Many retailers are choosing pop-up stores to generate brand excitement and recognition. 

In a [recent survey](https://www.businessinsider.com/pop-up-shops-are-an-effective-retail-tactic-2019-6), almost 66% of those who participated said that the primary goal of launching a pop-up was to improve brand awareness. Their top motives were connecting with customers (63%) and introducing a new product or brand (46%). 

Pop-up displays can effectively promote brand awareness and connect with customers. They are highly noticeable and can easily catch the attention of potential consumers, setting them apart from other marketing strategies.

Pop-up stores work. That same survey found that pop-up stores improved market visibility by 51%, increased sales by 46% and boosted social media engagement by 46%.

What does all this mean? Your [pop-up store design ideas](https://thelookcompany.com/blog/visual-merchandising-ideas-for-pop-up-stores) need to stand out from the crowd. The key to maximizing a pop-up event’s effectiveness is thoughtful design strategies that grab attention and resonate emotionally with visitors.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1727726883/The%20Look%20Company%20%28Staging%29/mesi3dx4yqzyqijihagr.jpg)

##   
Strategic Design Principles for Pop-Up Stores

####   
  
Influence Customer Perception through Design  

  
At the heart of any effective [pop-up store](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) is a design that speaks directly to the senses and emotions of shoppers. The right design cues can elevate your brand and create a compelling narrative that visitors carry with them. 

Make a good first impression—use colors, lighting and layout to set the tone and mood of the shopping experience from the moment a customer steps in.

####   
Creative Use of Space

Given the typically smaller and more temporary nature of [pop-up displays](https://thelookcompany.com/blog/tag/pop-up-kiosks), booths and stores, using space creatively is paramount. 

Think beyond traditional retail constraints. Innovations such as [multi-level displays](https://thelookcompany.com/products/display-systems) or integrating technology can transform a limited area into an immersive brand experience.

  

#### Craft Engaging Environments  

  
Creating an engaging environment goes beyond visual elements; it involves forming an atmosphere that can change consumer perceptions and enhance the shopping experience. 

Use thematic elements, scent and sound to complement the visual design, creating a complete, immersive environment that enhances the narrative you want your brand to tell.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1727727081/The%20Look%20Company%20%28Staging%29/nn2tpt3jnvr5rkxkdltg.jpg)

## Creating Memorable Brand Experiences

####   
  
Implement a Visual Merchandising Strategy

A strategic and visually compelling design for your pop-up store is critical to driving foot traffic and engaging customers. These are effective:

*   **Custom graphics and displays**: To enhance visual appeal, use both lit and non-lit [retail display solutions](https://thelookcompany.com/markets/retail-solutions), custom graphics, floor decals and banner stands.
    
*   **Signage for quick communication**: Large, easy-to-read graphic [signs and banners](https://thelookcompany.com/products/signs-and-banners) convey information quickly to capture passersby's attention in busy areas. Halos or ceiling-hung signs, either lit or non-lit, can ensure visibility over other potential obstructions.
    

#### Enhance Visibility with Custom Lightboxes, SEG Fabrics and Instagrammable Walls

  
Make your pop-up visually striking and 'share-worthy' with innovative displays, like:

*   **Custom lightboxes**: Use [The Look Company’s](https://thelookcompany.com/) (TLC) next-generation [LED lightboxes](https://thelookcompany.com/products/lightboxes) for a stunning visual impact. Illuminate your brand images and messaging with lightboxes to enhance audience engagement. 
    
*   **Modular displays:** Display your brand experience with [modular display systems](https://thelookcompany.com/products/display-systems). Create pop-ups, gallery stores, vignettes and integrated displays.
    
*   **Instagrammable walls**: Set up engaging backdrops with custom-printed SEG fabrics that encourage visitors to take and share photos, increasing your brand's social media exposure. [71% of social media](https://www.spectrio.com/marketing/3-stats-prove-biz-needs-social-media-wall/) users are more likely to purchase a brand they connect with. Enhance the experience with exclusive brand drops, captivating your fans and turning every photo opportunity into a moment of excitement and brand loyalty.
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1727727204/The%20Look%20Company%20%28Staging%29/ysjd4fxpf6qruwf3jdhz.jpg)

####   
Create Sensory Experiences

  
Engage visitors on multiple sensory levels to convert them into customers. For example:

*   **Interactive experiences**: Let shoppers try out products like perfumes or beverages, enhancing the sensory appeal of your offerings.
    
*   **Sensory touchpoints**: Consider immersive audio-visual [display systems](https://thelookcompany.com/blog/display-systems-the-psychology-of-visual-merchandising) to make the shopping experience memorable and engaging.
    
*   **Omnichannel shopping**: Interactive displays help create an experience that immerses the customer in the brands and products they are looking for. [Omnichannel retail](https://thelookcompany.com/blog/omnichannel-retail-experience-the-future-of-seamless-customer-journeys) displays are convenient, save time on shopping, and make purchasing easier for the consumer as well.   
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1727727834/The%20Look%20Company%20%28Staging%29/dctwe1nl6ea3rm7wlcal.jpg)

## Pop-Up With TLC

  
Collaboration with experienced firms like [The Look Company (TLC)](https://thelookcompany.com/) is essential to elevating a pop-up shop display idea from a basic setup to a sophisticated branding powerhouse. 

Our experts understand how to leverage the unique qualities of materials and layouts to create spaces that reflect your brand and amplify its appeal to your target audience.

