Did you know that creative and visually appealing displays can significantly enhance customers’ perceptions of product quality?
According to research from the International Business & Economics Research Journal, customers are more likely to associate the showcased products with higher quality and value when they encounter attractive displays.
This is where Silicone Edge Graphics (SEG) fabric and frames excel. These frames are not just about holding images—they elevate your brand’s image.
At The Look Company, we craft stunning SEG solutions that help brands like Walmart and Mattress Firm create displays that captivate, engage and impress.
Understanding SEG Fabric and Frames
Silicone Edge Graphics (SEG) fabric and frames are an innovative solution designed to create seamless, high-impact visual displays.
Comprising a thin silicone beading sewn around the edges of a fabric graphic, SEG frames allow for a taut, wrinkle-free presentation that fits snugly into an aluminum frame. This design ensures that the graphic remains perfectly flat and flush with the frame edges, resulting in a sleek, modern look that is perfect for retail environments.
Whether you're updating a seasonal display or promoting a new product, SEG fabric and frames offer a versatile and efficient way to keep your visuals fresh and engaging.
Advantages of Using SEG Fabric and Frames
Silicone Edge Graphics (SEG) fabric and frames stand out for their ability to deliver visually stunning and practical displays. Here are the key benefits:
Enhanced Visual Appeal
SEG fabric and frames produce sharp, high-resolution graphics with a seamless, wrinkle-free finish. The fabric naturally absorbs light, reducing glare and ensuring your visuals remain vibrant and clear from every angle.
This sleek look instantly elevates the perception of product quality, making your brand stand out.
Versatility
SEG fabric and frames are adaptable to various settings. Available in multiple sizes and configurations, they can be wall-mounted, freestanding or integrated into larger displays, offering flexibility to meet any display need.
Ease of Use
SEG fabric and frames are designed for convenience. Graphics can be changed quickly and easily, allowing you to keep displays fresh without hassle.
The lightweight aluminum frames are durable yet easy to handle, making them ideal for dynamic environments where displays need regular updates.
Applications of SEG Fabric and Frames
SEG frames offer endless possibilities for enhancing your store’s visual appeal. Here’s how you can incorporate them into your retail environment:
Create Dynamic Storefronts
Use SEG fabric and frames to craft captivating storefront displays that change with the seasons or product launches. The easy-to-update graphics allow you to keep your store’s exterior fresh and aligned with current marketing campaigns, drawing customers in with bold visuals.
Enhance Interior Branding
SEG fabric and frames can reinforce brand identity inside your store. Install them as backdrops behind key product areas or along walls to create a cohesive brand experience.
The seamless look of SEG frames ensures that your brand message is communicated clearly and effectively throughout the store.
Highlight Promotional Areas
SEG fabric and frames are perfect for spotlighting promotional zones within your store. Whether you’re running a special sale or introducing new products, the bright, bold graphics can draw attention to specific areas, guiding customers to where you want them to focus. Their vibrant, high-resolution graphics make promotions impossible to miss.
Upgrade Fixture Displays
Integrate SEG frames into your existing fixtures to elevate product presentations. Use them on end caps, above shelving, or even as part of freestanding displays to create a premium look.
The ability to easily swap out graphics ensures that your displays can evolve with your merchandising needs.
The Look Company's Expertise in SEG Solutions
At The Look Company, we are dedicated to innovation, quality and customization. Here’s how we bring your brand’s vision to life:
Innovative Product Offerings
Our extensive range of products is designed to meet a variety of display needs. Whether you’re seeking sleek lightboxes, modular display systems or custom SEG solutions, we deliver products that combine both aesthetic appeal and functionality.
Our lightboxes, for example, are available in various sizes and configurations, making them perfect for creating compelling displays that stand out in any setting.
Quality and Customization
We prioritize quality in every aspect of our SEG solutions. Our customizable products allow you to choose everything from the frame finish to the type of fabric used, ensuring that your displays align perfectly with your brand identity.
Using advanced printing techniques, we deliver vibrant, high-resolution graphics that maintain their brilliance over time, even in high-traffic areas. This commitment to quality ensures that your displays look great and withstand the demands of a busy retail environment.
Case Studies and Success Stories
At The Look Company, we’ve partnered with some of the biggest names in retail to transform their spaces using our SEG solutions. Here’s how we’ve helped brands create compelling visual displays that captivate and engage customers:
Walmart Canada
Walmart needed flexible, high-impact signage that could be easily modified to accommodate seasonal changes and brand promotions. We provided them with various solutions, including end-cap lightboxes, in-aisle lightboxes and large hanging displays.
Walmart created vibrant, visually consistent displays with SEG frames that were simple for store staff to update. The result was enhanced visibility within the store, particularly in the fashion section, where the displays effectively guided customers to key product areas.
Mattress Firm
Mattress Firm required a display system that would deliver a uniform look across showrooms while adaptable to changing layouts and inventory.
The Look Company developed a modular display system incorporating self-standing frames, wall mounts and ceiling-hung lightboxes. These solutions allowed Mattress Firm to easily update its graphics and reconfigure its displays to meet seasonal demands.
Over five months, we produced 70,000 hardware frames and 2.8 million square feet of printed fabric graphics, dramatically enhancing the in-store experience.
Holt Renfrew Ogilvy
Holt Renfrew Ogilvy in Montreal sought a flexible, high-end solution for their newly renovated 5th floor for VIP events and private shopping experiences. We provided custom SEG fabric panels that fit between the space's structural columns, allowing for quick reconfiguration and easy graphic updates.
This versatile solution enabled Holt Renfrew to transform its open-concept floor into various configurations, perfect for fashion shows, product launches and exclusive events.
The Look Company: Your Partner in Creating Stunning Visual Displays
SEG fabric and frames are more than just a tool for displaying images—they’re a powerful way to enhance your brand’s visual impact, engage customers and drive sales. From creating dynamic storefronts and seamless interior branding to highlighting promotional areas, SEG fabric and frames offer unmatched versatility and aesthetic appeal.
At The Look Company, we’re proud to deliver high-quality, customizable SEG solutions that help our clients transform their retail environments. Whether you’re a retail giant like Walmart or a luxury brand like Holt Renfrew, our innovative products and commitment to excellence ensure that your displays look stunning and deliver results.
Ready to elevate your visual displays? Contact us today to learn how The Look Company can help you create stunning, impactful visual experiences with our SEG fabric and frames.