Retail is growing more fiercely competitive year on year. 

Customer expectations are constantly evolving. Customers today, especially Gen Z, live out their dreams, aspirations, loves—and brand preferences online. The lines between in-store brand experiences and online or social shopping are blurring—and how!

Customers want to know: "If I walk into your store and the product I want is not currently in stock, can you accept an order and deliver it to me once it's back in stock? And can I track it online?"

E-tailers think: 'Would I do better if I also have a physical presence?'

While traditional brick-and-mortar retailers wonder: "I must build a mobile app that sends out personalized product recommendations and offers to local shoppers."

Integrating online and offline touchpoints to drive a customer's journey toward conversion is reshaping today's retail channel strategy.

The omnichannel retail experience is all about convenience, saving time on shopping, and making purchasing easier than before.

The Look Company offers [adaptive and flexible display solutions](https://thelookcompany.com/products/display-systems) to help retailers design omnichannel customer experiences.  
  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1713292116/The%20Look%20Company%20%28Staging%29/svfarxmla6h9k9hsu47c.jpg)

## **The Evolution of Omnichannel Retail**

  
The internet brought e-commerce to the forefront. It brought convenience and broke through geographical boundaries, allowing consumers the freedom to shop from across cities, states, and even countries. 

Back then, integrating online and offline touchpoints was known as 'phygital'—but it was challenging to demystify and define 'phygital.' It was an emerging trend with only a few large brands experimenting with interactions of customers across physical selling points and mobile apps or digital kiosks.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1713291697/The%20Look%20Company%20%28Staging%29/tmveqmebniqphjtmxvjj.jpg)

  
  
The internet-enabled mobile phone (or the smartphone as we now call it) revolutionized the shopping experience even further.

With a smartphone, connected shoppers could search for a product on the brand's website, then visit the physical retail outlet to experience the touch-and-feel aspects of the product in-store, and finally place the order either online for home delivery or purchase it physically at the store. They could even opt for a click-and-collect, which lets them pick up the order themselves from the nearest store.

The rise of social media channels and their influence on shopping behavior brought more twists and turns to the nature of omnichannel retail solutions. Now, Instagrammable displays are a common feature in brand showrooms. Hashtags are used in offline as well as online campaigns, encouraging consumers who view a print ad or TVC to take to their social channels and use the hashtags of the brands they follow and love.

The ability to integrate physical and digital touchpoints into a cohesive narrative has now become the proverbial double-edged sword that can give brands a competitive edge.

In the future, retail customer engagement will not be about static displays, digital screens or even thoughtful floor layouts—the future of retail will be all about the customer's seamless journey toward a purchase decision across many touchpoints—some online and some offline. 

_The future of retail is omnichannel engagement._

**But what does this mean for display solutions?**  

[Retail display solutions providers](https://thelookcompany.com/markets/retail-solutions) who adapt quickly to the current retail landscape and deliver innovative display solutions that enable seamless customer journeys will successfully transform physical spaces into engaging experiences.

## **Innovative Display Solutions for Omnichannel Success**  

Brands constantly seek creative ways to bridge the gap between online and offline shopping experiences.

Let's look at some ideas to create a seamless omnichannel retail experience for today's savvy shoppers.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1713291751/The%20Look%20Company%20%28Staging%29/jju2vljh2jr1mky6hmey.jpg)

####   
**Engaging, interactive displays**

Shoppers will turn a blind eye to your promotions if you use static, boring, or one-size-fits-all displays. Visual merchandisers must rewrite their retail display script and work to deliver displays that are not just eye-catching but blend harmoniously with the brand's online presence and social media strategy. For example, innovative uses of scannable QR codes within in-store displays or promotions that hinge on tagging the brand for giveaways or shoutouts work well. They give the shopper something 'to do' while viewing the display—which is, by definition, engaging. 

Mobile apps can also encourage in-store shoppers to scan items, check stock, and add products to their online cart for purchase.

**One for the future!** Voice recognition technology is growing at a swift rate. It may not be long before we can design in-store displays that respond to a shopper's voice commands and allow shoppers to explore product features—hands-free! Maybe even buy the displayed product via a digital kiosk integrated into the display!

#### **The rise of retail analytics** 

Companies are increasingly harnessing technology to gather customer data, such as their previous purchases, frequency of store visits, and categories of goods they regularly buy. They can further correlate this data with customers' online behavior and preferences. Collecting and analyzing all this data can help retailers understand customer behavior across various touchpoints and personalize in-store displays with targeted promotions that resonate with their customers.

**One for the future!** In the future, we may also see facial recognition technology used in physical stores to recognize returning customers and deliver personalized offers to their smartphones as they walk into the store!

## **Customer-Centric Approach: Crafting Personalized Journeys**

  
The modern customer's journey from brand or product awareness to making a purchase decision is not necessarily linear. It's more likely to follow a wavering, circuitous path, alternating between online and offline touchpoints.

Personalization is the key to crafting seamless and meaningful customer journeys in this context. Visual merchandisers must place the individual shopper at the heart of every promotional display tactic and visual messaging strategy.

And to achieve a deep understanding of the omnichannel shopper, retailers must harness emerging technologies to gather valuable data from physical retail and e-commerce environments.

Retail analytics can reveal insights about shoppers' preferences, behaviors, and interactions across channels.  

Based on the data, visual merchandisers can envisage customer-centric in-store displays. When [displays are tailored to customer preferences](https://thelookcompany.com/blog/display-systems-the-psychology-of-visual-merchandising), they resonate with the audience and build lasting brand loyalty. 

For example, retailers may want to leverage data about seasonal preferences in specific outlets. So, the visual merchandising strategy may differ for each brand and store location depending on data insights into customers frequenting each outlet.

**One for the future!** There will probably be a time when we can design in-store displays using a combination of personalized data and product visualization aids. For example, shoppers may be able to use AR/VR glasses to view and experience a customized display with a dramatically immersive and engaging scene!  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1713292056/The%20Look%20Company%20%28Staging%29/h1zg5qk9h6btp75clh03.jpg)

## **The Look Company: A Personalized Approach to the Omnichannel Retail Experience**

  
Adopting TLC's display solutions facilitates a customer-centric approach to visual merchandising and supports your [omnichannel retail strategy](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design). 

Given the increasing impact of personalized journeys on brand loyalty and customer satisfaction, flexible and adaptive display solutions are of utmost importance.

At [The Look Company](https://thelookcompany.com), we offer [modular display systems](https://thelookcompany.com/products/display-systems) that give your design teams unlimited design flexibility to create displays that they can easily change to suit dynamic customer preferences and seasonal trends. 

They can create themed booths or even complete rooms to display products for different customer segments. They can integrate lit and non-lit fabric panels as well as digital screens to create an omnichannel display.

**Tip:** [Download our Modular Display Guide here](https://thelookcompany.com/products/display-systems) for a more detailed discussion of TLC's adaptive display solutions.

Reach out to our experts for innovative [retail visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) and explore how you can enhance your omnichannel retail strategies.

[Connect with TLC for a consultation call](https://thelookcompany.com/contact) to discuss how to build omnichannel retail experiences for your brand or showroom.

Omnichannel Retail Experience: The Future of Seamless Customer Journeys

A compelling window display prompts a second look and a longer gaze from passersby and draws them into the store, enticing them to seek out the product on the shelves, increasing their dwell time in-store.

[Window displays](https://thelookcompany.com/markets/retail-solutions) spark the interest of shoppers. And not necessarily only those who have a purchase interest—but also window shoppers—that breed of retail therapy enthusiasts who take window displays so seriously that they make a special trip to the mall or high street simply to look at the displays without spending a penny! Window shopping builds aspirations. It nurtures an urge to plan a budget and come back to buy that wonderful product displayed in that window! 

The [retail window display](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) is so central to visual merchandising that we're offering you a comprehensive guide to creating stunning store window displays!   
Here's what we'll cover in this guide:

*   Understanding Consumer Behavior
    
*   Design Principles and Best Practices for Retail Window Displays
    
*   Incorporating Seasonality and Trends into Retail Store Displays  
    

[The Look Company](https://thelookcompany.com/) is a leader in visual engagement solutions that give merchandisers and designers the creative freedom to create stunning window or storefront designs.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1712167875/The%20Look%20Company%20%28Staging%29/v5meg80ackiejs7iwyny.jpg)

##   
**Understanding Consumer Behavior**

  
[Window display design](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) is about aesthetics as much as it is about merchandising strategy and consumer psychology.

Every visual merchandiser and retail brand manager must understand the nuances of consumer behavior and be able to work out a merchandising strategy based on shopping behavior. Once they can decode how a shopper's mind works, they're on their way to retail success!

Buying behavior is influenced by a multitude of factors. Here's a look at how you can apply consumer psychology to display design:

####   
**Visual cues: The first glance** 

Our brain perceives visual cues in nanoseconds. So designers must use colors, shapes, lighting, and words to create an initial impression of the brand when the shopper first glances at the window display. Every element used in the design must be picked to play a specific role in creating a powerful first impression that nudges the shopper onward in the buying journey.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1712167934/The%20Look%20Company%20%28Staging%29/q0xofxoici8aj9a0qqit.jpg)

#### **Triggering emotions: Build a lasting connection**

  
As a retailer, you're selling more than mere products—you're selling an experience.

And to communicate that to your target audience, you'll need to appeal to their emotions and resonate with their thoughts and aspirations. Going beyond mere transactions, you'll need to build an emotional connection between your brand and your customers.

#### **Crowning each consumer: The power of personalization**

How do you make every one of millions of customers feel like the brand is catering individually to their preferences? Personalization at scale is the key to modern retail success.

Every shopper who looks at your window display must feel "this brand understands **_me_**—my needs, my preferences, and my style!" That's as awesome a shopping experience as you can get!

When designers and brand managers understand and can articulate what makes their target audience tick, they're empowered to design winning displays.

Using the principles of consumer psychology, you can elevate your window displays from mere showcases of products to immersive experiences that resonate with the desires and emotions of their audience. 

The Look Company helps retailers with [end-to-end services](https://thelookcompany.com/products/services) for world-class window displays. From visualization planning and creative design to installation and overall project management, we ensure that your window display ideas tick off all the right boxes.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1712167990/The%20Look%20Company%20%28Staging%29/jcu69ikw2umm341jl48k.jpg)

## **Design Principles and Best Practices**

When a window display stops passersby in their tracks or turns a shopper's casual glance into an admiring long look, you can say the display was a success!

Just as brand managers must understand the principles of consumer psychology, designers must apply core [design principles](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design) in designing storefront displays.

We'll take a quick dive into the basic design principles and [visual merchandising](https://thelookcompany.com/blog/display-systems-the-psychology-of-visual-merchandising) best practices for executing striking window displays. But first, let's look at the different types of displays you can build using [TLC's visual engagement solutions for retail](https://thelookcompany.com/markets/retail-solutions).

A retail storefront window display provides visualizers and brand managers with a blank canvas. On it, they can choose to design a display that tells an enthralling tale that tugs at the heartstrings, reflects the retailer's brand values, or, quite simply, showcases products they believe will appeal to shoppers' tastes and preferences.  

*   So, there are displays that stand tall with a quiet elegance—subdued yet striking. Some are bold and unmissable.
    
*   Then there are those that tell a saga—and with theatrical flair! They talk about a brand's values and reflect the aspirations of its audience. 
    
*   Still others are simply arrangements of highly sought-after products. Aesthetically arranged, these are products that shoppers want to see, touch and experience. And they're likely to step in, drawn by the promise of the product display.
    

  
Have you tried out how each type of display works for your target audience? If you haven't, there's no better time to start than now! [Connect with TLC experts for a consultation today!](https://thelookcompany.com/contact)

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1712168030/The%20Look%20Company%20%28Staging%29/vlou4j0bvss92zkmrnm9.jpg)

  

#### **Applying core design principles to window displays** 

Designers and visual merchandisers who can apply fundamental design principles to window displays can transform a static product display into an irresistible shopping experience.

Let's look at some design principles:

*   **Harmony:** Harmony is achieved by using similar or compatible elements to create a pleasing and coherent whole. 
    
*   **Color:** We associate colors with specific emotions or feelings. White makes us feel clean or calm. Red denotes excitement or urgency, and blue symbolizes sophistication or stability. 
    
*   **Lighting:** A thoughtful use of [different types of lighting](https://thelookcompany.com/blog/lightbox-displays-shine-bright-boost-sales) can help designers create an ambiance that is conducive to purchase decisions. 
    
*   **Movement or dynamism:** Static elements can be arranged in a manner that suggests movement or rhythm. It brings a positive sense of dynamism to the display and makes it come to life!   
    
*   **Symmetry (or the lack of it):** Symmetrical arrangements are balanced and create a sense of order and calm. Asymmetry can be leveraged to create an eclectic or quirky feel.  
    
*   **Contrast:** Contrast between various elements makes each element stand out from the others. Designers use it to guide the viewer's eye. 
    
*   **Hierarchy & Composition:** A hierarchical arrangement of elements leads the eye to a focal point (which is where you want shoppers to pay attention.) A well-composed overall presentation attracts and wows viewers.
    
*   **Space:** Finally, leaving some 'white space' creates an airy or uncluttered feel and enhances the impact of the core elements of the displays.
    

The art and science of visual merchandising lies in the intentional use of these design principles, and can transform a store window into a [persuasive retail display](https://thelookcompany.com/blog/visual-persuasion-unlocking-the-power-of-retail-signage-solutions). 

[Connect with us](https://thelookcompany.com/contact) to discuss your product display ideas and discover how our visual engagement solutions can bring your display ideas to life!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1712168075/The%20Look%20Company%20%28Staging%29/fjwmxjmrftu5x1wcc4vi.jpg)

## **Incorporating Seasonality and Trends Into Retail Displays**

#### **"Change is the only Constant"**

  
Never was this truer than in the case of retail displays.

The retail storefront window is like a blank canvas. Designers can use a variety of design elements and visual merchandising props to bring it to life. But they must erase the canvas soon after they paint it—and then start all over again!

Frequently changing window displays is one of the most important best practices for retailers. Retail windows must reflect every shift in seasons, changes in styles, dynamic consumer preferences, and emerging market trends. Occasions and festivals also provide the perfect opportunity to dress up windows in the flavor of the season.

But equally important is to stay abreast of the changing design trends in order to design standout displays and make a mark in the highly competitive retail industry.

The Look Company offers [customizable framing systems](https://thelookcompany.com/products/fabric-and-frames) and high-quality SEG fabric prints that are flexible and easy to change and update without any technicians. They give your designers and merchandisers the freedom to change displays frequently and respond to dynamic market trends and demand-supply situations.  

##    
**The Look Company: World-Class Retail Window Displays**  

When window displays are designed with the right visual cues, they not only draw in shoppers but also trigger an emotional response and persuade them to take a step forward in their buying journey.   

Seasonal displays spread joy and cheer, besides conveying a compelling brand message—as shoppers eagerly look forward to more stunning displays from your brand. 

Ultimately, [window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) that reflect the preferences, emotions, or aspirations of your audience are the ones that will leave a lasting impression and enhance their shopping experience.  

[Talk to TLC](https://thelookcompany.com/contact) for impactful and persuasive retail window displays that can nudge shoppers toward a buying decision.

Retail Window Displays: A Comprehensive Guide

The [fashion retail](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays) landscape is changing.

Gen Z now makes up an estimated [40% of global consumers](https://www.mckinsey.com/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion), representing about $150 billion worth of spending power. Naturally, Gen Z preferences matter. 

Tech-savvy, fashion-forward, eco-conscious, and with an eye for authenticity, Gen Z will keep fashion retailers and visual merchandisers on their toes.

Navigating this new landscape is as exciting as it is challenging. Visual merchandising must evolve to meet the changing demands of new-age consumers. Brands and retailers must embrace technology and leverage consumer data to reshape the customer journey and elevate the shopping experience.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256385/The%20Look%20Company%20%28Staging%29/frwzivmoxf9b4wexqlxc.jpg)

Visual solutions will be the key to creating an [immersive and memorable shopping experience](https://thelookcompany.com/blog/experiential-retail-transform-your-store-through-immersive-branding) for the new breed of consumers. They expect brands to cater to their preferences, present them with personalized experiences, and meet them wherever they are—prompting brands to adopt an [omnichannel approach](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design).    

In this article, we discuss how retailers can leverage [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) to forge an emotional connection with customers and enhance their shopping experience. 

[The Look Company](https://thelookcompany.com/) delivers best-in-class visual engagement solutions to help high-fashion boutiques, luxury fashion brand showrooms, and big box stores cater to the evolving fashion consumer.  
  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256415/The%20Look%20Company%20%28Staging%29/krhelpofgfe0ftjiwsck.jpg)

##   
**The Role of Visual Engagement in Fashion Retail**

  
Fashion isn't just about a practical transaction to acquire a piece of clothing. It's more about self-expression, displaying a lifestyle choice, or making a social statement.

The world of [fashion retail](https://thelookcompany.com/blog/fashion-retail-solutions-strategic-merchandising-for-enhanced-sales) tempts shoppers with new styles and creates the desire to consume what's trending. In-store fashion displays entice shoppers to plan and make a purchase.  
  

#### **How visual engagement transforms the fashion retail experience**   
  

Visuals evoke powerful emotions. They build emotional connections. 

That's because most of our experiences are based on our sense of sight. Studies show that approximately 80% of the information we assimilate from our environment is in visual formats—whether pictorial or textual.

Brands can use powerful imagery to communicate their narrative. Images can communicate shared values, inspire brand fans, and create a mutual emotional resonance.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256497/The%20Look%20Company%20%28Staging%29/tf6wxw3xu0tot2gewc00.jpg)

In a fashion brand showroom, a [storefront display](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays) sets the scene. It gives a potential visitor a sense of what they may encounter inside. They're more likely to step inside if they resonate emotionally with what's displayed.

And once inside, it's a different story altogether! Visual merchandisers weave memorable experiences using immersive in-store displays, triggering an emotional reaction from shoppers. 

High-resolution graphic prints, [backlit displays](https://thelookcompany.com/products/lightboxes), interactive touchscreens, and clever and clear [signage](https://thelookcompany.com/markets/retail-solutions#signs-and-banners) enhance the visual appeal of products and entice shoppers to try them out.

Research indicates that almost [93%](https://colorcom.com/research/why-color-matters) of consumers place the most importance on visual factors when purchasing products. 

Powerful product imagery is essential to sell fashion. It's the easiest and quickest way to showcase a product, allowing shoppers to visualize how the products will fit into their lifestyle and elevate their style.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256529/The%20Look%20Company%20%28Staging%29/ngthh0xfu0ejy9zuxppx.jpg)

####   
  
**The impact on customer perception and brand identity**

  
[In-store visual displays](https://thelookcompany.com/blog/clothing-display-ideas-for-innovative-retail) leave a lasting impression and enhance brand recall. 

The decision to purchase fashion clothing and accessories is regulated by visual cues and the shopper's perceptions of the brand—rather than by product characteristics, such as the fabric or fit or even its feel.

Visually stunning displays can captivate shoppers and influence their perception of the brand. Visuals convey the essence of a brand's identity better than words. Visual merchandisers who use [storytelling displays](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment) will succeed in forging a strong emotional connection, reinforcing their brand identity, and fostering loyalty and trust.

####   
**The integration of technology into fashion display ideas**

Fashion brands and retailers are embracing technology. 

There is a growing adoption of advanced digital tools to track and trace shopping behavior and preferences. Valuable data insights are surfacing from technology tooling, helping retailers and visual merchandisers to personalize in-store promotions and even provide customized product recommendations based on shoppers' preferences.

Visual merchandisers must also explore innovative ways to blend technology and design in their visual strategies. For instance, integrating interactive touchscreens into static displays opens up a world of new ways to engage Gen Z shoppers. Advances in multimedia technology can simulate 360-degree product views, giving Gen Z shoppers the ready-to-consume information they seek before buying a product.

With social commerce sales slated to reach [$56 billion in the US by 2027](https://www.imagesbof.in/top-trends-shaping-the-future-of-fashion-retail-a-study-by-3dlook-ai/), an omnichannel strategy will become a defining factor for success in the clothing retail industry. Selfie stations, Instagrammable displays, and [LED lightboxes](https://thelookcompany.com/products/lightboxes) that display stunning, high-resolution visuals for an immersive and shareable shopping experience must be a part of every fashion brand's visual merchandising strategy.

## **The Future of Fashion: Fashion Retail Industry Trends**

  
Let's look at the emerging fashion retail trends that will define how visual merchandisers can leverage visual engagement solutions.

  

#### **Sustainability**

New-age shoppers (whether Gen Z, millennials or other eco-conscious demographics) want more transparency from brands about [sustainability and ethical practices](https://thelookcompany.com/blog/building-a-sustainable-future). 

They prefer to support brands that minimize environmental impact and make an effort to reduce their carbon footprint. Increasing regulations will force companies to disclose how they source their raw materials. 

Visual merchandisers and brand managers must focus on communicating their commitment to sustainability and be authentic about their stories about reducing environmental impact during manufacturing.   

The Look Company is working to lessen our environmental impact by choosing eco-responsible materials while implementing sustainable manufacturing processes. [Learn more here.](about:blank)

####   
**Experiential retail**

The fashion retail outlets of the future are likely to be [experiential](https://thelookcompany.com/blog/experiential-retail-transform-your-store-through-immersive-branding) centers rather than traditional stores with a more transactional focus. 

The modern fashion consumer looks for interactive experiences, live events, and personalized services while shopping in stores. When they walk into a physical store, they look for a stimulating and exciting [multi-sensory experience](https://thelookcompany.com/blog/multi-sensory-brand-experience-crafting-immersive-retail-for-shoppers) that makes shopping enjoyable.

The Look Company specializes in [modular display systems](https://thelookcompany.com/products/display-systems) that can create stunning immersive experiences for shoppers. [Take a look at some of our work here.](https://thelookcompany.com/our-work)

#### **Omnichannel approaches**

The modern consumer uses several channels to explore the world of fashion. They may follow online influencers to get the lowdown on the latest styles and visit retail showrooms to try on clothes and accessories themselves. They may order products using their smartphone and opt for a Click-and-collect option to pick them up physically in the store.

These shoppers want seamless experiences between these online and offline channels. Visual merchandisers must ensure consistency in design elements and visual styles across various channels to provide a cohesive brand experience to [omnichannel shoppers](https://thelookcompany.com/blog/how-to-use-fabric-and-frames-to-connect-with-omnishoppers).

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256693/The%20Look%20Company%20%28Staging%29/fwof1w2ma3nuuneppjbs.jpg)

##   
**TLC: Navigate the Future of Fashion Retail with our Visual Solutions**   

Well-designed [fashion displays](https://thelookcompany.com/blog/fashion-retail-solutions-strategic-merchandising-for-enhanced-sales) can trigger an emotional response from shoppers and provide them with a memorable shopping experience.

Visual cues influence the decision to purchase fashion clothing and accessories and shape shoppers' perceptions of the brand.

Rely on The Look Company for advanced [visual engagement solutions](https://thelookcompany.com/) to help you craft experiential fashion displays that elevate customer experience.

[Reach out to our experts](https://thelookcompany.com/contact) to understand how we can support you in navigating the exciting future of fashion retail!

Future of Fashion Retail: Solutions Redefining the Shopping Experience

[Visual merchandising](https://thelookcompany.com/blog/visual-persuasion-unlocking-the-power-of-retail-signage-solutions) is an art. And it is a dynamic discipline. The strategies visual merchandisers use must constantly evolve to reflect the aspirations and preferences of the target audience.

Innovative arrangements of products using [lighting, colors, and overall store layout](https://thelookcompany.com/blog/perfect-retail-shopping-experience-from-layout-to-lighting) can capture the imagination of store visitors. They can turn a window shopper's browsing tour into a satisfying shopping spree and shape the perception of a brand in the shopper's mind.

As we step into 2024, let's look at the visual merchandising practices we can expect to see across the retail landscape. We also share some Pro Tips from [The Look Company’s](https://thelookcompany.com/) experts on how to navigate the new wave of retail in 2024.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1709221173/The%20Look%20Company%20%28Staging%29/lendetbwellwdemt63nr.jpg)

##   
**The Current State of Visual Merchandising**

  
2023 was a significant year for retail and, therefore, for visual merchandisers. 

The world emerged from the shadows of months of difficult pandemic shutdowns and the hangover of [supply chain disruptions](https://thelookcompany.com/blog/can-a-product-merchandising-strategy-solve-supply-chain-problems). Consumer behaviors and preferences changed—and many persisted beyond the shutdowns. 

Shoppers' demands for quick digital payments, same-day deliveries, and click-and-collect models have lingered. Retailers had to adapt quickly to this evolving business landscape, and visual merchandising strategies reflected this evolution. 

At the start of 2023, we wrote about the [big retail merchandising trends](https://thelookcompany.com/blog/retail-trends-in-store-for-2023) we expected during the year—foreseeing the importance of [omnichannel shopping](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design), SWAS, and environmentally-conscious shopping choices. And we've witnessed these trends play out in the market over the last several months. 

In our holiday special article in November, we projected key [holiday retail display trends](https://thelookcompany.com/blog/holiday-retail-displays-that-stand-out-trends-and-tips-for-2023)—from flexible, adaptive retail store display ideas to energy-efficient lighting systems, from immersive displays that engage shoppers to [backlit LED screens](https://thelookcompany.com/blog/lightbox-displays-shine-bright-boost-sales) to enthrall shoppers with visual narratives. 

2024 will see a continuation of many of these trends.

##   
**Exploring the Emerging Visual Merchandising Landscape for 2024**

Let's explore the likely visual merchandising landscape in 2024.  
  
  
**#1: The end of the online-offline shopping war**

  
For years, discussions in retail circles revolved around the possibility that online retail will oust the physical store. On the contrary, we've seen shoppers yearn for the reopening of physical retail after the pandemic. 

**_Physical retail has not just been revived but is thriving._** 

The lines between shopping online and offline are already blurring as we speak. Brands are increasingly designing promotions that span across online and offline engagement. For example, brands may offer discounts or giveaways to consumers who answer a quiz question while tagging the brand on their social media channels. 

Larger brand showrooms allow shoppers to seamlessly "click to buy" by scanning QR codes on products or displays. The point is to ensure a consistent and cohesive brand experience whether customers are in-store or browsing online. 

Of course, the in-store experience is continuously evolving—and to the credit of the visual merchandising community, it is taking the best of digital and online experiences and incorporating them into in-store merchandising strategies to improve [customer experience](https://thelookcompany.com/blog/experiential-retail-transform-your-store-through-immersive-branding). 

After all, physical retail has its trump card—**the ability to provide a tactile experience to shoppers**—where shoppers can not just see but also feel and touch products before buying them. That is something that the online experience can't deliver (as yet)! 

And it's what keeps consumers coming back to retail stores.

**_In 2024, expect omnichannel shopping to be the default—not an emerging trend anymore. Omnichannel is how we are!_**

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1709221309/The%20Look%20Company%20%28Staging%29/zmiefr9ktjtozuptwofl.jpg)

####   
  
**#2: Social sharing will continue to impact shopping behavior, and social media ROI will skyrocket**  

  
Social media and shopping are already seamless. Most retailers, even smaller ones today, have Instagram-worthy in-store spaces as social sharing magnets. Ultimately, social sharing translates into word-of-mouth marketing. 

For example, brand channels may give social media love to a fan who takes a photo at their store and then posts it on their social channels while tagging the brand. 

Visual merchandisers will continue to focus on social media-worthy displays and Instagrammable design.

**_With increased social media engagement, we expect brands to see more bottom-line impact in the coming months._**

####   
  
**#3: Retail display design will align with shoppers' values**  

  
In 2024, retail displays featuring imagery signifying authenticity, minimalism, and sustainability will dominate. These are the values that Gen Z shoppers hold dear. 

**Gen Z is all about authenticity.** They won't believe brand messages that are too far-fetched from the truth they experience around them. And they won't fall for blatant marketing. They like clean and clutter-free design and will likely appreciate the same minimalism in retail displays. 

**Sustainability initiatives are a big winner with Gen Z.** There is a growing demand for environmentally responsible practices in every sphere—and visual merchandising is not an exception.

Shoppers don't want to see extravagant and wasteful displays, even if they are stunning or cleverly put together. They want brands to be socially responsible, to care for the planet, and to invest in a greener tomorrow. Correction: They don't just want this; **they demand it** from the brands they follow or use.

Displaying a commitment to the environment is now a necessity for brands—not a chic option for luxury brands anymore. It's a part of the changing preferences of shoppers.

Already, we've seen retailers turn used or discarded materials into [eye-catching concept displays](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays). For instance, [Anthropologie](https://www.anthropologie.com/stories-window-displays) focuses on window displays using recyclable materials—such as a Fall special display that crafted oak leaves from recycled mail and repurposed Anthropologie bags.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1709221414/The%20Look%20Company%20%28Staging%29/fh0wjc851t9cnic3bbbj.jpg)

**PRO TIP for retail displays in 2024:** Keep an eye out for [energy-efficient lighting solutions](https://thelookcompany.com/products/lightboxes) and mandate the exclusive use of eco-friendly materials for your in-store displays, avoiding wasteful displays. 

The Look Company is working hard to provide our customers with [sustainable products and services to support green initiatives](https://thelookcompany.com/blog/building-a-sustainable-future). We strive to lessen our environmental impact by choosing materials that are eco-responsible while improving our manufacturing processes to be sustainably impactful.

####   
**#4: Personalization will be key**

  
  
Companies are increasingly leveraging technology to analyze consumer data and identify consumer preferences and shopping behaviors. Based on these, they drive insights and predict trends.

In 2024, we will see data insights trickle onto the shop floor. In-store displays will leverage data from digital technologies and use it to deliver more customized or personalized visual merchandising strategies. 

The unique aspect of physical retailers is that they take personalization beyond just statistics and algorithms. Whether it is product display ideas that project the aspirations of their audience or in-store events that meet the needs and wants of shoppers, retailers work to tailor experiences to their audience.

[Adaptive display solutions](https://thelookcompany.com/products/display-systems) allow visual merchandisers to cater to various types of customers and their diverse interests. It may be a product demo, a workshop or a makeover. Or a [SWAS initiative](https://thelookcompany.com/blog/store-within-a-store-swas-retail-fad-or-forever-strategy) in partnership with a complementary product or brand. Modular fittings, removable walls and temporary kiosks allow retailers to keep their retail spaces fresh and engaging for shoppers.

**_In 2024, retailers will go all out to personalize in-store events for loyal fans and returning customers._** 

Ultimately, physical retail is about connecting with shoppers at a deeply human and personal level—and that is the strength that retailers will focus on in 2024.

**PRO TIP:** In 2024, take a step back to focus on the human element in [retail design](https://thelookcompany.com/blog/optimizing-in-store-experiences-with-well-crafted-retail-design). The pandemic left shoppers yearning for more than a device to do their shopping. They're back now, lapping up in-store experiences with a new-found zeal. They cherish in-person interactions with sales associates—and if your sales team can give them attention and personalized shopping suggestions, your retail store is sure to be a winner in 2024!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1709225083/The%20Look%20Company%20%28Staging%29/ymjvvogwj9x8pudirulh.jpg)

##   
**Navigating the Future of Retail: Challenges and Opportunities**

  
The future of visual merchandising is dynamic and exciting. As technology evolves and consumer preferences shift, we can expect more innovative, new [retail trends](https://thelookcompany.com/blog/2024-retail-trends-that-will-define-the-in-store-experience) to emerge.

Delivering innovative and eye-catching displays constantly with each season and every new product launch is challenging. Visual merchandisers must cycle through various visually stimulating styles—often going full circle to what was trending a few years ago.

But no matter what imagery or [modular display](https://thelookcompany.com/products/display-systems) units you use during the coming year, ensure you create a strong visual identity that resonates with your target audience. Differentiate your retail space from your competitors, and enjoy retail success in the coming year!

Being aware of the latest retail design trends has immense benefits.

[The Look Company](https://thelookcompany.com/) is your ideal partner for innovative display solutions to leverage every new retail trend. 

Our extensive range of [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) helps you embrace change, experiment with new strategies, and stay ahead of the curve, creating compelling customer experiences.

We provide [end-to-end services](https://thelookcompany.com/products/services), including hardware manufacturing, printing, kitting, project management, and installation.

[Connect with us to discuss your 2024 visual merchandising strategy](https://thelookcompany.com/contact), and our experts can recommend the best display solutions to turn your retail display ideas into winning in-store displays!

Visual Merchandising in 2024: Navigating the New Wave of Retail

Whether you are a neighborhood grocery frequented by local residents or a supermarket that eager shoppers seek out for specialty produce or a good bargain—you want to ensure shoppers keep coming back week-on-week.

But with a new grocery store cropping up at every corner, how do you make your store stand out and create an indelible impression that enhances recall, delivers a positive shopping experience, and guarantees repeat visits?

Customers who walk into your grocery store rely on [in-store signage](https://thelookcompany.com/markets/retail-solutions#signs-and-banners) to find the products they want. Whether it is dairy, meat, fresh fruits and vegetables or packaged goods, signage leads them to the correct aisle or section. 

But signs are not just for pointing the way or announcing prices. Well-designed and strategically placed signage shapes the customer's journey toward conversion and enhances their experience with your brand.

In this article, we look at how [grocery store signage](https://thelookcompany.com/blog/creative-supermarket-in-store-display-solutions) fulfills many roles—as a guide, a navigator, a storyteller and a salesperson. We discuss how The Look Company's impactful and persuasive [custom signage solutions](https://thelookcompany.com/products/signs-and-banners) play a role in shaping the shopping experience.

##   
**The Basics of Grocery Store Signage**

  
Have you ever noticed (or received feedback) that your customers are squinting to read aisle markers or informational signage on product shelves? Well, it's time to get back to the basics of signage design!

According to a study quoted by [The Signation Foundation](https://www.thesignagefoundation.org/Portals/0/EVOSFINALAugust2012.pdf), sign readability is "the most important sign factor in causing consumers to try a store’s product or service."  