From the [initial concept to the final touches](https://thelookcompany.com/products/services), craft every aspect of your pop-up store to ensure it resonates with your audience, [strengthens your brand identity](https://thelookcompany.com/brand-activations) and enhances the overall shopping experience.

Ready to transform your pop-up store into a memorable brand experience that resonates with customers and drives results? [Connect with The Look Company](https://thelookcompany.com/contact) today to explore how our award-winning solutions can elevate your next pop-up event.

Pop-Up Store Design for Unforgettable Customer Experiences

With the start of 2023, we’re looking forwards to the next big retail trends in visual engagement solutions and how customer experience is shaping the retail landscape.

Retail customer experience is rooted in personalization, efficiency and choice. Customers demand more ease throughout the shopping journey as it applies to their wants and needs. Knowing that shoppers want more flexibility in their methods of shopping should be a top priority for retailers. Appealing to not only the customers’ desire to be immersed in a unique and exciting physical store environment but to also their preference to find familiarity between ecommerce and a physical store. 

How can you provide a more pleasurable shopping experience to the savvy shopper? Here are our top 3 in-store retail trends we’ll be watching in 2023:

## 1\. Omnichannel Shopping

  
As we had previously discussed in our blog “[How to Use Fabric and Frames to Connect with Omnishoppers](https://thelookcompany.com/blog/how-to-use-fabric-and-frames-to-connect-with-omnishoppers)”, NielsenIQ and FMI [report forecasts](https://nielseniq.com/global/en/insights/analysis/2020/its-time-to-think-omnichannel-shopper-not-just-omnichannel/e-omnishopper-imperative-for-food-retailers) that 74.7 million U.S. households will be omnichannel shoppers by 2025. And between now and then, each additional million omnichannel households will add another $8.4 billion in sales.

Omnichannel shopping behavior seems to remain on the radar for many retailers. The demand for consistency of design, messaging and branding across all channels and touchpoints isn’t going away.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674673411/The%20Look%20Company%20%28Staging%29/lqdzfjemcy6ozoeo4lii.jpg)

  
Customers are becoming more accustomed to using their mobile devices both in and out of stores. Smartphones to access branded apps and websites to conduct quick search queries to gather information about products and services before or after their visits. Ensuring a seamless experience no matter where or how the shopper accesses product or store information will greatly improve customer satisfaction. Especially when more shoppers are buying online and [picking up products from stores](https://thelookcompany.com/blog/micro-fulfillment-centers-a-brand-new-experiential-branding-opportunity).

##   
2\. Store Within a Store

With customer experience top of mind, another trend in retail is Store Within a Store or SWAS. 

Although not a new idea, pop-up stores or SWAS have been gaining momentum as larger retailers borrow a classic brand integration strategy from cosmetic, accessory and department stores to integrate new and complementary products into their space.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674673517/The%20Look%20Company%20%28Staging%29/bt75lqanewuou6rnnwbl.jpg)

  
[Walmart recently announced a partnership with Popable](https://vmsd.com/retail-room-for-rent-in-u-s-walmart-stores/) to rent retail rooms to smaller local merchants upwards to a year at a time to provide visibility to small businesses. This unique strategy has the potential to appeal to customers who are looking for local or regional products as well as those who would like to make environmentally conscious choices when shopping.

Retailers are continually looking for inspiration to evolve their stores into unique experience centers for customers. Increasing the types of brands that are showcased within their retail footprint not only draws customers in but keeps them coming back with value added offerings. 

To create experiential experiences, [brands are using pop-ups](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) to connect with customers, launch new products or promote in-store specials. Create unique offerings through product showcases with samples, discussions or demonstrations, promotional giveaways, social media live stream events, or photo booths. Take a look at some of the solutions you can use to [install temporary experience pop-ups](https://thelookcompany.com/products/display-systems) in your stores.

## 3\. Retrofit, Reuse, Reconfigure (Environmentally Responsible Retail)

With more and more talk of sustainability and conscious shopping, customers are seeking out retailers that have responsible operations and are transparent with their goals to reduce their carbon footprint.

To address this, stores can look into partnering with sustainably conscious companies with [better green options for display systems](https://thelookcompany.com/about-us/our-company#sustainability) that fit their objectives. When choosing a visual engagement company to work with, take a deep dive into their manufacturing practices, materials, shipping and packaging, logistics and waste management to evaluate whether or not it’s a good fit.

Similarly, some stores may be investigating ways to overhaul their store design with display systems that can be reused for multiple promotions throughout the year without costly and wasteful renovations.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674673591/The%20Look%20Company%20%28Staging%29/wv7h5wbb865rcbblnlh1.jpg)

  
The Look Company has custom solutions such as their [modular display systems](https://thelookcompany.com/products/display-systems) for retrofitting a store layout instead of massive construction overhauls of the interior space. With modular displays you can build: 

*   Temporary walls or vignettes
    
*   Seamless corners around perimeter walls
    
*   Kiosks
    
*   Booths 
    
*   Product displays
    

With unlimited flexibility, reusable frames, easy to build components and sustainable extrusion frames, stores can create reworkable spaces that will keep customers coming back.

## Get the Most Out of Your 2023 Store Design  

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. 

Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with a silicone edged graphic or SEG. Customized for retail, this system allows The Look Company to produce a large volume and a diverse range of solutions. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

Retail Trends: What’s In-Store for 2023

**_Summary:_** _Savvy retailers must plan to reach out to where their target consumers spend their time this fall. In this article, we discuss five immersive experiences to help you make the most of the top 2022 retail trends. So read on to give your retail store a makeover in time for fall and capture the season's top visual merchandising trends!_

* * *

**Table Of Contents:**

1. How do you leverage fall trends and behaviors to boost retail sales?

2. 5 immersive experiences to make the most of 2022 retail trends this fall:

*   Launch a pop-up store
    
*   Refresh window displays
    
*   Create a buzz on your brand's social channels
    
*   Launch a brand activation campaign
    
*   Plan a co-branded event
    

3\. The Look Company: Immersive brand experiences to prepare for the Autumn of 2022!

