mind. A well-crafted visual merchandising strategy draws passersby into the store, and well-thought-out in-store displays help to convert them into customers.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674143401/The%20Look%20Company%20%28Staging%29/bvoexiwgt5vurnm5yddn.jpg)

Read about how we designed a reconfigurable space for featured events and VIP exclusive experiences for [Holt Renfrew Ogily's Montreal store](https://thelookcompany.com/case-studies/holt-renfrew-ogilvy). We used custom-made flexible frames and SEG fabric panels that could be changed out for every event. The versatility of the wall configurations allowed the client to create temporary rooms and direct customer flow efficiently through the space.

#### **Furniture & home**

TLC works with furniture stores to transform them from being sales outlets to retail spaces that offer an incredible shopping experience using engaging [furniture store merchandising and showroom displays](https://thelookcompany.com/blog/retail-display-trends-for-furniture-mattress-store-merchandising).

The Look Company designed a turnkey solution for [Mattress Firm](https://thelookcompany.com/case-studies/mattress-firm). The client wanted a retail display system to provide a uniform look and feel within their showroom, enhance the store-level experience, and increase in-store engagement.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674143425/The%20Look%20Company%20%28Staging%29/cpenz3yf1duzlg3p9ygk.jpg)

  
Our team designed a [modular display system](https://thelookcompany.com/products/display-systems) that could be adapted to their changing promotions. The solution included:

*   Self-standing product displays
    
*   On-the-wall frame displays
    
*   Lightboxes
    
*   Ceiling-hung frames
    
*   Wall-mounted or self-standing accessory shelves with printed fabric graphics that in-store staff could easily update.
    

Over five months, The Look Company produced and delivered 70,000 hardware frames and printed 2,800,000 sq. ft. of printed graphics on fabric for Mattress Firm.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674143447/The%20Look%20Company%20%28Staging%29/ipfp2eyshsityuhppfob.jpg)

## The Look Company: Our Work Reflects the Importance of Retail Design

TLC's experience with [design and planning](https://thelookcompany.com/products/services) for effective visual engagement solutions has benefitted retailers and big box stores across various sectors. 

[Get in touch with TLC today](https://thelookcompany.com/contact) and learn more about our design and planning services to transform your retail space into an experience for your customers.

Optimizing the In-Store Experience with a Well-Crafted Retail Design

**_Summary:_** 

_As we head into 2023, let's do a consumer pulse check and consider whether the uncertainty and world-shattering events of the past 2 years have brought lasting changes in customer behavior. In this article, we look at 5 key trends that are likely to shape furniture store visual merchandising in the coming year._

* * *

2021 was a year of the "new normal", and 2022 was a year of consolidation and recovery. What will 2023 have in store for furniture retail stores? What will be the "next normal"?

## A Finger on the Pulse of Furniture Store Visual Merchandising

  
The next few years will see more of Gen Z making purchasing decisions. Retailers must focus on understanding the pulse of a new generation of shoppers who are digital natives and the previous generations who have adopted new consumer behaviors as a result of the 2020 global pandemic and the supply chain issues we've faced ever since. 

A new type of shoppers is emerging: 

*   They won't take low quality lightly and will shift loyalties if the brand or company doesn't live up to their (very high) expectations!
    
*   They expect personalized, authentic brand experiences and expect the brands they follow to maintain seamless communication across online and offline channels. 
    
*   While Instagram and video platforms are their go-to channels of expression and discovery, they rely on a brand's physical retail outlets for first-hand interactions with brands, companies and products.
    

As much as they are connected to a global culture, they fiercely believe in localization and its impact on sustainable products. What does this mean for furniture retail stores, and can we draw some pointers about visual merchandising for retailers? 

As we study this new breed of shoppers, let's look at some trends we're seeing specifically in furniture retail:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1671655200/The%20Look%20Company%20%28Staging%29/i02vghphzeotqm8gtekw.jpg)

## 2023 Furniture Store Visual Merchandising Trends to Look Out For

####   
**#1 Shift to value for money**

  
2023 will see a clear shift in retail where shoppers will evaluate products unforgivingly and look for their money's worth! Be mindful that this is not about cost but a perceived value for money. Furniture retailers who successfully communicate their products' value will win at furniture retail in the coming year.

How do you get your star product noticed? Retail signage should be your focus in 2023 - well-planned and not an afterthought. Use informational signage, POP shelf display tags, prominent price tags, end cap displays and standing banners. Communicate why shoppers should pick the product and what value they get from it.

Learn more about The Look Company's visual engagement solutions for [furniture retail displays](https://thelookcompany.com/blog/how-to-design-furniture-stores-with-modular-display-systems) and how you can drive traffic and sales from these solutions in 2023.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1671655253/The%20Look%20Company%20%28Staging%29/o0fz0ommtpl5ah9xtfdn.jpg)

#### **#2 Shoppers WILL switch channels!**

  
The new generation of shoppers doesn't like in-your-face, loud marketing pitches. And they won't take your word at its face value. So don't try to lock them into a specific channel of purchase. Instead, be present where your audience is, and provide a seamless, consistent experience across physical and virtual channels.

A study by HBR showed that [73%](https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works) of US shoppers use multiple channels during their shopping journey.

Use different channels to send out integrated messages about your brand and your products. For example, use Instagram to showcase color trends and how accessories can change the look of your dining room table. But use e-mailers and flyers to communicate price drops and seasonal discounts. Use [storefront window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) to showcase the latest additions to your product catalog and reinforce the same message on other social media channels.