*   [**Aisle signs and markers**](https://thelookcompany.com/blog/in-store-grocery-experiences-beyond-aisles-and-shelves) help shoppers navigate their way around as they get on with their shopping lists. 
    
*   [**Wayfinding signs**](https://thelookcompany.com/products/signs-and-banners) guide them from the entrance, through different sections and on to the checkout and exit.
    
*   Some signs entice them into trying out a new product. They **tell a story** that engages them.
    
*   Other signs **provide information** on product variants, styles, promotional offers and prices- just as a salesperson would. 
    
*   Signage is also your ultimate **brand ambassador**—as long as it is designed to reflect your brand style guide and present a cohesive brand image to the customers. They are a constant reminder of your brand as customers complete their shopping. 
    

Effective grocery store signage design creates a memorable and engaging shopping experience.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1664208846/The%20Look%20Company%20%28Staging%29/kk41xroelpdq7houundp.jpg)

The key to designing [effective signage](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) is to follow the foundational principles of clarity, simplicity and strategic placement:

####   
**Clarity**

  
Shoppers on a grocery run are in a hurry. They want quick guidance on where to look for the products on their shopping list. So, grocery store signs must focus on clarity in both design and text. Clear and legible lettering with concise and easy-to-understand text must be the priority.

####   
**Simplicity**

  
If your in-store signs are complex or confusing, shoppers may feel overwhelmed or even abandon that shopping list and head for the exit! Keep it simple. Use easy-to-read fonts and direct language that everyone can read and understand.

####   
**Placement**

  
Designing signage that is simple and clear is one thing. But where you place these signs is an art in itself!

Is your grocery store crowded on weekends? Hanging [backlit signs from the ceiling](https://thelookcompany.com/products/lightboxes) is a great way to ensure signage is not lost amongst crowds in the aisles.

Storefront windows provide the perfect canvas to start off a shopper's experiential journey. [Window displays](https://thelookcompany.com/blog/grocery-store-display-ideas-to-stop-carts-in-their-tracks) can entice passers-by and tempt them with offers, fresh produce or seasonal specials.

Let's look at some other strategic placements for different types of signage:

*   Informational signs on shelves must be at eye level so shoppers can see them easily.
    
*   Inexpensive and easy-to-add-on products must be ideally placed in corner displays or at checkout or endcap displays to encourage impulse buys.
    
*   Bold and vibrant visuals for featured promotions are best placed at the entrance or near the 'power wall' for maximum visibility.
    

Storytelling signage must be large-format—such as [wall-to-wall fabric coverings](https://thelookcompany.com/products/fabric-and-frames), pillar wraps or large [lightboxes](https://thelookcompany.com/products/lightboxes) with illuminated imagery in vibrant colors for an immersive shopping experience.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1708018991/The%20Look%20Company%20%28Staging%29/i7jgbx2hsiwl1uu68qq5.jpg)

## **Designing Effective Displays**

  
Grocery or supermarket signage need not be dull or boring. Well-executed signs can be attractive and eye-catching and have a personality of their own—even complementing your store decor!

[Well-designed signage](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) creates a visually engaging shopping experience. It can boost sales of promoted items, reinforce your store's brand identity, and elevate the customer experience.

Visual merchandisers must play with color, fonts, and basic [UI/UX principles](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design), ensuring readability while maintaining visual appeal and cohesion with the store's branding style guidelines.  

*   **Large font sizes** ensure that the message on the signage is visible from afar and readable for all.
    

*   The **font face** is equally important—contemporary sans serif fonts make a great choice as they're easy to read and can also lend a personality to your brand.
    
*   Using **solid backgrounds** for important text is another guiding principle for good legibility. 
    
*   Ensure **good contrast** when using light text against dark backgrounds. Generally, dark text on a light background is the safest way to avoid readability issues.
    
*   **Minimalistic and clean design** ensures that shoppers can effortlessly read or understand signs.
    

The most crucial point is to regularly refresh in-store messaging and signage (except wayfinding signs) to engage shoppers with seasonally relevant visuals.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1708019056/The%20Look%20Company%20%28Staging%29/hyhuq1bukcjfxmzacc3z.jpg)

## **Navigational Signage for a Seamless Experience**

  
Navigational or wayfinding signage is critical in stores with aisles housing thousands of products. The last thing you want is for your customers to take unnecessary detours or get confused and leave the store because they're wasting too much time getting to the aisle or section they want to be in.

Effective signage shapes the shopper's journey through your grocery store from the entrance to the checkout and exit. It can turn a potentially stressful and hurried grocery run into an efficient and peaceful shopping experience.

Where do you want shoppers to turn? Which aisle should they head into next? Which department or section would you like them to visit?

Place directional signs strategically at a point where the shopper needs to decide which way to turn or move.

But navigational cues are not just about arrows pointing in the right direction! They are non-intrusive guides, leading shoppers to finish their purchases efficiently and painlessly!

*   Grocery store **aisle signs**, for instance, may also provide visual cues to wandering shoppers to remind them of what they came in to buy!
    
*   Cleverly designed [**floor decals**](https://thelookcompany.com/products/signs-and-banners) can lead the way to seasonal deals or limited-period offers or bargains.
    
*   Some groceries have experimented with using **sensory cues** to guide shoppers—such as the smell of freshly baked cakes that tempts shoppers to move toward the bakery section.
    

Modern grocery stores increasingly use **intuitive layouts** instead of the traditional parallel or uni-directional aisles to keep shoppers moving along an efficient path.  
  

## **Innovations in Grocery Store Signage**

  
The future of grocery store design lies not just in static, run-of-the-mill signage but in crafting cutting-edge interactive displays.

Technological advancements in [retail design](https://thelookcompany.com/blog/optimizing-in-store-experiences-with-well-crafted-retail-design) are transforming the customer's experience from passive browsing to an active or interactive journey!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1708019136/The%20Look%20Company%20%28Staging%29/yci3b7uvfcmehb3zn3we.jpg)

*   **Backlit signage** using [energy-efficient LED screens](https://thelookcompany.com/products/lightboxes) brings vibrance and fluidity to in-store signage.
    
*   Standalone kiosks with **interactive touchscreens** allow shoppers to explore product variants, additional information or content such as recipes, nutritional information, ingredient swaps or value-added content such as meal plans and healthy recipes. 
    
*   **QR codes** embedded into static displays are the perfect phygital element, empowering shoppers with information to guide their purchase decisions. For example, scanning a QR code on an informational sign may unlock recipes for specific ingredients or provide weight loss recommendations. Use a QR code to uncover special discounts.
    

**PRO TIP:** Empower shoppers with a QR code that allows them to rate the products they have purchased. 

Remember to use technology only to elevate the shopping experience and create more meaningful interactions with shoppers—and not just to showcase a cutting-edge approach!

##   
**The Look Company: Your Partner for Grocery Store & Retail Signage**

  
At [The Look Company](https://thelookcompany.com/), we strive to provide innovative, engaging display solutions. From captivating perimeter wall treatments to informational supermarket aisle signs, seasonal promotions, and endcap displays, our [retail signage solutions](https://thelookcompany.com/markets/retail-solutions#signs-and-banners) bring together the subtle art and science of creating a memorable shopping experience. 

For us, signage in retail stores is not just a labeling or wayfinding solution but a creative and dynamic discipline that elevates customer experience. 

[Connect with our experts at The Look Company](https://thelookcompany.com/contact) for grocery store signage solutions that transform your customer's everyday shopping trip into an engaging and enjoyable retail experience!

Grocery Store Signage 101: Enhancing the Shopping Experience

The retail business landscape is incredibly competitive and noisy. How do you make your brand stand out and get noticed? Hosting [brand activation](https://thelookcompany.com/blog/in-store-brand-activation-elements-for-successful-campaigns) events is an effective marketing strategy to grow awareness about your products or brand and reach the consumers who are most likely to prefer your products or become fans of your brand.

A brand activation event is a face-to-face interaction with potential customers and existing brand fans that fosters a strong connection between the brand and its audience in an authentic, meaningful, and memorable way.

There are many different ways to launch a brand activation event. But one thing is for sure—you'll need a great idea to start with. From attention-grabbing pop-ups within larger retail spaces to invitation-only events, from product launches to corporate party-style events graced by celebrity [brand ambassadors](https://thelookcompany.com/blog/visual-merchandising-trends-to-leverage-for-brand-ambassador-programs), brands are going all out to connect with their audiences.

Read on as we discuss the significance of brand activation events for retailers and how you can craft a memorable brand activation using TLC's [modular display systems](https://thelookcompany.com/products/display-systems) and visual engagement solutions.

##   
**Understanding the Retail Landscape**

  
In order to understand the true significance of brand activation events, it's essential to put a finger on the pulse of the modern retail industry landscape and appreciate the challenges retailers face.  
  

#### **A crowded and competitive marketplace**

It's hard work getting your brand seen and heard in today's hyper-competitive marketplace. Retailers must constantly think of innovative ways to reach and engage their target audience. 

####   
**The power of choice is with the consumer**

With dozens of competing brands for any product, consumers are eager to shop around to see what's on the market—and they're willing to switch from one brand to another to find the best option. Waning brand loyalty is a constant threat to the modern retailer.

####   
**Gen Z looks for authenticity and relevance**

It's tough to market to Gen Z. They have a finely cultivated blind spot for blatant promotions. They look for authenticity and transparency in brand messaging and won't settle for anything less than a meaningful interaction from the brand they love.    
  

#### **Retail is going omnichannel**

No longer is it enough to have a brand showroom or a chain of stores. To stay relevant and remain in the consumer's frame of reference, brands must show up wherever their target audience goes—social media, on mobile apps or in-game placement, and at offline events—preferably all of these! Retail is now omnichannel.

Retail has its challenges, But it is an inherently resilient industry. Retailers constantly try newer tactics and techniques to address the evolving challenges of the marketplace.

Brand activations, showrooming, and click-and-collect are omnichannel strategies that transition smoothly between online and offline—and the modern retailer simply can't afford to neglect them.

A branded event also addresses the challenge of satisfying Gen Z—it is an experiential marketing strategy that directly engages shoppers, elevates brand awareness, and enhances recall.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1706298607/The%20Look%20Company%20%28Staging%29/mtf1qrgwhsr8rgbachrn.jpg)

## **Planning Your Brand Activation Event**

  
What is a [brand activation](https://thelookcompany.com/blog/in-store-brand-activation-elements-for-successful-campaigns) or marketing activation and what do you need to keep in mind to launch a successful event?  
Brand activation events provide retailers with an opportunity to meet their audience in person and gain a true understanding of their expectations of the product and their reaction to the brand's messaging.

And if the event has been designed thoughtfully, it creates a lasting impression of the brand in the shoppers' minds. 

If you're planning an experiential, branded event, here are some points to keep in mind: 

*   **Set clear objectives  
    **What is the goal of organizing the activation? Is it to launch a new product or variant? Or to create brand awareness in a new segment of your audience? You may also use a brand activation event to test a new market or a different sales strategy. Whatever your goal may be—make sure you articulate it clearly.
    
*   **Pinpoint the target audience accurately  
    **Do you have your audience personas right? Fine tune the demographic and behavioral profile of the target audience, as this will point you toward the next steps—selecting suitable activities and venues.
    
*   **Choose the right type of experiential event activities  
    **The most crucial consideration is the type of event you want to host. It must resonate with your target audience and align well with the goal you have set for the event. 
    
*   **Choose the ideal venue  
    **Where do you want to hold the event? Think of where your target audience is likely to be present or would **like to be** present. Consider the ambiance that will wow your audience or put them at ease. Also, evaluate practical points such as accessibility and capacity.
    
*   **Budget all aspects carefully  
    **What resources do you need for the experiential activities for your event? The main cost headings tend to be the cost of hiring a venue, production of brand signage and product displays, and the cost of swag bags, prizes or giveaways for event participants.
    

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1706298718/The%20Look%20Company%20%28Staging%29/cdnqazgdiic11bbeh9ql.jpg)

## **Crafting a Memorable Brand Activation with Display Systems**

Once you have all the elements of your brand activation event strategy planned out, it's time to bring it all together with visually stunning graphics, immersive brand stories, and memorable displays.

The Look Company has delivered attention-grabbing displays and bold graphics for brand activation events across North America.

*   For a truly immersive experience, try our visually stunning vibrant building wraps or window treatments to cover your venue's external facade.
    
*   Our custom [lightboxes](https://thelookcompany.com/products/lightboxes) provide highly engaging backlit imagery to create a warm and inviting ambiance for indoor venues. Our lightboxes are available in custom sizes and configurations and feature energy-saving LED lighting systems and easy-to-change fabric prints.  
    

TLC's [modular display systems](https://thelookcompany.com/products/display-systems) allow your visual merchandisers to create temporary pop-ups, booths, kiosks, walls, and partitions so you can design innovative spaces for different activities and experiences at your event.

[The Look Company](https://thelookcompany.com/) crafts cohesive visual engagement solutions using innovative displays and immersive graphics for various types of events, such as in-store activations, annual events, product sampling, swag campaigns, contests, and pop-up stores.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1706298782/The%20Look%20Company%20%28Staging%29/zmk9wbgodflgppw8ffni.jpg)

## **Executing and Measuring Brand Activation Success**

  
At The Look Company, we also offer our clients [end-to-end services](https://thelookcompany.com/products/services), from design to project management and installation, to help you bring your branded event to life!

Our team of experienced specialists has successfully delivered thousands of projects worldwide. Rely on us to help you come up with innovative branding solutions for brand activations, visualization through technical CAD drawings and customized visual engagement solutions for your venue.

Our [project managers](https://thelookcompany.com/products/services) can coordinate the entire project from start to finish to ensure quality deliverables on time and at scale. We'll even collaborate with external partners and other stakeholders for your event.

A comprehensive analysis of KPIs can help you measure how successfully your goals were met. 

Here are some examples of measures you can use to gauge the effectiveness of your brand activation strategy:

*   How many people attended the event? Compare this to your expected number.
    
*   If your event included free trials, product demos, or live bookings, get a measure of the response to these activities. 
    
*   Conduct a post-event feedback survey to collect qualitative data. Check if attendees were satisfied with the event. Ask attendees what they would like to see or experience in future events.
    
*   Monitor your social media channels for mentions of the event. Evaluate the sentiment about the event on social channels. Measure likes, comments, and shares for content related to the event to assess the overall engagement. 
    
*   Finally, compare your overall online and offline sales figures for a select period before and after the event. (Remember that the effect on sales can appear sometime after the completion of the event.)
    

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1706298868/The%20Look%20Company%20%28Staging%29/tiqcrh9nuvpbkvks3pdg.jpg)

## **The Look Company: Activating Brands in Retail Environments**

  
[The Look Company](https://thelookcompany.com/) offers a comprehensive range of innovative visual engagement solutions for your [brand activation](https://thelookcompany.com/blog/in-store-brand-activation-elements-for-successful-campaigns) event. 

We transform indoor spaces into unforgettable brand experiences with bold graphics, lightboxes, and innovative display solutions.

[Reach out to us](https://thelookcompany.com/contact) to discuss your brand activation event objectives, and watch us work the magic to elevate your event to an unforgettable brand experience!

Mastering Brand Activation Events: A Guide for Retail Success

What makes a sports event memorable for fervent fans, teams, and sponsors? The primary focus, of course, is the incredible performances of athletes who push the boundaries of human potential to make an indelible mark on sporting history.

But there's more to modern-day sporting events. Each event is a mega show where the [entire experience counts](https://thelookcompany.com/blog/how-graphic-displays-elevate-the-fan-experience-in-stadiums-and-sports-fields)—a stadium dressed in vibrant team colors and sponsors' logos, attractive event merchandise and memorabilia, and enticing food & beverage areas where fans can re-energize themselves to cheer on their favorite teams a little more.

Creating a [cohesive brand identity for a major sports competition](https://thelookcompany.com/markets/sports-and-events) requires a comprehensive event branding strategy, meticulously executed visual engagement components, and the support of arduous fans and eager sponsors.

Bringing it all together is the job of a sports branding partner or visual engagement solutions provider—like The Look Company—that creates a memorable look for every event!

Read on to discover the critical role of [sports event branding](https://thelookcompany.com/markets/sports-and-events) in the success of a mega competition and how The Look Company has partnered with teams, venues, sponsors, and event organizers to create innovative event experiences.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1705074571/The%20Look%20Company%20%28Staging%29/wkst12bl0snmyxxvjcmq.jpg)

## **The Art of Sports Event Branding**

  
Sports events have the power to unite fans and entire communities and even bring together a nation.

But organizing a sports event at scale is a costly affair. Ultimately, the event must bring in commercial revenue from [sponsorships](https://thelookcompany.com/blog/creating-sponsorship-opportunities-at-sports-events-venues), brand activations, merchandising and licensing agreements to offset the organizers' investment in the event.

A successful sports event brand becomes a valuable asset that holds not just entertainment value but also means big business for brands and sponsors and significant earnings for sports personalities and team owners.

But sports competition brands are not built in a single event. It takes years of consistent branding to bring fans back to witness a live competition repeatedly, improve attendee engagement year-on-year, and create an impressive reputation for the brand.

[Sports event branding](https://thelookcompany.com/markets/sports-and-events#event-branding) is an art and a serious business challenge.

How do marketers build anticipation for a prestigious sports event? 

Let's look at how we create a strong brand presence that pulls crowds, generates revenue, and delivers a stunning fan experience.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1705074618/The%20Look%20Company%20%28Staging%29/gyqjmkvrkcfssapekh1x.jpg)

## **Advantages of Working with The Look Company For Your Branding Project**

  
The global sporting calendar is filled with a variety of competitions. Event organizers must work in unison with an experienced branding solutions partner to create a distinctive personality for their event and ensure that their event is not lost in a crowded event calendar.

When you partner with [The Look Company](https://thelookcompany.com), we work with you, leveraging our experience with visual engagement solutions for live events to create a distinctive identity for your event. 

We work with various elements to shape the image of your brand to build anticipation, make it memorable, and foster a sense of community among fans.

Here's how:

####   
**We leverage years of expertise and specialization.**

  
Backed by 20 years of experience, we have mastered the craft of visual engagement at live sports events. 

We have delivered stunning visual engagement and event branding solutions for multiple sports stadiums for major events such as the FIFA World Cup, the Olympics, MLB, NHL, Canada Games, and several other world championships. 

We specialize in providing cohesive branding elements for [stadium branding](https://thelookcompany.com/markets/sports-and-events#stadium-branding), [interior branding](https://thelookcompany.com/markets/sports-and-events#interior-branding),  [wayfinding](https://thelookcompany.com/markets/sports-and-events#wayfinding), [kitting](https://thelookcompany.com/markets/sports-and-events#kit-of-parts), [city dressing](https://thelookcompany.com/blog/city-dressing-bringing-sports-to-life-with-experiential-sports-marketing), and vehicle fleet branding. Together, these elements unify the look of events, stadiums, and teams, [elevating the event experience](https://thelookcompany.com/blog/how-graphic-displays-elevate-the-fan-experience-in-stadiums-and-sports-fields) for fans, teams, and sponsors.  
  

#### **We bring fresh perspectives and innovation.**

  
For over 20 years, we have been transforming sports environments with award-winning printed graphics and innovative display solutions. 

We offer a wide range of innovative engagement solutions for event organizers: 

*   [Stadium branding solutions](https://thelookcompany.com/markets/sports-and-events#stadium-branding): Showcase sponsor or team brands using bold and striking graphics in and around the stadium, locker rooms, common areas, VIP lounges, F&B outlets and merchandise shops.
    
*   [City dressing solutions:](https://thelookcompany.com/markets/sports-and-events#city-dressing) These include fan zones in live sports arenas, product sampling booths, and exciting city dressing elements at prominent places such as airports, hotels, city markets and squares, or other high-traffic areas.
    
*   [**Wayfinding solutions**](https://thelookcompany.com/markets/sports-and-events#wayfinding)**:** We provide permanent or temporary wayfinding signage to direct, inform, and regulate pedestrian and vehicular traffic throughout the sports arena or event grounds.
    

####   
**We deliver high quality, using time and resources efficiently.**

  
Our production facility has state-of-the-art printing equipment and we invest in the best manufacturing technologies and industry specialists. 

We're a [G7 Master Certified Facility](https://thelookcompany.com/blog/g7-master-facility-targeted-qualification), providing our clients with the best possible results in color management and consistency.

We've won multiple international awards for print quality from FESPA—the worldwide industry association for wide-format digital printers.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1705074796/The%20Look%20Company%20%28Staging%29/xd06pgzdwzm1b71yjvn3.jpg)

## **The Look Company's Collaborative Process**

  
We work collaboratively with your designers, leading the team with [end-to-end services](https://thelookcompany.com/products/services), starting with developing a winning concept, through the design & planning stages, down to project management and installation of stadium graphics and city dressing solutions.

#### **Concept development, design & planning**

  
Our [concept and design team](https://thelookcompany.com/blog/3-main-phases-of-delivering-sports-event-branding) are seasoned in crafting innovative display solutions. We work in collaboration with your designers to ideate and plan out the look of the branding solutions that will fulfill your sports event marketing objectives. This includes setting brand guidelines and producing prototypes, technical CAD drawings, site surveys and overlay plans to bring your ideas to life.

Our design team guides you in selecting appropriate signage, materials, and sizes.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1705074858/The%20Look%20Company%20%28Staging%29/vpndnppao2p2i5vlqmcf.jpg)

####   
**Project management and installation**

Our team ensures that your event branding project runs on time and on budget. We plan out every detail of your project which includes an audit of the stadium or event venue to determine the types of signage and graphics required for the project.

We handle all the engineering needed to translate the design concept into the various graphical components at the various venues for your event. We can also acquire all the needed permissions and approvals to execute the project. Once the designs are printed, our skilled execution teams ensure a flawless installation of the signage and graphics at the venue.

## **Showcasing Success: Real-world Case Studies**

If you have a vision for your sports event brand, you can trust TLC to get you there, no matter how large the scale or how challenging the venue is!

Don't take our word for it—here are two real-world case studies that prove the point!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1705074912/The%20Look%20Company%20%28Staging%29/xdukqkdhnbt4prebvyq3.jpg)

####   
**The Look Company was the Official North American & Central American Dressing and Signage Provider of the FIFA World Cup Qatar 2022™.**

  
The project was not just prestigious but also vast and varied:

*   Stadium dressings for 8 main game venues and 108 non-competition venues, such as hotels, conference rooms, exhibition spaces, airports, and media rooms
    
*   Printing and installation of branded elements to cover an enormous area of over 900,000 square meters
    
*   City-wide installation of about 87 km of fence scrim, 21,693 street banners and 3,300 flags
    
*   [Interior branding](https://thelookcompany.com/markets/sports-and-events#interior-branding) elements, including field-of-play, VIP suites, media centers, team operations, locker rooms and concourses
    
*   Designing players' journeys for 32 participating teams, including field-of-play graphics and cohesive branding across concourses, player tunnels, change rooms, and vomitories
    
*   Branding of around 150 team vehicles showcasing FIFA visual elements and national flags of the respective teams.
    
*    High-impact [city dressing](https://thelookcompany.com/blog/city-dressing-bringing-sports-to-life-with-experiential-sports-marketing) and fan environments, with graphics implemented for building facades, cable bridges, fences, and lamp posts
    
*   1000 branded signage and sports stadium wayfinding structures installed throughout the city and venues 
    
*   Onsite branding experts at the final game to execute custom branding for the winning team 
    

[Read the detailed case study here.](https://thelookcompany.com/case-studies/fifa-world-cup-qatar-2022)

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1705074957/The%20Look%20Company%20%28Staging%29/pyy9v2pjwevejvnvhubd.jpg)

#### **The Look Company has been the official design and branding partner of the Canada Games for 20 years!**  

We designed, produced and installed branding across 18 sporting events in 13 different communities.

We used a vast array of custom-made and pre-manufactured products for this project:

*   Flags
    
*   Banner stands and banner poles
    
*   Media backdrops
    
*   Table skirts
    
*   Tents
    
*   Pop-ups
    
*   Fence scrim 
    
*   Wayfinding and identification signage
    

Our team of skilled technicians installed custom elements at each venue. At the same time, a kit of parts with easy-to-assemble, pre-built components was provided to the organizers for use to complete the venue branding.

[Read the detailed case study for the Niagara 2022 Canada Summer Games here.](https://thelookcompany.com/case-studies/niagara-2022-canada-games)

## **The Look Company: Empowering Organizers for Sports Event Branding**

The Look Company specializes in sports event branding, visual engagement solutions for stadium interiors, and eye-catching print graphics for sport and event marketing. 

We offer a range of brand activation events, visual engagement solutions, and branding services to [transform your live sports venues](https://thelookcompany.com/markets/sports-and-events) into engaging and memorable event brand experiences.

[Get in touch with TLC today](https://thelookcompany.com/contact) for sports event branding solutions and stadium graphics to elevate your sports competition into an unforgettable event etched in the minds and memories of fans, teams and sponsors!

Sports Event Branding: Elevating the Fan Experience

What are some of the 2024 retail design trends that will be top of mind for retailers going into 2024?

We’ve compiled a list of trends making their way into retail store design this year. Here are our top picks that will be shaping the retail landscape throughout 2024:

1.  Simplifying the Retail Landscape
    
2.  Going Beyond with Experiential Retail
    
3.  Adaptive Store Layouts
    
4.  Notable Interior Trends
    

Along with this year’s trends, popular 2023 retail trends will remain relevant in 2024. [Check out last year’s trends](https://thelookcompany.com/blog/retail-trends-in-store-for-2023): omnichannel solutions, store within a store (SWAS), and environmentally responsible retail remain top priorities.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1704750008/The%20Look%20Company%20%28Staging%29/zbklmafcqlltlbx7svdz.jpg)

## **2024 Retail Trends: Simplifying the Retail Landscape**

  
Retailers are looking for visual engagement solutions that are focused on store aesthetics.

Shoppers are more and more comparing their in-store experience with what they see online. Retailers are taking note of basic design principles used on websites and apps, streamlining their environments. For example, [large perimeter wrapping wall graphics](https://thelookcompany.com/products/fabric-and-frames#on-wall-treatments) mimic graphic-led websites and hero images, hanging departmental signs identify how to navigate stores like menu items and button links.

From designing their signage systems with basic design elements from their brand, reducing visual clutter by varying the placement or using concise messaging, stores are giving customers breathing room to fully engage throughout their visit.

Reflecting on how information is built into communications, stores are scaling back on product inventory and their printed messaging in order to simplify the retail experience. 

This coincides with a larger trend to streamline the amount of inventory on the floor. Cutting back on in-store stock allows for more interaction and space for shoppers to explore. Easy access to additional products online through embedded QR codes or branded apps allow retailers to accommodate different preferences available outside of the store.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1704750055/The%20Look%20Company%20%28Staging%29/mqduyttmjnzxtroi7z3l.jpg)

##   
**2024 Retail Trends: Going Beyond Online with Experiential Retail**

  
Shopper personalization is coming to the forefront of retail strategy. 

Stores are looking for ways to build upon their brand’s reputations by offering personalized in-store experiences complementary to what they can provide through learned shopping behavior from data collection and AI technology.

Experiential retail such as larger than life brand activations, specialized events, brand partnerships attract customers to visit and engage at brick and mortar stores.

For example, [Fit2run stores](https://www.thedestinlog.com/story/news/local/2023/07/05/fit2run-is-open-at-the-market-shops-in-miramar-beach/70374715007/) offer in-store custom evaluations for pairing runners with the best fit, including a foot scan for placement, gait and body position analysis using video, technologies, and trained experts. This personalized retail experience draws in shoppers and helps them get what they want and need. A complementary experience can be found through their website shoppers can also use their “fit finder”, a quick survey styled menu which identifies shoppers’ needs before recommending products. 

Whether a shopper prefers DIY online recommendations or having a one-on-one with store personnel, brands can create similar touchpoints to connect with shoppers and provide a personalized experience.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1704750099/The%20Look%20Company%20%28Staging%29/mjq19rtgdct8oiunhtt9.jpg)

## **2024 Retail Trends: Adaptive Store Layouts**

  
To further accommodate customers’ changing interests and attention, some retailers are seeking a way to change their stores into multifunctional spaces by using flexible store display elements that can be changed easily. 

By focusing on the evolution of a store into a multipurpose environment, retailers can expand their in-store experience and value and attract a broader audience. 

With [adaptable modular fixtures](https://thelookcompany.com/modular-display-systems), retail space can be transformed from product-centric displays to experiential events like art exhibitions, live music, workshops or demonstrations. This is especially valuable to furniture or home goods stores, department stores and hardware stores. 

Whether it’s to focus on seasonality changes, launch new products, or announce co-branded events or promotions, reconfigurable modular displays and pop-ups succeed in engaging shoppers when they are integrated into retail environments.  

## **2024 Retail Trends: Notable Interior Design Trends for Retail**

####   
**BIOPHILIC DESIGN - BRINGING THE OUTDOORS INSIDE**  

From an interior design perspective, it’s important to note biophilic design trends are becoming increasingly prevalent. Some designs include the replication of textures, patterns and colors from the environment and outdoors including natural wood grain, concrete, stone and limewash. These textures can be reproduced utilizing [dye sublimated fabric](https://thelookcompany.com/blog/dye-sublimation-fabric-printing) prints and used in a variety of applications throughout the store.

####   
**CUSTOMIZED SOLUTIONS**  

Out of the box solutions are falling to the wayside. Retailers want visual engagement solutions that fit their design vision. Custom display systems, lit and non-lit circles and shapes, layering of SEG fabric and textiles, laser cut out patterns, or 3D lettering and signage, go above and beyond what has been traditionally available.

##   
**The Look Company: Your Complete Solutions Provider**  

Are you ready to explore a custom visual engagement solution for your retail space in 2024? The Look Company offers a full range of integrated services from in-house design to project management and installation.

Our team works with retailers to provide unique solutions to enhance stores and engage customers by creating unique brand experiences. You have the vision, we can help you get there. [Connect with TLC today for a personalized consultation.](https://thelookcompany.com/contact)

2024 Retail Trends that will Define the In-Store Experience

As the mercury drops, we approach the most festive season of the year, heartwarming and filled with cheer. It's when shoppers enthusiastically throng stores—some even weeks before the holidays begin.

They're looking for what's new on the market. They're looking for inspiration around what will make for awesome gifts for family and friends. And they're looking for deals that'll stretch their gifting dollars a bit further—if they find the right product in the right store—or so they believe!

[Retail displays](https://thelookcompany.com/markets/retail-solutions) are a big draw for these eager shoppers. Who can resist colorful themed window displays of wintry landscapes and timeless holiday traditions? 

Seasonal displays can set a brand apart. They can create a memorable experience year after year. Brand marketers have successfully used seasonal displays to create a holiday tradition for the brand—one that shoppers wait for,  eager to see what the brand has in store each year.

These displays go beyond mere decorations and are powerful tools for creating lasting [brand experiences](https://thelookcompany.com/blog/multi-sensory-brand-experience-crafting-immersive-retail-for-shoppers) during festive times.

Read on for inspiration on weaving visual narratives for your brand this holiday season with The Look Company's visual engagement solutions for [easily changeable seasonal displays](https://thelookcompany.com/markets/retail-solutions).

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701272047/The%20Look%20Company%20%28Staging%29/loxstw0fgcg2wmk2evus.jpg)

## **The Art of Seasonal Display Design**

  
Designing immersive seasonal displays is an art. It takes merchandising a step further from mere product placements or window dressings, and into a fascinating creative process that weaves a narrative into the displays to grab the attention of holiday shoppers and resonate with them at a deeply emotive level. 

Retailers can use seasonal displays to create lucrative opportunities to get a share of the huge holiday retail business.

The National Retail Federation expects 92% of the U.S. population to celebrate a festival from October through December, resulting in a seasonal shopping spree of a whopping [$1.6 trillion](https://www.mediapost.com/publications/article/390339/latest-industry-surveys-point-to-healthy-holiday-b.html).

They expect consumers to spend about [$875](https://www.mediapost.com/publications/article/390339/latest-industry-surveys-point-to-healthy-holiday-b.html) on average this year, a 5% increase from last year's $833.

Here are some ideas to make your seasonal displays stand out and get noticed!

1.  **Themed Displays:** Pick a theme with the potential for a visual narrative. Then, focus on creating immersive elements using imagery and a color palette that resonates with the holiday theme. Use [TLC's bold and vivid fabric prints](https://thelookcompany.com/products/fabric-and-frames) and modular frames to bring it all into a cohesive display and create a festive atmosphere. 
    
2.  **Product Placement:** Stunning visual imagery is not all. You'll need to pick the right merchandise to feature in your main holiday displays. High-margin, popular holiday gifts, trending gadgets or accessories and quick-selling holiday bundles can work well. Try TLC's end-cap displays and [modular display systems](https://thelookcompany.com/blog/display-systems-the-psychology-of-visual-merchandising) placed strategically throughout your shop floor.  
      
      
    
    ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701272139/The%20Look%20Company%20%28Staging%29/p2kmt5g43jtdmotbphrb.jpg)
    
      
    
3.  **Lightboxes for Ambiance:** Our [custom lightboxes](https://thelookcompany.com/blog/lightbox-displays-shine-bright-boost-sales) are the ideal way to create a warm and inviting in-store ambiance. Leverage our space-saving slim designs and versatile seamless corner boxes to create innovative displays.
    
4.  **Interactive Elements:** Interactive elements within displays are the way to generate customer engagement. For example, allow shoppers to try our cosmetics before buying them. Offer a tasting station for holiday goodies. Or [create an immersive experience](https://thelookcompany.com/blog/multi-sensory-brand-experience-crafting-immersive-retail-for-shoppers) of a holiday destination using our wall-to-wall fabric graphics or pillar wraps.
    
5.  **Selfie Stations:** Create a branded media wall or an Instagrammable display that showcases your brand and gives shoppers an irresistible backdrop to take pictures and share them on their social channels.
    