* * *

As the outdoor frenzy of summer draws to an end, there is a subtle change in mood—and shopping behavior!

Shoppers are getting ready for a long winter ahead, spending more time indoors, and thinking about the holidays. There's a hectic retail season ahead and retailers are gearing up for the busiest season of the year.

It’s also the last chance to ramp up promotions to meet their year-end business objectives.

## How Do You Leverage Seasonal Shopping Trends and Behaviors this Fall to Boost Retail Sales?

How can retailers drive growth with seasonal shopping behaviors? Can brands hope to shape their holiday strategy early on in fall?  

[Cardlytics](https://www.cardlytics.com/blog/seasonal-shopping-trends-for-marketers/), a company that provides credit card-linked marketing solutions based on customer spending and purchase intelligence, said in a blog post:

_"One major seasonal shopping trend that we see year over year is that advertisers benefit the most by engaging with consumers early in the season. Our insights show that customers who shop earlier in the fall are 10 times more likely to return compared to the natural holiday walk-in rate. Those who engage their customers early will be rewarded with loyalty later in the season."_

In the last couple of years, supply chain issues have led to frequent stock-outs during the holiday shopping season, especially for popular gifts like electronics, kids' toys and trending gadgets. So, customers are starting their holiday shopping earlier (even as early as fall!) in the hope of grabbing those hard-to-get gifts!

Even fall menus seem to be coming out earlier each year!

[Starbucks](https://www.businessinsider.in/retail/news/starbucks-is-bringing-the-pumpkin-spice-latte-back-earlier-than-ever-as-customers-grow-desperate-for-2020-to-end-heres-how-this-years-launch-compares-to-psl-seasons-past-/articleshow/77739906.cms) started stocking its iconic PSL (Pumpkin Spiced Latte) earlier and earlier for the last two years. Dunkin', the ever-popular donuts brand also launched its fall menu earlier than usual in 2021.  
Dunkin's Vice President of Marketing Strategy Jill Nelson, said that, "While there is so much uncertainty heading into the fall, one thing our fans can count on is the return of pumpkin at Dunkin."  
Are you ready to start your visual merchandising early this fall?

## **Window Displays: Start Early this Fall!**

Come fall, retail window displays mirror the shift in the mood of consumers.  
We've seen some iconic retail displays around autumn themes —whether it is pumpkins, spiced hot drinks, Halloween-themed candies or warming vistas of fireplaces and colorful woolens.

Savvy retailers must plan to reach out to where their target consumers spend their time this fall and match their mellow mood.

[The Look Company](https://thelookcompany.com/) has been helping retailers capture the mood of each season with easy-to-changeout display frames and bold, immersive graphic solutions to capture seasonal shopping trends and help retailers meet their season’s business objectives.

## 5 Immersive Experiences to Make the Most of 2022 Retail Trends this Fall

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1661876926/The%20Look%20Company%20%28Staging%29/irumchycampof8kxvl9f.jpg)

 **#1 Launch a pop-up store**

Our number #1 recommendation of an immersive experience to try this fall would be a pop-up store. The pop-up retail industry has grown to approximately [$10 billion](https://www.retailtouchpoints.com/resources/pop-up-stores-become-more-than-just-a-trend) in sales. According to [Business Insider](https://www.businessinsider.com/pop-up-shops-are-an-effective-retail-tactic-2019-6), pop-up stores helped retailers improve market visibility by 51% and increase sales by almost 50%. [Pop-up stores](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) can be set up wherever your target audience is likely to be spending their free time this autumn—at street fests, farmers’ markets, food trucks or retail spaces within malls.

[The Look Company](https://thelookcompany.com/) equips you with unlimited design flexibility to create walls, kiosks, and pop-up displays, including lit, non-lit or digital components. Our [modular frame systems](https://thelookcompany.com/products/display-systems) are portable and adjustable so that you can set them up for your autumn promotions with ease!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1661876965/The%20Look%20Company%20%28Staging%29/wz15hfnfuqu8nsng0vxd.jpg)

**#2 Refresh window displays**

While this may seem like an obvious suggestion, many retailers fail to [refresh their windows](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) for the season. Seasonal window displays draw shoppers into your store and create an air of excitement about something new. According to [Linda Cahan](https://www.entrepreneur.com/article/223677), a retail design consultant, you must update your window displays every one to two months. She says: "The more often you change your windows, the more people will look at your store."

TLC offers you advanced display systems to help you not just keep your [retail](https://thelookcompany.com/markets/retail-solutions) space current and relevant but to elevate the brand experience with stunning graphics. Engineered for simple setup and changing out of graphics, you can create the perfect fall-themed displays using our high-quality [SEG fabric prints](https://thelookcompany.com/products/fabric-and-frames) and customizable framing systems. Whether you want to recreate the warmth of an autumn vista with stunning full-wall graphic treatments or eye-catching window displays, we have the perfect graphic solutions for your needs!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1661876993/The%20Look%20Company%20%28Staging%29/qewrmze8egzmslciaqdp.jpg)

**#3 Create a buzz on your brand's social channels**

Make sure your retail store is camera-friendly by integrating a selfie station in your featured displays or an attractive instagrammable wall display that entices customers to take a selfie. Studies show that [98%](https://financesonline.com/experiential-marketing-statistics/) of consumers create digital or social content at experiences or events, and 100% of consumers share the content they create. Use signage to encourage shoppers to share selfies with their social networks and include a hashtag they can use.