Click here to learn more about creating Instagrammable displays and encouraging [brand ambassadors to use video to tell your brand's story](https://thelookcompany.com/blog/visual-merchandising-trends-to-leverage-for-brand-ambassador-programs).

#### **#3 Consumers are going back to the basics**

  
Expect 2023 [furniture retail trends](https://thelookcompany.com/blog/retail-display-trends-for-furniture-mattress-store-merchandising) to veer toward natural materials, environmentally-conscious production, local products with a low carbon footprint, and even natural shades and textures. The new shopper cares deeply for the planet and believes in making eco-friendly choices. And here's the evidence: 

Ernst & Young's global consumer survey of February 2022 indicated that [42%](https://www.ey.com/en_pl/news/2022/03/ey-future-consumer-index-growing-economic-uncertainty-and-rising-costs-dent-post-pandemic-hopes) of respondents would only buy from brands that align with their values.

A study from Unilever highlights [21%](https://www.unilever.com/news/press-and-media/press-releases/2017/report-shows-a-third-of-consumers-prefer-sustainable-brands/) of consumers now report that they would prefer brands with an active environmental responsibility campaign. According to the report, sustainability translates to over US$1 billion of opportunity for retailers.

Are you ready with in-store messaging that makes your sustainability story shine? Here's how TLC's retail [signs and banners](https://thelookcompany.com/products/signs-and-banners) help you communicate your story.

#### **#4 Multipurpose spaces with blurred home-office boundaries**

  
2023 will see a continued focus on furniture that fulfills multipurpose needs. For example, It's no longer "office furniture" that you'll sell; it's "furniture for work"! Even a living room is no longer just that - it's part dining room at meal times, a personal space to relax and chill out on the weekends, and an entertainment area when you have friends and family over.

How do you create furniture displays that allow shoppers to visualize how a space can be used for different uses?

TLC's [modular frames](https://thelookcompany.com/products/fabric-and-frames) and partitions help designers to create different displays and showcase how their furniture can be used in different situations or occasions. Need more display ideas to improve your in-store experience? [Read more here](https://thelookcompany.com/blog/furniture-showroom-display-ideas-to-improve-the-in-store-experience).  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1671655360/The%20Look%20Company%20%28Staging%29/hgs7egqzpn93zepcbf3d.jpg)

#### **#5 Experiential shopping is the biggest trend we foresee for 2023**

  
Consumers will look for [unique experiences](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences) in furniture retail showrooms. From the moment they enter a store, you want them to engage with your product displays. New-age shoppers focus on convenience, ease of navigation, informational displays, and a strong value proposition.

Here's a list of questions you can ask to see if you're offering a superior in-store experience to your customers:

*   **Are your displays memorable?** You can make shoppers recall your product displays by appealing to more than one of the five senses and telling a relatable story around the product. For example, [custom fabric lightboxes](https://thelookcompany.com/products/lightboxes) create stunning visual displays which can help shoppers visualize their purchase accurately and entice them to purchase.
    
*   **How easily can shoppers navigate through your retail space?** Use [well-designed retail store layouts, floor plans and section layouts](https://thelookcompany.com/blog/retail-display-trends-for-furniture-mattress-store-merchandising). Tried-and-tested types of store layouts help you manage customer flow through the store. Enhance the in-store shopping experience with wayfinding, innovative signage and bold, eye-catching graphics. Maximize space and guide shoppers to featured products with [modular display systems](https://thelookcompany.com/products/display-systems).
    
*   **Do you have an instagrammable wall or selfie station?** If not, it's time to go social and be "omni" present! 
    
*   [50%](https://blog.hootsuite.com/instagram-statistics/) of Instagram users discover new brands, products or services through their Insta activity. And 2 in 3 users say the network helps foster meaningful interactions with brands. Reason enough for furniture retail stores to be found on Insta?
    
*   **How often do you change your storefront window display?** Do most store visitors see your best promotions and offers? Shoppers are drawn to [storefront windows](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays) just like they are attracted by advertisements. So changing your window displays frequently is critical to draw shoppers in and increase foot traffic in your store.
    
*   **Are you making clever use of the latest backlit signs and banners?** Creative use of color and lighting can deliver a memorable experience for customers. See how TLC uses [backlit panels and printed fabrics](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) running seamlessly from walls to the ceiling to turn your store into a modern canvas to promote your brand and products.
    
*   **Do you have special promotions at checkout counters using POP displays?** 
    

How do you engage shoppers stuck in long checkout lines? How do you upsell one more product at the end of the shopper's journey through your store? And how do you capitalize on shoppers' impulse purchase decisions right when they are about to exit your store? The answer lies in POP or point-of-purchase displays. 

According to a study by [Shop! Association](https://www.shopassociation.org/wp-content/uploads/2016/07/POP-Compliance_2016_whitePaper_SM_FINAL.pdf), the average Promotional Program Value (or PVV) for POP displays was 499%. This means that for every $1 you invest in a POP display, you can expect an average return in incremental sales of $4.99!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1671655448/The%20Look%20Company%20%28Staging%29/b4yfwg4aht9uhal29lsc.jpg)

## TLC: Your Partner for Furniture Store Visual Merchandising

  
Want to succeed in furniture retail in 2023? Put your finger on the pulse of the modern, savvy shopper! 

Furniture store visual merchandising plans for 2023 must include frequently updated window displays, [immersive in-store experiences](https://thelookcompany.com/blog/fall-retail-trends-2022-immersive-experiences-that-work) and graphics that communicate a strong proposition in terms of a sustainability story or a value proposition. And they're also the way to attract foot traffic, increase sales and improve the business bottom line! 