The Look Company has a range of innovative visual engagement solutions to create [immersive retail displays](https://thelookcompany.com/markets/retail-solutions). So, give your store a festive makeover and watch engagement and sales conversion metrics hit the roof this holiday season!

##   
**Seasonal Displays in Retail Environments**

  
Seasonal displays can evoke a range of emotions. They can surprise shoppers with a new and modern take on timeless classic themes. They can delight audiences with new and exciting products that resonate with holiday trends. But apart from triggering emotional responses, seasonal displays bring real business benefits for retailers.

####   
**Increased foot traffic**  

There's no doubt that the primary impact of seasonal displays is an increase in foot traffic because of the increased visibility of the store or brand owing to the display.

An innovative display may draw shoppers who have not visited the store before or are not loyal fans of the brand. Seasonal themes act as a powerful force to attract new customers.

#### **Enhanced sales numbers**

Creative displays can go beyond mere aesthetics and [translate into tangible business results](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions). Brand marketers over the years have shown a positive impact on sales figures during the holiday season when seasonal displays draw in inquisitive and eager shoppers. But it takes a robust retail merchandising strategy to align seasonal displays with in-store promotions, new product launches, special discounts or holiday discounts. 

#### **Customer experience**

Perhaps the most long-lasting impact of a sustained year-on-year campaign of holiday displays is that it creates a memorable [customer experience](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences). Think of stunning displays that leave a lasting impression, such as a winter wonderland theme that many brands have successfully used or innovative interactive elements, such as a QR code that shoppers can scan on their phones to get product information. Combining creativity and smart strategy can elevate a routine in-store display to a memorable brand experience.

#### **Social love**

Awestruck shoppers are sure to share their experience, be it via word-of-mouth, stunning photos of the display on their social media profiles or a video shared with their network. And who knows—your brand may begin a legendary tradition of awe-inspiring displays this holiday season!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701272264/The%20Look%20Company%20%28Staging%29/axtigkz2p20fdvdtqxj7.jpg)

## **Leveraging Seasonal Displays for Brand Storytelling**

  
The holidays are about stories. Stories that warm the heart and touch the soul. Stories about families and relationships, dreams and aspirations, joy and good cheer.

Seasonal retail displays provide brand marketers with the perfect canvas to [tell a story of their brand](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment). Marketers can communicate their brand's values through seasonal displays—a commitment to sustainability, a story about hand craftsmanship by hand, or a focus on quality. The displays appeal to shoppers who share the same values or are touched by the commitment of the brand when the narrative resonates with them.

Brands can ride on the wave of positive emotions, nostalgia, and festivity during the holiday season to narrate their brand's story through [holiday-themed decor and displays](https://thelookcompany.com/blog/attract-holiday-shoppers-with-seg-fabric-and-frames).

For instance, holiday window displays at Saks Fifth Avenue in New York City are legendary. Each year, Saks features elaborate scenes that tell a visual story. New Yorkers and tourists look forward to these displays each year. 

[Marc Matrick](https://secretnyc.co/saks-fifth-avenue-holiday-windows/), Saks CEO, says, "At Saks, we are committed to connecting with our customers through unique experiences and impactful partnerships." 

Do you have a story to tell this holiday season? [Connect with us](https://thelookcompany.com/contact) to translate your vision into winning holiday displays!

## **Measuring the Success of Seasonal Displays**

  
How do you track the impact of seasonal displays? How do you prove that they translate into real business benefits?

Let's look at a few ways to understand how seasonal displays contribute to meeting real business goals.

#### **Tracking Foot Traffic**

A simple way to tell if your seasonal display was successful is to measure if it attracted more traffic to the store. Plan to [track the foot traffic](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays) when the display is active and compare it to traffic figures before and after. 

Of course, you must be careful to assess the impact of other factors, such as a natural increase in foot traffic during the holiday season, any specific advertising or any other offers and discounts available during the period.

#### **Product Purchases**

Another KPI (Key Performance Indicator) brand managers can track is conversion rate. It helps them understand if the display translated into actual sales. Did you convince more shoppers to part with their holiday budgets to buy your products? Were your [retail displays](https://thelookcompany.com/markets/retail-solutions) convincing enough for shoppers to make a purchase?

#### **Customer Engagement**

Tracking engagement is not always as straightforward to track as foot traffic or purchases. It is a metric that shows how well the display resonated with the audience. 

Use tools such as point-of-sale (POS) data analytics or customer surveys to check for engagement for physical store visits.

Customer surveys capture qualitative feedback, offering valuable insights into the emotional impact of the display and its alignment with brand values.

For online channels, engagement is measured across social media channels using metrics such as video views, new subscribers, shares, likes, and comments. They are a good indicator of brand awareness and visibility achieved through social sharing by customers as well as through the brand's own online marketing efforts.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701272387/The%20Look%20Company%20%28Staging%29/pxkxqigxkjgqukumy2dg.jpg)

##   
**The Look Company: Dressing up Retail Spaces for the Holiday Season**

  
We're counting down to Christmas! [At The Look Company](https://thelookcompany.com/), we're already well on our way to delivering [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) for holiday displays for our retail clients, transforming retail spaces into visually stunning holiday landscapes and filling them with festive cheer.

It's time to create excitement in your store with our easily changeable [fabric prints](https://thelookcompany.com/products/fabric-and-frames) and [modular display systems](https://thelookcompany.com/products/display-systems).

[Connect with us today](https://thelookcompany.com/contact) and watch our experts turn out engaging and memorable seasonal displays for your brand!

Seasonal Displays: Turning Holidays into Memorable Brand Experiences

Big box retail stores are a prominent player in retailing all kinds of products, from furniture and home decor to consumer durables, from DIY tools, everyday electronics and gadgets to even clothes. 

In urban areas, shoppers favor these 'superstores' as a one-stop destination for a wide range of products. Think Ikea and Costco to Walmart, Home Depot and many more.

The essence of these big box or megastores lies in their convenience and affordability. You may think of them as the antithesis of the typical mom-and-pop store—but in a way, they bring the same convenience and diverse product range—at a very large scale. However, these large-format stores have their own set of unique challenges, too.

Read on as we discuss strategies for big box retail success and how [The Look Company's visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) transform these enormous spaces to captivate shoppers' imagination and boost sales.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701183936/The%20Look%20Company%20%28Staging%29/u5blmkime2zoxxrgzgwc.jpg)

## **Navigating the Unique Landscape of Big Box Retail**

  
Navigating the landscape of large-format stores requires a keen understanding of why customers shop at these superstores. As a retailer, you choose whether to sell many brands under one roof (a big box retailer) or commit to retailing one or two brands or categories (a specialist retailer). In the same way, a consumer chooses whether to shop at a large-format generalist chain of superstores or a boutique retail showroom.

So, what is a big box store? Let’s look at some of its characteristics:

#### **The space**  

By definition, your big box store is a large space constructed more or less like a shoe box (literally, that's where the term 'big box' stems from!), covering an area of several thousands of square feet (usually about 50,000 sq ft or above). 

Built as one vast expanse of vanilla space, it is up to you as a retailer to design the store's interiors according to your retail strategy, visual merchandising plans, and range of products and brands.

[Read how TLC helps retailers create the perfect retail shopping experience using everything from layout to lighting!](https://thelookcompany.com/blog/perfect-retail-shopping-experience-from-layout-to-lighting)

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701184006/The%20Look%20Company%20%28Staging%29/apqwovexe7q84lqibm3v.jpg)

####   
**The diverse product range**  

Unlike a specialist retailer who concentrates on selling a specific category or niche, large-format stores generally retail a wide variety of products and categories—with some, like Ikea, becoming 'specialists' in a wide variety of products! What kind of a range does your store carry?

When customers walk into a megastore, they have preconceived expectations of what they expect to see: a wide variety of categories (maybe within a vertical for brands like Ikea or more general categories like Walmart) and low prices that smaller stores or specialist retailers simply can’t match.

##   
**Big Box Retail Challenges: Adapting to Consumer Expectations and Buying Behavior**

  
Most large-format retailers boast of high foot traffic, backed by solid branding and marketing strategies. But despite the space, the product range, and the foot traffic, big box retail comes with a set of challenges. 

Consumers are increasingly looking for DIY products, high-demand, quick-buy products or those that can be instantly shipped directly from factories. And they must be at lower prices than those sold at specialist retail stores. Big box retailers must adapt to the changing demands of customers.

  
Customer behavior is also distinctly different in large-format retail stores. 

Some shoppers can get overwhelmed by the sheer choice of products and become unsure of what they finally want to add to their carts. If the store sections are not clearly delineated, shoppers may tend to wander through the aisles exploring more and more sections instead of zeroing in on the products they want to buy.

How can retailers adapt to fast-changing consumer expectations and behaviors?

####   
**Store design, floor layouts, and product placement**  

Design is often an underrated factor in the success of these superstores, but inefficient store layouts and the lack of compelling visual merchandising solutions present a challenge to the vanilla shoe-box style retail spaces. [Read more on using TLC's visual engagement solutions to design retail spaces](https://thelookcompany.com/blog/optimizing-in-store-experiences-with-well-crafted-retail-design) and optimize the in-store experience. 

####   
**Converting visitors to paying customers**  

This is one of the main challenges that large-format retailers face. You have the traffic. How do you convert it to sales? If they leave feeling it was not worth the time they spent, they're not likely to come back to the store for the next purchase.

[Learn more about how TLC's stunning in-store product displays can help convert visitors to customers.](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays) 

The Look Company has worked with several big box retailers, creating innovative in-store solutions, using modular display systems, lightboxes and visually impactful displays.

[Read how we designed flexible signage and display units for Walmart Canada.](https://thelookcompany.com/case-studies/walmart)

## **The Blueprint of Effective Big Box Store Design**

  
How do you make it easy for customers to find the products they're looking for? 

The key is to strike a balance between letting customers quickly find the products they want and encouraging them to explore other products or categories and spend a little longer in the store.

Let’s look at some large-format retail trends and how innovative visual engagement solutions are transforming this unique retail experience.

#### **Crafting seamless store layouts**  

There's nothing like a good layout to fix the challenges of customer flow through your superstore. 

The perfect store layout guides shoppers to well-planned zones within the enormous shop floor. Using TLC's [modular display systems](https://thelookcompany.com/products/display-systems), you can create temporary walls and booths, kiosks and stand-alone displays to create well-organized sections for different needs of your target customer. Impulse buy zones at checkout counters are universally effective in boosting last-minute purchases. Strategically placing products is also vital, and the art of retail design lies in balancing shoppers' convenience with a slight nudging to push them toward exploring more sections of the store!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701184138/The%20Look%20Company%20%28Staging%29/yws5evlabjfnozpj0dcg.jpg)

####   
  
**Signage that guides and promotes product discovery**  

In the vast spaces of a large-format store, you don't want shoppers wandering through the aisles and covering a vast area without finding what they came to buy. This is one store format that doesn’t suffer from lack of space for graphic signage. With high ceilings and ample space above the shelves, all retailers need is strategically placed signage such as fins, toppers and end caps to reinforce their brand’s message and communicate product information. 

[Wayfinding signage](https://thelookcompany.com/products/signs-and-banners)  can help guide shoppers to tick off everything on their lists—and then a little more! If you can lead customers to promoted sections, it increases the chances of unplanned purchases or impulse buys.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701184177/The%20Look%20Company%20%28Staging%29/fmhhlvmjw8h0bfvennyq.jpg)

####   
  
**Immersive visual merchandising displays**  

Product displays, visual imagery, and large-format immersive graphics play a vital role in creating an ambiance and an experience for shoppers.

In a large-format store, space is not a constraint. Visual merchandisers have the opportunity to use the space above product shelves for informational signage or brand messaging. Wrap around graphics to cover pillars or props, and multi-sensory experiential displays are effective techniques to boost sales in expansive, high-traffic stores.  

Use TLC's easily changeable modular display systems to create [pop-up store-style graphic displays](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands). Our modular shelving units and partitions are ideal for creating themed displays for seasonal specials or innovative selfie stations. Every bit counts when it comes to [converting visitors into customers.](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays)

####   
**Amplifying brand identity in expansive spaces**   

Perhaps the most important reason to focus on store design is that the store's look personifies your brand's values and message. Each element of the store's design—such as color, graphics, materials, or signage should tell your brand's story. And all these must come together to create a cohesive brand presence. Easier said than done? 

Creative usage of TLC's [display solutions](https://thelookcompany.com/markets/retail-solutions), [lightboxes](https://thelookcompany.com/markets/retail-solutions#lightboxes), [wall coverings](https://thelookcompany.com/markets/retail-solutions#fabric-and-frames) and window displays creates a visual impact and enhances brand recall. If you can successfully create a visual narrative, our visual engagement solutions can translate it into an unforgettable brand experience!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701184229/The%20Look%20Company%20%28Staging%29/edppcfcoidorftsprwl0.jpg)

## **The Look Company: Transforming Large-Format Retail Spaces**

  
A well-designed store rewards shoppers with a [memorable in-store experience](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences) and increases the likelihood that they will return to the same store for their next purchase.

A tailored store design, intuitive store layouts, and thoughtful signage can help retailers overcome the challenges of the large-format retail industry and boost sales.

The Look Company's visual engagement solutions are the perfect way to create maximum impact on the shop floor.

[Connect with TLC today for a personalized consultation.](https://thelookcompany.com/contact)

Big Box Retail Strategies: Designing Spaces that Captivate & Convert

[Read more from Barrie 360](https://barrie360.com/the-look-company-grey-cup/)

The Look Company was selected by the CFL to be the sole branding provider for both the Grey Cup Fan Village, entertainment zones, city dressing as well as the stadium in-bowl branding graphics for the 110th Grey Cup taking place in Hamilton Ontario on November 19th.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1700664580/The%20Look%20Company%20%28Staging%29/s6wftpanfw0gdvtcgrzj.jpg)

In total, over 51,550 square feet of branded elements will be printed and installed at Tim Hortons Field, fan central area on St. James St., and the Hamilton Convention Centre.

Operating out of a 50,000 sq ft facility in Barrie, Ontario, The Look Company delivers premium quality, permanent or temporary visual engagement solutions for events, sports, competitions, and venues. They provide end-to-end in house design, hardware manufacturing, printing, kitting, project management and installation.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1700664677/The%20Look%20Company%20%28Staging%29/gbvl5hokxgwppjofgb8c.jpg)

The Grey Cup is the largest annual sporting event to be broadcasted in Canada, and is an opportunity to showcase The Look Company’s stadium and signage capabilities to over 4 million viewers and over 35,000 expected attendees.

“The Look Company is pleased to once again work in partnership with the CFL to transform Tim Hortons Field and the Hamilton Sports Group to elevate the fan experience leading up to game day”, Valerie Munro, Marketing Director.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1700664718/The%20Look%20Company%20%28Staging%29/vq950rwqxpjk7txznpyq.jpg)

With offices in North America, Qatar and Europe, The Look Company provides branding and signage solutions for sporting events around the world. Most recently they have delivered branding and signage for high-profile international and national sporting events such as FIFA World Cup Qatar 2022™ and the 2023 NHL Heritage Classic in Edmonton.

Barrie Company Dresses Festival and Stadium for the 110th Grey Cup

As the year starts winding down, retailers have a busy time.

Seasonal promotions, discounts, holiday-special products and gifts—there's much to promote and display. 

But retail's busiest days start about 5-6 weeks before Christmas. Come November, shoppers are in a frenzy to finish holiday shopping. Physical retail is gearing up for a busy period. And retailers are under immense pressure to get their holiday promotions right.

In this article, we're doing a roundup of holiday [retail display](https://thelookcompany.com/markets/retail-solutions) trends in 2023. We discuss the importance of investing in flexible and adaptable display systems that are easy to change out for multiple promotions. Look out for tips and strategies from our experts, who are masters of the art of seasonal displays!  
  

## **Current Trends in Holiday Retail & Holiday Shopping Behavior**

####   
**'Tis the time to shop & splurge!**  

2023 will likely be a memorable holiday season for retailers.

Shopping trends are normalizing after a couple of years, and in-store spending is expected to return to pre-pandemic levels despite inflationary swings.

According to the [2023 Deloitte holiday survey](https://www2.deloitte.com/us/en/insights/industry/retail-distribution/holiday-retail-sales-consumer-survey.html), 95% of consumers surveyed said they plan to purchase during this holiday season, and about three-quarters of them are expecting higher prices year over year. There is a strong spending surge expected from the crucial $50K–$99K and $200K+ income groups.

**TAKEAWAY FOR RETAILERS**  
Prepare for higher sales volumes than the last couple of years. That means more revenue!

####   
**Nothing to beat that 'in-store' experience**

  
Many shoppers prefer to browse around for inspiration for gifts in physical stores and malls to see what's new and what's on offer rather than browse for products online.   

According to some estimates, about half of all holiday shopping in physical stores still happens in late November and early December. About [66%](https://www2.deloitte.com/us/en/insights/industry/retail-distribution/holiday-retail-sales-consumer-survey.html) of consumers (versus 49% in 2022) are planning to shop the week of Black Friday-Cyber Monday (BFCM).  
  
**TAKEAWAY FOR RETAILERS  
**Despite the convenience of shopping online, the physical retail landscape looks very bright! Especially as the holiday season peaks! Brands that offer BOPIS (buy online, pickup in-store) are likely to see higher conversions.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1699556843/The%20Look%20Company%20%28Staging%29/qyvbv02rtx4qkhymrf0m.jpg)

#### **Shoppers are spreading out their budgets**

  
Many shoppers likely start shopping early in order to spread out their expenses over a few months and accommodate Christmas shopping into previous months' budgets. So, when consumers start shopping early, it doesn't necessarily mean they finish their shopping lists well before Christmas—it's simply more spread out. 

**TAKEAWAY FOR RETAILERS**  
Even if you start your holiday promotions well ahead of time, don't underestimate the importance of peak promotions in stores in November and early December.

####   
**November is key for holiday displays**

  
Super Saturday, which is the last Saturday before Christmas, sees a huge amount of foot traffic in physical stores.

Even though shoppers may be ticking off about 20% of their holiday shopping lists by October, it is really November and December that we see the legendary holiday store displays come up—whether it is the Saks Fifth Avenue window displays that will be unveiled on November 21, 2023, or the Rockefeller Center Christmas Tree Lighting Ceremony 2023 that will take place on November 29, 2023. In Canada, the Distillery Historic District lights up from mid-November till Christmas Eve, and Hudson’s Bay’s picturesque holiday windows are a treat for the eyes, starting early November.

**TAKEAWAY FOR RETAILERS**  
Change your in-store product displays often through the holiday season to keep shoppers engaged as they get through their shopping lists, month on month. And come late November, bring out the best of your [window and storefront displays](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays) and watch your brand make its way into shoppers' hearts!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1699556959/The%20Look%20Company%20%28Staging%29/jwxqymrac0c1ay1vmdyk.jpg)

Find out more about The Look Company's [modular display systems](https://thelookcompany.com/products/display-systems) and [fabric prints](https://thelookcompany.com/products/fabric-and-frames) that allow you to change promotional displays quickly and easily throughout the holiday season.

##   
**Tips for Creating Standout Holiday Retail Displays**

  
In November, holiday retail displays take over entire malls, not to mention the shopfloor of most retail stores!

It's the time that shoppers love to browse around the shops and get the feel of Christmas as stores go all out with their window dressings and holiday product displays.

And it's also the time that retailers must keep a sharp eye on how their holiday promotions are working.

Here are some tips and tactics to help you design and execute compelling holiday retail displays:  

1.  **Flexible & adaptable displays**
    
    [Modular display systems](https://thelookcompany.com/products/display-systems) and easily changeable fabric prints are essential to staying dynamic and flexible throughout the holiday season.
    
    [TLC's fabric prints](https://thelookcompany.com/products/fabric-and-frames) can be easily removed from their hardware frames and folded down to a handy size that's easy to ship or store. So you can change your displays during the holiday season to stay current, try different promotions and respond dynamically to consumer demand and trends.  
    
2.  **Lighting it up: Backlit promotional displays**
    
    Backlit displays using super-sleek, seamless lightboxes are crucial for designing contemporary holiday retail displays that truly stand out. 
    
    Choose TLC's space-saving and energy-efficient LED [lightboxes](https://thelookcompany.com/products/lightboxes) with vividly printed fabric to create bold and stunning in-store displays.  
    
3.  **Immersive displays: A tale for every season**
    
    The end-of-year retail season includes a series of festive holidays, each with its own symbolism and color palette. Engage shoppers with an engaging story for each festivity. Use TLC's [modular display systems](https://thelookcompany.com/products/display-systems) to create immersive displays. Create temporary walls, booths and pop-ups. Use freestanding kiosks and digital screens to engage shoppers with visual narratives.  
      
    
    ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1699557088/The%20Look%20Company%20%28Staging%29/cna2nba17qxfo2teopvc.jpg)
    
4.  **In retail, product placement is everything!**
    
    Placing standalone displays strategically across the shop floor is crucial. Identify high-traffic areas where featured offers will grab attention. Pay special attention to placing high-volume or best-selling products at eye level on shelves and displays so they're easily visible even in crowded aisles.  
    
5.  **Aim for customer delight**
    
    Holiday shoppers will share holiday shopping pictures and snapshots of the gifts they receive during the holidays. So prepare your brand for some social love. Aim to design photogenic, instagrammable displays that leave a lasting impression on shoppers and their social networks alike!  
    

## **Contemporary Design Trends & Holiday Retail Display Ideas**

  
When it comes to display [design and visualization](https://thelookcompany.com/products/services), it's hard to beat the expertise of the TLC team! Here are some retail display tips based on what we're seeing trending through 2023:

*   Go big on offers and discounts. Make special [in-store signage](https://thelookcompany.com/products/signs-and-banners) a priority- expect shoppers to turn out in large numbers as they get back to physical shopping.
    
*   Millennials prefer minimalistic design. Try no-fuss, modern, festive graphics rather than the heavily traditional ones. Keep it clean.
    
*   Shoppers want everything green—and we're not just talking about the color green here! Shoppers, especially Gen Z, resonate with visual elements related to the environment and sustainable living. So natural, earthy hues of beige and brown rather than plasticky bold colors, rustic textures instead of shiny artificial ones and foliage instead of neon lights may resonate better with today's consumers.
    

And before we go, here are a couple of inspiring examples of holiday retail branding strategies used by some of the biggest global brands!

*   The Christmas window displays at Harrods in London are iconic. Each year, shoppers eagerly wait to experience the magic of Christmas decor and take photos of the now-famous Harrods in-store Christmas Grotto. Apart from the displays, Harrods hosts a series of festive in-store events throughout December.
    

*   The Coca-Cola Christmas trucks are another iconic holiday marketing strategy from a global brand. Known as the "Christmas Caravan," the Coca-Cola trucks make an appearance in neighborhoods across many countries, heralding the festive season and bringing joy and cheer to thousands of fans across the world.
    

## **Why Metrics Matter More During the Holiday Season**

  
Holiday displays do as much for long-term customer experience and loyalty as they do for short-term goals of sales volumes and revenue. 

It's a long promotional period from August or September through November until late December. 

Ultimately, seasonal displays are not just a tactic to boost sales in the last quarter of 2023. Rather, they need to be approached with a more long-term perspective—building a brand tradition that nurtures customer loyalty and results in lasting success for the brand.

The season is long enough to warrant frequent changes in in-store product displays. As some high-volume sale products sell out, your merchandising and shop floor teams must react quickly to change promotions and offers or restock the products. 

As you head into the final 4-5 weeks before Christmas, you may also want to evaluate what's worked so far and what you can do to make the most of those last and busiest physical shopping days of the year.

Sometimes, last-minute changes are necessary to respond to new and emerging trends that affect shopping behavior in the last few weeks of the retail peak season. So, it's important to refine promotions as you observe customer preferences and shopping trends throughout the season.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1699557292/The%20Look%20Company%20%28Staging%29/b2pvltyrcpiq0onpczuo.jpg)

## **The Look Company: Delivering Standout Holiday Retail Displays**

  
Crafting compelling holiday retail display solutions requires a delicate blend of creativity, strategic thinking, and a touch of Santa's magic!

Are you tapping into the power of visually engaging displays to delight holiday shoppers? Work with us to bring innovation and creativity to your retail promotions.

At [The Look Company](https://thelookcompany.com/), we help you with concept development, visualization, rendering, prototyping, as well as installation. From window displays to endcaps, signage, pop-ups, standalone kiosks, and modular retail display stands, we go the whole haul to deliver creative solutions for your seasonal displays.

[Connect with TLC](https://thelookcompany.com/contact) for world-class retail display solutions and create flexible displays that you can changeout frequently and easily through each season!

Holiday Retail Displays That Stand Out: Trends and Tips for 2023

Retail signage plays a role in the shopper's buying journey that goes beyond mere visual appeal.

From attention-grabbing signs at the entrance that draw shoppers into the store to directional signs that guide them through the store sections to checkout, persuasive signage is pivotal to retail success.

Aisle markers, endcap displays, and strategically placed navigational signs that are indispensable in modern-day retail environments may seem unassuming, but they wield a tremendous influence on shopping behavior. 

Well-crafted signs can persuade shoppers to spend more time in-store and nudge them toward a buying decision. Businesses that fail to leverage this power of retail signage stand to lose crucial opportunities to convert store visitors into paying customers.

In this article, we explore the transformative power of visual persuasion through effective signage. We also look at how The Look Company's compelling [retail signage solutions](https://thelookcompany.com/markets/retail-solutions#signs-and-banners) can inform, educate, persuade, and tempt shoppers—all in a matter of seconds.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1697643584/The%20Look%20Company%20%28Staging%29/wn8xpte4hvnq0m9i6bzo.jpg)

##   
**Understanding the Impact of Visual Communication in Retail**

  
We instinctively prioritize visual stimuli and respond to them with the appropriate emotions or actions. 

We scan our surroundings for visual cues and take in information about our environment. We then process that information, using it to decide how to interact with our immediate environment and take our next steps.

In the retail industry, visual communication plays a pivotal role.

Each sign or display banner in your retail space is an opportunity to convey a compelling brand message, evoke an emotion, and convince the shopper to make that all-important buying decision.

Consistently using well-designed retail signage creates a long-lasting impression of your brand in the minds of shoppers. 

TLC's innovative retail signage solutions help visual merchandisers create experiential [informational, identification, and directional signage](https://thelookcompany.com/products/signs-and-banners) that maximizes your brand's persuasive power.

##   
**Designing Compelling Retail Signage Solutions**

  
A bustling store floor may have hundreds of products screaming out for attention from crowded aisles. Shoppers must be able to spot signage from afar and grasp its purpose and information within a few seconds.

That's why key principles of clarity, simplicity, and consistency are essential for designing compelling retail signage.

####   
**Keeping it simple & clear**  

It's important to focus on a single clear message for retail signage without too many distracting details. Simple fonts in large sizes that you can read from afar and bold colors that stand out and grab attention are ideal for signs. Brevity is a virtue when designing signs—shorter text is easier to read and understand.

####   
**Keeping it consistent & on-brand**  

In-store signage must not only be visually appealing and persuasive, but it must also reflect your brand's personality—consistently across all touchpoints. 

Visual merchandisers and designers need a firm grasp of your brand's values and messaging strategy to translate them into effective wayfinding and department signage. Consistency helps you build a cohesive and recognizable brand image. 

At another level, retail signage can [tell your brand's story](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment). 

TLC offers vibrantly printed imagery for immersive [wall-to-wall coverings](https://thelookcompany.com/products/fabric-and-frames) and [fabric lightboxes](https://thelookcompany.com/products/lightboxes) to create an immersive retail ambiance that helps you forge strong emotional connections between your customers and your brand.

[Work with TLC](https://thelookcompany.com/) for retail signage solutions that are consistent with your brand image and resonate with shoppers.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1697639912/The%20Look%20Company%20%28Staging%29/wkvnilwhcfmeddgrb0eo.jpg)

##   
**Creating Effective Calls to Action**

  
CTAs or Calls To Action can [turn passive shoppers into paying customers.](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays) They are compelling messages that drive shoppers toward desired actions—in the case of retail, this is usually toward a sales conversion, that is, a buying decision.

Well-crafted CTAs can prompt customers to [take desired actions, such as making a purchase](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) or exploring a specific area of the store.

Here are some tips to create compelling CTAs that drive customer engagement and conversion:

*   To create an effective CTA, you must understand your customer's aspirations and motivations: What drives them? What do they look forward to? Why would they want to buy your product? 
    
*   Some purchases are made impulsively on the spur of the moment. Some products sell because they promise convenience in a fast-paced urban lifestyle. Still, others are attractive because they are novel or innovative. Tailor the text of the CTA based on the sense of urgency, novelty or aspirations. 
    
*   Use [fundamental design principles](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design) to make CTAs impactful, using concise text, eye-catching colors, and bold typography. It's also equally vital to place CTAs strategically so shoppers see them at decisive moments in their shopping journey.
    

TLC offers [retail signage solutions](https://thelookcompany.com/products/signs-and-banners) to support your designers and merchandisers in crafting attention-grabbing experiences throughout the shopper's journey from their store entrance all the way to the checkout!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1697639956/The%20Look%20Company%20%28Staging%29/mmogmiwl0gg2csxewepm.jpg)

## **Enhancing Store Navigation and Wayfinding**

  
Navigational signage shapes the path shoppers take through the store's sections. In big box retail stores and supermarkets, shoppers rely on directional signage to locate the products they want to add to their carts. An intuitive store layout and strategically placed signage at aisle entrances or intersections help shoppers navigate the store. 

[TLC's wayfinding signs](https://thelookcompany.com/products/signs-and-banners) guide shoppers to quickly reach the aisle they need to or entice them to browse products that weren't on their shopping list. 

Apart from signage on the walls, above aisles, and on product shelves, the retail shopfloor itself provides a grand canvas for designers to create an illusion or a 3-dimensional feel in a two-dimensional image. 

[Floor decals](https://thelookcompany.com/products/signs-and-banners) are used in high-traffic retail spaces or for creative, outside-the-box messaging. They don't take up extra space or get in the way of store floor traffic. They don't need additional fixtures or hardware—they can be easily transferred to the floor without any prior planning or layout design. You can remove them at the end of a promotional period without disrupting any other shelving or product displays. 

There are many instances of big-box store retailers using floor decals creatively to attract attention, create intrigue, and make shoppers smile with an unpredictable graphic or a fun phrase.

For example, Pepsi used a floor decal that looked like a paper cup popping out from a blue whirlpool and splashing the ice and the cola across the floor. Sure to catch attention? Indeed—and it did! The company rolled out similar floor decals across 55 stores and recorded an [increase in brand awareness from 33% to 58%](https://www.thesignpad.com/2011/06/floor-wall-sidewalk-graphics-get-creative/).

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1697640003/The%20Look%20Company%20%28Staging%29/hdnn07hajygx0uyyxilf.jpg)

##   
**Master the Art of Persuasion with TLC's Retail Signage Solutions**

  
[Well-designed and strategically placed signage](https://thelookcompany.com/blog/5-ways-to-create-visual-impact-engagement-with-retail-signage) can captivate shoppers' imagination, guide their in-store journey, and ultimately influence their purchasing decisions. 

Quality graphic signage is a versatile promotional tool—whether it is outdoor signs, wayfinding signage, aisle markers, or promotional signage for popups and product displays.

[Custom signage](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) in your retail showroom or department store is an integral part of your merchandising strategy, so working with an experienced retail signage solutions company is essential. 

TLC's [wayfinding signage solution](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) helps shoppers find their way around the shopfloor using high-quality printed graphic signs. We are a [G7® Master Certified Facility](https://thelookcompany.com/blog/g7-master-facility-targeted-qualification) with state-of-the-art printers with the best results in color management and print consistency.

[Connect with TLC](https://thelookcompany.com/contact) for professionally designed retail signage solutions to transform your retail space into a fantastic brand experience and convert store visitors into customers.

Visual Persuasion: Unlocking the Power of Retail Signage Solutions

Unique clothing display ideas are critical for retail success—whether in high-fashion boutiques, luxury fashion brand showrooms or a big box store.

The world's best brands are moving away from passive in-store installations that merely display apparel on mannequins to more striking, [immersive fashion displays](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays) that engulf shoppers in a memorable shopping experience and reinforce the brand's identity.

Innovative fashion displays create visual impact, sparking curiosity, evoking emotions, and leaving a lasting impression on shoppers.

Compelling clothing display ideas not only keep your fashion store buzzing with customers but also create a distinctive identity for the store that engages fashion enthusiasts and keeps them coming back for more—during every season and for every new trending style. 

In this article, we discuss:

*   How retailers can benefit from unique clothing display ideas to enhance sales and build a distinctive identity for their store
    
*   Techniques to effectively showcase clothing items and [convey a brand's story](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of)
    
*   How the strategic use of modular display systems, integrated fixtures, and other visual engagement solutions creates visual impact
    

The Look Company specializes in [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) that help fashion retailers create iconic window displays, immersive in-store experiences and promotional displays with quick change outs for high-sales-velocity products.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1695760481/The%20Look%20Company%20%28Staging%29/oaec1ysnrwxrurvznjpn.jpg)

##   
Benefits of Unique Clothing Displays

  
Fashion store display ideas go beyond aesthetics to bring retailers real business benefits.

Using innovative retail clothing display ideas, your visual merchandisers can draw in passersby, generate customer interest in seasonal sales or featured styles, drive higher sales velocity, and differentiate your store from competitors. 

Here are some key benefits of incorporating retail clothing display ideas in your marketing plan:

1.  **Create a buzz** with creative clothing display ideas. Once you have a compelling display, it entices shoppers to share photos and videos of your store and products. Social sharing can expand your brand's reach exponentially. Brand ambassadors and influencers also love sharing unique ideas on social media as well as through word-of-mouth.
    
2.  **Draw foot traffic into the store** with compelling window displays. Appealing fashion display ideas or themed concepts in your storefront windows capture attention, pique the interest of passing shoppers, and draw them into the store to discover more.
    