If you have a brand ambassador program, this is an opportunity for your ambassador to engage with fans and share your autumn promotions in online and offline content. When a brand ambassador shares your content, your brand's reach extends exponentially to the community or fans of that celebrity. And there's evidence that consumers take the opinions of the celebrities or influencers they follow. One study showed that [49%](https://www.tapinfluence.com/influencer-marketing-statistics/) of people say they rely on recommendations from influencers when making purchase decisions.

TLC delivers [award-winning print graphics](https://thelookcompany.com/products/signs-and-banners) to make your displays and media backdrops instagrammable. And that's the perfect way to integrate physical and digital brand promotion!

**#4 Launch a brand activation campaign**

Fall is the ideal season for [brand activation](https://thelookcompany.com/brand-activations) campaigns—there are so many exciting events possible that you'll be spoilt for choice. Pick an idea that is a good fit for your brand or your target audience. [74%](https://financesonline.com/experiential-marketing-statistics/) of consumers say that engaging with branded event marketing experiences makes them more likely to buy the promoted products. Planning a product or movie launch this fall? At brand activation event venues, use evocative imagery that captures the essence of fall. TLC offers a range of visual engagement solutions to [activate your brand](https://thelookcompany.com/brand-activations) and connect with your audience. We can transform your retail store into an unforgettable brand experience this fall with our vibrant fabric prints, lightboxes, and other innovative display solutions.

**#5 Plan a co-branded event**

Two great brands are better than one! Partner with a brand in a category that complements yours and shares a similar target audience.

Specific categories of products see a lift in sales in the fall: Warm clothes, new winter fashion for the colder months ahead, dinnerware for Thanksgiving, electronics and kids' toys as an early start to holiday shopping, holiday-themed décor, and more. If you can partner with a brand in these categories, you can get your share of the autumn rush!

Whatever the category you partner with, make sure you offer shoppers an experience they'll want to share with family and friends. Research indicates that after seeing co-marketed campaigns, [68%](https://blog.hubspot.com/marketing/co-marketing-stats) of consumers are able to make buying decisions before even speaking to sales representatives.

For example, 'Styled by Levi's®' was a co-branded initiative between Pinterest (an online destination for fashion-forward users for inspiration) – and Levi's®, one of the oldest and most recognized jean brands in the world. Users selected shopping images that best resonated with their style. Based on insights from their Pinterest activity, a curated and highly personalized Levi's® Pinterest board was served to their profile, highlighting key products and customization options linking back to the Levi's® website. The co-branded initiative was a huge success, with 1000s of Levi's boards generated, probably as it brought an element of personalization or old-style curation back into shopping.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1661877059/The%20Look%20Company%20%28Staging%29/mwuxwojwtn0p3axcpgma.jpg)

## The Look Company: Immersive Brand Experiences to Gear Up for Fall 2022!

Consumers look for shopping experiences that inspire them and align with their aspirations. To create a memorable retail experience, retailers and brands need to partner with a visual engagement solutions provider that can bring their designs to life!

Partner with [The Look Company](https://thelookcompany.com/) to give your retail store a fall makeover and capture the season's top visual merchandising trends.

With [TLC's visual engagement solutions](https://thelookcompany.com/), you can leverage the best 2022 retail trends and take your store through autumn in style and boost retail sales this season.

[Talk to TLC](https://thelookcompany.com/contact) for retail graphic solutions, signs and banners and temporary pop-ups for fall promotions and brand activations.

Fall Retail Trends 2022: Immersive Experiences that Work

**Summary:**

_Here’s a wrap up of the visual merchandising trends we've observed in the past few months of 2022. Read on to discover five essential visual merchandising solutions you can leverage to achieve your retail objectives by the end of the year!_

* * *

**Read this article to:**

*   Get an overview of visual merchandising solutions retailers preferred in the first half of 2022
    
*   Understand the benefits of various retail display solutions
    
*   Discover visual merchandising trends you can leverage to meet your end of year 2022 retail objectives.
    

We've journeyed through the first several months of 2022—the year slated to see a post-pandemic revival in various sectors.

Did the first half of 2022 stand true to its promise of a better outlook for physical retail? And what learnings and tip-offs can we take away from the past few months to help us chart our course through the rest of the year?

Here's a quick look back to see which visual merchandising trends our team has observed with our clients and retail industry events through the past few months of 2022.

## What Goes into a Successful Visual Merchandising Strategy?

A successful visual merchandising strategy draws inspiration from core design principles, applying them to their brand's retail environment using creative and non-verbal communication to meet their business objectives.

[The Look Company](https://thelookcompany.com/) specializes in visual engagement solutions that help retailers meet their objectives.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849325/The%20Look%20Company%20%28Staging%29/ebpcflramuymo6jemk7t.jpg)

Visual merchandising uses the basic principles of design such as balance, proportion, rhythm, emphasis and repetition in a structured and studied manner to display products in a retail environment. But visual merchandisers can't stop at pure design. They must consider what business objectives their brand needs to achieve, whether to drive foot traffic, increase sales, use their store layout more efficiently, or maintain brand-consistent messaging.

