How to Create an Engaging Retail Environment
What do you see when you enter a retail storefront? Do you see the merchandise? Do you see the brand? Do you see the front window display? In fact, you may see the total environment, not one aspect alone.
One of the most effective ways to create a cohesive retail space and emphasize the visual appeal of your product offerings is through dynamic and effective lighting. Above all, if you’re vying for your customers’ attention to certain areas or products, creating a visual hierarchy within your store can help filter out the noise. What better way to accomplish this than to light up your signage and incorporate lightboxes into your store décor?
There are numerous studies about how effective lighting can create drama, ambiance, extend dwell times, and enrich the shopping experience. At the end of the day, you can see for yourself: Which store seems more inviting, entertaining, and provides an engaging brand experience?
Where to Add Lightboxes in Your Store
One of the most overlooked aspects of in-store lighting is the integration of lightboxes into the overall store design. Lightboxes can be placed alongside non lit signage and/or merchandise to drive engagement. But the lesser-known fact is, they can also complement existing in-store lighting through color, intensity, and eye-catching visuals.
There are a lot of in-store elements that compete with your customers’ attention. It could be the number of products on display, wayfinding signage, even music or cell phones. Comparatively, if you add lightboxes to your retail environment, you can help direct focus on specific brands, promotions, or products.
Consider these applications of lightboxes to engage your customers both inside and outside of your store:
Attract attention to anyone outside of your store with lightboxes in your front window displays
Add lightboxes to endcaps to appeal to the casual browser
Designate traffic to feature product displays with ceiling hung applications
Integrate lightboxes into merchandise shelving to highlight brands and products
Lightboxes have the unique ability to engage viewers through positive emotions. Light itself connects feelings of warmth, happiness, and joy. By lighting up your retail environment with strategically placed backlit images, you can captivate your shoppers and influence their purchase decisions.
The Look Company transforms retail environments by delivering innovative graphic display systems in a wide range of applications. Our retail solutions focus on best-in-class, lightweight, reusable aluminum extrusions, and award-winning fabric prints with silicone edge graphics or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of products. Contact us for a solution for your retail business.