3.  **Increase dwell time** by engaging in-store shoppers with immersive displays. Use strategically placed signage or floor markings as visual cues to guide shoppers' movement through the store, taking them into various store sections before they arrive at the checkout area. 
    
4.  **Encourage impulse purchases** and increase basket value with displays that bundle several items. You can also create impulse-buy zones by placing small, low-cost, or on-sale items near checkout counters to encourage last-minute impulse purchases.
    
5.  **Showcase your brand's identity** with displays that weave a story around your brand. Relatable stories and experiential displays engage shoppers and make the shopping experience memorable. Tell a good story, and shoppers are more likely to remember your brand and come back for more.
    
6.  **Differentiate your store** from the competition. The more unique and striking your fashion displays are, the more likely it is that customers will remember them distinctly. Distinctive retail displays help your store stand out from the competition and enhance your brand’s recall.
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1695760558/The%20Look%20Company%20%28Staging%29/pusg4q1vqmtvhrnoebos.jpg)

##   
Creative Merchandising Techniques for Clothing Displays

Let's look at some best-in-class techniques to showcase fashion merchandise and effectively convey the brand's story.

#### **In-store activations or themed displays**

####   

Visual merchandisers often pick a theme or concept, organize an immersive display around it, and recreate a scene or an emotion connected with the theme.

Themed displays can transport customers into an experience that aligns with the brand's narrative.

Take the example of Anthropologie, the global women's apparel brand. 

[Anthropologie's themed displays](https://www.anthropologie.com/stories-window-displays) are carefully curated to reflect the brand's eclectic and bohemian style.

Anthropologie is known for visually captivating and immersive displays that align with the brand's story.

Ever-changing exhibits and seasonal store displays are integral to the experience, transporting customers into a world that aligns with their brand identity. 

As [Erika Lavinia,](https://www.anthropologie.com/stories-window-displays) their visual design lead, puts it, "We want to help create spaces that our customers want to live within... I loved one of our fall windows where all of the oak leaves were cut from recycled mail and repurposed Anthropologie bags!"

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1695760624/The%20Look%20Company%20%28Staging%29/s72wxkbik7vzuv6mlf9s.jpg)

####   
  
**Signs & banners that create visual interest**  
  

[Signs and banners](https://thelookcompany.com/products/signs-and-banners) generate visual impact throughout the customer's store visit—from the time they walk into the store right up to the checkout. 

1.  **Appealing storefront banners** entice customers to step into the store and explore products and brands.
    
2.  **Impactful in-store displays** on the power wall, endcap displays, wall-to-wall, large format graphics or signs engage customers.
    
3.  [**Wayfinding signs**](https://thelookcompany.com/markets/retail-solutions#signs-and-banners) help customers navigate through your store, while informational signage helps them learn about products or brands and aids their buying decisions.
    
4.  **Promotional signage** or standalone displays near the checkout area are effective ways to encourage last-minute impulse buys.
    

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1695760683/The%20Look%20Company%20%28Staging%29/sarborvezvwwjydiz3oq.jpg)

#### **Lightboxes that set the right mood**

  
Another technique that not only enhances visibility but also creates an ambiance that is conducive to shopping is backlit imagery and signage.

[**Lightboxes**](https://thelookcompany.com/markets/retail-solutions#lightboxes) with vibrant prints draw attention to specific displays or store sections. Hung from the ceiling or installed high up on walls, they can be seen from afar.

Lightboxes are versatile. Available in various sizes and finishes, they can be integrated into endcap displays used as corner stands or standalone displays. Whichever way you use them, they are sure to entice shoppers with unmatched sophistication and quiet elegance.

##   
**Modular Display Systems: Bringing Clothing Display Ideas to Life!**

  
The Look Company specializes in [display solutions](https://thelookcompany.com/products/display-systems) that are uniquely designed to fit with your existing store shelving units or millwork displays. These components complement your existing fixtures with integrated graphics to create engaging visual displays.

Our [modular display systems](https://thelookcompany.com/markets/retail-solutions#display-systems) are flexible and can be easily configured to create temporary walls, displays, and pop-up kiosks. They are completely customizable and give your visual merchandisers unlimited design flexibility to include lit, non-lit or digital components.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1695760796/The%20Look%20Company%20%28Staging%29/uditjaez3lyunlbqiald.jpg)

##   
**TLC: Innovative Display Solutions for Fashion Retailers**

  
TLC's [modular display systems](https://thelookcompany.com/products/display-systems) and immersive retail signs and banners encourage your visual merchandisers to think creatively and experiment with unique display ideas to differentiate your brand and drive customer interest.

Use our [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) to create visual impact, spark curiosity, and communicate a brand's story to in-store visitors. 

[Connect with us](https://thelookcompany.com/contact) to understand how we can bring your clothing display ideas to life with our visual engagement solutions.

Clothing Display Ideas: Innovative Ways to Sell for Retail Success

We remember experiences better than information or facts.

[Retail environments](https://thelookcompany.com/markets/retail-solutions) that appeal to multiple senses create unique brand experiences that are highly memorable for shoppers. 

In a highly competitive market scenario, retailers don't want to leave anything to chance. Just as graphic designers spend hours crafting the perfect in-store [banners and signage](https://thelookcompany.com/products/signs-and-banners), visual merchandisers want to maximize opportunities to find more touchpoints to engage shoppers. 

That's where multi-sensorial experiences play a role. By stimulating different senses, you can connect sensory experiences with your brand's values or messaging, improving recall of your brand values and retail store. 

Crafting a multi-sensory retail experience, however, is easier said than done! The sensory elements you choose must be closely related to your brand's story. 

In this article, we look at how retailers can use The Look Company's innovative [display systems](https://thelookcompany.com/products/display-systems) and our award-winning custom [lightboxes](https://thelookcompany.com/products/lightboxes) enhance sensory retail experiences.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1694808424/The%20Look%20Company%20%28Staging%29/k4ffpivwkbuus1oqrc0h.jpg)

## Creating Immersive Retail Spaces

  
[Immersive retail environments](https://thelookcompany.com/blog/experiential-retail-transform-your-store-through-immersive-branding) trigger emotions that are associated with a shopper's experiences.

When shoppers find the in-store ambiance relatable, they are likely to spend a longer time browsing through the shop floor—and higher dwell times are positively correlated with sales conversions.

Using multi-sensory elements in your retail store design, layout, displays, and signage [elevates the shopping experience](https://thelookcompany.com/blog/perfect-retail-shopping-experience-from-layout-to-lighting). A multi-sensory approach creates immersive experiences rather than merely transactional ones, helping you build engaging and enduring relationships with shoppers.

For example, a relaxing lavender and vanilla scent at a spa counter or popup shop can work wonders. It can draw in tired or stressed-out shoppers to try out spa products and keep them returning for more. 

Add music to the mix—soulful chants or relaxing notes of a flute add a third touchpoint. Now your brand is appealing to multiple senses—graphics, brand colors and product packaging appeal to the sense of sight, the scent creates the olfactory touchpoint, and the music is an auditory stimulus. Together, they create a more distinctive experience of the brand than what could be achieved by appealing to just one of the senses.

An integrated multi-sensory experience has a more powerful impact and enhances recall of your brand's values or messaging—ultimately driving customer loyalty and retail success.

The Look Company’s[retail display solutions](https://thelookcompany.com/markets/retail-solutions#display-systems) help you create an immersive environment integrating product displays seamlessly into your existing store fixtures. Create easy-to-change walls, temporary partitions, freestanding kiosks or pop-ups, and transform your retail space into an inspiring brand experience.

## Engaging Customers through Sensory Stimulation

  
Shopping is essentially a multi-sensory experience. You want to try out a product, touch it, feel or even smell or taste it before you buy. For retailers, every sensory input is an extra touchpoint to connect with the shopper, increase the likelihood of a purchase, and enhance the recall of your brand.

Sensory cues, such as sight, sound, smell, taste, and touch, have a powerful influence on customer perception, emotions, and purchasing behavior.

Pleasing aromas, appetizing smells, music that either invigorates or relaxes the mind, and the warm or soft tactile feel of fabric—are all sensory stimuli that help to intensify the shopper’s perception of a brand.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1694808527/The%20Look%20Company%20%28Staging%29/v5dizhktvcmwmqcovhw5.jpg)

  
In the retail industry, visual communication plays a significant role in influencing buying behavior. Retail spaces are visually intriguing. Sales, promotions, and window displays—all appeal to our sense of sight. In-store banners, wall-to-wall immersive graphics, [lightboxes](https://thelookcompany.com/blog/retail-lightbox-displays-for-big-box-retailers), or imaginative floor decals are designed to catch the shopper's eye. They are the tools that visual merchandisers use to communicate through our sense of sight.

When you combine in-store visual displays with other ambient sensory stimuli, you enrich the overall shopping experience and amplify the effect of product displays and [visual engagement solutions](https://thelookcompany.com/).

It's important for visual merchandisers to understand and acknowledge the powerful impact of sensory stimuli on customer experience, so they can enhance their retail displays by leveraging a sensory-rich environment.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1694808557/The%20Look%20Company%20%28Staging%29/nhlqf8sjmol9hkuxxyfn.jpg)

##   
Enhancing Multi-Sensory Experiences with Lightboxes and Display Systems

  
As quoted in [Forbes](https://www.forbes.com/sites/pamdanziger/2019/08/04/retailers-need-to-engage-shoppers-five-senses-to-save-physical-retail), in a report published in the Journal of Retailing and Consumers Services, researchers said: “For retailers, a visually dominant store atmosphere should be designed more in the direction of a multi-sensory atmosphere in offering shoppers more appealing experiences of the retail setting.”

Let’s take an example to understand this statement:

**Picture this:  
**A shopper walking into a Bath & Body Works store is greeted by amazing fragrances which trigger an emotional response that an individual relates to the smells. 

In this case, since the fragrances used are either freshening or relaxing, store visitors relate the in-store experience to positive memories of freshness and relaxation.

The emotional response puts them in a state of mind that is conducive to purchasing products with such fragrances.

They become more receptive to the visual imagery in the store, the informational signage about products, and the visually appealing product displays. The result is a memorable and holistic retail experience that resonates with customers long after they leave the store.

To sum it up, multi-sensory cues that trigger the right emotions can enhance the shopper's desire to purchase.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1694808602/The%20Look%20Company%20%28Staging%29/jfbjicrzsnbe3qmmx3mb.jpg)

  
[The Look Company](https://thelookcompany.com/) offers a host of experiential solutions for retail environments—[in-store displays](https://thelookcompany.com/products/display-systems), vibrantly [printed wall-to-wall coverings](https://thelookcompany.com/products/fabric-and-frames) or 'skins' that can be easily changed out for a new look, and eye-catching [lightboxes](https://thelookcompany.com/products/lightboxes) to create the right ambiance for shoppers.

Our modular display systems are flexible and can be used to create product display walls, partitions, temporary kiosks or popups to host experiential marketing events and hold special seasonal promotions.

Lightboxes combine the evocative power of color with the allure of lighting.

Our custom lightboxes have helped many retailers capture attention, convey brand messaging, and create immersive brand experiences.

[Download our Lightbox Guide](https://thelookcompany.com/resources/guides) for the full range of lightbox solutions.

Vividly printed backlit graphics are ideal for creating an immersive ambiance. For example, our lightbox 'cube' features 360-degree wraparound graphics that elevate your messaging to a more experiential level. Our seamless corner lightboxes are a great way to attract the eye and create a visually stimulating display.

## TLC: Crafting Immersive Retail for Customers

  
There are so many ways to create immersive, multi-sensory retail experiences. But it's crucial to craft these experiences thoughtfully so they're 'on-brand'—which means that you want to design the experience to align with your brand's story or messaging. That’s why it’s important to work with an experienced visual engagement solutions partner like [The Look Company](https://thelookcompany.com/).

Amp up your in-store experience with unique combinations of multi-sensory cues and stunning visual engagement solutions from TLC.

Find out more about our retail visual engagement solutions that deliver innovative, immersive and turnkey hardware, print and design with our [Retail Solutions Guide.](https://thelookcompany.com/resources/guides)

[Get in touch with TLC](https://thelookcompany.com/contact) for innovative visual merchandising solutions to design immersive retail spaces that engage customers and offer a superlative customer experience.

Multi-sensory Brand Experience: Crafting Immersive Retail for Shoppers

The fashion retail industry is driven by constantly changing trends and the latest seasonal styles.

Fashion store merchandisers must constantly showcase new styles and create a buzz around the latest trends. Convincing shoppers to buy a trending product is both an art and a science. It takes innovative strategy and well-honed merchandising techniques to come up with new and unique [fashion displays](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays) to boost sales. 

In this article, we look at how strategic retail merchandising techniques can boost sales and review [The Look Company's](https://thelookcompany.com/) fashion retail solutions.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1692285610/The%20Look%20Company%20%28Staging%29/p1u0lje1izmhjlxfgpga.jpg)

## **Creating Captivating Displays**

  
Strategic merchandising in fashion stores helps keep popular and high-margin products prominently displayed at strategic points in their stores to drive higher sales and profitability.

Curating the latest fashion products and arranging them in visually stunning retail displays can drive retail sales to new heights and leave a lasting impact on your customers. 

Here are some innovative display techniques that fashion retailers can use to boost sales and create a better in-store customer experience.

####   
**Color coordination**  

Using a specific color theme for a fashion display is not a new idea. Also known as [color blocking](https://ecrm.marketgate.com/blog/2019/03/Color-Blocking-Strategies-Make-Your-Brand-JUMP-off-the-Shelf), it has been used umpteen times, especially in fashion stores. But it's one of the most effective visual merchandising techniques.

Grouping apparel and accessories in the same, similar or visually contrasting colors can create an eye-catching display. Moreover, every color evokes a specific emotion or conveys a subconscious symbolic meaning. Color-themed displays catch the eye and draw shoppers into the store to explore further.

Read how visual merchandisers can create displays that align with their brand identity by [carefully selecting and combining colors](https://thelookcompany.com/blog/display-systems-the-psychology-of-visual-merchandising).  

####   
**Storytelling**  

Everyone loves a good story! It's human nature.

Visual merchandisers often weave a narrative around specific products to spark their imagination and turn a product into a lifestyle choice. 

[Fashion retail solutions](https://thelookcompany.com/markets/retail-solutions) can be built using various elements such as mannequins, visual backdrops, themed props and an array of fashion products that showcase a specific lifestyle. 

For example, fashion house Prada launched 2 pop-ups at the Galeries Lafayette Paris Haussmann store, dedicated to their new women's and men's collections.

Called '[Hyper Leaves](https://anneofcarversville.com/fashion/tag/Prada+Hyper+Leaves)', the idea was to combine reality and imagination, reflecting Prada’s core philosophy of unlikely contradictions.

15 original, nature-inspired display windows were set against a background of backlit wall coverings with nature-inspired imagery of enlarged leaves and the green or yellow neon triangles of the Prada logo.

Real plants mingled with massive neon-lit structures and the entire store featured bright lawn green carpets, peppered with plastic-leaf-shaped product displays. The logo triangles were also used on the floors and display cases decorated with contrasting coloured giant leaf designs in green, yellow, orange and pink.

Want to read more on the art of storytelling for retail? [Click here: How to Wow Your Customer with Storytelling in Your Retail Environment](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment)  
  
  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1692285712/The%20Look%20Company%20%28Staging%29/fi9j8s6glsqkct2lzfqn.jpg)

#### **Lightboxes**   

[Lightboxes](https://thelookcompany.com/products/lightboxes) bring your fashion store displays to life! 

This is a technique that can combine the evocative power of color with the allure of lighting. 

Lightboxes can incorporate lighting effects or changing colors, effectively differentiating your in-store displays from your competitors.

Backlit panels with vividly printed graphics can be used to highlight featured products, communicate your brand's story, or create an immersive ambiance that aligns with a specific seasonal theme or promotion.

For example, our lightbox 'cube'—360-degree wraparound graphics elevate your messaging from just words or imagery to a more experiential level. 

[Read more here to understand how lightbox displays can illuminate your way to retail success!](https://thelookcompany.com/blog/retail-lightbox-displays-for-big-box-retailers)

####   
**Thematic arrangements**

Another effective strategic merchandising technique is to organize a product display around a particular theme or concept.

Visual merchandisers often pick a theme and create an immersive display recreating a scene or an emotion connected with the theme. It may be a seasonal display, such as a [Christmas theme](https://thelookcompany.com/blog/attract-holiday-shoppers-with-seg-fabric-and-frames), a display for a specific occasion, for example, Valentine's Day, or even a display related to a category, such as  environmentally-conscious clothing choices, or clothes made from organically manufactured materials. 

Take a look at how TLC's [modular display frames](https://thelookcompany.com/products/display-systems) are engineered for simple setup and super-fast changing out of graphics. You can quickly create vignettes, integrate lit and non-lit components, and even digital screens—endless possibilities for thematic arrangements in your fashion store!

Captivating displays contribute to an awesome in-store shopping experience. They create excitement about the occasion or theme and grab the attention of passersby. And once they step into the store, they are likely to spend time exploring the products, leading to increased dwell time and potentially higher sales conversions.

[Reach out to our retail experts](https://thelookcompany.com/contact) to understand how our retail solutions for fashion stores can help you boost sales.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1692285760/The%20Look%20Company%20%28Staging%29/umqgm4rgq8qlbrfnouwe.jpg)

####   
**Maximizing Shelf Space**

  
Managing shelf space efficiently is essential for retail success. Shelf space directly impacts product visibility and thereby impacts sales.

If your products are clearly visible on product shelves, shoppers are more inclined to pick them up, read [informational signage](https://thelookcompany.com/products/signs-and-banners) or product labeling to find out more, and even add them to their shopping cart—that's an impulse purchase!

But shelf space visibility is equally important for customers who are actively looking for your product in-store. If you have good visibility on the shelves, customers are likely to find them easily. Remember, customers are fickle—it's possible that if they don't see a particular product or brand easily, they may pick up an alternative product or brand—just because they found it more easily!

Here are some tips to help you maximize shelf space and make more products easily visible and accessible:

*   Keep product shelves **well-lit and uncluttered** so products are seen clearly, and shoppers can read brand names even from afar.
    
*   Position high-sales-velocity products **at eye level** so they are easy to find.
    
*   **Group items typically bought together** to encourage customers to add more to their cart. For example, place belts along with trousers to entice customers into buying a matching belt (even if they were not actively looking for one!)
    
*   **Use size sequencing**: Arrange clothes by size to make it easy for shoppers to find their sizes quickly. 
    
*   **Cross-sell** different categories of products on the same shelves to encourage add-on purchases and increase the average transaction value. For example, showcase matched footwear next to shelves showcasing dresses.
    

Ensure shelves are not left empty! **Replenish** merchandise as quickly as it sells out. Reorganize shelves regularly so they don't look messy or disorganized.  

## **Experiential Fashion Retail Solutions**

When you create memorable in-store experiences for customers, you can significantly impact sales and gain a competitive edge in the market.

Experiential marketing may include in-store live events such as product demos, product try-outs, makeovers, expert stylist advice or how-to workshops. It may also include immersive pop-up shops or interactive experiences with brand ambassadors or celebrity influencers.

Unique and immersive experiences create a buzz around the brand, drawing in customers who may not have otherwise visited the store. 

Our [visual engagement solutions](https://thelookcompany.com/) and strategic retail solutions for fashion stores leverage the transformative power of experiential marketing. Our solutions enable your visual merchandisers to create innovative and engaging in-store displays to capture the attention of store visitors and influence their buying decision.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1692285842/The%20Look%20Company%20%28Staging%29/pwlb68vhccsc4ijns7r0.jpg)

## **The Look Company's Fashion Retail Solutions: A Case Study**  

  
[Holt Renfrew](https://thelookcompany.com/case-studies/holt-renfrew-ogilvy) is one of the world's top fashion and beauty retailers. 

The team at Holt Renfrew's Montreal location sought a flexible solution to help redefine their 5th-floor open-concept space.

They needed a flexible solution for featured events and VIP exclusive experiences, with removable frames and fabric panels that could be changed out depending on the event.

We designed a flexible retail solution they could use interchangeably, whether for a fashion show, product launch, exhibition or an exclusive personal shopping event.

[Read the detailed case study here](https://thelookcompany.com/case-studies/holt-renfrew-ogilvy) to find out how we successfully delivered the solution with modular frames and flexible walls to redefine the space.

At The Look Company, we focus on developing [experiential fashion retail solutions](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays) that result in increased foot traffic, higher sales volumes, and enhanced brand differentiation. 

[Connect with us](https://thelookcompany.com/contact) for fashion retail solutions with [modular frames and fixtures](https://thelookcompany.com/products/display-systems) that make it easy to change out graphics and signage.

Fashion Retail Solutions: Strategic Merchandising for Enhanced Sales

[Lightbox displays](https://thelookcompany.com/products/lightboxes) create a visually engaging in-store ambiance that puts store visitors in the right mood and influences their purchasing decision.

To engage customers with your brand's story, you must first communicate that story powerfully.

Imagery has been a primary form of effective communication for centuries. Our ancestors used cave paintings to tell visual stories of their life experiences, and we continue to learn from them.

In the modern world, marketers and advertisers use imagery to create a visual narrative to drive customer engagement and brand loyalty.

Modern retailers can harness the power of visual images with [fabric lightboxes](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) that feature vivid, photographic-quality visuals combined with lit or non-lit components. 

In this article, we look at:

*   The impact of lightbox displays on [consumer engagement](https://thelookcompany.com/blog/retail-lightbox-displays-for-big-box-retailers)
    
*   Can lightbox displays create an impact on sales performance?
    
*   Strategies to optimize lightbox displays for maximum sales impact
    
*   How [TLC's custom lightboxes](https://thelookcompany.com/products/lightboxes) create the most powerful displays
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1690809525/The%20Look%20Company%20%28Staging%29/k7xn83ffmjcmpuz9ozbd.jpg)

## The Impact of Lightbox Displays on Customer Engagement

  
**_"A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience." - Uri Hasson_** 

[Your brand's story](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment) creates a personality that your customers can relate to and deepens their connection with your brand.

Visuals play a major role in communicating that story to customers.

For instance, it is the visual elements in logos that make us recognize and recall them and associate them with not just the brand's name but also relate to the experience of the brand. 

Logos are such powerful mnemonics that globally-popular brands like Starbucks have successfully dropped their printed name from their logos, using only the graphic. 

John Quelch, a marketing professor at Harvard Business School, had this to say about Starbucks' rebranding: "Starbucks is fundamentally selling an experience, but by no means is coffee the only part of the experience. It is important that they not have a logo that is too confining." (Source: [NBC News](https://www.nbcnews.com/id/wbna40928490))

In a retail environment, visuals can have a powerful impact on the in-store experience. Imagery can tell a brand's story without the need for words. Stunning visuals can turn a product into a lifestyle choice. 

Lightboxes are the perfect choice for immersive retail displays, creating a stunning backdrop for interactive product displays or to highlight key promotional messages. You can integrate rich, immersive graphics that turn your retail displays into an experience customers will relate to and recall.

The Look Company offers custom lightbox solutions with [dye sublimation fabric prints](https://thelookcompany.com/blog/dye-sublimation-fabric-printing) for vibrant and rich color. Our fabric lightboxes eliminate unwanted shadows, keeping the images saturated and impactful.

[Read our Lightbox Guide](https://thelookcompany.com/resources/guides) to understand how you can use lightbox displays to drive customer engagement and create a superior retail store experience.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1690809674/The%20Look%20Company%20%28Staging%29/munnuspzajdyuludlruw.jpg)

##   
Can Lightbox Displays Create an Impact on Sales Performance?

  
Creating a visual narrative that pulls a visitor into experiencing the brand's story is an effective technique to turn visitors into customers.

When you immerse visitors in such an in-store ambiance, it puts them in the right mood and [influences their purchasing decision](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions). 

####   
**Visibility is necessary for sales**

  
Lightbox displays are eye-catching and visually appealing. Vibrant colors, back-lighting, and striking imagery lure customers, even from a distance. 

The increased visibility draws the shopper's attention, giving greater exposure to the products featured on the lightbox and increasing sales opportunities.

Retail experts assert that sometimes customers only know what they want once they see it, so visibility is a key factor in increasing sales.

Lars Perner, Professor, University of California at Riverside, argues that the more visible the product, the more likely it is to be bought, provided the consumer knows what it is or does. (Source: [Specialty Retail Report](https://specialtyretail.com/issue/2005/10/merchandising-and-marketing/visual-merchandising/impulse_buying_psychology/))

**_"The best suggestion I can offer cart managers to increase impulse buys is visibility." - Lars Perner._**

####   
**What looks good, sells well!**

  
[Lightbox](https://thelookcompany.com/products/lightboxes) displays, quite literally, showcase your products in the best light—making them look real and enticing. And products that look good sell faster! 

In a highly competitive retail landscape, products must stand out and be memorable. Lightbox displays look unique and distinctive, making them more likely to be remembered by customers and increasing the chances of repeat visits and [conversion to sales](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays).

####   
**Informative displays increase sales**

  
Well-designed retail lightbox displays also communicate the value and benefits of products more effectively, thereby influencing purchasing decisions. When shoppers can easily understand a product's features or capabilities, they are more likely to make a quick purchase decision.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1690809779/The%20Look%20Company%20%28Staging%29/uuxt1n0dnqxr3klpdnum.jpg)

####   
**Seasonal and flexible displays for seasonal spikes in sales**

  
Lightbox displays are versatile and flexible. The fabric prints can be changed easily by store staff without any technical support. 

This means a lightbox display can be quickly updated for [seasonal promotions or time-limited offers](https://thelookcompany.com/blog/attract-holiday-shoppers-with-seg-fabric-and-frames) or to showcase new arrivals and special marketing campaigns. Visual merchandisers can use lightboxes creatively to align their displays with current retail trends or customer preferences, leading to increased sales during specific periods.  
  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1690809820/The%20Look%20Company%20%28Staging%29/yhmathuqkcbbxtb4i78z.jpg)

##   
Strategies to Optimize Lightbox Displays for Maximum Sales Impact  

Well-executed lightbox displays create a larger-than-life effect that can tell the brand's story and influence purchasing decisions.

Let's look at some strategies you can use to optimize lightbox displays for maximum sales impact:

#### **Place lightbox displays at strategic points**  

Study your [store's layout](https://thelookcompany.com/blog/optimizing-in-store-experiences-with-well-crafted-retail-design) and the flow of customers to identify key points where lightbox displays can have the maximum impact. These could either be high-traffic areas such as the store's entrance or the 'power wall.' 

Use them creatively on endcaps, as part of store signage, or to showcase featured brands prominently within the store. 

#### **A picture speaks a thousand times better than a word!**  

Choose imagery above text! High-quality images create visual appeal, attract shoppers and create an ambiance that's conducive to making that critical purchase decision. 

#### **Choose backlit lightbox displays for maximum impact**   

An [illuminated display](https://thelookcompany.com/products/lightboxes) attracts the eye even from afar. Besides, visual merchandisers can combine color and light creatively to create an effect that strengthens the brand's identity. Vivid imagery combined with a backlit component creates an immersive display that engages shoppers.  

While our expert consultants recommend these strategies for retailers in general, remember that your brand and store are unique—and so are your customers! So, you must work continuously to adapt your lightbox displays to changing market trends and customer preferences to gain maximum impact.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1690809986/The%20Look%20Company%20%28Staging%29/whr3atzaacbcqfxloaxr.jpg)

##   
How TLC's Custom Lightboxes Create the Most Powerful Displays

  
TLC offers a complete range of [retail display solutions](https://thelookcompany.com/markets/retail-solutions). Our fabric lightboxes with bold fabric prints add a 'wow' factor to in-store displays and promotions. They can be customized to any size, from space-saving slim designs to seamless corner boxes. 

Our [new 50mm (2") backlit lightbox](https://experience.thelookcompany.com/50mm-2-inch-frame-lightbox-for-tension-graphics) is the thinnest in the market—that means more space for your products and no bulky extrusions taking up room in your aisles or shelves.

You can also easily integrate it into [modular display systems](https://thelookcompany.com/products/display-systems) to create unique displays  or pop-ups.

Lightweight and easy to install, our 50mm (2”) lightbox can be shipped knocked down for cost-effective shipping to multiple locations. 

Moreover, it features our next-generation backlit LED system, which disperses light evenly across the entire graphic and reduces power consumption by approximately 60%. A consistent light temperature is maintained, producing natural white light that can be replicated on every lightbox.

And that's how TLC's [lightbox displays](https://thelookcompany.com/products/lightboxes) shine brighter and boost sales!

[Reach out to our experts](https://thelookcompany.com/contact) for a detailed discussion on how our lightbox displays can increase your store's sales performance and enhance customer experience.

Lightbox Displays: Shine Bright, Boost Sales!

[Retail shopping experience](https://thelookcompany.com/markets/retail-solutions) is not so much about the space—it's about the mood it creates!

A physical store is an opportunity not just to display products but to engage and enthrall shoppers with an unforgettable brand experience.

So, how do you design a multi-faceted retail shopping experience in your store?

Designing your retail space with the customer in mind is vital. Visual merchandisers can use several well-studied [principles of retail store design and layout](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design) to create a winning in-store shopping experience. 

But when it comes to store ambiance, lighting is the most important element that controls the mood of your retail space.

In this article, we'll delve deeper into how to harmonize store layout and lighting to create a conducive retail shopping experience. We'll discuss The Look Company's visual engagement solutions, especially our [custom lightbox solutions](https://thelookcompany.com/products/lightboxes) for every type of retail space or display.

Here's what we cover:

*   The impact of store layout on shopping behavior
    
*   How lighting impacts customers' moods and perceptions of the brand
    
*   How to integrate [TLC's lightbox solutions](https://thelookcompany.com/blog/the-value-of-lightboxes-in-your-retail-environment) into the overall store design
    

## Understanding the Impact of Store Layout

  
An [effective store layout](https://thelookcompany.com/blog/optimizing-in-store-experiences-with-well-crafted-retail-design) guides customers through the shop floor, ensuring maximum exposure to featured products and key promotions.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1689858006/The%20Look%20Company%20%28Staging%29/tj7nxyzl2uekakdzwyur.jpg)

  
For example, [Ikea's](https://medium.com/choice-hacking/the-gruen-effect-how-ikeas-store-design-makes-you-buy-more-27316f330385) racetrack-style retail shop design layout guides customers through the entire store, exposing them to many categories of merchandise before leading them to the checkout area. 

For some categories of retail stores, like supermarkets, an intuitive layout works best. Take customers down the route they would most prefer. Strategically placed [wayfinding signs](https://thelookcompany.com/products/signs-and-banners) are crucial to lead customers through various store sections.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1689858703/The%20Look%20Company%20%28Staging%29/jcwldgmdlucq02afdeaa.jpg)

Designing spaces where customers can rest or take a break is just as important. After all, you want them to spend more time within your store and continue browsing after a brief break rather than exit and make their way to the next-door coffee shop!

A positive, comfortable and accessible store layout is likely to dictate whether a customer will return to your store or recommend it to others.

**PRO TIP:** Ultimately, customers look for convenience. They don't want to waste time and energy going around in circles. So remember to review the arrangement of aisles, displays, and store sections to make them customer-friendly. A practical store layout is more powerful than a clever one!

The Look Company's seasoned experts guide you in [designing and planning](https://thelookcompany.com/products/services) your in-store visual engagement solutions to craft the best retail shopping experience for your customers.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1689858737/The%20Look%20Company%20%28Staging%29/a8wbndkvzr62f0mniazl.jpg)

## The Role of Lighting in Creating an Engaging Atmosphere

  
Elements like retail shop lighting, in-store graphic imagery, and multisensory elements like color, scent, and music are known and acknowledged to evoke an emotional response from shoppers and [influence their buying decisions](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions). 

Lighting, in particular, is a crucial element in retail store design. Visual merchandisers use different lighting techniques to subtly change the mood within various store sections. 

For example:

*   Dim lighting creates a cozy, intimate atmosphere ideal for a bedroom furniture section. In contrast, bright lighting has a stimulating effect, draws attention to highlighted products, and alerts shoppers to last-minute deals or sale price tags.
    
*   Warm-toned lighting creates an inviting and enthusiastic ambiance, encouraging shoppers to spend more time in the store. Cool tones convey efficiency and quality that is incredibly effective for electronics and gadgets.  
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1689859133/The%20Look%20Company%20%28Staging%29/hxsfhownug6ffgfx5zqs.jpg)

  
[Visual merchandising in retail](https://thelookcompany.com/blog/display-systems-the-psychology-of-visual-merchandising) can leverage different light techniques, such as ambient lighting, accent lighting, or backlighting, to showcase merchandise effectively and create a psychological impact on consumer behavior. Numerous studies show how effective lighting can create drama and ambiance, extend dwell times and enrich the shopping experience.

Backlit signage using LED-powered [lightboxes can be used to engage viewers](https://thelookcompany.com/blog/the-value-of-lightboxes-in-your-retail-environment). Lightboxes can also be placed alongside non-lit signage and merchandise to drive engagement. They also complement existing in-store lighting. 

By lighting up your retail environment with [strategically placed backlit images](https://thelookcompany.com/blog/types-of-lightboxes-where-you-should-use-them), you can evoke a specific emotion or trigger a mood that aligns with the brand story.

*   Add lightboxes to your window displays to draw in passersby. 
    
*   Add lightboxes to endcaps to appeal to the casual browser: 
    
*   Use ceiling hung to attract shoppers toward featured product displays or to highlight special promotion areas.
    
*   Integrate lightboxes into your existing product display fixtures to highlight brands and products.
    

[TLC's fabric lightboxes](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) are available in a wide range of sizes to meet every need, from space-saving slim designs to seamless corner lightboxes.

## Harmonizing Store Layout and Lighting

  
Efficient store layouts and well-thought-out lighting can significantly enhance the in-store experience and influence purchasing decisions.