Build a cohesive visual merchandising strategy for the rest of 2022 by including the following elements:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849358/The%20Look%20Company%20%28Staging%29/ghumwvtdcmcud9h3ftkm.jpg)

**1\. Accentuate in-store displays with lighting solutions**

2022 is all about brightly lit, inviting showrooms, with the most impactful retail spaces being those that use a combination of [backlit graphics](https://thelookcompany.com/products/lightboxes), accent lighting and visually engaging graphics. Studies show that a shopper's eye is drawn automatically to a brightly lit item or area. Bright light can create a sense of honesty and positivity and can [promote impulse purchasing](https://www.worldwidejournals.com/global-journal-for-research-analysis-GJRA/recent_issues_pdf/2017/May/May_2017_1493994869__148.pdf). LED light boxes also help your graphics stand out in crowded areas and draw shoppers' attention. Take a look at how TLC helped [Walmart Canada](https://thelookcompany.com/case-studies/walmart) to build flexible and scalable in-store display signage using end-cap and in-aisle lightboxes for seasonal and brand promotions.

**2\. Use in-store signage**

Visuals [increase message retention by 42%](https://www.intelligencenode.com/blog/visual-merchandising-matters-ever/). Visual signs and graphic displays are important to improve retention or recall of the in-store experience. Use wayfinding to lead shoppers through the store and draw attention to promotions: Professionally designed signage is getting brands noticed in crowded retail spaces, helping convert store visitors into customers. TLC enables you to incorporate various types of creative and innovative branded [signs and banners](https://thelookcompany.com/products/signs-and-banners) throughout your retail environment.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849434/The%20Look%20Company%20%28Staging%29/ajau0tw0f7pv9hir9ni9.jpg)

**3\. Frequently update window displays and in-store displays**

In 2022, retailers have preferred cost-effective display solutions for their brand showrooms. Shoppers want to see something new when they enter your brand's showroom. While it may not be feasible to change displays every week, update your window display graphics at least every month or two, recommends [Bob Phibbs, a retail consultant](https://www.retaildoc.com/blog/7-ways-to-transform-retail-store-displays-into-sales-merchandising). TLC's [fabric and frame solutions](https://thelookcompany.com/products/fabric-and-frames) allow you the flexibility to easily and affordably update displays, banners, and signs. Our modular displays have specially designed extrusions that make it easy to change out display graphics. Once the frame is installed, retailers can simply print new graphics and install them without a contractor.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849858/The%20Look%20Company%20%28Staging%29/nduopgiyybrehgjtwn96.jpg)

**4\. Pop-ups as retail events**

[Pop-ups](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) are the buzz of 2022. Pop-up shops are rapidly growing in popularity. [32%](https://www.shopify.in/retail/retail-statistics) of brands say they'll be establishing or expanding their use of pop-up and in-person experiences in the next year. Use TLC's modular, [high-visibility display systems](https://thelookcompany.com/products/display-systems) to create stunning temporary pop-ups with eye-catching graphic displays and invite visitors and loyal customers to step in and experience your brand.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849650/The%20Look%20Company%20%28Staging%29/azrteu6gbbvcewqxgufg.jpg)

**5.** **Leverage social sharing and connect digitally with your fans**

2021 saw an upsurge in online shopping. And 2022 has been a year of the return of eager shoppers to brick-and-mortar showrooms. But you cannot deny the importance of phygital in 2022. The power of the Gram cannot be underestimated, and brands are making the most of instagrammable displays and backdrops to encourage shoppers to share their retail experiences on social channels. There's evidence that [71%](https://www.spectrio.com/marketing/3-stats-prove-biz-needs-social-media-wall/) of social media users are more likely to purchase from a brand they're connected with. So increasing your social media fans is akin to personally engaging with them! Brand ambassador programs are also increasingly being used to reach out to brand fans through in-person events, word-of-mouth publicity by brand ambassadors and social sharing to create an online community of brand fans. In fact, [49%](https://www.tapinfluence.com/influencer-marketing-statistics/) of people say they rely on recommendations from influencers when making purchase decisions.

## TLC: Your 2022 Partner for Visual Merchandising Solutions

These trends point to the need for innovative [visual engagement solutions](https://thelookcompany.com/) to help retailers build trust with shoppers, connect with them via digital or contactless customer service channels, and address new customer expectations.

[The Look Company](https://thelookcompany.com/) supports retailers with visual merchandising solutions so they can thrive in the new normal of retail.

Here's what one of our customers had to say:

_"Our showroom went from "decently dressed" to the "bell of the ball" in no time at all due to The Look Company. We know that we can count on them from concept to reality, as well as for minor updates and revisions. Their team of designers, engineers, and installation team truly worked to make our showroom dreams a reality. If you are looking for a quality showroom specialist, look no further."_  
_– MLILY USA_

Want to try pop-up stores to experiment with new markets? Are you looking at integrating in-store displays with social sharing? Inspire your brand ambassadors with an [immersive retail environment](https://thelookcompany.com/markets/retail-solutions) or launch innovative [brand activations](https://thelookcompany.com/brand-activations). With TLC as your visual engagement solutions partner, your retail brand will be all set to meet its business objectives for 2022!

 [Connect with our visual merchandising solutions specialists](https://thelookcompany.com/contact) to meet your 2022 retail objectives!

The 2022 Visual Merchandising Solutions Mid-Year Wrap Up

**Summary:  
**_Pop-up stores are ideal for creating a buzz with experiential branding and testing new markets. Discover how TLC's adaptive display systems and high-quality graphics make your brand 'pop' and bring your pop-up store idea to life!_

* * *

Pop-up stores are an adaptive, flexible, and short-term strategy to create a buzz about your brand or experiment with new markets.