[The Look Company](https://thelookcompany.com/) is your ideal visual engagement company producing award winning printed graphics and display systems for furniture retail stores and other retail environments. 

[Get in touch with TLC today](https://thelookcompany.com/contact) to develop a furniture store visual merchandising strategy to help you succeed in 2023.

Furniture Store Visual Merchandising: 2023 Trends 

**Summary:  
**_Creatively executed visual merchandising displays elevate your furniture store to a memorable shopping experience. Here's how you can revamp your in-store displays for a stunning retail experience._

* * *

Innovative retail design can take your furniture store beyond a mere sales outlet to an incredible shopping experience.

While the primary objective of your furniture store merchandising strategy is to increase sales, be mindful that the modern customer looks for a shopping experience rather than simply purchasing a product.

[Retail displays](https://thelookcompany.com/markets/retail-solutions) in furniture stores are a critical element of a marketing plan for retailers. They must transmit the brand's values and also be distinctive enough to make the brand stand out from its competitors.

Having great products in your store isn't enough to meet your retail objectives. Creatively executed visual merchandising elevates it to a memorable experience for customers.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1658246182/The%20Look%20Company%20%28Staging%29/nqyk777jpefojy0bqzzt.jpg)

## How to Identify if Your Furniture & Mattress Store Merchandising Needs a Revamp

Does your retail store still use the same drab display ideas season after season?

Eye-catching retail displays, including window displays, outdoor signage and in-store display graphics, play a significant role in driving foot traffic to your store and engaging shoppers. 

How do you know if you need to revamp your displays? Here are some signs to look out for:

*   Are you seeing a **decrease in foot traffic** into your store compared to the same season in the past few years? While there may be many reasons for a decrease, you must relook at your visual merchandising to see if that's one of the reasons you're missing out on store visits. If you fail to [pique the interest and curiosity of discerning shoppers](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) with creative and entertaining displays, you may well face low foot traffic.
    
*   Retail stores go through seasonal peaks. If you expect a peak during a high-activity season, but it's not reflected in your sales report, start investigating! **Missing a seasonal peak** may indicate that your visual merchandising strategy is not working and you are not attracting customers into your store.
    
*   Are shoppers walking past your featured in-store displays and missing out on featured or on-sale products? **Drab or old displays may become a 'blind spot'** with shoppers. Creating [modular](https://thelookcompany.com/blog/how-to-design-furniture-stores-with-modular-display-systems), contemporary, and easy-to-change-out displays will help you engage store visitors and keep them coming back for more.
    

The Look Company offers changeable, modular and integrated display systems to give your store a fresh look for each season. 

Our dynamic display systems help you easily create walls, booths, or complete rooms to pull off a new display and quickly revamp the look of your store.

**_Top tip:_** _When revamping your displays, add mood lighting to create an appropriate atmosphere for the products you are selling. Use spotlights to highlight a product that's the star of that display, or use discreet lighting techniques to emphasize specific display areas or immersive graphics and décor._

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1658246289/The%20Look%20Company%20%28Staging%29/i4v4yiyzxikaenbgu7wr.jpg)

TLC's [custom fabric lightboxes](https://thelookcompany.com/products/lightboxes) with vibrant imagery are a great way to create stunning in-store displays that customers simply can't miss. 

As Cindy Williams, Retail Business Development Manager, The Look Company, pointed out: "The showrooms that get the most traffic invest in visually engaging bright designs." 

She was happy to note that The Look Company was part of "lighting up" several of the furniture and mattress showrooms at the [Las Vegas Furniture Market](https://thelookcompany.com/blog/las-vegas-furniture-market-january-2022), helping them see an exponential increase in showroom traffic.

## Retail Trends to Take Your Furniture & Mattress Store Merchandising from Drab to Fab!

Let's highlight some retail trends you can leverage to revamp your store and meet your retail objectives.

**1\. Outdoor signage to draw customers in**

Use outdoor signage to feature products on sale or newly launched products to entice shoppers to step in and take a look. For example, TLC offers [flagpoles and freestanding banner stands](https://thelookcompany.com/products/signs-and-banners) that you can use in parking areas outside the store or along the curb just outside your store.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1658246374/The%20Look%20Company%20%28Staging%29/xz8lsnvsee8hgkvcxtoc.jpg)

**2\. Recreate a scene that your customer can relate to**

Use modular partitions to recreate the room where the shopper will use your furniture. [TLC's modular partition](https://thelookcompany.com/products/display-systems) systems help you create walls, corners, booths or even complete rooms, giving you unlimited design capabilities. Visual merchandisers can use props, accessories, and décor creatively to recreate a setting that customers can relate to and trigger their imagination. For example, recreate a cozy nursery room vignette to sell baby cribs and cots. Using soft lighting, baby toys, colorful wall graphics, and other props will allow customers to imagine how the furniture would look in their own home.

**3\. Imaginative product placement with in-store display systems**

Themed displays that engage the customers can take your furniture store from boring rows of racks and stacks to an immersive experience that [tells the story of your brand](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment) in a memorable way!

Our [freestanding kiosks and pop-ups](https://thelookcompany.com/products/display-systems) are great for temporary, portable and adjustable displays. Our high-quality [SEG fabric prints](https://thelookcompany.com/products/fabric-and-frames) and customizable framing systems provide an opportunity for retailers to get creative. Use these to design innovative islands of themed displays across the store.