Here's how you can use store layout design and lighting to create a cohesive and immersive shopping experience:

You can harmonize your store layout and lighting to **create a focal point** that directs shoppers' attention toward a featured brand or special promotion. For example, greet shoppers with a power wall soon after they enter your store and use accent lighting and [fabric lightboxes to highlight the featured products or brands](https://thelookcompany.com/blog/retail-lightbox-displays-for-big-box-retailers). Choose from our custom lightboxes, such as corner or ceiling-hung lightboxes for maximum exposure.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1689859258/The%20Look%20Company%20%28Staging%29/qaih1m14vmuo8tn3krrf.jpg)

*   Use store design and layout to create aisle arrangements that allow you to put up attractive displays for product placement. Use lighting to create visual appeal and **lead the eye to specific product displays or brands**. Endcap lightboxes can be a very effective tool here. 
    

**Learn more:** Discover our full range of lightbox solutions in our [Lightbox Guide](https://thelookcompany.com/resources/guides), and get started adding lightboxes to your in-store brand experience!

## TLC: Creating the Perfect Retail Shopping Experience

  
As we've seen, store layout and lighting can together create a psychological impact on shoppers.

Lighting influences customers' moods and perceptions of the brand or its products. The layout, on the other hand, creates the right space or environment that is conducive to making purchase decisions.

How do you prepare your store for the future of retail shopping experience and stay ahead of the curve?

Future store designs will likely be more harmonized with intelligent lighting solutions. Visual merchandisers are already prioritizing store layout and lighting to create an exceptional retail shopping experience. 

At TLC, we understand the need for continuous adaptation and innovation in retail spaces. We constantly strive to meet evolving customer expectations and stay ahead in this dynamic landscape with industry-leading [visual engagement solutions for retail](https://thelookcompany.com/markets/retail-solutions).

[Talk to The Look Company](https://thelookcompany.com/contact) today to elevate the retail shopping experience for your customers and positively impact their buying decisions.

The Perfect Retail Shopping Experience: From Layout to Lighting

[City dressing](https://thelookcompany.com/markets/sports-and-events#city-dressing) campaigns provide interactive and engaging experiences that resonate with fans on an emotional level.

These may include fan zones at a live sports arena or product sampling booths where fans can see and experience a product or exciting city dressing elements at prominent places such as airports, hotels, city markets and squares, or other high-traffic areas. 

[Experiential sports marketing](https://thelookcompany.com/markets/sports-and-events) goes far beyond traditional marketing activities. 

Experiential activities allow fans to interact with each other and connect with the teams or sponsoring brands, creating lasting memories and recall of the sporting event and the associated supporting brands. 

In this article, we discuss the importance of city dressing as an experiential sports marketing technique and how TLC's [sports branding solutions](https://thelookcompany.com/markets/sports-and-events) can contribute to building a strong brand for live events, sports teams as well as sponsoring brands.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1688570635/The%20Look%20Company%20%28Staging%29/lugregq8kyjvor0ojfzh.jpg)

## What is City Dressing? How Does it Create Memorable Brand Experiences?

  
Marketers and brand managers are realizing the potential of experiential marketing techniques and are starting to prefer immersive and interactive activities to the more passive traditional forms of advertising.   

City dressing is emerging as an essential tool for sports marketers and includes event branding outside the main sports venue to promote, attract and engage visitors and the community. 

[The Look Company](https://thelookcompany.com/markets/sports-and-events) helps event organizers, sports teams and sponsors to increase their visibility and [build brand awareness](https://thelookcompany.com/blog/sports-event-branding-solutions-the-brand-awareness-powerplay) using branding elements such as street banners, flagpoles, temporary kiosks, pop-up displays, building wraps, vehicle wraps and branded crowd control barriers for pedestrians.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1688570761/The%20Look%20Company%20%28Staging%29/cjojlqqsqwha55gbjlnx.jpg)

Here's how city dressing establishes [event branding](https://thelookcompany.com/blog/3-main-phases-of-delivering-sports-event-branding) and helps build awareness of upcoming sports events:

*   City dressing elements such as [street banners and flagpoles](https://thelookcompany.com/markets/sports-and-events#city-dressing) at airports, train stations and other prominent locations display the event logo, brand colors, and sponsor logos.
    
*   City dressing also reinforces and enhances recall of the event's dates, venues, and sponsors in the minds of local fans and residents, creating anticipation and excitement about the events.
    
*   Vibrant visuals and immersive experiences at various city locations contribute to event branding, sponsor branding, and the overall [fan experience.](https://thelookcompany.com/blog/how-graphic-displays-elevate-the-fan-experience-in-stadiums-and-sports-fields)
    
*   Sports teams can establish a strong visual identity throughout the city using creative branding, brand storytelling, and other experiential activities to reinforce the team's brand positioning.
    
*   Event sponsors can leverage city dressing elements to create a strong positive association between their brand, the fans, and the city.
    

  
**PRO TIP:** Leverage live sports events for brand activation campaigns. Read this article on how [mega sporting events are a perfect match for brand activation campaigns](https://thelookcompany.com/blog/how-sporting-events-are-a-perfect-match-for-brand-activations).  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1688570822/The%20Look%20Company%20%28Staging%29/fxxlzvli5ygdobdyxr5q.jpg)

## Experiential Sports Marketing: How City Dressing Fosters Engagement

  
Connecting with fans and engaging a city's residents to evoke enthusiasm about a sports event is one of the major goals of city dressing.

One study shows that [64%](https://sproutsocial.com/insights/data/social-media-connection/) of consumers want brands to connect with them, while 49% expect brands to bring people together toward a common goal.

*   Event organizers use city dressing to adorn the host city with sporting imagery, immersive experiences and attractive displays that generate excitement and evoke the emotions of fans. 
    
*   City dressing allows [sponsors to showcase their brand](https://thelookcompany.com/blog/creating-sponsorship-opportunities-at-sports-events-venues) and align with the excitement and energy of a major sporting event.
    
*   Strategically placed event banners  and informational displays throughout a city create an engaging environment for residents and visiting fans. This emotional connection builds loyalty and drives fan engagement. [Wayfinding signage](https://thelookcompany.com/markets/sports-and-events#wayfinding) gives fans the information they need to find the venue and access other key areas for the event.
    
*   City dressing elements foster a sense of community and pride in city residents as they start associating the event brand with their city.
    

**Read more:** Learn about [TLC's exterior event branding solutions](https://thelookcompany.com/markets/sports-and-events#city-dressing) to drive fan engagement.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1688570958/The%20Look%20Company%20%28Staging%29/wf17reslhz5zsyexkzjv.jpg)

## Best Practices for Implementing City Dressing in Sports

  
Implementing city dressing campaigns for a sporting event starts with meticulous research and planning. 

Here are some best practices to help marketers, organizers, and sponsors succeed with experiential sports marketing.

*   Clearly outline an overall strategy to maximize brand visibility and foster fan engagement.
    
*   Identify key locations in the city that are ideal for high brand visibility and will maximize reach to their target audience. 
    
*   Tailor and align the imagery, messaging themes, event branding design, and immersive experiences to the interests and preferences of the target audience for maximum engagement and impact.
    
*   Set down campaign budgets and execution timelines and closely monitor them with meticulous project management.
    
*   It is vital to have a good understanding of local regulations and have buy-in from city authorities for executing city dressing. Obtaining necessary permits and permissions ensures compliance and prevents hurdles during the campaign. 
    
*   Finally, garner support from the city's residents and fans!
    

At TLC, we offer a full range of [integrated services](https://thelookcompany.com/markets/sports-and-events#services) with a global team of experienced specialists to transform event venues and sports environments into engaging and memorable brand experiences.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1688571067/The%20Look%20Company%20%28Staging%29/drdhlfjzo7xtvau3k7ar.jpg)

## TLC: Leverage the Power of City Dressing for Experiential Sports Marketing

  
A well-planned and flawlessly executed city dressing campaign helps event organizers, teams and sponsors to achieve their business objectives.

And, when a major sporting event graces a city, the city and its residents benefit as well! Large events provide a boost to economic activity in the city. They drive tourism, bring in business for Food & Beverage (F&B) outlets and provide employment for many such as support staff and logistical personnel.

City dressing is fast growing into an irreplaceable marketing tool for branded events in the sports industry to enhance brand visibility, create an engaged community of fans, and create a memorable event experience for viewers and city residents. 

At TLC, we focus on delivering premium [visual engagement solutions](https://online.flippingbook.com/view/871540/), whether for brand activations, stadium branding or city dressing campaigns. Our solutions unify the look of events, stadiums, and teams, elevating the fan experience.

[Connect with our consultants](https://thelookcompany.com/contact) to discuss and plan exciting and immersive experiential sports marketing campaigns to drive brand awareness and fan engagement at your sports event.

City Dressing: Bringing Sports to Life with Experiential Sports Marketing

_SUMMARY:_

Learn more about the psychological principles behind visual merchandising and retail display systems and how they influence buying behavior and drive sales.  

* * *

  
  
[Display systems](https://thelookcompany.com/products/display-systems) based on a solid visual merchandising strategy can elevate your brand's identity, create an irresistible pull to draw shoppers into your store and keep them engaged in an unforgettable in-store brand experience.

You can connect with your customers by consistently using colors, graphics, lighting, and other visual elements to evoke positive emotions and influence purchase decisions. It's all about making them feel understood and valued, fostering brand loyalty, and making fans out of customers!

Ultimately, when visual merchandisers leverage the psychological principles behind retail store layouts and display designs, they can influence buying behavior and drive sales.

[The Look Company](https://thelookcompany.com/retail-2/product-categories/) specializes in modular display systems that can be configured for various retail scenarios - from [pop-up stores](https://thelookcompany.com/blog/visual-merchandising-ideas-for-pop-up-stores) to booths or even complete rooms. 

## Understanding the Psychology of Visual Merchandising

Visual cues in retail store displays and layouts have a powerful influence on customer behavior. 

Various design elements used in [retail signage](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) and product displays have the power to shape retail customer perception.

####   
**Colors: Elicit the right emotional response**

  
Colors have the power to evoke specific emotions. By carefully selecting and combining colors, retailers can create an atmosphere that aligns with their brand identity and desired customer experience. 

For example, warm red, orange, and yellow hues communicate energy, excitement, and enthusiasm. You can use them to create appetizing food-related displays. They're also great for a sale or a clearance section as they encourage impulse buying.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1687374285/The%20Look%20Company%20%28Staging%29/fvzo9gqxtfk2yetamxhp.jpg)

####   
In-Store Lighting: Set the Tone and Create the Right Mood

  
Lighting also has a significant impact on the overall ambiance and customer perception within a retail space. 

For example, bright lighting creates a vibrant and energetic atmosphere, enhancing the visual appeal of displayed products. It is ideal for products such as cosmetic or jewelry sections where customers want to look at products (or themselves in the mirror!) closely. On the other hand, soft, diffused lighting creates a warm and cozy ambiance that's perfect for a home decor store.

####   
Signage: Provide navigational cues

  
Clear and strategically placed signage or floor markings act as visual cues to guide shoppers' movement through the store. They help customers navigate easily, discover different sections, and locate specific products or departments.

####   
Product placements: Clever use of shelf space

  
Promotional items placed at the ends of aisles (endcap displays) or in window displays capture attention and draw in customers.

You can create impulse buy zones by placing small, low-cost, or on-sale items near checkout counters to encourage last-minute impulse purchases.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1687374410/The%20Look%20Company%20%28Staging%29/mlwbhjaf37aw4m3obbht.jpg)

##   
The Power of Display Systems

[Retail display systems](https://thelookcompany.com/markets/retail-solutions) are more than mere product shelving units. They have the power to weave captivating narratives around your brand and shine a spotlight on product features that can turn mere browsers into buyers - and buyers into brand fans!

While it's true that in-store displays are primarily designed to create visual appeal, ultimately, their real value lies in influencing customer behavior, converting sales, and building stronger customer relationships.

Here's what innovatively and creatively designed display systems can achieve:

*   Create a visually captivating environment that aligns with your brand image - using attractive materials, colors, textures, and lighting.
    
*   Evoke emotions, spark curiosity, and capture the attention of customers.
    
*   [Tell a story](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) and create a compelling narrative.
    
*   Enhance the perceived value of products.
    
*   Create a [positive shopping experience](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences) for customers.
    

## Techniques for Effective Displays

  
Here are some practical techniques to create tailored displays that work best for different types of retail stores and product categories:  

#### **Retailers of luxury cosmetics and fragrances**

  
Create an aspiration, flaunt the brand's personality, provide product demos and trials, personalized experiences, and in-store shopping assistance. 

_Use modular display systems to create booths. Use temporary_ [_pop-ups and kiosks_](https://thelookcompany.com/products/display-systems)_._ [_Innovate with lightboxes_](https://thelookcompany.com/products/lightboxes).

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1687374544/The%20Look%20Company%20%28Staging%29/tcst9qd7jowlxdvqss8b.jpg)

####   
Fashion, including clothes, accessories and shoes

  
Display the latest trends, give shoppers ideas to put together a look using different styles and accessories, and wow them into coming back for more! 

_Use_ [_wall-to-wall fabric treatments_](https://thelookcompany.com/products/fabric-and-frames)_. Create a power wall. Design seasonally themed_ [_window displays_](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays)_._

  
**Home decor and furniture**

Experiential displays, DIY areas, lighting and color to create a feel-good ambiance are the way to go here! Use [immersive displays](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) to transport shoppers to exotic adventures, glamorous lifestyles, or cozy escapes. 

_Use modular displays to create themed rooms to create a realistic setting where shoppers can experience how the_ [_furniture or accessories_](https://thelookcompany.com/blog/furniture-store-visual-merchandising-2023-trends) _will look in their home._

####   
**Grocery and gourmet foods**

Create a fresh and natural ambiance in your [grocery store](https://thelookcompany.com/blog/grocery-store-display-ideas-to-stop-carts-in-their-tracks) using organic textures, vibrant colors of fruits and vegetables and a warm and inviting feeling—design easy-to-shop aisles and in-store signage with impulse-purchase or last-minute add-on products at checkout. 

_Use endcap displays,_ [_informational signage_](https://thelookcompany.com/products/signs-and-banners)_, and promotional banners._

####   
**Electronics and consumer durables**

  
Showcase the compelling benefits of a product, emphasize the feel-good benefits of using the device or appliance, build trust and convey reliability. 

_Use informational signage. Use experiential techniques like live product demos and how-to videos._

##   
TLC: Implementing Best-In-Class Display Systems for Retailers

  
By understanding the psychology behind [visual merchandising](https://thelookcompany.com/blog/vital-roles-of-concept-development-in-visual-merchandising) and selling, retailers can strategically design store layouts and intelligently use display systems and signage to foster engagement, increase sales, and enhance the overall physical store experience.

TLC's visual engagement solutions and modular display systems can be configured into innovative and creative promotional displays to influence buying behavior and drive sales.

[Connect with TLC today](https://thelookcompany.com/contact) to discuss how our modular display systems support your merchandising and retail strategy.

Display Systems: The Psychology of Visual Merchandising and Selling

_Summary:_

_How can you revitalize the retail experience for your customers? Immersive brand environments create a wow-factor through visual engagement. Captivate and inspire your customers through experiential retail experiences._

* * *

##   
**Revitalize Your Brand Through Immersive Experiences**

  
Remember the feeling you get when you walk into your favorite brand showroom? The colors, the visuals, and the story that transports you into a different world.

The experience evokes a powerful emotion or reaction. It thrills or amazes, pleases or satisfies the customer. It captures the imagination and turns the customer into a fan of the brand. That is the power of an immersive brand experience.

The Look Company creates experiential activation touchpoints for your brand. Our [retail display graphics](https://thelookcompany.com/markets/retail-solutions) and innovative modular display solutions encourage customers to interact with them.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1686324654/The%20Look%20Company%20%28Staging%29/jnwv4vrdkdunctojzve6.jpg)

##   
**Experiential Retail: Renew In-Store Experiences & ProvideThe Ultimate CX**

  
New-age consumers crave unique and memorable experiences. They prefer to walk into a mall and shop at a branded showroom rather than order the product online each time. Why? The sensory and social experience is in itself a form of entertainment.

Walking into a brand’s showroom with a full-sensory immersive brand experience and the social aspect of personalized service delivers a wow factor. Customers are craving social interaction. They are looking to be entertained. Provide them with the experience they’ve been looking for and knock it out of the park with a renewed take on what it means to shop at your store.

Customer experience (CX) is a cost that is difficult to put a price tag on. When you compromise on activities that impact CX, there is almost certainly a negative effect on long-term brand value. Providing immersive experiences communicates a brand’s commitment to delivering a better CX via innovative sensory experiences. Go the extra mile with these [omnichannel immersive experiences](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design) and give your brand a key differentiating factor in the retail market.

## **Reinvent What An Immersive In-Store Experience Is For Your Brand**

  
When a customer enters the brand’s showroom, how do you make the experience new, compelling, evocative, memorable? How do you make a fan out of the walk-in customer?

Retailers must look for ways to swap passive installations, marketing, and signage for moreengaging and immersive experiences.

Immersive in-store experiences are memorable. Customers talk about them, share them with friends, and keep coming back for more.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1686324775/The%20Look%20Company%20%28Staging%29/suqkibtoqtfb33cgpb4s.jpg)

## **Reactivate Your Brand Through Engaging Visual Experiences**  

How can you create dynamic experiences to excite your customers? Try a potent combination of personalization, vivid storytelling, vibrant graphic displays, and spice it all up with a dash of technology! Let’s look at a few ways we can help you create an engaging, immersive in-store experience for your fans.

#### **1\. In-Store Graphic Displays: Trigger Sensory Emotions**

The moment customers walk in through the door of your brand showroom, you have a tremendous opportunity to introduce them to products in an immersive way. Lightboxes and large-format graphic displays provide a modern canvas to paint a picture of an environment to heighten the product’s value.

For example, you can use vividly printed wall panels and stunning [backlit ceiling-hung frames](https://thelookcompany.com/products/lightboxes) to create the perfect setting that immerses the visitor in your brand’s story. Seamless displays that extend from the walls and across the ceiling can create an illusion of being in a different world. Add complimentary soundtracks (audio) and scents (smell) to heighten the experience even more!

Immerse shoppers in an ambiance that puts them in the right mood and influences their decision to purchase. And that’s how immersive experiences that heighten the senses can extend reality, enhancing the store environment with out-of-store scenes. Retail can leverage this as a new and exciting way to connect with customers.

#### **2\. Integrate QR Codes: Add Interactivity into Visual Displays**

How do you introduce interactivity into in-store displays? It could be as easy as adding QR codes to the signage design. Customers can use their mobile devices to scan the code and it takes them directly to the information that will help them decide to make a purchase. Whether it’s product information or video, in-store coupon or promotion, or a loyalty program, shoppers can use QR codes to interact with displays. Connecting shoppers with relevant content through a QR code immerses them into a whole new store experience. One that can be unique and only available when physically in a store.

**_Pro Tip: In order to make sure codes work correctly, you want to make sure that print quality is outstanding._**

#### **3\. Live Demos and Product Samples: Experience the Brand**  

Display products innovatively and encourage customers to interact with them.Offer in-store demos, personalized suggestions on which flavors or product variants will suit the individual customer or the current season. Show them ways to use the product innovatively.

When customers see how your product is used, they associate your brand with a memorable experience, enhancing recall and pulling them back to revisit your store.

Lead visitors throughout your store with eye-catching wayfinding signs. (We don’t want your customers wandering around the store aimlessly!) We create display solutions, store layout ideas, and wayfinding signage that encourages visitors to participate in the brand experience. That translates into more sales and higher revenue.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1686324921/The%20Look%20Company%20%28Staging%29/umg0alqjag6b4nmz0q0m.jpg)

#### **4\. Modular Pop-Ups: A Visual Treat!**

  
Create [modular, changeable display systems](https://thelookcompany.com/products/display-systems) for synergistic products or brands within larger retail spaces or big-box retail stores. Also known as pop-up stores, these temporary retail displays combine out-of-the-box creative ideas and high-quality visuals to create an eye-catching experience for the shopper. We design and deliver modular fixtures that can be easily reconfigured and moved from store to store or used for new product launches.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1686324983/The%20Look%20Company%20%28Staging%29/payt6rzplyzfgws6yege.jpg)

####   
**5\. Instagrammable Moments: Capture the Customer’s Imagination**

  
Turn every walk-in customer into a star! Create an ‘Instagrammable’ wall—a feature wall with vibrant graphics (and your branding!) that serves as an enticing backdrop for selfies and memorable snaps your fans will love to share on their social media accounts.

Create displays that inspire shoppers to post stories, photos, and videos of their memorable moments interacting with your brand. User-generated content of this kind is one of the most valuable pieces of content your brand can boast of.

We create full-wall graphic solutions, including continuous graphic displays that extend from the walls onto the ceilings—providing the customer with a truly immersive experience. These experiential retail activations focus on creating meaningful connections and build long-lasting relationships with customers.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1686325091/The%20Look%20Company%20%28Staging%29/klspt02mrast0w7bjgds.jpg)

##   
**How To Create Experiential Retail With The Look Company**  

We create in-store customer journeys to maximize in-store brand exposure and create a unique, immersive environment. At The Look Company, we focus on [telling a story](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment). We communicate your brand’s message in a way that you want it told.

We engage the senses and evoke emotions using a combination of vivid, large-format visual imagery to bring the product to life. Every detail pulls the customer deeper into your brand experience. 

Our uniquely designed graphic display solutions are purpose-built to seamlessly integrate into your store assets. We create large-scale and unique fabric on-wall treatments, full-wall murals, above-the-shelf runners, and pillar wraps.

Ceiling solutions and hanging graphics engulf the customer, extending the floor and shelf communications all the way up to the ceiling to create a visually immersive experience. Stunning backlit illumination solutions provide best-in-class visibility and grab the attention of shoppers.

Designed for efficient changeability, our displays are quick and easy to update without any specialized tools and with little or no disruption to store operations.

We enhance out-of-store reach and exposure with full-building facade treatments, wall-mounted exterior tension graphics, flags, and vertical banners. and parking light banner systems.

## **Create a Well-Balanced and Fulfilling In-Store Experience with TLC**

  
The Look Company works with top international retailers and brands to deliver engaging retail signage and visually captivating, immersive in-store displays.

  
From entertaining to informing and driving revenue—we have created many memorable brand experiences. Customers want to feel good about your brand by being part of the immersive experience—we can deliver that.

Let's Create In-Store Environments That Amaze And Engage Your Customers —[Talk To Us Today!](https://thelookcompany.com/contact)

Experiential Retail: Transform Your Store Through Immersive Branding

Most of us have childhood memories of trips to the grocery store to pick up ingredients for a birthday party or to look for inspiration for a school potluck. Grocery shopping is ingrained into our memories as an activity that evokes a positive emotional response when it precedes a social event with food!

Today, grocery retailers face a number of challenges because of fast-changing shopping preferences. 

For example, rising costs are driving customers to shop around for the best deals rather than buying everything from one preferred store. 

As retailers fight rising costs, many of them are also facing staff shortages—giving customers a poor in-store experience when they can't locate an associate or have to wait to check out. 

Online shopping models such as BOPIS (buy online, pick up in-store) are gaining popularity due to their convenience. 

How can retailers make grocery shopping enjoyable again, encourage customers to spend more time browsing through the shop floor, and relive positive memories of grocery aisles and shelves?

A great in-store experience drives shoppers to discover new products, enjoy interactive experiences, and connect with brands in a way that can't be matched by any other shopping channel! 

In this article, we look at how the grocery in-store experience impacts customers’ perceptions about the brand and whether they choose to shop there again in the future.

The Look Company offers the retail industry a range of [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) that can help retailers create an immersive grocery in-store experience.

## Making Grocery Shopping Enjoyable Again!

  
Most consumers get into a pattern when it comes to shopping for groceries. Some prefer to shop on weekends so their fridges and pantries are well-stocked before the start of the working week. Others prefer to pick up what they need (or what's fresh) on their way home from work. 

The Covid-19 pandemic disrupted most of these grocery-buying patterns. 

As consumers took to online ordering, retailers scrambled to adapt to the new normal with ordering apps, home deliveries, and curbside pick-ups.

Consumers are likely to continue some of the changed behaviors and shopping preferences beyond the pandemic. [Research by Accenture](https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/pdf-162/accenture-retail-grocery-pov-2021.pdf) suggests that more than 50% of consumers will shop both in stores and online in the future.

Can we change the consumers' perspective of grocery as a chore and make it a fun run instead?

Grocery retailers must focus on creative ways to provide a rich, [experiential grocery in-store experience](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) to make physical grocery shopping fun again!

## Grocery In-Store Experiences that go Beyond Aisles & Shelves

A poor in-store experience is the number one cause of loss of customer loyalty for grocery retail stores.

Grocery stores that prioritize providing a superior in-store experience are more likely to foster customer loyalty, retain customers, and drive long-term business success.

Let's look at some ways in which retailers can improve the in-store customer experience:

####   
**Create a tailored in-store grocery shopping experience**

  
Grocery retailers that offer tailored experiences are more likely to retain customers. Tailored experiences allow grocery stores to differentiate themselves from competitors and position themselves as a preferred choice for customers seeking a personalized shopping experience.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1685718860/The%20Look%20Company%20%28Staging%29/eh8fnwtc3w1wwwjolsle.jpg)

####   
PRO TIPS: WHAT RETAILERS CAN DO

*   Understand your customers' needs and preferences and curate product offerings to align with those preferences. For example, if you notice a growing demand for low-sugar products, add new, innovative products to cater to that trend.
    
*   Study data such as purchase history, dietary restrictions, and shopping habits and use it to provide personalized product recommendations, promotions, and offers. For example, If your data shows that many of your customers are working professionals who look for products that save time and effort, you can design product bundles or discount offers on pre-prepared or ready-to-eat meals to answer their specific needs or preferences.
    

When you design tailored experiences for your customers, you make them feel understood and valued. As a result, you will see customer satisfaction and customer loyalty scores soar!

####   
**Focus on store design and layout**

Store design and layout are crucial in shaping a positive grocery in-store shopping experience.

For example, can your customers easily find the food items they have on their shopping lists? Can they quickly identify the right aisles or shelves for major food groups such as dairy, meat, or deli?

A well-designed store layout enhances customer satisfaction and promotes brand loyalty.  

#### **PRO TIPS:**

*   Focus on creating a pleasant environment with bright and [eye-catching in-store signage](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) to inspire grocery shoppers. 
    
*   Use [wayfinding signage](https://thelookcompany.com/products/signs-and-banners) to guide shoppers smoothly through the aisles and navigate to the categories they are looking for.
    
*   Use informational signage to help customers find the right products and make buying decisions. purchase. For example, use QR codes that customers can scan with their mobile phones to get more information about the product.
    
*   Optimize product placements based on research findings. Place commonly purchased items or high-margin products at eye level or end-caps to attract attention.  
    
*   Where products are displayed influences customers' purchasing decisions. For example, special promotions, seasonal items, and fresh produce are best placed near the entrance to entice customers.
    

####   
**What can senior leadership do to enhance store design and layout:**

  
It's a good idea for senior management to regularly review and analyze customer feedback and past purchase data to identify areas for improvement in the store design and layout. They can also enhance the in-store shopping experience by offering value-added services such as express checkout, self-service kiosks or Food & Beverage (F&B)  areas for customers to relax.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1685719080/The%20Look%20Company%20%28Staging%29/mthmfkhl72rwtc4zdh56.jpg)

#### **Design interactive in-store displays**

  
Interactive displays and product demos effectively engage shoppers and make their grocery shopping experience more enjoyable.

####   
**PRO TIPS:**

*   **Product demos** allow customers to sample food and beverage products before buying and encourage them to try new flavors or products.
    
*   Use **interactive** [**grocery displays**](https://thelookcompany.com/blog/grocery-store-display-ideas-to-stop-carts-in-their-tracks) that give information about sustainable products. According to Accenture, [85%](https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/pdf-162/accenture-retail-grocery-pov-2021.pdf) of in-store shoppers want to know that their grocery store supports and contributes to the local community. Promoting local produce is also an efficient supply chain strategy and reduces carbon footprint. 44% of shoppers prefer to shop with a retailer willing to reduce food miles by focusing on locally-sourced products.
    
*   Design **displays that are tailored to your customer's preferences**. For example, design vibrant, [backlit displays using lightboxes](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) for specific preferences, such as fresh, locally sourced produce that supports sustainable farming or eco-friendly products that have a sustainability story.
    

####   
**Use creative marketing strategies**

  
Creative marketing strategies help you create a unique and memorable in-store experience to delight and engage your customers. 

Here's how:

*   **Make it fun to shop in-store!** Use themed displays to add an element of fun to an everyday shopping experience.  For example, look for a co-branding opportunity with a popular movie or character and create an in-store display that ties in the product in an interesting way with the theme. 
    
*   Create visually appealing **media walls** for Instagram-worthy photo backdrops, encouraging shoppers to take pictures and share them on social media, thus generating word-of-mouth marketing.
    
*   **Offer exclusive products** that are not available in other stores to create a sense of exclusivity and intrigue to attract footfall. For example, brand collaborations, including SWAS partnerships (Store-within-a-store), are a great way to offer unique or local products, create excitement for shoppers, and keep them coming back to see what's new or unique at your store. Use TLC's [modular display systems](https://thelookcompany.com/products/display-systems) to quickly set up pop-up shops for brand collaborations within your store.
    
*   **Host in-store events** to create a sense of community and get customers to spend more time in your store. For example, you can partner with local producers or food artisans to showcase their products or host Food & Beverage tasting sessions to drive foot traffic, generate buzz, and amplify your store's reach.  
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1685719271/The%20Look%20Company%20%28Staging%29/dtto1zcau0aw77vsy7vy.jpg)

##   
TLC: Creating Engaging In-Store Grocery Experiences

  
Shoppers with a long shopping list are on a mission. If you can put a smile on their faces and make the experience about more than just ticking goods off a list, you're in business!

TLC supports grocery stores and chains with [creative in-store display solutions](https://thelookcompany.com/blog/creative-supermarket-in-store-display-solutions). 

Our [custom lightboxes](https://thelookcompany.com/products/lightboxes), [vibrant fabric prints](https://thelookcompany.com/products/fabric-and-frames), and modular display systems enable you to create immersive grocery in-store experiences. 

[Connect with TLC today](https://thelookcompany.com/contact) and take your grocery store beyond mere aisles and shelves.

In-Store Grocery Experiences: Beyond Aisles and Shelves

The Look Company is honored to have once again been recognized as a premier printer at the FESPA Awards 2023. The Look Company Middle East won gold in two categories, as well as the Sustainability Award, for their work on [FIFA World Cup Qatar 2022](https://thelookcompany.com/case-studies/fifa-world-cup-qatar-2022) . The awards included:

*   Sustainability Award - Roll-to-roll printed textiles
    
*   Gold - Printed Fabrics - Roll-to-roll printed textiles
    
*   Gold - Fleet Branding - Wrapping
    

FESPA received entries from 27 countries across the 18 categories. The winners were announced  at the FESPA Global Print Expo in Munich, at an exclusive awards ceremony on Wednesday 24 May 2023

In accepting the awards, Jacob Burke, President, The Look Company Middle East stated, “ I would like to thank our employees who printed and installed over 905,000 square meters of branded elements for FIFA while consistently maintaining our high print standards''.

This year, FESPA introduced the Sustainability Award, to highlight companies who are driving change in this area. The Look Company is pleased to be the first Gold recipient of this award. 

“The special recognition of the first-ever Sustainability Award is a tremendous accomplishment that showcases our dedication to a better tomorrow. This recognition reinforces our proactive efforts to be environmentally conscious, implementing innovative practices, and integrating sustainability into our core values. It is a testament to our collective commitment to creating a positive impact on the environment while continuing to deliver outstanding results for our clients”, stated Roger Pennell, Director of Operations, The Look Company, Middle East. Ed Burke, the Chairman and Founder of The Look Company commented, "It is a testament to our collective commitment to creating a positive impact on the environment while continuing to deliver outstanding results for our clients."  

#### **About FESPA Awards**

Celebrating print excellence, the FESPA Awards is the only independent print industry awards recognizing not only the best print globally, but also the people responsible for its creativity and production. Each year, the talents of outstanding recipients are showcased and judged by industry experts. It is where industry standards are set and it is also where inspiration abounds.

[Visit FESPA Awards Website](https://www.fespaawards.com/)

####   
**About The Look Company**

The Look Company is an international visual engagement company, producing display systems and printed graphics for both retail and sport environments.  As an award winning print partner we produce industry leading graphics and display systems for trusted brands such as Mattress Firm, Samsung, Under Armour,  Skechers and Walmart. In addition, our products fill multiple sport stadiums as the provider of branding at FIFA World Cup, the Olympic Games, Major League Baseball events, National Hockey League games, and several other diverse world championships.

The Look Company Wins Gold at the 2023 FESPA Awards

**Summary:**

SWAS or 'store within a store' is an experiential retail strategy that's proving to be a win-win for host retailers and brands that want to expand their physical presence—without a large investment of locked-in capital. But is SWAS a passing fad? Or will it prove to be a forever retail strategy? Read on to discover the answer!

* * *

  

In retail, you keep up with the latest trends, consumer behavior, and preferences—or be left behind! 

One such [trend that has grown in popularity](https://thelookcompany.com/blog/retail-trends-in-store-for-2023) over the last couple of years is SWAS, or 'store within a store.'

SWAS is not a new idea. Cosmetics and beauty brands, in particular, have favored the try-before-you-buy approach for a long time—notably in stores like Sephora and Ulta.

SWAS is ideal for brands that want to tailor an in-store customer experience with experiential beauty services or play tables where shoppers can discover and test products.

It is also a great solution for brands that want to focus on storytelling or create a concept store—like [MAC's first-ever youth concept store in Orlando,](https://www.elcompanies.com/en/who-we-are/retail-channels/in-store-experiences) featuring a product play table.

[The Look Company](https://thelookcompany.com/) offers a range of modular display systems to help you create adaptive and flexible [pop-up stores](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands).