While pop-ups are used extensively by small businesses that don't have a permanent brick-and-mortar store or by online retailers, large brands also find pop-up stores effective in engaging with brand fans and for experiential branding. 

Create successful pop-ups using The Look Company's customizable adaptive display system. Our [modular frame systems](https://thelookcompany.com/products/display-systems) can be easily configured to create walls, displays, and temporary kiosks, with graphic elements that are easy to change out. High-quality visual displays help you generate buzz about new promotions, create brand awareness and drive sales of seasonal and in-vogue products.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660663923/The%20Look%20Company%20%28Staging%29/zv4jrpcsdf4j6bwlculj.jpg)

## Designing Displays for Pop-Up Stores

Pop-up stores may be temporary, but when it comes to visual merchandising and displays, they need the same [retail](https://thelookcompany.com/markets/retail-solutions) design expertise as any large physical store. And in fact, pop-ups demand greater creativity – you can't afford to go wrong when you have only a limited amount of time to display your products or services in that location!

## Display Systems for Successful Pop-Up Stores

Pop-up stores need display systems that are easy to assemble, with racks and fixtures that are easy to move to different locations and graphic displays that are easy to set up.  

TLC delivers [award-winning print graphics](https://thelookcompany.com/blog/the-look-company-wins-gold-bronze-and-best-in-show-at-fespa-awards-2020) and innovative display solutions for pop-up events, creating memorable retail experiences for your target markets.

Our bold and vibrant [SEG fabric prints](https://thelookcompany.com/products/fabric-and-frames) are easy to change as they stretch over aluminum extrusion frames. The printed fabric panels are wrinkle-free and can easily be folded and stored once your pop-up event is over.

With retail graphics solutions from TLC, it's easy to launch a pop-up event and [create stunning thematic displays](https://thelookcompany.com/products/fabric-and-frames) to attract your target customer base and entice them to buy your products. 

Our [state-of-the-art lightboxes](https://thelookcompany.com/products/lightboxes) and immersive, large-format SEG prints will create an air of brand exclusivity around your pop-up store!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660665383/The%20Look%20Company%20%28Staging%29/kfhpvecuzlw8s01hn3y9.jpg)

## Bring Your Fabulous Pop-Up Store Ideas to Life with our Graphic Displays

Trendy, attractive pop-up stores drive foot traffic and give retailers a chance to engage with their existing customers and attract a new customer base.

But to do all this successfully, you need a robust visual merchandising strategy and execute the pop-up store design and architecture in a way that truly makes your brand 'pop.'

Custom graphics, lit or non-lit promotional displays, [floor decals and banner stands](https://thelookcompany.com/products/signs-and-banners) are elements that contribute to the success of your pop-up store.

Pop-ups are usually located in spaces where people are passing by, so you need to be able to communicate your brand's offerings in a few seconds to grab their attention before they move past your booth.

*   **Start with an interesting idea** for your store or [pick a theme or story](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment) which you can use in your visual merchandising. Engage shoppers and build an emotional connection with them!
    
    ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660664142/The%20Look%20Company%20%28Staging%29/okobiiveprrxfotxob4c.jpg)
    
*   **Find an appropriate location** for your pop-up store or event and partner with a company specializing in [visual merchandising and retail display solutions](https://thelookcompany.com/) to help you create stunning, modular pop-up displays.
    
*   **Design memorable** [**graphic signs and banners**](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments)**.** Ensure the [graphics](https://thelookcompany.com/products/signs-and-banners) you use in your pop-up store are large and easy to read. Include enough information for someone to quickly grasp what you are selling at a glance and entice them to stop and discover more! For example, use overhead banners for better visibility from a distance instead of table-level signs that passers-by can easily block. 
    
*   **Use backlit displays and clear pricing signs**. TLC offers [custom lightboxes](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) that create a stunning visual effect using SEG printed fabric and a next-gen LED lighting system. Choose from a range of custom sizes and shapes with a variety of hanging, wall-mounted, or self-standing options, that are ideal for pop-up stores.
    
*   **Create an instagrammable wall** to encourage shoppers to take a snapshot and share it with their family and friends. Use our [SEG printed media backdrops](https://thelookcompany.com/products/fabric-and-frames) in stretch matte fabrics to create your selfie-worthy branded wall! Available in different sizes and custom formats, our instagrammable backdrops give your brand a 'social' flair!
    
*   **Create a** [**sensory experience**](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) to convert visitors into customers. Encouraging interactivity with your products is a winning sales strategy! For example, allow shoppers to try out a perfume, taste a product or sip a beverage while they browse. 
    

**Make an event out of it!** Imagine a pop-up party event on a specific day! Invite guests for that day, and have simple, low-cost giveaways with a high perceived value. Make it interactive and engaging!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660664072/The%20Look%20Company%20%28Staging%29/dqwyem4bgyzwxvb1jb0m.jpg)

## TLC: Your Preferred Print Partner for Eye-Catching Pop-Up Displays

[The Look Company](https://thelookcompany.com/) offers a range of visual engagement solutions to bring your pop-up idea to life! From modular framing systems to eye-catching lightboxes and changeable fabric displays, we have the perfect visual merchandising solutions and ideas for pop-up stores!

[Talk to our retail specialists today](https://thelookcompany.com/contact) for modular partitions, printed fabric displays, customizable frames, and more ideas for your pop-up store.

Visual Merchandising Ideas for Pop-Up Stores

After the ups and downs of 2021, we’ve collected a list of trends for retailers and merchandisers to watch for in 2022.

