The Look Company provided a modular display system that was adaptable to their changing needs based on seasonality and supplier promotions. Self-standing product displays, on-the-wall frame displays, lightboxes, ceiling hung frames, wall mount and self-standing accessory shelves provided a framework for which the graphics could be easily updated by in-store staff.
Printed fabric graphics, digital screens or backlit engagement were applied to the frames depending on the intended application within the store. Because of the adaptability of the display structures, in-store staff were able to modify the store layout depending on their inventory levels or visual merchandising goals.
Over the course of five months, The Look Company produced and delivered 70,000 hardware frames and printed 2,800,000 sq. ft. of printed graphics on fabric.