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1682610488/The%20Look%20Company%20%28Staging%29/cnuya2mknllz1ab43kud.jpg)

## What is a Store-Within-a-Store (SWAS)?

  
SWAS is essentially an experiential retail strategy where retailers can rent out space to partnering brands, usually on a temporary or short-term basis. 

The SWAS concept has already been used for co-selling in categories that traditionally go together, such as fashion & accessories, bookstores & coffee shops, and cosmetics & perfumes, among others. 

Departmental stores like Walmart have used the store-within-a-store format to test new products or special promotions. 

It's an excellent strategy for large department stores or big box retailers to form short-term partnerships with local, upcoming brands, region-specific brands or 'flavor-of-the-month' categories like organic products or environmentally-conscious products, which grab the attention of a larger portion of consumers.

If the match between the host retailer and the brand occupying the rented space is synergistic and well-accepted by consumers, [SWAS can be a win-win for both parties](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands).

##   
Types of Partnerships that Benefit from the SWAS Strategy

*   Pop-up stores are an ideal way for online stores to enter the brick-and-mortar space or for big box retailers to experiment with new retail partnerships with complementary products or synergistic brands.
    
*   Direct 2 Consumer brands (D2C) that have a largely online presence can piggy-back on large retailers, use their infrastructure and logistical setup and access a shared target audience at a low cost of acquisition.
    
*   The 'bed-in-a-box' startup Casper disrupted the mattress market with their digital-first brand. Casper struck a deal with Target to stock their 'no-choice, single-option' mattresses in over 1,000 stores. Casper was also stocked at 80+ different West Elm locations across the country.
    
*   Local, regional or boutique brands that want to experiment with a new market can use a SWAS partnership before launching their brand store.
    

[DTC skincare brand Bubble tied up for a SWAS partnership in 3,800 Walmart stores](https://www.retaildive.com/news/walmart-teams-up-with-dtc-brand-bubble-in-bid-to-tap-gen-z-market/603485/) in the U.S. By carrying Bubble products, Walmart catered to a younger consumer group. For Bubble, the partnership made its products more accessible to its target audience.

*   Retailers who want to provide [evolving experiences](https://thelookcompany.com/blog/fall-retail-trends-2022-immersive-experiences-that-work) to shoppers can invite brands that satisfy the shoppers' thirst for new, innovative and trending products or categories.
    
*   Retailers who move away from the brick-and-mortar format due to financial reasons can maintain a physical presence without the heavy infrastructure and overhead costs of independent stores.  
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1682610672/The%20Look%20Company%20%28Staging%29/s5sebryry1wgjgexmfth.jpg)

Photo credit: [Colleen Michaels](https://www.shutterstock.com/g/ACA09595)

One of 2022's most prominent SWAS tie-ups was the deal between [Toys R Us and Macy's](https://www.wsj.com/articles/toys-r-us-to-open-shops-inside-more-than-400-macys-locations-in-2022-11629383928). After Toys R Us filed for bankruptcy in 2017, it was left without a brick-and-mortar presence in the U.S. For Macy's, the 'shop in shop' partnership with Toys R Us was a great choice as it planned to expand the size of its toy business.

TLC supports the SWAS model with [modular display systems](https://online.flippingbook.com/view/781280232/) for temporary pop-ups, in-store kiosks and easy-to-changeout product displays. 

You can create custom freestanding graphic displays by simply connecting panels together using our wide range of connectors. Or you can apply custom powder coated colors to the aluminum frames to customize your modular display and match your branding.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1682610722/The%20Look%20Company%20%28Staging%29/eo7m4ltiug3pp0drlrl8.jpg)

## The Benefits of SWAS

####   
**Freshness:**

Retailers that offer different pop-ups or SWAS partners regularly give their customers a reason to re-visit their store.  

#### **Experience:**

Pop-ups or temporary SWAS formats offer promotional giveaways, product demos, tasting experiences or learning experiences to in-store visitors.  

#### **Omnichannel activity:**

SWAS promotes or supports an omnichannel experience which is crucial to retail success. For example, a cosmetics brand with a pop-up store can allow customers to book an appointment via their website for a demo or free experience at the store.   

#### **Uniqueness & innovation:**

Well-picked SWAS partners can lend a uniqueness to legacy retailers who can't produce innovative products frequently or to the often dull 'sameness' of departmental stores.

[Petco Health and Wellness Company, Inc](https://risnews.com/petco-expands-shop-shops-entering-450-canadian-tire-stores-2023). has partnered with the iconic retailer Canadian Tire to make its pet products available in dedicated shop-in-shops across 450 Canadian Tire stores (90% of the company's total locations) in 2023.  

#### **Increased foot traffic:**

Pop-ups provide brick-and-mortar retailers with fresh and interesting ways to increase foot traffic. For example, Macy's began adding Starbucks coffee into its stores, so their customers could take their time to browse around the store, finish their purchase and then sit down to enjoy a refreshing cup of coffee.  

#### **Additional revenue:**

A SWAS strategy allows the host retailer to earn a rental income by giving out floor space to another brand. The host also makes additional revenue from impulse buys from walk-in shoppers attracted by the pop-up store.  

#### **Marketing advantage:**

When a big brand like an electronics major sets up a temporary pop-up in a departmental store, it lends credibility to the (comparatively smaller) host retailer. A popular or famous high-end brand association gives the host a marketing advantage.  

#### **Captive audience:**

SWAS gives small or young brands an affordable option to expose their products or services to a valuable and captive audience within the premises of an established, larger retailer.

[Read how Popable](https://www.prnewswire.com/news-releases/popable-and-walmart-join-forces-to-help-small-business-retailers-get-back-on-their-feet-after-the-pandemic-301662834.html), a pop-up shop platform provides growth opportunities for emerging brands with short-term rental leases with local retailers like Walmart. The partnership helps bring new brands to local communities while giving small brands significant foot traffic.  

#### **Cater to Gen Z:**

SWAS appeals to Gen Z, who will hold a large portion of purchasing power in the next few years. According to a survey of [1300 Vogue and GQ](https://www.voguebusiness.com/consumers/gen-z-shopping-trends-uncovered-pay-pal) readers in the U.S., this generation looks for innovation, is willing to try newer, more innovative products and prefers genuine experiences rather than old-fashioned marketing promotions or advertising.  

For example, fashion brand Fendi collaborated with Skims shapewear, creating the much hyped Fendi x Skims capsule—a collection that united the aesthetic codes of the respective brands to create a capsule wardrobe for the modern woman. An interactive pop-up installed at Holt Renfrew Yorkdale featured the bold and colorful hues of the collection with an animated video and photo output where shoppers could  capture images to upload and share on their social profiles—an ideal way to create buzz online for a Gen Z audience!

As Fendi's iconic designer Kim Jones put it: “We share a desire to push boundaries, think differently and challenge convention which is why we found so much common ground collaborating on this collection together.”

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1682610963/The%20Look%20Company%20%28Staging%29/bf4fgjzfb9ccismrn1ch.jpg)

  
**To sum it up:** SWAS is an excellent strategy for products and services not competing with the retailer's offerings and improving the overall shopping experience for customers. 

Far from being a passing fad, you can expect pop-up stores to revive the brick-and-mortar store format with unique, interactive, and customized in-store experiences.

##   
**Store-Within-a-Store: How TLC Enhances the In-Store Experience for Shoppers with Modular Display Systems**

  
Here's how [The Look Company](https://thelookcompany.com/) helps you create temporary pop-up stores and easily configure them with modular fittings.

Make frequent change-outs to display banners and fabric lightbox prints. Easily dismantle your pop-up display system—most components can be transported, knocked down—and reassemble it in a new location! 

You can also download our guide on [Modular Display Systems](https://thelookcompany.com/resources/guides) to understand more. 

*   Use our modular display systems to enhance immersive spaces as fixtures, standalone displays, pop-ups, kiosks or large-format graphics.
    
*   Create walls, corners, booths or complete rooms. Integrate lit and non-lit fabric panels and digital screens for an omnichannel display.
    
*   Modular connectors provide unlimited design flexibility to connect panels welding or bending like typical fixtures.
    
*   A full range of accessories to customize your modular display. Add light integrations, millwork, and powder-coated finishes to create a unique brand experience. 
    

[Get in touch with TLC today](https://thelookcompany.com/contact) and find out how our modular display systems help you make the most of a SWAS retail strategy.

Store Within A Store (SWAS): Retail Fad or Forever Strategy?

The Look Company is working hard to provide our customers with sustainable products and services to support green initiatives. We are continually working to lessen our environmental impact by choosing materials that are eco-responsible while improving our manufacturing processes to be sustainably impactful.

## Manufacturing

To lessen our environmental impact and improve our ecological footprint in our manufacturing facility we have replaced all halogen lighting with low-energy LED panels. In order to save energy and maximize efficiency, our digital printing is enclosed into self-contained, controlled environment rooms, enabling us to manage temperature and humidity within a smaller area.

## Materials

The Look Company uses direct dye sublimation printing, eliminating the need for transfer paper as inks are printed directly onto the coated substrate. Our fabric graphic inks are water-based (aqueous) to minimize environmental impact in production and waste disposal Low-carbon Hydro Reduxa aluminum is available to our customers upon request. It is produced using renewable energy from water (hydropower), wind, and solar, resulting in cleaner, environmentally sourced aluminum. Hydro REDUXA aluminum reduces the carbon footprint per kg of aluminum to 4.0 kg CO2 which is less than a quarter of the global average.

Sustainable engineering practices have been applied to all of the hardware designs in our product line. The extrusions that make our products have been optimized for the best strength to mass ratio, to reduce unnecessary metal weight without lowering the structural integrity of the parts.

Our edge retention keder product is made from fully recycled products and can be reclaimed and recycled many times, reducing the need to dispose of it in landfills. It does not contain any PVC or silicon and lowers the re-manufacturing energy impact of the keder product. Threads used in finishing our printed fabric products are also PVC free.

All of our fabrics and frame systems are recyclable. Approximately 99% of all products our company produces (by weight) are recyclable at the end of their lifecycle.

MOGwear (Memories of the Games) recycling program was launched in 2010. Branded materials from sporting events are repurposed into bags, clothing, and other items. The Look Company is currently working on a worldwide fabric return and recycling program that we hope to launch with various partners during the next year.

Our new next generation lightbox LED lighting system reduces heat and energy consumption by approximately 60% compared to previous LED systems. The LEDs are color temperature matched to ensure the lowest power is used, without compromising visual quality.

## Packaging & Shipping

In an effort to reduce carbon emissions expressed during the shipping process, we have streamlined our product offerings and packaging. By using primarily fabric substrates for printing and kitting many of our components, packaging is significantly reduced. With the lower weight and volume, packages can be shipped directly to the customer with the use of smaller trucks and non-commercial vehicles.

## Coming Soon

The Look Company has several projects in place which will allow us to continue to push forward with sustainability in the near future:

*   Currently testing a latex printing process that uses ⅓ of the power and inks that are even more environmentally friendly.
    
*   Currently testing fabrics made from post-consumer waste.
    
*   Working with fabric recyclers in Europe to develop a circular economy for used fabrics to be returned for recycling.
    

##   
The Look Company: Your Sustainable Printing Partners

We are committed to becoming a leader in sustainability within our industry. That means both sustainable materials and working towards becoming carbon neutral. Our high-profile sports customers like the NHL and CFL demand it. Our retail customers demand it. But most importantly, we demand it of ourselves. As a familyowned company, we understand the need to pass down a better world to future generations.

Building a Sustainable Future

**_Summary:_** _Today, shoppers look for a seamless shopping experience across different channels. Here's an interesting take on how we can use the principles of UI/UX design to bridge the gap between online and offline channels - because retailers who adopt omnichannel retail strategies are the ones who will see success with new-age shoppers!_

* * *

A website tells your brand's story - your retail store also does just that.

And, just as a screen design is the _user interface (UI)_ for a digital asset like a website or app, a retail store's layout and merchandising displays function as the physical interface between a brand and its customers or target audience.

Just as a poorly designed website can drive away potential customers, a bad store layout or displays may also drive shoppers away instead of converting them into customers.

In this article, we look at how we can apply the principles of website design and usability to [retail store environments](https://thelookcompany.com/markets/retail-solutions) and in-store merchandising displays.

## Adopting an Omnichannel Retail Strategy

Customers want to engage with your brand at various touchpoints using physical and digital (or online) channels. 

They may discover products on a social media platform, add them to their cart via the brand's website or a marketplace, and then drop in at your store to pick up their order.

They may call a telesales phone number to place their order or even use WhatsApp to connect with the business and browse a product catalog right there within the app. 

Or they may click on an email from an online marketplace that stocks the brand they want.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1680727330/The%20Look%20Company%20%28Staging%29/qzuxi1oesksouqjmi220.jpg)

Your customers are already omnichannel.

Nearly [75% of shoppers](https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works) say they use multiple channels to compare prices, hunt for discounts, or use in-store tablets for online shopping.

Recently, the [Harvard Business Review studied 46,000 shoppers and found](https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works) that "omnichannel customers loved using the retailer's touchpoints. They used smartphone apps to compare prices or download a coupon and were avid users of in-store digital tools such as an interactive catalog, a price-checker, or a tablet."

Today's omnichannel shoppers look for a seamless brand experience across different channels.

Many retailers already use an omnichannel approach to connect the online and physical shopping experience. 

For example, big box retail stores like Office Depot use localized product search ads (Google's Local Inventory Ads) to bridge the gap between online traffic and brick-and-mortar store visits.

IDC Retail Insights reported that retailers who used omnichannel marketing strategies saw a [15–35%](https://www.shopify.com/in/enterprise/omni-channel-retailing-commerce-what) increase in average transaction size, a 5–10% increase in loyal customers' profitability, and a 30% higher lifetime value than those using only one channel.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1680727364/The%20Look%20Company%20%28Staging%29/cslxq8zovjzecrbgmbsa.jpg)

##   
Bridging the Gap Between Your Digital Assets and Your Physical Store

[80%](https://www.shopify.com/enterprise/omni-channel-retail-strategy) of customers shopping in a physical store browse online channels before or during a purchase decision.

To design a successful omnichannel experience, retailers must provide personalized experiences across the customer journey - from running marketing campaigns on channels used by your target audience to making customer service available on any channel your customers prefer.

Retailers must ensure their merchandising strategies are designed to facilitate customers' purchases on any channel.

What if we apply the strategies that work with online channels and use them to improve the customer experience and sales conversion in offline stores? 

If design principles are the foundation for the success of both your digital assets and offline store, can you streamline the experience across online and offline channels using the basic UI/UX principles used by website designers?  
  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1680727519/The%20Look%20Company%20%28Staging%29/hjvwhk2qxjnoo4efcqak.jpg)

##   
Using the Principles of UX/UI Design in Retail Merchandising

Any customer-facing asset must be designed in alignment with the goals and values of the business it represents.

Whether it's your website or your physical store, you need to design it with your target audience in mind.

The basic principles of design can help you build a seamless transition from one channel to the next, enhancing the brand experience and converting store visitors to customers.

Let's look at some of the principles of design and usability that we can apply to the retail environment to design engaging layouts and immersive [retail merchandising displays](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences):

####   
**Using the principles of UI/UX design through the customer journey**

  
Creating a good shopping experience necessitates using principles of UX across the entire customer journey.

For any online sales channel, UX starts with the digital interface. **Intuitive navigation** is the key to facilitating the customer to discover products and get more information about them, and finally, place an order. And customer-focused navigation to the checkout and payment page is the key to online sales conversion. 

_Compare this scenario to the user journey in a physical store:_   
Are you using the basic principles of good UX in your retail store - right from designing displays where the shopper discovers a product to the checkout counter that marks the sales conversion?

What can retailers do to facilitate a shopper's journey through the store - from the moment they enter the store to the time they complete their purchase?  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1680728014/The%20Look%20Company%20%28Staging%29/as7thyji8hppvnop2cea.jpg)

For example, [window displays](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays) are usually the first point of visual contact a customer has with your store and can often be the difference between a customer entering to see more or just walking on by.

Do shoppers find your store's aisles easy to navigate? Can they locate the products they're looking for? Do they encounter eye-catching [merchandising displays](https://thelookcompany.com/products/display-systems) that encourage them to add a little more to their carts?

Placing **eye-catching product displays** and [**in-store signage**](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) throughout the store helps shoppers locate items and navigate to the checkout area. 

Finally, are your checkout counters designed to encourage last-minute cart additions and impulse purchases?

Using the principles of good UX throughout the shopper's journey creates a positive shopping experience that encourages customer loyalty and repeat business. Retailers can build strong relationships with their customers by focusing on the customer's needs and providing clear and easy-to-understand information.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1680728047/The%20Look%20Company%20%28Staging%29/jqompkg1ek8ytt0eovfx.jpg)

#### **Using gestalt principles in your retail store**

The Gestalt principles of grouping are based on observations of human behavior. 

Some of the laws of Gestalt give us clues about designing retail store layouts and merchandising displays. 

*   **The law of common region** states that elements that are physically nearby look like one group. But if you draw a boundary around some of them, it creates a separate group.
    

_Apply this to product groupings in a big box store:_  
Big box stores have a large floor area, but you can design product displays in such a way that different products or brands are seen as separate groups, so they receive the attention they deserve from shoppers and are not lost among thousands of products.

*   **The focal point principle** states that whatever stands out visually will capture and hold the viewer's attention first.
    

_Use this principle for in-store signage:_   
[Lightboxes](https://thelookcompany.com/products/lightboxes) are an ideal way to make a product or promotion stand out visually. Their vibrant prints and the contrast created by backlighting draw the shopper's attention. You can also use [wayfinding signs](https://thelookcompany.com/products/signs-and-banners) creatively to direct shoppers to the all-important checkout area by creating a focal point that can't be missed. Similarly, you can use this principle to design pricing signs that will grab attention during a sale or special promotion.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1680728067/The%20Look%20Company%20%28Staging%29/hz5o1r6wxdeedikt00iv.jpg)

####   
**Using minimalistic design**  
  

Minimalistic design keeps clutter out so users can focus on the conversion action without distractions. This basic principle of good design applies to online and offline channels alike.

Retail stores should enable shoppers to focus on the merchandise and make their selections without clutter. 

Are your store layouts cluttered? Are shoppers comfortable walking through the aisles of your store? Or is the store décor too overwhelming and stressful for shoppers?

**Pro Tip:** Study the store's CCTV footage to find out how many visitors move out before walking through the store.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1680728088/The%20Look%20Company%20%28Staging%29/m6gfwvjo4jy2a1uscgno.jpg)

  
**Using principles of usability testing: Squint tests and scenarios**

For digital experience designers, the idea behind usability testing is to understand how easy or hard it is for your users to use your app or website, complete specific actions, and understand what users expect. 

Scenarios are the core of usability testing and help designers focus on users' needs. Squint tests give a high-level view of the visual hierarchy in the design. These tests show what design elements will grab the users' attention first. They also identify where the primary focus should be. Finally, they alert designers if too many elements on the page confuse the eye. 

_Apply the principles of usability testing to a retail environment:_   
Can visitors easily find their way to the checkout counter in your store? 

Or do they go around in circles in a maze of aisles and lose their patience? (they may not return to your store for another visit if the store layout is too confusing or time-consuming).

Once at the checkout, do you have convenient payment options and express checkout to give shoppers a positive store experience as they leave? (maybe reward them with loyalty points or a discount coupon valid on their next visit?)

By observing how visitors navigate your store and studying various scenarios, you can identify changes to your store's layout, product placement or display arrangements to optimize the shopping experience.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1680728110/The%20Look%20Company%20%28Staging%29/vebtbjhhzz9enozwr2xm.jpg)

##   
**Design Effective Retail Environments with TLC's Visual Engagement Solutions**  

[The Look Company](https://thelookcompany.com/) provides retailers with a range of visual engagement solutions so they can align their retail environment to their customers' needs and create a positive user experience. 

We support your designers and merchandisers with [display systems and signage solutions](https://thelookcompany.com/markets/retail-solutions) so they can craft attention-grabbing experiences throughout the shopper's journey from their store entrance all the way to the checkout! 

[Get in touch with TLC today](https://thelookcompany.com/contact) to discuss how TLC's visual engagement solutions support your omnichannel retail strategy.

Omnichannel Retail Strategy: Using Principles of UX/UI Design In-Store

**_SUMMARY:  
  
Retail lightbox displays are a great way to engage shoppers and increase sales. Find out how our customized lightboxes give big box retailers the creative freedom to design innovative displays._**

* * *

Retail lightbox displays are ideal for big box retailers. 

Big box stores have an expansive shop floor displaying thousands of products. Even if they are spacious (by definition), big box stores are 'noisy'—that is, thousands of products and brands compete for a shopper's attention.

In the last few years, big box stores have revolutionized retailing in North America. About [29%](https://therealdeal.com/2020/08/25/a-few-big-box-stores-now-account-for-29-of-us-sales/) of U.S. retail sales were accounted for by 6 big box stores as of 2020.

The key to success for product sales or special promotions is the store's ability to design an eye-catching display and captivating messaging that makes the product or promotions stand out from all the surrounding products.

[Lightboxes](https://thelookcompany.com/products/lightboxes) are the ideal display solution for the fast-paced big box retail environment. They showcase your products in the best light—making them look real and enticing. And products that look good sell faster! 

The Look Company's custom lightboxes use [SEG fabric printed graphics](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of). They are vibrant, with a high level of contrast, and add a dimension of depth and detail to the imagery.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1678391178/The%20Look%20Company%20%28Staging%29/wa6q2s43htqlormr8akw.jpg)

## How Retail Lightbox Displays Increase Engagement in Big Box Stores

####   
**Attract Shoppers**   

Our eyes are naturally attracted to bright sources of light. Illuminated signs add warmth and create an inviting ambiance that draws shoppers toward them. [TLC's backlit or perimeter-lit lightboxes](https://thelookcompany.com/blog/types-of-lightboxes-where-you-should-use-them) create radiant displays that catch the eye from afar. They produce maximum visual impact and increase brand awareness.  

#### **Create an Enticing Brand or Product Image**   

TLC's [lightboxes](https://thelookcompany.com/products/lightboxes) attract the attention of shoppers with bold fabric prints while adding a 'wow' factor to your store's in-store displays and promotions. 

The vibrant SEG graphics create an irresistible pull toward your featured products. Moreover, backlit graphics stand out against the store's ambient lighting, unlike a non-lit image that blends in with it.

In a large big box store, lightboxes ensure shoppers see, remember, and recall your special promotions.

#### **Elevate Your Messaging to Experiential**  

[Lightboxes bring your signage to life!](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) Take the example of our lightbox 'cube'—360-degree wraparound graphics elevate your messaging from just words or imagery to a more experiential level. Or our seamless corner boxes that can be used creatively to engage shoppers and let them 'experience' the brand or product. Engaging displays have an emotional trigger that's known to help in conversion.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1678391268/The%20Look%20Company%20%28Staging%29/hxuii7qcf1vxifwvtouc.jpg)

##   
Benefits of Lightboxes Over Other Visual Display Options

  
Lightboxes are not just retail signage illuminated with LED lights. There are aesthetic considerations as well as real business benefits to using customized lightboxes.

#### **High Visibility**  

Lightboxes, especially ceiling-hung or wall-mounted types, can attract a shopper's attention from afar. Big box retail stores have expanses of floor space, so backlit signs with bold, vibrant prints catch the eye and can be seen from a distance. They enhance brand recall and make customers gravitate toward their section in large stores.

####   
**Adaptability**  

Available in custom sizes and shapes, lightboxes can be used in various applications. For example, create an illuminated pillar wrapped 360 degrees with printed graphics using our corner lightbox pillar. Or create a modular ceiling design using our ceiling-hung lightbox. The tension fabric graphic prints in our lightboxes don't require any special training or skill to changeout, so your in-store staff can execute a flexible promotion plan with rapid graphic changeouts.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1678391327/The%20Look%20Company%20%28Staging%29/jw0vzwtkq9ryxjlfmpro.jpg)

####   
**Easy to Store, Ship, and Assemble**  

Fabric prints used in our lightboxes are long-lasting and easy to maintain. They are more durable than paper and can be stored easily and reused over several seasons or promotions.

Our lightboxes are packed knocked-down for economical shipping and are easy to assemble on-site without the need for specially trained technicians.

#### **Stand Out in a Noisy Retail Space**  

Lightboxes deliver imagery with improved contrast compared to other visual media. They focus customers' attention directly on your message. For the shopper, backlit images are definitely more appealing than those that are not backlit.

####   
**Environmentally Friendly**  

Our next-generation lightboxes use superior, advanced LED technology that ensures low energy costs and creates less of an environmental impact. They consume 60% less power than our first-generation LEDs. Fabric prints can be reused for several promotions and seasons.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1678391379/The%20Look%20Company%20%28Staging%29/abadi3i9kx4qctkj616s.jpg)

##   
**TLC: Industry-Leading, Customizable Lightbox Solutions**

[The Look Company's](https://thelookcompany.com/) industry-leading lightbox solutions give your brand managers and visual merchandisers the creative freedom to design innovative displays.

Use them to accent furniture displays, create inspiring storefront displays, and irresistible point-of-purchase product displays. Build lightboxes into freestanding partitions and product display units, or use them as wall treatments to create unique brand environments.

[Get in touch with TLC today](https://thelookcompany.com/contact) for stunning retail lightbox display solutions and other visual engagement solutions to wow shoppers in big box environments.

Retail Lightbox Displays: Illuminate the Way to Big Box Retail Success

**_Summary:_** _Sports event branding is about creating an enthralling fan experience and a memorable event that is awaited year after year. Let’s look at how The Look Company provides teams, venues, and brands with stadium branding solutions and eye-catching graphics._  

* * *

  

**Sports event branding** has become an important aspect of strategic planning for sports competitions of any scale. 

Sports today is much more than entertainment; it is business. Players are not just athletes; they are professionals. Sponsors don't just expect logos at venues; they look for fan engagement.

A successful event creates revenue for the organizers, a fanbase for participating teams, brand awareness for sponsors, and improves the earnings and popularity of star players. 

[The Look Company](https://thelookcompany.com/markets/sports-and-events) partners with teams, organizers, and sponsors around the world to build unique and innovative brand experiences.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1677698208/The%20Look%20Company%20%28Staging%29/t0abvzuyuela7mywyik5.jpg)

##   
Defining Sports Event Branding: The Brand Awareness Powerplay

How do you create an enthralling fan experience that is memorable and sought-after year on year?

The answer lies in sports event branding. It refers to the creation or development of the visual identity, messaging and image of the event, such that it becomes instantly recognizable and memorable and establishes a unique identity. 

It involves the creation of a logo, color schemes, tagline and other messaging, distinctive imagery themes and a central message that makes the brand stand out from others and appeals to fans as well as sponsors.

Sponsoring brands can score big points at a live sports arena with The Look Company's range of visual engagement solutions: 

[Stadium Branding](https://thelookcompany.com/markets/sports-and-events#stadium-branding) | [Interior Branding](https://thelookcompany.com/markets/sports-and-events#interior-branding) | [Event Branding](https://thelookcompany.com/markets/sports-and-events#event-branding)

##   
The Importance of Stadium Branding, Wayfinding, and Other Visual Engagement Solutions

  
Once the strategy behind the branding is established, an elaborate and well-designed process of execution begins.

Organizers must set the stage for a stunning launch, bringing together a complex combination of stadium infrastructure, marketing, merchandising, sponsor signage, and venue branding solutions. All of it must come together to deliver an incredible fan experience, rake in revenue and [provide value for sponsor brands](https://thelookcompany.com/blog/creating-sponsorship-opportunities-at-sports-events-venues).

For example, [The Look Company](https://online.flippingbook.com/view/871540/) was involved with NHL for the 2019 Tim Hortons Heritage Classic. Our team worked in collaboration with the NHL on the design, production and installation of [event branding solutions](https://thelookcompany.com/markets/sports-and-events#event-branding), including the pre-game experience, field-of-play signage, upper facias, retail, hospitality areas, hotels, and wayfinding signage. The Heritage Classic provided fans and players alike with an unforgettable experience within the venue and throughout the City of Hamilton.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1677698391/The%20Look%20Company%20%28Staging%29/qtxtgfkbhduprhb8wdak.jpg)

## Sports Marketing: Creating a Community of Loyal Fans

  
It's the fans that make or break a sports event. [A fan means everything](https://thelookcompany.com/blog/how-graphic-displays-elevate-the-fan-experience-in-stadiums-and-sports-fields) to organizers, participating teams and sponsors alike. When fans engage with a sports brand or team, it sets the cash registers rolling in more ways than one. 

If your branding strategy and execution are well-crafted, your local fanbase will wait for your upcoming event with great anticipation—and ticket sales will soar!

Teams send in their best players to battle it out in an action-packed live game. And sponsors will get an invaluable platform to generate brand awareness with graphic displays, wayfinding and other venue signage.  

Sports community building works because they create a heady mix of loyal fans passionate about the game, plus elements of glamor, business and creativity. 

Sometimes, the sports competition itself may be a larger brand than the sponsor's brand – for example, the Olympics. In that case, when the sponsor's brand rides on the larger brand and gains from its popularity.

In the case of smaller events, the sponsoring brand is larger—so the event gains from the brand's popularity. In either case, there is a strong branding power play at work.

Fan engagement in sports communities enhances brand recall and improves stadium attendance in the future. 

Take a look at some of The Look Company's sports fan engagement solutions:

[Kit of Parts](https://thelookcompany.com/markets/sports-and-events#kit-of-parts) | [Wayfinding](https://thelookcompany.com/markets/sports-and-events#wayfinding) | [City Dressing](https://thelookcompany.com/markets/sports-and-events#city-dressing)  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1677698496/The%20Look%20Company%20%28Staging%29/ciycdujf0imrqdyqrd0b.jpg)

####   
**Here are our top 3 tips to successfully build your sports event brand:**

1.  Reinforce your sports brand with [visual engagement solutions](https://thelookcompany.com/markets/sports-and-events), including venue signage, stage branding, and field-of-play elements. Make sure it's unique, meaningful, authentic and consistent across every attendee touchpoint.
    
2.  Ensure that these are consistent across social media channels, the website and app, marketing emails, fan merchandise, and all other collaterals.
    
3.  Finally, remember that it isn't just about marketing collaterals and branded signage—it's about creating a memorable fan experience, which translates into business outcomes and a powerful brand identity for the organizers and sponsors.
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1677767075/The%20Look%20Company%20%28Staging%29/sxwgyrnnkudvjs4wseyi.jpg)

##   
TLC: Your Partner for Stadium Branding Solutions

  
Professional visual engagement solutions create a strong identity for your event and provide a unique opportunity to bring fans together with a sense of community.

[Get in touch with The Look Company today](https://thelookcompany.com/contact) for stadium branding solutions and stunning graphics to wow sports fans, their home teams, and the players themselves!

Sports Event Branding Solutions: The Brand Awareness Powerplay

**_SUMMARY:  
_**_Effective visual merchandising starts with a great concept. The Look Company supports retailers with services starting with concept development, coupled with impeccable visualization planning and flawless execution of product displays, in-store signage and graphics._

* * *

  

There's never a second chance to make a first impression!

Your brick-and-mortar retail showroom is the last link in the marketing chain. How? 

You have used engaging advertising, eye-catching billboards, social media, brand ambassadors, and creative commercials to draw customers to your store. Now, when your ideal customer walks into the store, it's the moment of truth for your retail strategy. 

The store's displays and product presentation must make good the promise you communicated through your marketing and live up to the expectations of customers who have walked in!

While digital media channels are great for spreading awareness and generating social buzz about your brand, the retail store is ideal for showcasing new products and communicating your brand's identity.

Your retail showroom is a tangible touchpoint that allows you to articulate your brand's values and [tell your story](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment) to a targeted audience. 

The store becomes a vital link in connecting the customer to the brand and allowing them to experience the brand in a multidimensional space, where they can see, touch, smell or even taste products before they buy.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1675888502/The%20Look%20Company%20%28Staging%29/ttf7luiczdsdovjzdvcw.jpg)

##   
Visual Merchandising is the Language of Retail  

  
How do you communicate the excitement of a new product range or the latest trend? How do you [appeal to your target audience's emotions](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions), stimulate their interest and leverage their buying power?

The answer is [effective visual merchandising](https://thelookcompany.com/blog/2022-visual-merchandising-solutions-mid-year-wrap-up) strategies and tactics.

Visual merchandising is the art and science of presenting products, services or a company's brand by appealing to the senses—most notably through bold visuals, eye-catching graphic prints and [innovative product displays.](https://thelookcompany.com/blog/7-must-try-retail-display-ideas) 

There are three main objectives of visual merchandising:

*   Attract attention 
    
*   Increase sales
    
*   Improve customer experience
    

There are essentially two main techniques to achieve these visual merchandising objectives using different types of retail store displays:

*   [Window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers)
    
*   [In-store product displays](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions)
    

These visual merchandising tactics use a combination of text, visuals, color, lighting, and props to attract store visitors, generate interest in products, and influence purchasing decisions.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1675888583/The%20Look%20Company%20%28Staging%29/hjtudhovzircm04aslzb.jpg)

[One study](https://www.sciencedirect.com/science/article/pii/S187704281505819X) found that these two techniques have the most significant impact on impulse buying. Creating a high level of interest or engagement in customers increases the likelihood of impulse buying decisions. The researchers go as far as to say that most people buy impulsively—only some people do it more and some less frequently. Surveys have shown that impulse buying makes up anywhere between [27% to 62%](https://www.emerald.com/insight/content/doi/10.1108/08876040810909686/full/html) of retail purchases.  

Retailers can reap the benefits of effective visual merchandising by working with an experienced company that offers a full range of [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) to transform retail spaces into engaging and memorable brand experiences.

The success of your visual merchandising strategies relies on zeroing in on a great design concept, impeccable visualization planning and close collaboration between design, merchandising and the print studio.