## More Stores With Smaller Footprints

According to Coresight Research, [store closures](https://coresight.com/weekly-store-trackers/) in the U.S. are down 42% in 2021, year-over-year. In fact, there were more stores opening in the past year for the first time since 2017. This data offsets the doom-and-gloom outlook for a retail apocalypse that emerged in 2020.

Some larger retailers took the opportunity to test the market by opening smaller stores in targeted areas, such as urban neighborhoods or communities close to college or university campuses.

As with multiple store locations, consistent branding across all brick and mortar stores is of core importance. Having a clear brand story across all communication channels and interior signage connects the established stores with the smaller stores, while bolstering overall support for the brand.

## ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642021619/The%20Look%20Company%20%28Staging%29/zmbhlkxrc6virtdbwf5t.jpg)

## Pop-Up Retail

Luxury brands, D2C manufacturers or established eCommerce businesses, can take advantage of time sensitive trends, seasonal demand, launching a new product or introducing their products to brick and mortar stores by adding pop-up retail to their sales and marketing strategy.

[Pop-up retail](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) can be a short-term lease of space exclusively branded to product offerings, long-term product displays in existing stores or temporary campaign-based promotional areas. Compared to online advertising costs, digitally-based brands can use pop-ups to reduce CAC (customer acquisition costs) and generate a new source of potential sales.

Components of a pop-up can range from modular full to half-wall partitions with printed fabric panels with integrated multimedia, to self-standing frames or [lightboxes](https://thelookcompany.com/products/lightboxes), custom accessories andr one-of-a-kind product display units built specifically for products.

## An Omnichannel Approach

An omnichannel approach to retail remains a trend with retailers for 2022. Mapping the customer journey across touchpoints has never been more complex with customers using [online and offline](https://www.knexus.co/show/blog/Five-Omnichannel-Statistics-You-Need-to-Know/) sources to complete their purchasing decisions:

*   44% research online and buy products online
    
*   51% research online and visit the store to purchase
    
*   17% visit a store first and purchase online
    
*   32% research online, visit the store to view the product and then return online to purchase
    

Ensuring that a brand identity and the shopping experience is the same across online and in-store presence is the root of omnichannel initiatives. There are two main behaviors that are emerging to consider for 2022:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642023552/The%20Look%20Company%20%28Staging%29/rc2gb1n72uq9mp9qy5vm.jpg)

**_Showrooming:_** A customer behavior where they visit a store to interact with products but prefer to ultimately make their final purchase online. To adapt a store for showrooming, strategically carry a defined set of inventory and create creative displays with minimalist merchandising. When you add more space to a display, you’re conveying sophistication and an elite shopping experience.

**_Webrooming:_** The opposite of showrooming, webrooming is where the customer will research price points, materials, quality and reviews online before visiting a store for the final purchase. To accommodate this behavior, incorporate inventory and other relevant store information online so that the customer has the tools prior to visiting a store. Also equipping store associates with the same information at their fingertips, with a tablet or handheld device, can help them assist customers when they are in the store. Having the same information available to staff and customers will improve the customer experience overall.

## Incorporating Residential Design Into Retail Environments

Creating a home-like retail environment will invoke a sense of comfort with shoppers, increasing their relaxation and dwell times. Present a familiar space where customers can calmly enjoy the shopping experience. Designing your store to look and feel more like a customers’ home is an important consideration for the next coming years.

Using inviting interior design elements such as space, wall art or graphics like wood paneling, sitting areas with furniture facing key product displays and [natural lighting](https://www.architectureanddesign.com.au/suppliers/solatube-australia/how-natural-light-is-increasing-product-appeal-and), not only will look like home, but also feel like home for customers.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642021718/The%20Look%20Company%20%28Staging%29/nmrnzxhrvlw3fhzauacg.jpg)

Complement natural light or full spectrum light with display solutions such as backlit lightboxes. With lightboxes, light is filtered through graphics to create a harmonious and consistent spectrum of color that is true to the color temperature of your store. Printed fabric and frames add coinciding characteristics of color, form, line and shape to the overall design.

## Safety & Communication

Shoppers will continue to expect consistent and safe protocols in retail. Even with endemic scenarios, safety and communication will still be a main driver of a positive customer experience.

Floor decals in retail spaces to indicate how a shopper will move throughout the store to emphasize social distancing and reduce crowding. Customers are not only looking up for information, but also looking down. Knowing this additional shopping behavior is useful. Wayfinding cues on the floor can be both essential for safety, but can also reinforce your overhead wayfinding signage and direct customers to key product displays.

Touchless transactions such as self-checkouts and BOPIS (buy online pick-up in-store), will still be prevalent as shoppers have become accustomed to these customer-focused conveniences. Key signage that communicates the availability of these services will help customers get what they want and expect from your store.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642021762/The%20Look%20Company%20%28Staging%29/ylfdymeuqyjunshdnxe2.jpg)

## Create a Cohesive Branded Retail Environment

As we head into 2022, overall customer-centric retail trends will drive branding and signage solutions this year. Stay up to date and informed of evolving trends by checking out our blog throughout the year.

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with a silicone edged graphic or SEG. Customized for retail, this system allows The Look Company to produce a large volume and a diverse range of solutions. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

Retail Trends That Will Shape In-Store Merchandising in 2022

A pop-up store is a temporary, fleeting brand experience. Its here-now-gone-tomorrow nature excites the die-hard shopper and triggers a FOMO ([Fear of Missing Out](https://en.wikipedia.org/wiki/Fear_of_missing_out)!) response that plagues today's hyper-social-networking customer.