**4\. The rule of 3**

The rule of three is a retail display tactic that visual merchandisers leverage to engage customers. According to studies on eye-movement tracking, using a group of three elements creates an asymmetry that compels the eye to take in more details and therefore enhances recall. An interesting example is arranging products by height (small, medium tall) or using triangular arrangements with a focal color at one end of the triangle.

**5\. Design smart floor plans**

Smart floor plans ensure that shoppers walk through the most important display areas in your store and don't miss out on any special promotions. Create a clear route that winds through the store. Keep the floor uncluttered but make it easy for people to wander around all sections. 

Use [wayfinding signage](https://thelookcompany.com/products/signs-and-banners) innovatively to lead customers through the store—lead customers from display areas to trial rooms, winding across various sections of the store and finally leading to the checkout. Think floor decals, wall graphics, hanging backlit signs and more!

TLC offers high-quality wayfinding solutions for directional, informational, and regulatory signage for retail spaces.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1658246588/The%20Look%20Company%20%28Staging%29/soqifqbxmdgwsvrm8inq.jpg)

**6\. Point of purchase (POP) displays**

Product displays at the checkout counter are the last opportunity to get customers to add more items to their cart. These POP displays work well to target unplanned or spontaneous buying behavior. Accessories like linen, small home décor items, or tools for DIY furniture are ideal for POP displays.

## TLC: Creating Authentic and Engaging Brand Experiences for Furniture & Mattress Retail

Work with [The Look Company](https://thelookcompany.com/) to take your furniture store merchandising displays to new levels of customer engagement.

[Talk to TLC](https://thelookcompany.com/contact) for a winning strategy to create an immersive, memorable shopping experience for your customers and watch your retail sales skyrocket!

Retail Display Trends For Your Furniture & Mattress Store

Designing the layout of a furniture store is an art—with a studied set of retail principles to back it.

Brick-and-mortar furniture stores rely heavily on their design and ambiance to sell their merchandise successfully. Furniture store design requires thoughtful planning, with thematic zones that allow a smooth flow of visitors through the various sections. The challenge is to recreate the setting for which the furniture is designed. Yet, the layout must be minimalistic, with a complimentary color palette to allow the design and color themes of the furniture to shine through.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642021682/The%20Look%20Company%20%28Staging%29/rnicvwxugvmgojr3akxf.jpg)

## **First Impressions Count: Design the Entry Zone With Care**

As visitors enter your store, remember that they're stepping into your brand's world.

The first 5-10 feet form a 'decompression zone' which is best used to create an environment that allows visitors to take in the experience of the brand. It's where visitors form their first impression of the store and decide which way to turn to start shopping. Use this space to design displays that [tell your brand's story](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) or hold a promise of what's inside without being too salesy. Fabric-printed vignettes that span the entire wall and seamlessly run over columns or up to the ceiling are a great idea. Wall mounted graphic treatments can be constructed to any shape and size. Our frame solutions are flexible so that you can fasten them onto any wall structure, whether drywall or concrete.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1645114008/The%20Look%20Company%20%28Staging%29/cqzm3l2llxcpjghchivy.jpg)

## **Optimize the Zone of Maximum Exposure**

Retail gurus say that store visitors prefer taking the first turn to their right once they enter your store. And that's your zone of maximum exposure - also popularly called the power wall. Design a high-impact visual display that commands the attention of store visitors and draws them to the product range you want to promote. Use [wayfinding systems](https://thelookcompany.com/markets/retail-solutions#signs-and-banners) directional signage with flags, banners and floor decals to direct traffic from this point. Maximize the power of this space with graphics that showcase seasonal specials, on-sale or high-margin products.

## **Create Space—or Risk Having Visitors Walk Past a Cluttered Product Display Area!**

Spaciousness is probably the single most important aspect of furniture store design. Consumer behavior expert and retail consultant, [Paco Underhill](https://www.madetomeasuremag.com/the-butt-brush-and-other-retail-research-insights), in his book 'Why We Buy: The Science of Shopping' speaks about how shoppers (usually women) avoid overcrowded aisles where there may be a tendency to brush against people. Many don't venture into areas where there isn't enough aisle room. The store design should allow for enough space for families to walk around each piece of furniture, try it out, and re-imagine how their home will look with this new, coveted piece! [Modular frames with integrated fixtures](https://thelookcompany.com/products/display-systems) give store designers the flexibility to create pleasing displays without hindering traffic flow.

## **Create Thematic Sections and Add a 'Speed Bump'**

As visitors browse through your furniture store, you want them to stop at strategically placed displays. That's where you add a speed bump - a display or offer that is distinctly different from the surrounding ones, prompting visitors to pause and take a closer look.

For example, in a section that promotes mattresses, recreate a bedroom. Add elements to the layout and design that encourage visitors to spend more time exploring the area. For example, you can design discrete nooks where visitors can try out the feel of a mattress and get more guidance from a sales consultant on the product that will suit them the best.

In a section for garden furniture, recreate an outdoors-themed environment. Use lightboxes with vivid images of lush greenery and maybe even the laughter of a family enjoying a barbeque lunch. Display patio furniture in that setting and visitors are bound to pause to enjoy the scene!