## The Look Company: Concept Development for Visual Merchandising  

  
[The Look Company](https://thelookcompany.com/) provides services that support your visual merchandisers and bring your retail vision to life.

We go through a meticulous, step-by-step process right from design and concept development through project management, right up to on-site installation of graphic displays for our clients.

Our [concept development services](https://thelookcompany.com/products/services) are executed by a team of experts seasoned in crafting unique brand solutions for retail environments.  
  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1675889280/The%20Look%20Company%20%28Staging%29/aq2qse0lc2fbxnkhj9b0.jpg)

####   
**Ideation: It all begins with an idea**  

We help your visual merchandisers develop new strategies and innovative designs with the help of our experienced specialists.

Our team works with yours to brainstorm ideas that can create eye-catching displays. We spend time understanding your vision for the brand and how you want to paint the picture of your brand's story.

####   
**Visualization Planning: Keep it Simple**—**and Smart**  

Using our understanding and your team's insights, we assist you in carefully planning out your store's visual merchandising strategy—taking into account your store's layout and location, identifying placements for different types of displays and deciding on cost-effective materials and printing techniques that will work best.

####   
**Stakeholder Collaboration: The Key to Success**  

We collaborate with your company's decision-makers, merchandisers, designers, and related service providers. We ensure that all material is supplied on time and deliveries are synced with your promotional calendar.

[We work with clients across industries](https://thelookcompany.com/our-work) such as fashion & accessories, lifestyle, furniture & home improvement, and grocery, developing turnkey concepts for cutting-edge visual merchandising.  

## **Here's How we Developed Innovative Visual Engagement Solutions for Big Brands and Retailers:**

  
**Grocery**

The Look Company executed an innovative in-store graphic solution for [Walmart Canada's](https://thelookcompany.com/case-studies/walmart) retail environments using lightboxes and visually impactful displays.

Our award-winning solution for Walmart featured over 850 stretch fabric frames with our modular extrusion system for custom display elements such as self check-out areas. In-aisle and endcap lightboxes, the printed fabric graphics were finished with an SEG perimeter so that they could be easily inserted into the frame display structure.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1675888769/The%20Look%20Company%20%28Staging%29/qaxvqtessjkylpgkcpgu.jpg)

  
**Turnkey Solution for Mattress Firm**

Mattress Firm wanted a retail display system that could be reconfigured with the evolving store layout and inventory, would be easy to install, and convenient for in-store staff to update by themselves.

Our modular solution for the brand included self-standing product displays, on-wall frame displays, lightboxes, ceiling-hung frames, wall-mounted and self-standing accessory shelves. Over the course of five months, we produced and delivered 70,000 hardware frames and printed 2,800,000 sq. ft. of printed graphics on fabric for Mattress Firm.

## **The Look Company: Integrated Services from Design to Installation**

With over 20 years of experience with visual engagement solutions, our seasoned experts offer you  world-class support in every aspect of visual engagement - from concept development and visualization to project management and installation.

Our print studio delivers eye-catching graphics using best-in-class, award-winning print technology.

[Get in touch with TLC today](https://thelookcompany.com/contact) and learn more about our services around concept development for visual merchandising.

The Vital Role of Concept Development in Visual Merchandising

With the start of 2023, we’re looking forwards to the next big retail trends in visual engagement solutions and how customer experience is shaping the retail landscape.

Retail customer experience is rooted in personalization, efficiency and choice. Customers demand more ease throughout the shopping journey as it applies to their wants and needs. Knowing that shoppers want more flexibility in their methods of shopping should be a top priority for retailers. Appealing to not only the customers’ desire to be immersed in a unique and exciting physical store environment but to also their preference to find familiarity between ecommerce and a physical store. 

How can you provide a more pleasurable shopping experience to the savvy shopper? Here are our top 3 in-store retail trends we’ll be watching in 2023:

## 1\. Omnichannel Shopping

  
As we had previously discussed in our blog “[How to Use Fabric and Frames to Connect with Omnishoppers](https://thelookcompany.com/blog/how-to-use-fabric-and-frames-to-connect-with-omnishoppers)”, NielsenIQ and FMI [report forecasts](https://nielseniq.com/global/en/insights/analysis/2020/its-time-to-think-omnichannel-shopper-not-just-omnichannel/e-omnishopper-imperative-for-food-retailers) that 74.7 million U.S. households will be omnichannel shoppers by 2025. And between now and then, each additional million omnichannel households will add another $8.4 billion in sales.

Omnichannel shopping behavior seems to remain on the radar for many retailers. The demand for consistency of design, messaging and branding across all channels and touchpoints isn’t going away.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674673411/The%20Look%20Company%20%28Staging%29/lqdzfjemcy6ozoeo4lii.jpg)

  
Customers are becoming more accustomed to using their mobile devices both in and out of stores. Smartphones to access branded apps and websites to conduct quick search queries to gather information about products and services before or after their visits. Ensuring a seamless experience no matter where or how the shopper accesses product or store information will greatly improve customer satisfaction. Especially when more shoppers are buying online and [picking up products from stores](https://thelookcompany.com/blog/micro-fulfillment-centers-a-brand-new-experiential-branding-opportunity).

##   
2\. Store Within a Store

With customer experience top of mind, another trend in retail is Store Within a Store or SWAS. 

Although not a new idea, pop-up stores or SWAS have been gaining momentum as larger retailers borrow a classic brand integration strategy from cosmetic, accessory and department stores to integrate new and complementary products into their space.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674673517/The%20Look%20Company%20%28Staging%29/bt75lqanewuou6rnnwbl.jpg)

  
[Walmart recently announced a partnership with Popable](https://vmsd.com/retail-room-for-rent-in-u-s-walmart-stores/) to rent retail rooms to smaller local merchants upwards to a year at a time to provide visibility to small businesses. This unique strategy has the potential to appeal to customers who are looking for local or regional products as well as those who would like to make environmentally conscious choices when shopping.

Retailers are continually looking for inspiration to evolve their stores into unique experience centers for customers. Increasing the types of brands that are showcased within their retail footprint not only draws customers in but keeps them coming back with value added offerings. 

To create experiential experiences, [brands are using pop-ups](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) to connect with customers, launch new products or promote in-store specials. Create unique offerings through product showcases with samples, discussions or demonstrations, promotional giveaways, social media live stream events, or photo booths. Take a look at some of the solutions you can use to [install temporary experience pop-ups](https://thelookcompany.com/products/display-systems) in your stores.

## 3\. Retrofit, Reuse, Reconfigure (Environmentally Responsible Retail)

With more and more talk of sustainability and conscious shopping, customers are seeking out retailers that have responsible operations and are transparent with their goals to reduce their carbon footprint.

To address this, stores can look into partnering with sustainably conscious companies with [better green options for display systems](https://thelookcompany.com/about-us/our-company#sustainability) that fit their objectives. When choosing a visual engagement company to work with, take a deep dive into their manufacturing practices, materials, shipping and packaging, logistics and waste management to evaluate whether or not it’s a good fit.

Similarly, some stores may be investigating ways to overhaul their store design with display systems that can be reused for multiple promotions throughout the year without costly and wasteful renovations.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674673591/The%20Look%20Company%20%28Staging%29/wv7h5wbb865rcbblnlh1.jpg)

  
The Look Company has custom solutions such as their [modular display systems](https://thelookcompany.com/products/display-systems) for retrofitting a store layout instead of massive construction overhauls of the interior space. With modular displays you can build: 

*   Temporary walls or vignettes
    
*   Seamless corners around perimeter walls
    
*   Kiosks
    
*   Booths 
    
*   Product displays
    

With unlimited flexibility, reusable frames, easy to build components and sustainable extrusion frames, stores can create reworkable spaces that will keep customers coming back.

## Get the Most Out of Your 2023 Store Design  

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. 

Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with a silicone edged graphic or SEG. Customized for retail, this system allows The Look Company to produce a large volume and a diverse range of solutions. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

Retail Trends: What’s In-Store for 2023

**Summary:** In this article, we discuss the importance of retail design for retailers and big box stores. The Look Company has worked with clients across various retail sectors to design effective visual engagement solutions that attract customers and maximize store revenue.

* * *

Amidst the growing popularity of omnichannel retail, click-and-collect, and social commerce, what does the brick-and-mortar store format mean for retailers today?

The physical store is a vital link between the brand and its audience. Every square foot of retail real estate provides an unparalleled opportunity for brands to connect directly with their target audience and gives shoppers a chance to experience the brand and its products first-hand.

Retailers can directly observe and influence customer behavior, get insights into their buying journey, and understand how they can streamline the store layout to improve customer experience.

## Shopping Experience is Key for Retail Success

What creates [positive experiences for shoppers](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences)? The ambiance, lighting, graphics and floor planning, and aisle layouts influence how much time visitors spend on the shop floor, how they navigate through the store, and even how much they add to their shopping carts.

[Effective store design](https://thelookcompany.com/products/services) plays an important role in shaping customer experience and impacts the business's bottom line.

## What is Retail Store Design?

Far from being just an aesthetically pleasing shop floor, retail store design is a branch of study that combines product marketing, visual merchandising, and branding for retail spaces.

It is a well-planned strategy to design retail spaces to optimize expensive commercial space for sales conversion, increased revenue, better customer experience, and a stronger brand identity.

## The Importance of Retail Design: A Mantra to Boost Sales

Good retail design leverages thoughtful floor and aisle layouts, storefront displays, lighting, floor displays, music, and in-store visuals to create an atmosphere conducive to shopping, help shoppers navigate their way through the store and encourage them to see more sections and trigger impulse purchases.  

#### **There are many benefits of a well-crafted and strategic store design:**

*   Increased sales & revenue is the biggest benefit! Well-designed stores coax shoppers to spend more time on the shop floor, and immersive displays prompt them to experience and buy products.
    
*   Well-laid-out aisles and displays direct the flow of traffic through the store and, when used effectively, can lead shoppers to high-value products and featured merchandise.
    
*   Retailers can maximize floor space usage in expensive retail spaces with efficient store layouts and space-saving product displays.
    
*   Product shelves at eye level and eye-catching, bold in-store graphics help maximize the visibility of products in the store.
    

## The Look Company: Bringing Your Retail Vision to Life

[The Look Company](https://thelookcompany.com/) transforms retail environments by delivering innovative display systems and printed graphics. Our [SEG Graphics](https://thelookcompany.com/blog/how-to-use-fabric-and-frames-to-connect-with-omnishoppers) and modular frames capture shoppers' attention by providing an elevated in-store experience.

Our proprietary hardware is designed and manufactured in-house, enabling us to produce custom solutions to satisfy project requirements.

Our designers audit your space and recommend the best solutions to engage your audience and elevate your brand's experience.

**Creative design:** Our seasoned experts guide you in [designing and planning](https://thelookcompany.com/products/services) your in-store visual engagement solutions. 

**Location plan drawings:** We work with retailers to determine the types of in-store graphics and signage that will be required based on the physical store location. This helps our team to deploy innovative solutions to help you maximize floor space, create changeable displays, and plan for frequently updated storefront displays.

**Product design:** We create custom display solutions, giving your store a unique and differentiated appeal.

## How TLC Works with Clients Across Industries

#### **Grocery stores & supermarkets**

When it comes to [retail store design for supermarkets](https://thelookcompany.com/blog/grocery-store-display-ideas-to-stop-carts-in-their-tracks), you need to design sensory experiences—and that means going beyond mere product shelves. Our visual engagement solutions focus on appealing to the senses—and groceries have the potential for that! From smells to taste and texture, there's a lot that visual merchandisers can work with in a supermarket.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674143384/The%20Look%20Company%20%28Staging%29/dfwb9xuzd3uv9uxrjcve.jpg)

In addition, product displays located strategically across the shop floor can help to increase cart value as shoppers are tempted to add more to their carts on the way to checkout. Power wall displays play a crucial role in directing attention to freshly prepared or seasonal products. We have also successfully used point-of-purchase displays at checkout counters to trigger last-minute impulse purchases.

####   
Fashion stores

Window displays are a key element of retail store design for the [apparel & accessories sector](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays). Storefront displays or a quick glance at the look of the shop floor creates an impression about the brand in the shopper's mind. A well-crafted visual merchandising strategy draws passersby into the store, and well-thought-out in-store displays help to convert them into customers.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674143401/The%20Look%20Company%20%28Staging%29/bvoexiwgt5vurnm5yddn.jpg)

Read about how we designed a reconfigurable space for featured events and VIP exclusive experiences for [Holt Renfrew Ogily's Montreal store](https://thelookcompany.com/case-studies/holt-renfrew-ogilvy). We used custom-made flexible frames and SEG fabric panels that could be changed out for every event. The versatility of the wall configurations allowed the client to create temporary rooms and direct customer flow efficiently through the space.

#### **Furniture & home**

TLC works with furniture stores to transform them from being sales outlets to retail spaces that offer an incredible shopping experience using engaging [furniture store merchandising and showroom displays](https://thelookcompany.com/blog/retail-display-trends-for-furniture-mattress-store-merchandising).

The Look Company designed a turnkey solution for [Mattress Firm](https://thelookcompany.com/case-studies/mattress-firm). The client wanted a retail display system to provide a uniform look and feel within their showroom, enhance the store-level experience, and increase in-store engagement.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674143425/The%20Look%20Company%20%28Staging%29/cpenz3yf1duzlg3p9ygk.jpg)

  
Our team designed a [modular display system](https://thelookcompany.com/products/display-systems) that could be adapted to their changing promotions. The solution included:

*   Self-standing product displays
    
*   On-the-wall frame displays
    
*   Lightboxes
    
*   Ceiling-hung frames
    
*   Wall-mounted or self-standing accessory shelves with printed fabric graphics that in-store staff could easily update.
    

Over five months, The Look Company produced and delivered 70,000 hardware frames and printed 2,800,000 sq. ft. of printed graphics on fabric for Mattress Firm.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1674143447/The%20Look%20Company%20%28Staging%29/ipfp2eyshsityuhppfob.jpg)

## The Look Company: Our Work Reflects the Importance of Retail Design

TLC's experience with [design and planning](https://thelookcompany.com/products/services) for effective visual engagement solutions has benefitted retailers and big box stores across various sectors. 

[Get in touch with TLC today](https://thelookcompany.com/contact) and learn more about our design and planning services to transform your retail space into an experience for your customers.

Optimizing the In-Store Experience with a Well-Crafted Retail Design

**Summary:** The Look Company specializes in sports event branding and visual engagement solutions for live sports competitions. Read on to learn how we provide end-to-end services, from concept development to installation.

* * *

Dressing a stadium or live sports arena for sponsors' branding is no easy task. It is not just about putting up brand logos—but creating an awesome experience for fans, teams, and sponsoring partners.

The scale, complexity, and time pressures involved in delivering visual engagement solutions for venues of live sporting events is a highly specialized service.

To pull off effective sports event branding, you will need a partner with significant experience in executing visual displays and branding solutions for large events, staffed with trained and passionate specialists who can work with efficiency and accuracy while sticking to demanding deadlines.

[The Look Company](https://thelookcompany.com/markets/sports-and-events) has executed several large sports branding projects worldwide for over 2 decades, bringing innovative visual engagement solutions to the live sports and events industries.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1672841884/The%20Look%20Company%20%28Staging%29/ra7u2szvkc5aswo34qsk.jpg)

## End-to-end Stadium Branding Solutions: From Concept Development to Installation

We transform your live sports event into an unforgettable experience. Our stadium branding process involves complete project scoping, concept development support from our experienced consultants, large-format printing, project management, and flawless on-site installation.

We can undertake stadium branding or rebranding projects of any scale and budget. Our bespoke solutions are designed to meet your requirements.

A dedicated project manager sees your stadium branding project through all its phases—from design to installation.

## 3 Phases of Delivering Sporting Event Visual Engagement Solutions

We offer a full range of integrated solutions and services—from concept development, setting brand guidelines, requirements scoping and end-to-end project management.

1.  Concept development
    
2.  Design & planning
    
3.  Project management & installation
    

Let's look at what happens at each of these stages in detail:

#### **1\. The concept development process**

  
Our concept development team supports you right from the time you have a design or concept in mind. We work with you through the ideation process, planning out the visualizations of the idea and collaborating with all stakeholders. We also develop brand guidelines to be followed throughout the project.

Many concepts we have worked with in the past have been a challenge to execute while maintaining print quality and ensuring easy changeability of graphics for different competitions, multiple matches and home teams in the same stadium. 

Take a look at how TLC executed a turnkey stadium branding solution for a new, state-of-the-art 30,000-capacity Mosaic Stadium, [home to the Saskatchewan Roughriders](https://thelookcompany.com/case-studies/saskatchewan-roughriders) of the CFL.

TLC worked on the project from the initial planning and conceptual stages to project scoping, design, engineering, production and installation to ensure quality and consistency.

Over 150,000 square feet of material was printed for the project.

The highlight of this project was a custom lightbox stairway—that showcased TLC's design ingenuity and impeccable installation. Proprietary 100mm extrusions on the lightboxes and vibrantly colored fabric prints created an effect far superior to the digital screens that were originally planned.

####   
**2\. Design & planning**

Our specialist teams step in at the design stage so we can guide you through the process of selecting the right types of signage, materials, and sizes to bring your idea to life. We conduct a site survey to audit the final space available for print graphics and study location plan drawings to create a full inventory of what types of signage and graphics will be required for the project.

**Our capabilities include the following:** 

*   Survey and CAD as-built drawings
    
*   Engineering to regulatory and physical requirements for weight, wind load, and facility standards
    
*   Technical drawings and product development services
    
*   Design application of brand and sponsor integration
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1672842019/The%20Look%20Company%20%28Staging%29/m5dhdxrce2dj7ry0gaci.jpg)

  
Take a look at how TLC supported [Tim Hortons Field](https://thelookcompany.com/case-studies/tim-hortons), working out a system that allows them to do a full stadium change-out of team-branded materials between games from the Tiger-Cats to Forge FC—the two teams that call the stadium their home.

We worked closely with business and football operations teams and developed visuals and design applications for the stadium, locker rooms and training facilities. Our project management team was responsible for the production and installation of every branded element at Tim Hortons Field.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1672842116/The%20Look%20Company%20%28Staging%29/mjjjsehwl7rqw1haj51a.jpg)

####   
**3\. Project management & installation**

With large branding projects involving multiple types of signage and graphic elements, project management is the key to keeping the focus on timely execution and avoiding budget overruns.

*   We prepare a detailed project plan, coordinate with various stakeholders, liaise with vendors, designers, and suppliers and seek the required approvals and certifications.
    
*   Next, we plan out the engineering needed to execute the design concept at the venue. 
    
*   Then, the designs are sent off for final printing. 
    
*   Finally, our skilled installation teams ensure a flawless finish to the signage and graphics.  
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1672842166/The%20Look%20Company%20%28Staging%29/qsvdpxemfa6a09gfupgd.jpg)

## TLC: The Specialists in Stadium Branding

The Look Company has achieved the [G7® Master Facility Targeted Qualificatio](https://thelookcompany.com/blog/g7-master-facility-targeted-qualification)n, so you can be sure that all your branding prints will be produced to the highest standards of consistency and quality in proofing, brand color management and print processes.

Vivid colors and bold prints on material with just the right texture are important elements of visual engagement solutions. TLC gets them right with award-winning print technology and an experienced studio team. 

Our vividly colored graphic prints create a focal point to attract attention and engage sponsors' target audience—including community visitors, home team supporters, and fans.

Here are some of the stadium branding elements TLC can customize for live sports arenas: 

*   Wayfinding signage to guide spectators
    
*   Custom-printed seat covers to stagger seating or block out rows of seats (or just create the right atmosphere!)
    
*   Field-of-play headwalls, fence scrim & scaffold branding
    
*   Banner stands, poles and branding for sponsored fan zones
    
*   Athlete tunnels, concourses, lounges & stage branding
    
*   F&B popups, floor decals and stair risers
    
*   Branded photo walls or media backdrops for stadium interiors
    
*   Printed sports memorabilia and fan zone graphics
    
*   Exterior event branding or city dressing
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1672842499/The%20Look%20Company%20%28Staging%29/mk5zgm73jxkqgw1qlnho.jpg)

The Look Company specializes in venue branding for sports competitions, visual engagement solutions for stadium interiors, and eye-catching print graphics for live sports events. 

We offer a full range of integrated solutions with a team of experienced specialists to [transform your sport environment](https://thelookcompany.com/markets/sports-and-events) into engaging and memorable brand experiences.

[Get in touch with TLC today](https://thelookcompany.com/contact) for stadium branding solutions and stunning event branding graphics to wow sports fans, their home teams, and the players themselves!

The 3 Main Phases of Delivering Sports Event Branding

**_Summary:_** 

_As we head into 2023, let's do a consumer pulse check and consider whether the uncertainty and world-shattering events of the past 2 years have brought lasting changes in customer behavior. In this article, we look at 5 key trends that are likely to shape furniture store visual merchandising in the coming year._

* * *

2021 was a year of the "new normal", and 2022 was a year of consolidation and recovery. What will 2023 have in store for furniture retail stores? What will be the "next normal"?

## A Finger on the Pulse of Furniture Store Visual Merchandising

  
The next few years will see more of Gen Z making purchasing decisions. Retailers must focus on understanding the pulse of a new generation of shoppers who are digital natives and the previous generations who have adopted new consumer behaviors as a result of the 2020 global pandemic and the supply chain issues we've faced ever since. 

A new type of shoppers is emerging: 

*   They won't take low quality lightly and will shift loyalties if the brand or company doesn't live up to their (very high) expectations!
    
*   They expect personalized, authentic brand experiences and expect the brands they follow to maintain seamless communication across online and offline channels. 
    
*   While Instagram and video platforms are their go-to channels of expression and discovery, they rely on a brand's physical retail outlets for first-hand interactions with brands, companies and products.
    

As much as they are connected to a global culture, they fiercely believe in localization and its impact on sustainable products. What does this mean for furniture retail stores, and can we draw some pointers about visual merchandising for retailers? 

As we study this new breed of shoppers, let's look at some trends we're seeing specifically in furniture retail:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1671655200/The%20Look%20Company%20%28Staging%29/i02vghphzeotqm8gtekw.jpg)

## 2023 Furniture Store Visual Merchandising Trends to Look Out For

####   
**#1 Shift to value for money**

  
2023 will see a clear shift in retail where shoppers will evaluate products unforgivingly and look for their money's worth! Be mindful that this is not about cost but a perceived value for money. Furniture retailers who successfully communicate their products' value will win at furniture retail in the coming year.

How do you get your star product noticed? Retail signage should be your focus in 2023 - well-planned and not an afterthought. Use informational signage, POP shelf display tags, prominent price tags, end cap displays and standing banners. Communicate why shoppers should pick the product and what value they get from it.

Learn more about The Look Company's visual engagement solutions for [furniture retail displays](https://thelookcompany.com/blog/how-to-design-furniture-stores-with-modular-display-systems) and how you can drive traffic and sales from these solutions in 2023.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1671655253/The%20Look%20Company%20%28Staging%29/o0fz0ommtpl5ah9xtfdn.jpg)

#### **#2 Shoppers WILL switch channels!**

  
The new generation of shoppers doesn't like in-your-face, loud marketing pitches. And they won't take your word at its face value. So don't try to lock them into a specific channel of purchase. Instead, be present where your audience is, and provide a seamless, consistent experience across physical and virtual channels.

A study by HBR showed that [73%](https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works) of US shoppers use multiple channels during their shopping journey.

Use different channels to send out integrated messages about your brand and your products. For example, use Instagram to showcase color trends and how accessories can change the look of your dining room table. But use e-mailers and flyers to communicate price drops and seasonal discounts. Use [storefront window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) to showcase the latest additions to your product catalog and reinforce the same message on other social media channels.

Click here to learn more about creating Instagrammable displays and encouraging [brand ambassadors to use video to tell your brand's story](https://thelookcompany.com/blog/visual-merchandising-trends-to-leverage-for-brand-ambassador-programs).

#### **#3 Consumers are going back to the basics**

  
Expect 2023 [furniture retail trends](https://thelookcompany.com/blog/retail-display-trends-for-furniture-mattress-store-merchandising) to veer toward natural materials, environmentally-conscious production, local products with a low carbon footprint, and even natural shades and textures. The new shopper cares deeply for the planet and believes in making eco-friendly choices. And here's the evidence: 

Ernst & Young's global consumer survey of February 2022 indicated that [42%](https://www.ey.com/en_pl/news/2022/03/ey-future-consumer-index-growing-economic-uncertainty-and-rising-costs-dent-post-pandemic-hopes) of respondents would only buy from brands that align with their values.

A study from Unilever highlights [21%](https://www.unilever.com/news/press-and-media/press-releases/2017/report-shows-a-third-of-consumers-prefer-sustainable-brands/) of consumers now report that they would prefer brands with an active environmental responsibility campaign. According to the report, sustainability translates to over US$1 billion of opportunity for retailers.

Are you ready with in-store messaging that makes your sustainability story shine? Here's how TLC's retail [signs and banners](https://thelookcompany.com/products/signs-and-banners) help you communicate your story.

#### **#4 Multipurpose spaces with blurred home-office boundaries**

  
2023 will see a continued focus on furniture that fulfills multipurpose needs. For example, It's no longer "office furniture" that you'll sell; it's "furniture for work"! Even a living room is no longer just that - it's part dining room at meal times, a personal space to relax and chill out on the weekends, and an entertainment area when you have friends and family over.

How do you create furniture displays that allow shoppers to visualize how a space can be used for different uses?

TLC's [modular frames](https://thelookcompany.com/products/fabric-and-frames) and partitions help designers to create different displays and showcase how their furniture can be used in different situations or occasions. Need more display ideas to improve your in-store experience? [Read more here](https://thelookcompany.com/blog/furniture-showroom-display-ideas-to-improve-the-in-store-experience).  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1671655360/The%20Look%20Company%20%28Staging%29/hgs7egqzpn93zepcbf3d.jpg)

#### **#5 Experiential shopping is the biggest trend we foresee for 2023**

  
Consumers will look for [unique experiences](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences) in furniture retail showrooms. From the moment they enter a store, you want them to engage with your product displays. New-age shoppers focus on convenience, ease of navigation, informational displays, and a strong value proposition.

Here's a list of questions you can ask to see if you're offering a superior in-store experience to your customers:

*   **Are your displays memorable?** You can make shoppers recall your product displays by appealing to more than one of the five senses and telling a relatable story around the product. For example, [custom fabric lightboxes](https://thelookcompany.com/products/lightboxes) create stunning visual displays which can help shoppers visualize their purchase accurately and entice them to purchase.
    
*   **How easily can shoppers navigate through your retail space?** Use [well-designed retail store layouts, floor plans and section layouts](https://thelookcompany.com/blog/retail-display-trends-for-furniture-mattress-store-merchandising). Tried-and-tested types of store layouts help you manage customer flow through the store. Enhance the in-store shopping experience with wayfinding, innovative signage and bold, eye-catching graphics. Maximize space and guide shoppers to featured products with [modular display systems](https://thelookcompany.com/products/display-systems).
    
*   **Do you have an instagrammable wall or selfie station?** If not, it's time to go social and be "omni" present! 
    
*   [50%](https://blog.hootsuite.com/instagram-statistics/) of Instagram users discover new brands, products or services through their Insta activity. And 2 in 3 users say the network helps foster meaningful interactions with brands. Reason enough for furniture retail stores to be found on Insta?
    
*   **How often do you change your storefront window display?** Do most store visitors see your best promotions and offers? Shoppers are drawn to [storefront windows](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays) just like they are attracted by advertisements. So changing your window displays frequently is critical to draw shoppers in and increase foot traffic in your store.
    
*   **Are you making clever use of the latest backlit signs and banners?** Creative use of color and lighting can deliver a memorable experience for customers. See how TLC uses [backlit panels and printed fabrics](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) running seamlessly from walls to the ceiling to turn your store into a modern canvas to promote your brand and products.
    
*   **Do you have special promotions at checkout counters using POP displays?** 
    

How do you engage shoppers stuck in long checkout lines? How do you upsell one more product at the end of the shopper's journey through your store? And how do you capitalize on shoppers' impulse purchase decisions right when they are about to exit your store? The answer lies in POP or point-of-purchase displays. 

According to a study by [Shop! Association](https://www.shopassociation.org/wp-content/uploads/2016/07/POP-Compliance_2016_whitePaper_SM_FINAL.pdf), the average Promotional Program Value (or PVV) for POP displays was 499%. This means that for every $1 you invest in a POP display, you can expect an average return in incremental sales of $4.99!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1671655448/The%20Look%20Company%20%28Staging%29/b4yfwg4aht9uhal29lsc.jpg)

## TLC: Your Partner for Furniture Store Visual Merchandising

  
Want to succeed in furniture retail in 2023? Put your finger on the pulse of the modern, savvy shopper! 

Furniture store visual merchandising plans for 2023 must include frequently updated window displays, [immersive in-store experiences](https://thelookcompany.com/blog/fall-retail-trends-2022-immersive-experiences-that-work) and graphics that communicate a strong proposition in terms of a sustainability story or a value proposition. And they're also the way to attract foot traffic, increase sales and improve the business bottom line! 

[The Look Company](https://thelookcompany.com/) is your ideal visual engagement company producing award winning printed graphics and display systems for furniture retail stores and other retail environments. 

[Get in touch with TLC today](https://thelookcompany.com/contact) to develop a furniture store visual merchandising strategy to help you succeed in 2023.

Furniture Store Visual Merchandising: 2023 Trends 

**_Summary:_**

_Successful hardware retailers focus on effective in-store displays and store layouts that influence purchasing decisions and improve the shopping experience._

_In this article, we discuss some ideas to make your hardware displays impactful and talk about strategies for success based on retail design tactics._

* * *

Hardware retail benefited from the DIY activity surge throughout 2020 and 2021, as consumers spent more time at home and focused on converting homes into workspaces.

The home improvement market is set to grow at a CAGR of 6.40% till the end of 2028, with revenues reaching around USD 514.9 billion. And there are over [90,000](https://www.safegraph.com/data/hardware-stores-in-united-states) hardware stores across the US. To stay competitive in such a dynamic market, hardware retailers must follow DIY consumer trends closely and develop an adaptive [visual merchandising](https://thelookcompany.com/markets/retail-solutions) strategy to improve in-store sales.

Though the popular conception is that visual merchandising is most important for categories like fashion or fresh groceries, it is, in fact, as critical or even more so for hardware retail! 

[The Look Company specializes in visual engagement solutions for retail](https://thelookcompany.com/markets/retail-solutions). We have the right visual merchandising solutions to keep your hardware retail store current and relevant with graphic banners, signs, lightboxes, modular frames, and fabric prints.

In-store displays reflect what your hardware store has to offer. So make sure your hardware displays are innovative, imaginative and inspiring. Effective in-store displays influence your customer's purchasing decisions and improve the shopping experience.

Here are some ideas to make your hardware displays impactful:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1669996288/The%20Look%20Company%20%28Staging%29/punixphdbcn61r2lshpc.jpg)

## 5 Ways to Focus on the Customer's In-Store Experience

Retailers who focus on creating a unique, personalized and engaging in-store experience will steer their retail business toward growth. 

#### **#1 Power up your hardware displays**

When customers enter a store, an eye-catching display up front should make them slow down, then **steer them to the right.** Why to the right? Studies show that shoppers usually prefer to move to the right and walk counterclockwise around the store, says Brian Dyches, Chief Experience Officer of retail branding firm Ikonic Tonic in Los Angeles. Known as a **power wall**, you can use it to feature your top promotions, so shoppers pause before they hurry onto their target section of the store and buy something more than what they came to purchase.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1669996374/The%20Look%20Company%20%28Staging%29/dpseavhb9utd78al82aj.jpg)

####   
**#2 Group your products innovatively to inspire awesome DIY projects!**

Another retail design tactic is to expose products to shoppers in a structured manner, classifying them by their purpose or area of use. Position the right tools, consumables or accessories with each product category to make the best use of **cross-merchandising** techniques and encourage an add-on sale to the main product. For example, position batteries next to power tools, display greasing oil next to machined equipment, and insulated duct tape next to electrical goods.

#### **#3 Leverage your customers' impulse to purchase**

Impulse purchases can drive up cart value. Position quick-selling products such as glues, tape, light bulbs, and DIY tools at **high-visibility areas** such as a store entrance or at the checkout counter to help stimulate impulse purchases. 

A recent study on consumer shopping habits by Point of Purchase Advertising International (POPAI) shows just how effective displays are at driving impulse buys. The study showed that 82% of mass merchant purchase decisions are made in-store. **In-store displays** that consumers noticed while shopping drove 16% of those unplanned purchases. 

#### **#4 Light up your store thoughtfully**

Lighting inside a hardware store is a key retail design tactic that can affect sales. You can use diffuse lighting in areas where you want to create a mellow ambiance, but use accent lights where you want to draw the eye to promote products. The lighting near product display shelves should be sufficient to allow shoppers to read product labels, instructions, specifications and other details, which are critical to making the right purchase decision. Use lightboxes with vibrant imagery to attract attention and highlight featured products and brands. They stand out amongst non-lit graphics as well as interior store lighting fixtures and systems and also extend dwell time. The Look Company offers [custom lightboxes](https://thelookcompany.com/blog/types-of-lightboxes-where-you-should-use-them) that utilize our award-winning printed fabric graphics and customizable modular frames. They are available in many sizes to meet every need, from space-saving slim designs to seamless corner lightboxes and endcap lightboxes. 

#### **#5 Use signs and banners to draw shopper's attention**

Custom [retail signage](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) should be a key tactic in your merchandising strategy. Many retailers use bold, eye-catching signs to indicate price drops, discounts, and competitively priced brands. But make sure the price isn't the largest font on your sign. "Our eye-tracking research shows when the price is the headline, customers will focus on that," says Dr. Bridget Behe, Professor of Horticultural Marketing at Michigan State University. "Make price the byline or a secondary message to the benefits the plants bring to our lives." 

