Sport & Events

Visual Engagement Solutions for Venues, Competitions & Events

Sport & Event Solutions

We are masters of the craft and we are passionate fans.

We deliver premium quality, permanent or temporary visual engagement solutions for events, sports, competitions, and venues. Our solutions unify the look of events, stadiums, and teams, elevating the fan experience.

Stadium Branding

Stadium branding includes exterior navigation wayfinding, flags and fence scrim, in-bowl graphics such as vomitories, fascias, field-of-play headwalls, athlete tunnels, big hits, wow factors, seat covers, floor treatments, and sponsored endzones.

Interior Branding

Interior branding of stadiums or venues including VIP suites, concourses, media centers, team operations areas, offices, weight rooms, locker rooms, hallways, or interior directional wayfinding systems.

Event Branding

Temporary event solutions for large scale events, brand activations and conferences. Products include flags, banner stands, media backdrops, table skirts, pop-ups, kiosks, banner poles, fence scrim, towers, tents, custom fabrications or full stadium pageantry.

Kit Of Parts

Stand alone, pre-manufactured and easily assembled components of a larger branding system that can be reused or relocated in a kit-of-parts. Kits typically include flags, banner stands, media backdrops, table skirts, tents, pop-ups, banner poles, or fence scrim.


Permanent or temporary wayfinding solutions to direct, inform and regulate pedestrian and vehicular traffic throughout buildings and grounds.

City Dressing

Exterior event branding outside of the main venue grounds to promote, attract and engage visitors and the community. Includes airport, hotels, flagpoles, street banners, informational or retail kiosks, pop-ups, stage backdrops, building wraps, vehicle wraps and branded crowd control barriers for pedestrians.


We offer a full range of integrated services with a global team of experienced specialists to transform event venues and sport environments into engaging and memorable brand experiences. We can work in collaboration with an existing team or take on the full scope of requirements.

Case Studies


Our products fill multiple sports stadiums as the provider of branding at The Olympics, Major League Baseball events, National Hockey League games, and several other diverse world championships.
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Kick Off the Ultimate Fan Experience

Let us help you connect with your fans. The Look Company delivers everything you need to fully outfit your sports venue or event.
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