[Modular partition systems](https://thelookcompany.com/products/display-systems) provide unlimited design capabilities: Create headboards, walls, corners, booths and even complete rooms. Use large format graphics and [full-wall fabric treatments](https://thelookcompany.com/markets/retail-solutions#fabric-and-frames) to recreate a home setting. The more time visitors spend engaging with the displays, the more likely they are to make a purchase.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946253/The%20Look%20Company%20%28Staging%29/xvkynzue1thrh2wkurwq.jpg)

## **Experiential Furniture Store Design Concepts**

Engage the senses creatively and encourage visitors to explore and interact with furniture displays in your store. Textures, [vivid backlit imagery](https://thelookcompany.com/markets/retail-solutions#lightboxes) and sounds all add to the experience. You can also create "touch moments" where visitors can get a feel of merchandise such as mattresses and bed linen. Even trying out an easy chair or figuring out which pillow suits you is an experiential moment! An excellent way to engage visitors is to provide [informational display signage](https://thelookcompany.com/products/signs-and-banners) that details product specifications. Or allow customers to interact with a touchscreen to explore color options for textiles or accessories such as lamps, rugs, pillows, curtains and more.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946559/The%20Look%20Company%20%28Staging%29/o4wny6veqv3iflxtd7mq.jpg)

## **Choose TLC for Stunning Furniture Store Design Concepts**

[Furniture store design](https://thelookcompany.com/markets/retail-solutions) is about creating a comfortable and inviting space that puts visitors in the right frame of mind to make a purchase.

[Modular displays](https://thelookcompany.com/products/display-systems) that are easily changeable are an asset to any furniture store. Designers can quickly put together elements for seasonal displays and special promotions and respond promptly to shoppers' in-store preferences. 

Our client, [Mattress Firm](https://thelookcompany.com/case-studies/mattress-firm), required a future proof retail display system that could be reconfigured with their evolving store layout and inventory. The system also needed to be easily installed by in store staff and updated at regular intervals.

We provided a [modular display system](https://thelookcompany.com/products/display-systems) including self-standing product displays, on-the-wall frame displays, [lightboxes](https://thelookcompany.com/products/lightboxes), and ceiling-hung frames that could easily be changed and reconstructed based on the store design concept, inventory levels or visual merchandising goals.

[Talk to The Look Company](https://thelookcompany.com/contact) for dynamically changeable modular displays to create stunning furniture store designs. Our modular display systems allow for multiple uses and increased functionality.

How to Design Furniture Stores with Modular Display Systems

A bi-annual event, the Las Vegas Furniture Market is an opportunity for buyers and sellers to browse the latest offerings from the home furnishings industry. From furniture and mattresses to home décor, the market allows retailers and manufacturers to display their products in beautiful showrooms. There, buyers and industry professionals can see what is new, what is trending, and purchase while visualizing how the products will look in a designed retail space or home.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1645110784/The%20Look%20Company%20%28Staging%29/lscywcsvm3bkxmj6ai7e.jpg)

We sat down with Cindy Williams, Retail Business Development Manager from The Look Company to find out some details and takeaways about the winter market in anticipation of future furniture shows.

## **What was your impression of this year’s winter Las Vegas Furniture Market?**

Overall, it was very positive and optimistic. The furniture and mattress industry is a very close knit community. It was lovely to see everyone, network, catch up with colleagues and get back to business! During the last couple of years, the demand for new home furnishings has risen significantly. As an industry it’s been challenging to meet that demand while navigating lockdowns and supply chain inconsistencies. Compared to the last couple of shows, this year’s show attendance was much closer to pre-pandemic levels. It was a great opportunity to view new product innovations, new companies entering the marketplace as well as to find out what everyone has been up to in person. It was very exciting!

## **What are some showroom design trends you’re seeing for furniture and mattress retailers at the Las Vegas Furniture Show?**

Throughout the market this year, there were a couple of showroom design trends that were very important and stood out. What I noticed were bright, engaging graphics and spacious layouts as well as design flexibility in terms of updating the look and feel of the showrooms.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946253/The%20Look%20Company%20%28Staging%29/xvkynzue1thrh2wkurwq.jpg)

The most impactful showrooms were brightly lit with a combination of backlit graphics and accent lighting. They were colorful and engaging, drawing in potential buyers. Because I’ve been to a few shows, I’ve seen the best and I’ve seen the not so great showrooms. The showrooms that get the most traffic invest in visually engaging bright designs. I’m happy to say that The Look Company was a part of “lighting up” several of the furniture and mattress showrooms at market and helping those exhibitors see an exponential increase in showroom traffic!

## **Which TLC products make the most impact in a furniture showroom?**

I would have to say that the best TLC products for furniture and mattress showrooms would have to be the range of lightbox products with the new Vivid Backlit Fabric, and custom applications such as display units for accessories using the modular frame extrusions. The combination of the [Vivid Backlit Fabric](https://experience.thelookcompany.com/thinnest-lightbox) and our proprietary lighting system is hard to beat. 

TLC has some really great products that would look good in any space, but the combination of the [50mm (2”) lightbox frame](https://experience.thelookcompany.com/thinnest-lightbox) and the new Vivid Backlit Fabric is very stunning to see in person. You absolutely must see it to believe it. The best part is that the sizes are customizable to the space. Working with some great companies to visually design their showrooms yielded some beautiful results. It was a “you dream it, we build it” scenario played out in real life.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946318/The%20Look%20Company%20%28Staging%29/k4kzsuh80b6s1qrwz2ga.jpg)

Even though it’s not necessarily a product in itself, I have to give a shout-out to the exceptional quality of [dye sublimated prints](https://thelookcompany.com/blog/dye-sublimation-fabric-printing). There was such positive feedback from visitors who couldn’t believe the print quality, and that the printed substrate was fabric! There was one application where you couldn’t tell it was fabric at all, it looked just like real wood grain! Sometimes my customers give me the eye roll because I can’t stop talking about it!