Since the pop-up store is available for a limited period, it creates a sense of urgency to explore and purchase, which is the primary reason the pop-up stores are so successful.

How do brands create an immersive experience out of a temporary structure that will be dismantled in a few days and re-assembled elsewhere? 

Pop-up stores have a unique adaptive display system that is modular, easy to move, with graphic elements that are easy to change out. Ingenious design and high-quality visuals together create an eye-catching experience for the shopper.

Another reason that pop-up stores leave an indelible impression on shoppers is that they are experimental by definition. Online startups primarily use them to try out the brick-and-mortar model before investing heavily into it. Retailers use them for specific product launches, brand activations, seasonal or end-of-season sales, or when brands want to test out new geographies or new customer segments. Shoppers are hungry for new, unusual, and novel retail experiences. They want a thrill—a theatrical quality—which pop-up stores bring to the retail space.  

The pop-up retail industry is worth as high as [$50 billion](https://www.bizjournals.com/newyork/news/2015/12/10/how-pop-up-retail-exploded-into-a-50b-business.html), by some estimates. The COVID-19 pandemic has given a further impetus to the concept. Malls and large retail spaces witnessed a drastic drop in foot traffic during the lockdowns and the social distancing restrictions enforced after that. Rents dropped, and smaller retailers eagerly lapped up the opportunity to set up inexpensive, temporary, pop-up stores. Big-box retailers who experienced lower foot traffic and consequently lower revenues were also eager to hand out space within their premises to complementary brands or smaller retailers in synergistic categories.

![Pepsi Pop up store brand experience](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989522/The%20Look%20Company/Blogs/14.0_Popup_Stores_-_Pepsi_Brand_Experience_zlj7ac.jpg)

## Pop-up Stores are a Win-win for Brands and Retailers Alike

A profitable handshake between a large, big-box retailer and a small or synergistic brand—pop-up stores is a trend that’s here to stay for a host of reasons.

## Brands get far more than they pay for!

*   Great location and fabulous 'storefront' without an expensive branded showroom
    
*   Opt for a low-risk, low-commitment, low-cost brick-and-mortar investment 
    
*   Create an in-person connection with customers
    
*   Meet customers in their local areas for an in-person experience
    
*   Online brands can provide an omnichannel experience
    
*   Network with customers and understand their reactions or feedback to products or new features and different types of offers
    
*   Creative merchandising and marketing: amenable to offers, demos and trials
    
*   Social media marketing opportunities and word-of-mouth publicity as shoppers love the exclusivity and fleeting nature of pop-up stores
    

## What's in it for the retailer?

*   Increased revenue: Earn bonus rental on unused retail space 
    
*   Enhanced customer experience: Shoppers love variety - give them engaging, immersive experiences, and they'll keep coming back for more!
    
*   Increased foot traffic: Eye-catching displays and attractive offers in pop-up stores attract more customers into the retailer's space
    
*   Returning customers: Curiosity about the next pop-up store will make your customers drop back in!
    
*   Maintain a sense of novelty and freshness in your retail space
    

![Pop up store under armour at footlocker immersive brand experience](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989523/The%20Look%20Company/Blogs/14.0_Popup_Stores_-_Under_Armour_lqrl9z.jpg)

## Retailers and Pop-up Stores: Some Winning Combinations

We've helped hundreds of retailers set up engaging and successful pop-up stores to create fabulous in-person experiences for customers. Here are some winning brand-retailer combinations that work like jam on toast!

*   Mattress manufacturers are a great candidate for a pop-up store within a larger furniture showroom. As a category, most mattress brands generally do not have a dedicated physical retail space, so selling within other stores is always an attractive option for them
    
*   Fashion accessories like purses or shoes may do well as pop-up stores within the premises of popular retail giants, for example, Macy's or Hudson's Bay 
    
*   Lighting or plumbing fixture manufacturers are an excellent fit for pop-ups within big-box retailers
    
*   Sports and adventure stores may house pop-up stores for sports accessories.
    

![Pop up store therapedic mattress display](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989523/The%20Look%20Company/Blogs/14.0_Popup_stores_-_therapedic_lsoac1.jpg)

## How Does TLC Help Your Brand Stand Out From the Rest?

[Modular display systems](https://thelookcompany.com/markets/retail-solutions) from [The Look Company](/) are designed for usability and aesthetics. We'll get your pop-up store up in an instant with our easily changeable graphics—dismantle and re-assemble them with no fuss, no mess, and little or no disruption to the retail operations.

Engaging visuals and out-of-the-box creative ideas help your brand stand out in a crowded retail space. TLC creates [immersive brand experiences](https://thelookcompany.com/markets/retail-solutions) that translate into more sales and higher revenue. Engage your customers and make them loyal fans of your brand!

Take, for example, our [50mm backlit lightbox](https://thelookcompany.com/products/lightboxes#thinnest-lightbox)—one of the thinnest in the market! What this means is more space available for your merchandise. Integrate rich, engaging graphics into your retail design without the bulky extrusions taking up room in your aisles or shelves. Easily integrate lightbox into the modular display system as shelving end caps or on-the-wall features. 

[Talk to us](/contact) for stunning pop-up store ideas, graphics displays and high-visibility display systems.  
[  
![](http://res.cloudinary.com/fortyfournorth/image/upload/v1638374762/The%20Look%20Company/oet0j5rrsdkfwqsnqgze.jpg)  
](https://experience.thelookcompany.com/50mm-2-inch-frame-lightbox-for-tension-graphics)

Pop Up Kiosks