Attracting and engaging customers is more challenging than ever. One solution gaining popularity is the use of lightboxes. These illuminated displays enhance visual appeal, elevate brand visibility and create a memorable shopping experience.
In fact, 40% of consumers purchase more from retailers that provide a personalized shopping experience across channels. Improving the shopper experience with lightboxes will have a direct impact on your bottom line. Lightboxes have become essential tools for modern retailers aiming to stand out.
What Are Lightboxes?
Lightboxes are displays that use LED lighting systems to illuminate printed graphics from the back or sides. They consist of a metal frame or extrusion housing the LEDs, which light up the graphic to create a bright, eye-catching image. Unlike traditional signage that uses external light sources, lightboxes themselves are the illuminated brand image, increasing viewer engagement by standing out among other in-store displays and lighting fixtures.
The Look Company (TLC) offers a range of innovative lightbox solutions for various applications. These solutions utilize award-winning printed fabric graphics and customizable modular frames, available in sizes ranging from space-saving slim designs to seamless corner lightboxes.
Types of Lightboxes Offered by TLC
TLC offers a wide range of lightbox solutions, including:
50mm Rounded Cornered Backlit Lightboxes: Ideal for creating smooth, rounded edges on displays.
50mm Seamless Backlit Lightboxes: Perfect for hanging departmental signage and pillar wraps.
75mm One-sided Backlit Lightboxes: Versatile and suitable for integration into store fixtures where space is limited.
100mm One-sided Perimeter Lit Lightboxes: Suitable for larger displays needing premium visual impact.
120mm Two-sided Perimeter Lit Lightboxes: Great for robust, double-sided displays used in freestanding or hanging frames.
Benefits of Using Lightboxes in Retail
Lightboxes offer several advantages that can significantly enhance the retail experience:
Visual Appeal
Lightboxes capture customer attention with their vibrant and illuminated displays. The bright, eye-catching graphics stand out, drawing customers into the store and towards specific products or promotions.
Enhanced Brand Recognition
Using lightbox displays helps boost brand visibility. The illuminated signs make your brand more noticeable, helping customers easily recognize and remember it.
Flexibility
Lightboxes are highly adaptable and can be used in various retail settings. Their flexibility makes them suitable for a wide range of applications, whether for in-store promotions, departmental signage, or creating unique brand environments.
Technical Advantages
Lightboxes come with several technical benefits that make them an excellent choice for modern retailers:
Energy Efficiency
LED lightboxes are highly energy-efficient. They consume less power compared to traditional lighting systems, which can lead to significant cost savings over time.
Durability and Maintenance
LED lightboxes offer exceptional durability and require minimal maintenance. With a life expectancy of up to 100,000 hours, these lightboxes provide a long-lasting solution that reduces the need for frequent replacements and repairs.
UL-Certified
The Look Company (TLC) is certified under UL-48 to manufacture lightboxes. Our products meet stringent safety standards applicable in the United States and Canada. Our Look-brand high-efficiency LED lighting systems and power supplies are UL-recognized or UL-listed, ensuring superior performance and safety. All lightboxes are built under the supervision of a UL-certified team leader, and our production facility undergoes regular inspections by UL. You can use our UL-compliant products securely, knowing that your safety is assured.
Design and Customization Options
Lightboxes offer a wide range of design and customization possibilities, allowing retailers to create unique and engaging displays:
Customization Capabilities
Lightboxes can be tailored to fit various sizes, shapes, and styles. Whether you need a compact display or a large, impactful sign, The Look Company (TLC) provides custom solutions that meet your specific requirements.
Integrating Lightboxes with Store Design
Seamlessly incorporate lightboxes into your overall store design and theme. From hanging departmental signage to pillar wraps, these displays enhance the aesthetic appeal of your retail space while maintaining brand consistency.
Versatility in Application
Choose from various options, such as 50mm Rounded Cornered Backlit Lightboxes for smooth, rounded edges or 50mm Seamless Backlit Lightboxes for a sleek, edge-free appearance. These choices allow you to create displays that perfectly match your store’s layout and design needs.
Choosing the Right Lightbox for Your Store
Selecting the appropriate lightbox for your retail environment involves considering several factors to maximize impact and efficiency:
Factors to Consider
Profile and Application: 50 mm Lightboxes are ideal for a sleek, thinner profile. If you need a versatile solution that integrates well into displays, 75mm Lightboxes are a great choice. For more robust applications, consider the 100mm and 120mm Lightboxes.
Purpose: Identify the lightbox's primary purpose. Is it for promotional displays, wayfinding, or enhancing the overall ambiance? This will influence the type and style of lightbox you select.
Location: Decide where the lightbox will be placed for maximum visibility. Options include wall-mounted, freestanding, suspended, or integrated into store fixtures.
Customization Needs: Evaluate the need for custom sizes, shapes, and designs. TLC offers various customization options to ensure your lightbox aligns perfectly with your brand and store layout.
Lightbox Placement Tips
Entrances: Place lightboxes near store entrances to capture customer attention as they walk in.
Product Displays: Highlight specific product areas to draw attention to featured items or promotions.
Departmental Signage: Use 50mm Seamless Lightboxes for clear and attractive departmental signage and pillar wraps.
Checkouts and Exits: Place lightboxes near checkout areas and exits to leave a lasting impression on customers.
Bringing It All Together: Elevate Your Retail Space with Lightboxes
Lightboxes have proven to be a valuable asset for modern retailers. They enhance visual appeal, improve brand recognition, and offer flexibility in various retail settings. With energy-efficient LED lighting systems, long-lasting durability, and extensive customization options, lightboxes provide a practical and impactful solution for enhancing the shopping experience.
Consider incorporating lightboxes into your in-store displays to create a more engaging and visually appealing environment. Evaluate your current use of in-store displays and see how The Look Company (TLC) can help you transform your retail space with innovative lightbox solutions.
For more information or to explore our range of lightboxes, visit our Lightbox Solutions page or contact us at The Look Company.