## **What are some takeaways from the market for furniture and mattress retailers?**

1.  More showrooms are using [lightboxes](https://thelookcompany.com/products/lightboxes) to light up their branded space and it’s attracting a lot of attention! Lightboxes initiate engagement with visitors by providing backlit focal points to guide the eye out of the dark hallways; and
    
2.  Retailers who are using cost effective solutions to transform their spaces. [Fabric and frame](https://thelookcompany.com/products/fabric-and-frames) solutions provide the flexibility to easily and affordably update the look of showrooms. 
    

I visited showrooms where it was obvious that the company had spent a fortune on walls and acrylic graphics. It will also cost a fortune to update, so they are hesitant to refresh the showroom as often as they should. I saw expensive graphics falling off the walls! It doesn’t have to be that way. TLC can create walls, signage and graphics all made from high quality, Vivid Backlit Stretch Fabric. Once the frame is installed, the entire look can be updated by simply printing new graphics that anyone can install. You don’t have to call a contractor to do it. The cost is a fraction of the cost of other methods and substrates. The Look Company makes it easy to change up your showroom design so it’s new for every show. 

## **Why work with The Look Company to help with furniture showrooms at the market?**

Our goal is to relieve the burden of updating showrooms for the exhibitors. The best part is that a client can deal with one company to get everything done under one roof. The Look Company builds the extrusions to spec, prints the graphics, and puts all of the components together to be shipped. We also have installers in Las Vegas for every market, so we can do the installs if the customer wants us to.

From the beginning at the planning stage, we have streamlined the process of updating showrooms at the furniture market. We have the in-house engineering and design expertise, the knowledge of the Las Vegas venue space, experienced installers, logistics and the best customer service to ensure a seamless changeover. You will definitely see the difference!

## **Here’s what some retailers have to say about their experience working with The Look Company:**

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946509/The%20Look%20Company%20%28Staging%29/o9okmyqt9kdwdpwim54a.jpg)

_We loved how you and your team were able to transform our shared space in the Specialty Sleep Association showroom into our own unique area that stood out from the rest. As this was the first time Emma had shown at Las Vegas Market, I was tasked to help create the perfect space. Although this was the first time I had ever had to create a project like this, you made the process very simple and easy. Not only were we happy with how our space turned out, but so were many of the retailers that came to visit. They did not expect to see such a well thought through and designed space. Thank you for all of your help, and looking forward to seeing what you can create when designing our own space._ **\- Vincent Passanisi, EVP of Sales for the US / Head of Retail Sales Emma The Sleep Company**  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946559/The%20Look%20Company%20%28Staging%29/o4wny6veqv3iflxtd7mq.jpg)

_We’ve worked with The Look Company on multiple projects over the past few years, including the overhaul of our showroom POP/graphics. We continue to be “wowed” by how they take the graphics we supply and make them come to life, creating an engaging and visually impactful environment._  

_The President/CEO, Gerry Price, is amazing. As my original contact, he was always prompt when answering emails, accessible by phone and is an experienced resource within our industry. We now work with more members of his team, who collect information, brainstorm and truly partner with us in order to execute our graphics and vision. They are very experienced and pleasant to work with and have provided timely delivery and installation_. **\-** **Susan Mathes, VP, Brand Relations at Therapedic**

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946605/The%20Look%20Company%20%28Staging%29/btlunspxha7xhkjyoilj.jpg)

_ProtectALL reached out to the Look Company when we wanted to dress our new Las Vegas Market showroom with the very best in materials/design. Our artwork was quickly and efficiently transformed into renderings so we could visualize the space before it went into production. While it looked amazing on the computer screen, nothing could prepare us for how well the space looked once it was completed. The work and final products exceeded our expectations! Thank you so much for a job well done!_ **_\- Lara Dolloff, Head of Marketing, ProtectAll / Healthy Sleep_**

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1645114008/The%20Look%20Company%20%28Staging%29/cqzm3l2llxcpjghchivy.jpg)

_Our showroom went from “decently dressed” to the “bell of the ball” in no time at all due to The Look Company. We know that we can count on them from concept to reality, as well as for minor updates and revisions. Their team of designers, engineers, and installation team truly worked to make our showroom dreams a reality. If you are looking for a quality showroom specialist, look no further…_   
**– MLILY USA**

The Look Company at the Las Vegas Furniture Market January 2022

Innovative and inviting furniture showroom display ideas are essential components of retail selling strategies. Retailers want to create memorable experiences for their store visitors. Well-designed graphics and the creative use of color, lighting, and modular layouts are aspects to which furniture retailers must pay close attention.

[The Look Company](/) specializes in designing visual engagement display systems for retail.

## Displays are Critical in Furniture Retail

In-store displays provide shoppers with information about your products and create a visual experience of the brand. They also play on the aspirational wants and give shoppers a sneak peek into the value the product will add to their lives. But they affect more than the look and feel of the store. 

![Furniture Showroom Design Ideas ](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989946/The%20Look%20Company/Blogs/16.0_Organized_Interiors_-_Furniture_Blog_pt9snm.jpg)

Essentially, your retail space has to be your most productive and most efficient salesperson, and visual displays optimize your retail store and maximum revenue. From storefront banners to wayfinding signs that lead customers to key areas in the store to modular product display units—[in-store signage](/markets/retail-solutions) plays a crucial role in shaping the shopper's perception of your brand.

Here are some results that informative, engaging, and persuasive graphic displays bring you:  

*   Customers spend more time in the store when in-store graphics are engaging and tell a story.
    
*   When visitors spend more time in the store, it results in higher sales.
    
*   Customers who are impressed by the in-store experience are likely to share it on social media, by word-of-mouth, and through product reviews.
    

## Furniture Showroom Display Ideas: Recreate Your Brand's Story

To make the most of in-store displays, first understand who will walk into the store, what they aspire for, and what kind of experience will wow them. 

Each area of the store has a special significance:

*   **Entrances:** Banners, window displays, and entrance signages must be inviting and create a pull with tempting offers, showcasing what the visitor can expect inside the store.
    
*   **Floor spaces and aisles:** Leave aisles open and uncluttered for a pleasant and leisurely experience, with wayfinding signage that encourages visitors to check out different sections.
    
*   **Shelves and display units:** Shelving units must house product displays at eye level, so they are within reach. Customized [millwork](https://thelookcompany.com/markets/retail-solutions) and visual displays integrated with product displays are most effective.
    
*   **Ceilings and walls:** Use [full-wall coverings](https://thelookcompany.com/markets/retail-solutions) and seamless graphics extending from the walls to the ceiling to provide an immersive ambiance.
    

![Furniture Showroom Design Ideas ](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989946/The%20Look%20Company/Blogs/16.0_MLily-furniture_showroom_blog_gbb8as.jpg)

## Display Systems that Create Immersive In-Store Experiences

Modular and changeable furniture showroom [display systems](https://thelookcompany.com/retail-2/product-categories/display-systems/) are adaptable to the changing needs of your store, based on seasonality and supplier promotions. The Look Company provides self-standing [product displays](/case-studies/mattress-firm), on-the-wall frame displays, ceiling-hung frames, and self-standing accessory shelves. 

*   **Modular partitions:** Create easy-to-build walls and rooms that allow you to display different types of furniture. 
    
*   **Lightboxes:** Drive attention to specific areas and help shoppers visualize how their space will look with the furniture. For example, use a vivid backlit lightbox with photographs of festive, happy family dinners near dining room furniture displays.
    
*   **Stimulating the senses:**  Visual and tactile sensations are essential in furniture stores as those are the senses that customers use to assess furniture before they buy it. They look at the colors and shapes, feel the textures of upholstery, the smoothness of the wood, or how a cabinet or drawer opens out. For example, incorporate sounds of children's laughter in the kids' furniture section. Or, create an experiential display of DIY furniture where customers can try out small furniture assemblies. 
    
*   **Color:** color changes a customer's perception of the brand. Specific colors evoke certain emotions. Use color cleverly to create an ambiance that enhances the brand experience.
    
*   **Lighting:** Lighting changes the mood. Changing lights creates a dynamic environment. Brightly lit areas induce the customer into action—for example, bright lights near the checkout and payment counters. Softer lighting creates a contemplative, calm atmosphere where the customer can experience the product or the brand's story.
    

![Furniture Showroom Design Ideas ](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989947/The%20Look%20Company/Blogs/16.0_RTG_-_Furniture_Showroom_Blog_gltp3p.jpg)

## The Future of Furniture Retail

Emerging technology makes it easier to create blended physical and digital solutions for a truly unique immersive experience for shoppers. TLC integrates digital screens into stands, kiosks and integrated fixtures. These displays can be customized with lightbox back lighting for specialized digital content delivery. We incorporate interactive applications into your product displays and signage that can easily connect to the customer's smartphone. Furniture retailers are increasingly adopting an omnichannel approach, but the ultimate goal remains to invite the customer to the in-store. For example, pop-up stores are an ideal touchpoint for many retailers. Though the concept has been around for a while, modular pop-up displays are gaining ground in the new post-pandemic scenario.  

[Talk to TLC](https://thelookcompany.com/contact) for modular and adaptable retail display systems, ideal for furniture retail and pop-up changeable displays within big-box retail stores. Get the most out of seasonal retail opportunities and supplier promotions with TLC's visual display solutions.  
[  
![](http://res.cloudinary.com/fortyfournorth/image/upload/v1638374893/The%20Look%20Company/sdpei0zp0pmnbokpzwwz.jpg)  
](https://experience.thelookcompany.com/furniture-retailers-lp)

Furniture Showroom Display Ideas to Improve the In-Store Experience

The desire to acquire goods and services hasn’t diminished, but options as to where, when, or how a consumer can shop have changed dramatically. Take into consideration the recent shift in consumer behavior driving online sales. As a furniture manufacturer, in order to maintain demand for your brand, it’s imperative that you get in front of your customers, however you can. 

## As customers are becoming increasingly accustomed to online shopping, what can the future hold for brick and mortar stores?

Combining the positive aspects of eCommerce with the familial conditions of a physical store, you can give your customers options to choose to shop how and when they want. 

An omnichannel shopping experience combines a digital and physical presence to help keep your brand top-of-mind and provide ample opportunity for consumers to interact with your brand either online or in a retail setting.

## Create a unique in-store experience that matches your online shopping experience.

If you are looking for new ways to connect with potential customers, it’s imperative to open up channels to engage and nurture sales. You can get your brand noticed in showrooms or other temporary environments by partnering with retailers. Pop-up stores or product galleries within a physical store introduce your brand to new customers and provide them with tangible insights to make informed purchases. 

To contend with physical distancing protocol and online channels, retailers may be reducing the amount of product housed in-store to maximize space and improve the customers’ shopping experience. Incorporating more digital processes, dropshipping strategies, or in-store immersive brand experiences will tailor towards those customers regularly making purchases online, as well as those who prefer in-store shopping. 

By placing your merchandise in well-designed and visually appealing [retail displays](https://thelookcompany.com/markets/retail-solutions), you will increase brand awareness and appeal to your customers through their established online purchasing habits.

## Physical locations fuel online growth and brand awareness.

Combine the best of both worlds with a brick and mortar location as well as online eCommerce. Integrating physical elements with digital capabilities enhance the shopping experience by giving the customer preference in how they take in information and ultimately make purchase decisions. 

Provide them with the options to browse, interact with your furniture, read reviews, and customize their order with a system that includes:

*   [Lightboxes](https://thelookcompany.com/products/lightboxes)
    
*   SEG extrusion frames
    
*   Integrated digital content, and; 
    
*   Reconfigurable modular partitions
    

With a turn-key, all-in-one modular brand display from The Look Company, effortlessly showcase your brand and products within physical stores. Our displays include high-definition tension fabric prints and durable frames that are easily set up, reconfigurable, and reusable. Our [in-house production team](https://thelookcompany.com/products/services) can manage large capacity print runs, kitting, and quality assurance so you can be confident that quality and brand standards will be fulfilled across multiple store locations.

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions, and award-winning fabric prints with silicone edge graphics or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of products. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

How to Integrate Elements of Online Shopping into Your Furniture Brand Gallery

Keeping up with current interior design trends can be challenging, especially when constructing your furniture showroom or store layout using traditional building techniques and materials. 

Instead of permanent displays, a turnkey showroom system can replicate professional carpentry and interior finishes without the large price tag. Room partitions made up of portable, easy to configure frames and changeable graphics can transform your space with minimal disruption to your business. Flexible merchandising components give you the opportunity to:

*   Showcase products with interior décor features that are on trend 
    
*   Update the graphic panels to suit your back s when you move it to the showroom floor
    
*   Easily store panels to use again
    
*   Modify your layout with versatile reconfigured frames
    
*   Highlight brands with sponsored galleries
    
*   Create a dynamic focal point with immersive sight lines
    

In this post, we’ll look at some fresh ideas that can reinvigorate your furniture showroom.

## What is Visual Merchandising, and Why Does it Matter?

[Visual merchandising](https://en.wikipedia.org/wiki/Visual_merchandising) is the art of creating exterior, interior, layout, or display spaces that will engage traffic and drive your overall sales. Staging your product strategically in impactful displays can help customers connect and visualize themselves with your inventory.

When you can change the style of your store, it keeps your customers’ interest at a peak level. For a furniture showroom, adding or taking away temporary or seasonal graphics, short term sponsored areas or promotions can add value to your overall sales strategy. Focusing on key areas like exterior facing window displays, store layout, dynamic store interiors, and flexible product displays will help you achieve the results you desire.

## Designing Your Store Exterior

Bring the wow factor to your front display windows or exterior façade, and make a statement to your potential customers before they enter your store. The front façade can be the most important factor in reaching out to new customers and invigorating the interest of your current ones. Easily changeable graphics, built in frames or interactive mobile systems can be what you need to update this vital real estate quickly and with minimal resources.

## Planning Your Store Layout

When designing your store layout, what is your short term solution following a sale? If products have left the showroom floor, you need to reconfigure your space efficiently and quickly. In order to accommodate different products that are introduced to your layout, look at using lightweight and versatile elements that are complementary to the products you’re trying to sell. Modular partitions with silicone edge graphics (SEG) can be assembled as a half-wall treatment or product backdrop on a whim.

## Creating A Dynamic Store Interior

Displaying furniture in vignettes engages customers by allowing them to visualize how the products will look in their home. Grouping items by their functionality or style with coordinating lamps or tables can be further harmonized with an accent wall, floor treatments, and lighting. Use lightboxes configured on a wall to give the illusion of windows with a view of a cityscape, a lakeside retreat, or country homestead. Ceiling mounted frames can give the appearance of a starlit sky or a bright sunny day. Use modular partitions to cap bulkheads to depict exposed ceiling beams.  

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1629982148/The%20Look%20Company/Blogs/4.0_Design_Concept_room_for_retail-2_okntq3.jpg)Retail Furniture Showroom Design Concepts

## Building Flexible Product Displays

If you’re using standard product display units or existing millwork, you may think you’re limited to how you can add graphic elements. No more! Start designing your product displays without limits. Modular displays can be reconfigured to suit your merchandising vision and reused or stored for future designs. If you need a custom solution, partner with a supplier who can see a whole project through, from start to finish, and provide recommendations or engineer new solutions to suit your needs.

## Upgrade Your Retail Furniture Showroom Today

If you’re juggling décor concepts ranging from contemporary, arts & crafts or rustic to showcase your furniture products, you need a solution that can be applied to any style. Using permanent fixtures such as framed walls, masonry, paint or wallpaper to style a room, can be costly to keep up-to-date, and require your store to be closed to customers as you build new displays. Innovative [retail environments](https://thelookcompany.com/markets/retail-solutions) that have more flexibility are better suited to creativity, ingenuity, and achieving retail sales targets.

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with silicone edge graphics or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of solutions. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

![0](http://res.cloudinary.com/fortyfournorth/image/upload/v1638370059/The%20Look%20Company/omthekwj6qo42bna82ck.jpg)