Invest in high-quality signage for your hardware store displays. At TLC, we support your visual merchandising strategy with innovative & effective [retail signage solutions](https://thelookcompany.com/products/signs-and-banners).

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1669996422/The%20Look%20Company%20%28Staging%29/esamfcewsg1jvhsdvtta.jpg)

## Hardware Store Retail Design Tactics: Strategies for Success

Retailers must study retail design tactics closely and make changes to the store layout, floor plans, aisle layouts and directional signs to improve traffic flow in the store.

How can you optimize your retail space for smooth-flowing traffic? Let's look at some strategies:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1669996474/The%20Look%20Company%20%28Staging%29/tkq5ecwqqk8v16acad5f.jpg)

#### **Use wayfinding signs**

Large-format stores such as The Home Depot may range from 100,000 to 200,000 square feet. How do these stores ensure that shoppers find what they need? They design the store layout to flow and naturally lead customers from section to section, making it easy for them to find products seamlessly. By leading shoppers around the store, rather than leaving them to figure out how to navigate the aisles on their own, they optimize their showroom space for a smooth flow of foot traffic. 

Talk to TLC for [signage solutions](https://thelookcompany.com/products/signs-and-banners), including directional, informational and regulatory signs.

#### **Choose the right layout and floor plan**

You can trace how shoppers navigate through your store by actively observing or reviewing any in-store CCTV footage you may have. Study customer behavior and traffic flow patterns, and then use the observations to optimize your floor plan to achieve a sales lift.

The **loop retail store layout** is effective as it guides customers around the store and all the way around to the checkout in a loop between entrance and checkout, so customers walk past all the sections of the store before they finally pay for their purchases. (Think Ikea!).

On the other hand, a **free-flow retail store design** allows customers to make their way through the sections. It promotes browsing behavior and can encourage impulse purchases if you strategically use [directional and informational signage](https://thelookcompany.com/products/signs-and-banners) plays based on observed customer traffic paths. This layout can create a unique retail shopping experience and keep customers coming back to explore, browse and be inspired for their next home improvement project! 

#### **Maintain a clear line of sight through the store**

The line of sight that a shopper's eyes follow as they walk through an area is an important factor influencing what they finally buy. A clear line of sight helps shoppers navigate through the store and locate the products they come to buy. In addition, cleverly used ceiling-hung [lightboxes](https://thelookcompany.com/products/lightboxes) and signs can inspire shoppers to browse through other promotional displays. Remember to place displays at the customers' eye level and control what you want them to see as they enter and exit each aisle or section to drive sales.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1669996534/The%20Look%20Company%20%28Staging%29/nrkbbjwojhlep6yyay2f.jpg)

#### **Use endcap displays to influence sales**

Aisle layout influences how customers navigate the shop floor and affects product visibility. The space at the end of your aisles is prime real estate and can grab a shopper's attention. Freestanding displays at corners or ends of aisles avoid dead-ends and don't allow shoppers to head back to the main aisle. These endcap displays are highly effective in inspiring shoppers and influencing impulse buys. According to the National Retail Hardware Association, products featured on endcaps sell about 8 times faster than other displays.

Want to learn how The Look Company executed an award-winning graphic solution for [Walmart Canada](https://thelookcompany.com/case-studies/walmart) using custom lightboxes and visually impactful endcap displays? [Click here](https://thelookcompany.com/case-studies/walmart) to read the details.

## The Look Company: Taking Your Hardware Store to the Next Level

Bring your hardware retail store to life with eye-catching in-store displays, lightboxes, custom endcaps, and more visual engagement solutions from [The Look Company](https://thelookcompany.com/).

We help retailers leverage the best hardware store retail design tactics to increase sales, achieve growth and improve the shopping experience.

[Get in touch with us](https://thelookcompany.com/contact) for more retail design tactics to influence shoppers.

Hardware Store Retail Design Tactics to Influence Shoppers

**Summary:** Stockouts are frustrating for shoppers as well as retailers. Waiting for supply to catch up with demand is not a reasonable option for customers and not profitable for retailers. What steps can retailers take to decrease the possibility of avoidable stockouts and improve the visibility of in-stock products?

* * *

  
**This article covers the following:**

*   Dealing with supply chain delays
    
*   Product merchandising strategies to avoid stockouts for the peak retail holiday season
    

*   Supporting your product merchandising strategy with retail displays
    

* * *

Consumer products sold by big brand retailers rely on a complex supply chain.

We are emerging from fluctuating demand for non-essential goods like furniture and hardware after global lockdowns. But supply chain issues for many products still plague retailers. Rising fuel, commodity and labor costs are driving up commodity prices at the retailer level. And with the holiday season coming up soon, the pressure on supply chain and logistics companies is only increasing.

Meanwhile, as they wait for the supply chains to rise up to the demand, retailers must optimize their product merchandising strategies. They must make the most of the products they have in stock and safeguard their ROI by focusing on products that maintain a high-profit margin given the rising shipping costs.

In this article, we discuss some tips to help decrease the possibility of avoidable stockouts and improve the visibility of in-stock products.

## Dealing with Supply Chain Delays

[38.8%](https://www.zippia.com/advice/supply-chain-statistics/) of U.S. small businesses experienced supply chain delays due to the COVID-19 pandemic.

The large supply backlog has bogged down logistics companies as they scramble to transition from low demand for their services and ramp up their operations once more to handle the surge in demand. Due to this increased demand, there is congestion on supply routes, creating bottlenecks and delays and raising shipping costs.

Stockouts during the holiday season are frustrating experiences for eager shoppers, but they also create disappointment and frustration for retailers. They not only lead to lost sales and revenue, but more importantly, the retailer loses out on an opportunity to engage shoppers. In addition, regular stockouts in the same retail outlet can potentially damage the brand.

At the peak of the retail season, you want to do everything possible to drive sales, improve customer satisfaction and increase customer retention. Retailers must track their inventory closely, forecast demand accurately, and communicate well with shoppers to provide them with a seamless experience without the disappointment of stockouts.

Read on to discover how you can execute winning promotions aligned with your product merchandising strategy and smooth out the customer experience so you don't lose out on customers and sales due to avoidable stockouts.

## Product Merchandising Strategies to Avoid Stockouts for the Peak Retail Holiday Season

Effective merchandising includes procuring high-quality products, clever cross merchandising strategies, and excellence in product displays in your brand's retail stores. 

Here are some tactics you can use to avoid losses due to stockouts:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1669150194/The%20Look%20Company%20%28Staging%29/rbixg1avftyfcsmxk2ng.jpg)

**1.** **Strategic product placement based on inventory availability**

A product or category that is in high demand and in stock is your best bet to increase retail sales and revenue during the holiday season. But did you know that more than 30% of products are not on the shelves according to plan? Available products must find their way to shelves that have high visibility.

TLC provides [innovative product display systems](https://thelookcompany.com/products/display-systems) that integrate with your existing store fixtures and millwork to highlight your star products and promotions. From large-format pillar wraps and wall-to-ceiling banners to endcap aisle displays, our bold and striking graphics are ideal for attracting customers.

**2\. Start your in-store displays and promotions early: Go for pre-orders**

Start promotions earlier than in previous years to allow enough time to receive pre-orders, ship products, and deliver them on time for consumers. For example, books, toys, electronics and furniture all work well on pre-orders, especially for the holiday season, as consumers can plan their purchases and wait for delivery for such products. The sooner retailers can book orders, the more likely it is that suppliers will fulfill them. Pre-orders allow you to get early indications of demand and give you enough time to engage with suppliers.

Promote longer lead time products earlier in the season and move to shorter lead times when goods sell out faster than anticipated or later in the season.

TLC can help you plan your in-store displays for these product categories and start clocking in pre-orders to beat the supply chain delays expected at the season's peak! From concept to installation, we provide a complete range of [visual engagement solutions](https://thelookcompany.com/products/services).

**3\. Frequently change out your in-store displays**

Product placement, promotion plans, SKU availability, and stock levels are all key to getting your product merchandising strategy right in this critical holiday period.

Retailers must track SKU-level sales to anticipate out-of-stocks. Focus on retailer merchandising strategies for key products and categories that drive the largest impact on sales.

For on-demand products, retailers must react to demand vs inventory issues quickly.

As consumers lap up high-demand products, retailers must watch the available and expected inventory levels for fast-moving SKUs and remove them from promotional displays or high-visibility shelving placements before stock levels become an issue.

If a product sells faster than expected, don't wait until inventory is low before taking action.

For example, retailer Surf Gear Lab noticed that their stockouts tend to happen during big holiday shopping weekends like Memorial Day, Black Friday, and Cyber Monday. This observation now helps them plan inventory better in anticipation of demand surges. 

Plan several quick change-outs in product displays during the peak holiday season—pre-planning 3-4 changes where you previously changed only 1-2 displays. [SEG graphics](https://thelookcompany.com/products/fabric-and-frames) from The Look Company can be quickly and easily updated for new promotions and fresh displays without requiring specialized staff or tools.

**4\. Satisfy the I-want-it-now consumer with discounts and promotions on unsold stock**

Every retailer has consumer products that don't move as well as expected. Unfortunately, that results in money locked up in unsold inventory. Identify slow-moving items or unsold stock and launch discounts or promotions that bundle slow-moving items with high-demand items. You can use [promotional displays](https://thelookcompany.com/markets/retail-solutions) near the checkout or end cap displays for discounted products. These high-visibility areas are ideal for impulse purchases and are known to produce higher conversion rates than other display types. 

Clearing out unsold stock decreases storage and inventory costs and makes room for fast-moving and in-demand products. 

Try out TLC's [custom LED lightboxes](https://thelookcompany.com/products/lightboxes) to draw attention to promotions and discounts with striking fabric prints.

**5\. Use informational signage to alert customers of low stock**

Use bold signage to indicate if an in-demand product is low in stock. For example, a sign that says "Hurry! Only a few pieces remaining" may indicate to shoppers that if they want the product, they must purchase it immediately to avoid a stockout.

More and more retailers also realize the benefits of displaying expected shipping times for out-of-stock products. Although keeping customers informed doesn't directly prevent stockouts, it can be a successful way to mitigate lost sales, particularly for enticing customers who are willing to wait for an out-of-stock product if they see it'll be in stock soon. 

TLC provides [informational signage](https://thelookcompany.com/products/signs-and-banners) that helps retailers keep customers informed, set their expectations and give them a better shopping experience.

**6\. Use only high-inventory products for Instagrammable displays**

Instagrammable displays are a rage in the retail world right now. But ensure you consult your product merchandising team before you decide which product to feature in these displays. [Brand ambassadors](https://thelookcompany.com/blog/visual-merchandising-trends-to-leverage-for-brand-ambassador-programs) or happy customers sharing your brand or product on social media can create a spike in demand.

 "As soon as you are aware of the sales increase from a press article or influencer, restock it," says Rhiannon Taylor, the founder of RT1Home, a premium home and gardening supply retailer.

Perfume retailer, The Fragrance World also found that social promotions often lead to stockouts for highlighted products. Founder Katie says they now always plan and purchase stock in advance, so they always have a spare batch of supply for products featured in promotions.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1669150463/The%20Look%20Company%20%28Staging%29/xvzbgukdvbcililbf5ma.jpg)

  
**7\. Focus on a smaller range of SKUs for seasonal promotions**

Some retailers exacerbate their stockout issues by focusing seasonal promotions around many products for which they may not have control over supply. Instead, pick a smaller range of products with a shorter supply chain or locally sourced products with higher ROI. In addition, avoid promotions around products with multiple SKUs, especially in the apparel and related industries—every size, style, color and option is a separate product that needs to be sourced, manufactured, shipped, tracked and stocked in-store.

Good inventory management helps you balance what you have in stock and prevent stockouts while not hoarding in a way that harms profitability or locks up too much capital.

## The Look Company: Supporting Your Product Merchandising Strategy with Retail Displays

While there's no easy way to combat major supply chain problems, there may be steps you could take to minimize losses and delays. For example, use best practices in inventory management and [in-store visual engagement](https://thelookcompany.com/) tactics to drive your product merchandising strategy to get around supply chain delays and bottlenecks. 

 TLC's range of visual engagement solutions will help retailers develop new strategies and innovative designs with the help of a team of experienced specialists. 

Our [concept development](https://thelookcompany.com/products/services) team comprises seasoned experts who craft unique brand solutions, including ideation and visualization planning.

We audit your retail location or space and recommend the best solutions to engage your audience and [elevate your brand's experience](https://thelookcompany.com/blog/2022-visual-merchandising-solutions-mid-year-wrap-up).

[Get in touch with TLC today](https://thelookcompany.com/contact) to develop a product merchandising strategy to help you overcome supply chain issues this holiday season.

Can a Product Merchandising Strategy Solve Supply Chain Problems?

When live sports or games are held in a stadium or arena, fans from all over the region (or world—if it's an international level game) throng to watch a game they love, support their home teams or cheer on their favorite player.

An estimated 130 million fans attend professional and college games annually. And a whopping seven out of ten sports fans can correctly identify a product advertised to them at a sporting event!

It's no wonder, then, that brand managers and marketers love stadium branding. It is a highly effective marketing strategy that helps businesses build a brand identity and create brand awareness within a captive audience of potential customers. It offers a wide variety of advertising opportunities.

You can showcase your brand in different formats and locations in and around the stadium, common areas, and commercial establishments like F&B outlets and merchandise shops.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1668197349/The%20Look%20Company%20%28Staging%29/lszuehmolmcm6w3cphfd.jpg)

## What is Stadium Branding, and Why is it Valuable for Businesses?

Sports stadiums offer advertisers many opportunities for branding—from [locker rooms to VIP lounges](https://thelookcompany.com/markets/sports-and-events#interior-branding), team dugouts to parking areas and F&B hospitality outlets.

Businesses have the opportunity to have their brands displayed on any of these:

*   Large-format wall graphics
    
*   Flags and banners
    
*   In-bowl graphics such as vomitories, fascias, field-of-play headwalls
    
*   [Media backdrops](https://thelookcompany.com/markets/sports-and-events#event-branding)
    
*   Floor decals
    
*   [Wayfinding signs](https://thelookcompany.com/products/signs-and-banners) 
    
*   Stair risers
    
*   [Fence scrims](https://thelookcompany.com/markets/sports-and-events#stadium-branding)
    
*   Interactive fan zones
    

The bold, memorable [graphic signage and displays](https://thelookcompany.com/markets/sports-and-events) foster a lasting connection between fans, the venue and the teams that play in that stadium.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1668197412/The%20Look%20Company%20%28Staging%29/gvedxjsndkdopwtzl33b.jpg)

## Some of the Main Advantages of Stadium Branding

*   You can create a design for stadium signage and reuse it for an entire season, attracting tens of thousands of eyeballs of a specific demographic in an essentially captive audience. 
    
*   Once the event begins, your audience can't turn off your ads or branded signage! Nor are they likely to leave (or switch channels!)
    
*   Stadium advertising signs are so cleverly placed that as the fans follow their favorite team or players on the field, they see the branded signage sub-consciously as they follow the game.
    
*   You need not worry about time slots like you do for radio or TV commercials, nor do you need to look at readership metrics like you do for magazines or distribution metrics like you do for newspapers.
    
*   You can rest assured that if there's a live sponsored event in a large national-level arena, it will be a packed house with thousands of passionate, cheering fans!
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1668197463/The%20Look%20Company%20%28Staging%29/yd2at23snbyxiyzzd53f.jpg)

## The Future of Stadium Branding: It's all About the Fan Experience!

Live games are back with a bang after a long hiatus. Per a [CNBC report](https://www.cnbc.com/2022/01/08/the-future-of-sports-stadiums-smaller-arenas-more-tech-greener.html), several sports leagues and teams are looking to upgrade their home venues or are looking for new stadiums. As a result, we could look at over $10 billion in investment for sports arena development by 2030. 

**That's a lot of potential space for branding and sports marketing.**

And indications are that the future of stadium branding is in improving the fan experience and not just creating brand awareness. 

For example, Harrogate Town (a League Two professional association football club) has appointed the club's first-ever Fan Engagement Manager to improve the matchday experience and keep fans engaged.

Sports events offer umpteen advertising and branding opportunities to reach thousands of eager fans in the right mindset to appreciate the brand experience. 

From college-level football stadiums, basketball arenas or baseball fields to professional-level NBA arenas and NFL stadiums, there is ample opportunity for any brand or business to find the audience that fits their advertising goals.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1668197622/The%20Look%20Company%20%28Staging%29/z2qakwggvhceppmhunhs.jpg)

## Why do Companies Pay Millions of Dollars to Display their Brand at a Live Sports Arena?

A live event with their favorite team or players is an exhilarating experience for sports fans. Stirring anthems sung proudly, fans sporting their team's colors—almost like warriors ready for battle!

It's the ideal setting to get your brand before the eyes of your target audience.

The [fan experience](https://thelookcompany.com/blog/how-graphic-displays-elevate-the-fan-experience-in-stadiums-and-sports-fields) starts much before the game day. Fans book tickets way in advance. As soon as fans enter the stadium, they want to enjoy the experience: before, during and after the game. While the game and its intricacies are most important for the diehard fan, creating memorable and shareable moments is more important for many fans.

[Stadium branding](https://thelookcompany.com/markets/sports-and-events#stadium-branding) offers a unique opportunity to foster a sense of community, belongingness and pride in the home team. The shared experience is fed by the energy and passion of both players and fans, creating a lasting emotional connection between the fans, the community and the home team.

Fans are driven by this emotional connection and a perceived sense of shared value or goals. Together they root for their team with visible passion and emotion.

Sports advertising is a unique opportunity for sponsors to tap into a sense of community that cannot be matched. 

The best companies market their brands to sports fans based on this deep connection and the experience the fans want at a live event. This is a powerful marketing tool for businesses. Fans start associating the home team with the brand that is advertised in the stadium. 

For example, if a big brand like Starbucks sponsors a stadium's wayfinding signage, fans will remember the branded signage and associate Starbucks with the stadium. Consequently, they're left with a feeling that Starbucks is directly connected to their favorite home team (and, therefore, to the fans themselves!).

Advertisers must carefully map out the potential journey of the sports fan during a live event. Starting from their arrival and entry into the stadium, through their experience during and post the game and their interactions at fan zones, F&B stations, and team merchandise shops. If they work on improving every aspect of the fan experience at these touchpoints, they can yield branding benefits far beyond their investment.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1668197681/The%20Look%20Company%20%28Staging%29/ebgy0o6fuxjayjfhbee9.jpg)

## In Summary

The Look Company specializes in [visual engagement solutions for sports events](https://thelookcompany.com/markets/sports-and-events) and live arenas. Our vividly colored graphic prints, modular framing solutions, and other printed graphics promote, attract, and engage visitors from the community, home team supporters and fans of the game.

Here are some of the [stadium branding](https://thelookcompany.com/markets/sports-and-events) elements TLC can customize for live sports arenas: 

*   Branded photo walls or media backdrops for stadium interiors
    
*   Printed sports memorabilia and fan zone graphics
    
*   Exterior wayfinding signage to guide spectators
    
*   Field-of-play headwalls
    
*   Athlete tunnels
    
*   Floor decals and stair risers
    
*   F&B popups
    
*   Banners and branding for sponsored fan zones
    
*   Exterior event branding or city dressing
    

[Get in touch with TLC today](https://thelookcompany.com/contact) for stadium branding solutions and stunning event branding graphics to wow sports fans, their home teams, and the players themselves!

Sports Stadium Branding to Turn Heads in 2023

**_Summary:_** _Brand activation campaigns are of various types: in-store activations, outdoor events, product sampling, pop-up stores, or social sharing by a brand ambassador. Read on to learn about the 4 key elements you need to include in your in-store brand activation campaign and how TLC's visual engagement solutions bring your brand to life._

* * *

**Table of Contents**

1\. Why is a brand activation campaign important for your marketing strategy?

2\. The 4 key elements you need for a successful brand activation campaign

*   Entertain, delight, or surprise
    
*   Interactive, experiential approach
    
*   Emotional connection with the audience
    
*   Share-worthiness
    

3\. TLC: Supporting a range of brand activation campaigns

* * *

Brand activation campaigns create awareness about your brand or products—in a way, they 'activate' your brand. However, some branding experts look at it from a different perspective. Activation campaigns are typically geared toward forming personal, emotional connections between the brand and its target audience. So, these are campaigns that 'activate' your target audience rather than activating your brand.

Whichever way you choose to look at it, brand activation campaigns are invaluable in your marketing activities and your overall branding strategy.

## Why is an In-Store Brand Activation Campaign Important?

Gen Z audiences are a savvy lot who are easily turned off by traditional advertising. Instead, they look for unique experiences and authentic engagement with a brand. Craft a brand activation strategy to reach out to your target audience and forge a long-lasting and meaningful bond that turns a prospect into a brand fan.

The key to brand activation success is to make sure your customers feel like you understand them and are genuinely invested in their success.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1666894396/The%20Look%20Company%20%28Staging%29/b4dk4uekzjc0ki9jwfsr.jpg)

## The 4 Key Elements You Need for a Successful Brand Activation Campaign

Successful activations need multi-touch, multi-point brand experiences that allow customers a chance to interact and engage with your product or service in a memorable way.

**1\. Entertain, delight, or surprise**

There aren't any takers for boring brand messages. So, aim for delight! Entertain the audience, spark their interest, or surprise them in a way that makes the experience memorable. We recall messages better when we can emotionally relate to them. And all this calls for immense creativity. For example, according to an article in [Harvard Business Review](https://hbr.org/2015/11/the-new-science-of-customer-emotions), after a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, card usage increased by 70% among the segment, and new account growth rose by 40%.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1666894501/The%20Look%20Company%20%28Staging%29/z7c7aflsr3rq0zx3fhzd.jpg)

**2\. Interactive, experiential approach**

An activation can be any promotional event or activity that allows the audience to interface with the products, have a face-to-face interaction with the brand's representatives, and get a first-hand experience of the brand. Think product demos, trade shows, annual events & conferences, or even contests with giveaways. According to industry professionals, the no. 1 most successful marketing tactic is an experiential marketing campaign or event ([38.34%](https://financesonline.com/experiential-marketing-statistics/)).

If you can get audiences to experience the brand with one or more senses, such as touch, taste or smell, it generates higher brand recall. Brand activation events or campaigns leverage this principle and engage audiences using sensory or experiential techniques. [70%](https://financesonline.com/experiential-marketing-statistics/) of consumers become repeat customers after an experiential marketing event. [Talk to TLC for brand activations:](https://thelookcompany.com/brand-activations) We help you bring your brand to life with experiential and immersive retail display solutions.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1666894579/The%20Look%20Company%20%28Staging%29/x4wnnhrh06zqzrwmq6k0.jpg)

**3\. Emotional connection with the audience**

Successful brand activation campaigns focus on the audience, not the product! Marketers are constantly looking for new ways to create a meaningful connection between their brand and the target audience. For example, an apparel retailer experienced a [threefold growth in sales](https://hbr.org/2015/11/the-new-science-of-customer-emotions) in the same store when they reoriented their merchandising to their most emotionally connected customer segments. Base your brand communication on some insight about your target audience so they connect with it and relate to it emotionally. For example: Launch a brand ambassador program and use storytelling to make your brand personable and relatable. [Weave a story](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment) around how your brand was born, where a product comes from, or how it makes their customers' lives better. TLC helps brands create experiential in-store displays. Appealing to the sense of sight, we design and print visually [stunning images on fabric](https://thelookcompany.com/products/fabric-and-frames) and use striking [lightboxes](https://thelookcompany.com/products/lightboxes) to attract shoppers.

**4\. Share-worthiness**

A social element works well to spread the word about your brand, create a viral effect, and generate a buzz. An in-person event or engaging activation campaign that prompts audiences to share their excitement on social media amplifies your brand's message. Studies show that [98%](https://financesonline.com/experiential-marketing-statistics/) of consumers create digital or social content at experiences and events, while [100%](https://financesonline.com/experiential-marketing-statistics/) of consumers share the content they create. Use instagrammable displays and selfie stations to encourage audiences to share their photos and videos of your event or retail environment in a fun and relatable way.

Your brand ambassadors can also use social media messaging and word-of-mouth effectively to drive brand awareness. Social sharing is a type of digital activation that you can leverage to expand your brand's reach to audiences without any geographical boundaries. For example, use TLC's fabric [on-wall treatments](https://thelookcompany.com/products/fabric-and-frames) for a high-impact display. Our [dye sublimation prints](https://thelookcompany.com/blog/dye-sublimation-fabric-printing) create stunning, vibrant, photographic quality imagery to entice shoppers to click away! Complement these with our [lightbox solutions](https://thelookcompany.com/products/lightboxes) for bold backlit colors that light up your store and grab shoppers' attention.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1666894662/The%20Look%20Company%20%28Staging%29/wdasjcviv2ur1sicj85r.jpg)

## TLC: Supporting a Range of Brand Activation Campaigns

[Brand activation](https://thelookcompany.com/brand-activations) experiences can be of various types: in-store activations, annual events, product sampling, swag campaigns, contests, pop-up stores, or social sharing by a brand's fans and brand ambassadors. All of them aim to increase brand awareness and engagement.

For example, according to [Business Insider](https://www.businessinsider.com/pop-up-shops-are-an-effective-retail-tactic-2019-6), pop-up shops helped retailers improve market visibility by 51% and increase sales by almost 50%. 

Brand ambassadors are highly effective in spreading the word about your brand to a connected, engaged audience, and they often use visually engaging communications to trigger a buzz. For example, TLC can help you create a stunning in-store visual experience that your brand ambassador can capture and share with their network. 

Brand ambassadors love talking about our stunning retail displays and sharing photos of our visually engaging graphics!

Connect with TLC for visual engagement solutions to bring your [brand activation campaign](https://thelookcompany.com/brand-activations) to life with immersive brand experiences.

In-Store Brand Activation: Successful Campaigns Include 4 Elements

**Summary:** 

Improving the retail experience for customers is the key to the long-term success of brick-and-mortar stores. In today's retail industry, the shopping experience extends far beyond your physical store; it applies to all touchpoints or customer interactions. This article discusses how brick-and-mortar stores can optimize their in-store customer experience to stay competitive in an omnichannel industry.

* * *

Omnichannel retail is here to stay! Today's consumers are accustomed to an [omnichannel](https://thelookcompany.com/blog/how-to-use-fabric-and-frames-to-connect-with-omnishoppers) experience. A shopper can order a product from any store through any channel and have it delivered almost immediately to their doorstep. Even brand-loyal consumers no longer purchase their favorite items in the same retail store or physical location. Instead, they prefer to choose where and how they engage with their preferred brand and purchase on their own terms.

Brick-and-mortar retailers must constantly look for ways to deliver an integrated, seamless experience across online, in-store, social media channels or on mobile devices to create enduring customer relationships.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1665755952/The%20Look%20Company%20%28Staging%29/udhabsqbs8ciibqkn9m8.jpg)

##   
Enrich the In-Store Experience for Shoppers

If your goal as a retailer is to increase foot traffic—and keep shoppers coming back—you need to invest in [improving the in-store experience](https://thelookcompany.com/markets/retail-solutions) to make it enticing for them so that they prefer your retail store as a purchase destination.

Stores should provide an intense visual experience to customers shopping at their retail stores—and make the experience richer than other channels such as online stores or video platforms.

Provide a unique experience to shoppers—whether it's an expected way to interact with the products or a [memorable sensory experience](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions). How do your customers feel when they shop at your store? If they leave your store feeling thrilled, they will likely keep coming back for more!

The Look Company creates stunning in-store environments using visual engagement solutions, including [custom lightboxes](https://thelookcompany.com/products/lightboxes) with vibrant lit or non-lit graphics, modular frames and fabric prints.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1665756013/The%20Look%20Company%20%28Staging%29/ajhr6av9r7ypxsbk3z58.jpg)

## Create the Right Mood with Your In-Store Ambiance

The in-store ambiance competes with the from-home convenience of click-and-shop channels. So once you've drawn shoppers into your store, create an atmosphere that puts them in the right mood to shop. 

A well-planned store layout, frequently updated [window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers), and strategically placed product displays entice shoppers to add products to their carts. Ensure there are no impediments to finding products, trying them out (in case of apparel or accessories) and providing enough choices in size, color, or other variants. 

Provide enough aisle space for shoppers to move freely between sections and push their shopping carts toward the checkout.

And when it comes to shopping carts, here's an interesting point: What size are the carts in your store? Customers feel compelled to head to the checkout once their cart is full. On the other hand, customers will likely continue shopping if there's still space in the cart. So use the largest basket or cart that makes sense in terms of your store's total area and the products you sell!

Work with TLC for [head-turning in-store displays](https://thelookcompany.com/products/display-systems) that stop shoppers in their tracks, and add those products to their carts! 

Our [modular display system](https://thelookcompany.com/products/display-systems) can be constructed into any configuration to suit your existing display space. Custom product display solutions include: department signage, freestanding units, kiosks, and pop ups. 

Complement your existing fixtures with bold, [eye-catching fabric prints](https://thelookcompany.com/products/fabric-and-frames) to create engaging visual displays.

## Refine Your Checkout Process to Improve the Customer Shopping Experience

A quick checkout process with no waiting in queues is critical. Many shoppers abandon their carts in frustration when checkout lines are too long.

It is important to understand your customers' expectations. For example, the modern shopper demands quick and easy payment methods, such as digital payments via QR codes or online payment using a kiosk. Consider investing in technology to update your payment methods if you think that long checkout queues may be an impediment for shoppers in your store. 

Sephora introduced a mobile POS system that customers could use to buy products after a free in-store makeover. Each make-up artist has a mobile POS terminal. When the makeover is complete, customers can immediately choose and pay for their favorite products without needing to stand in line.

## Signage that Supports the Shopping Experience

While many brand managers and merchandisers concentrate on various aspects of product selection, pricing, and promotions to increase sales and build the brand, [in-store signage](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) tends to get overlooked.  

Professionally designed signage gets your brand noticed in a crowded retail scenario and helps you convert store visitors into customers. For example, wayfinding signage uses visuals and graphics to help shoppers find their way around the shop floor (directional signs), find product information (informational signs), or appraise shoppers of rules or regulations (regulatory signage). 

Want to maximize your brand's impact with innovative and effective [retail signage solutions](https://thelookcompany.com/products/signs-and-banners)? Talk to our consultants today.

## Customer Experience Drives Repeat Sales

According to a Harvard Business Review study, customers with the best past experiences [spend 140% more](https://hbr.org/2014/08/the-value-of-customer-experience-quantified) than those with the poorest past experience.

Besides, delivering great experiences reduces the cost of serving customers from what it was previously. Dissatisfied customers are more likely to return products or require support. 

The impact of bad service is much higher—over 95% of unhappy customers never complain, and those who complain will tell up to 15 people about their bad experience.

Reason enough to start investing in enriching customer experience! 

[Visual engagement solutions from TLC](https://thelookcompany.com/markets/retail-solutions) build brand experiences for in-store shoppers with innovative product displays and stunning large-format prints to highlight your star products and promotions.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1665756200/The%20Look%20Company%20%28Staging%29/kbjwufsub7bcvjfxyt9y.jpg)

## Craft an Amazing Customer Shopping Experience: How to Bring it All Together!

Ikea is a great example of an experience that promotes higher basket values and increased sales. Prominent signage on the floor, at eye level, and signs hung from the ceiling help guide shoppers through various sections in any Ikea store. 

Each section is designed to replicate a specific room in a typical home. This allows shoppers to estimate the sizes and proportions of furniture pieces and imagine how they will look in their homes.

And if the seasoned Ikea shopper wants to skip the winding route through all the sections, there's a shortcut provided to go straight to a section of their choice, the checkout, or the popular Ikea cafe to refresh themselves! Overall, the Ikea shopping experience caters to the needs and preferences of their target audience and even the kids, leaving families comfortable with a day-long shopping experience, complete with fun for the kids and refreshments. 

It turns each store visit into a personalized experience for each customer. The unhurried, leisurely walk through the sections leaves shoppers time and space to discover new products, imagine how their home will look, and enjoy their shopping experience. That's how Ikea keeps customers coming back for more!

## TLC: Your Visual Merchandising Partner to Create the Right Customer Shopping Experience

The Look Company delivers state-of-the-art visual merchandising solutions to inspire shoppers with a fabulous in-store experience. 

TLC's [custom lightboxes](https://thelookcompany.com/products/lightboxes), vibrant fabric prints, wayfinding signage, and bold window displays help you optimize the in-store shopping experience for your customers.

[Connect with TLC today](https://thelookcompany.com/contact) to engage shoppers, drive sales, and build customer loyalty.

How to Optimize the In-store Customer Shopping Experience

**Summary:**

Visual merchandising for grocery brands is never an easy task! Shoppers tend to fit in their weekly grocery run tightly between work and the weekend or vice versa. And in their hurry to get through the shopping list, they whizz past your visual merchandising team's painstakingly designed displays. What's wrong here? How can grocery brands create a stress-free environment, improve the shopping experience and induce customers to have a positive emotional connection with their brand? Read on for some cart-stopping grocery store display ideas!

* * *

Grocery shopping is a mundane must-do activity. The longer the list, the more stressful it gets. (Most shoppers don't usually look forward to their weekly grocery run). Unfortunately, emergency grab-and-go purchases leave no room for casual browsing.

The typical shopper walks through a store with only [200-300 milliseconds](http://www.shopassociation.org/wp-content/uploads/2016/07/POP-Compliance_2016_whitePaper_SM_FINAL.pdf) of eye contact with displays at a time. The decision to pick up a product or choose a brand is made in just three to seven seconds. So it's no surprise that six in ten in-store purchases can be classified as impulse buys.

That's why you need [attention-grabbing display ideas](https://thelookcompany.com/markets/retail-solutions) to make shoppers bring their carts to a screeching halt and take that detour to pick up a product from your promotional displays!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1664208558/The%20Look%20Company%20%28Staging%29/qewbglm90pojswse5m1i.jpg)

## Cart-Stoppers! Grocery Store Display Ideas to Stop Shoppers in their Tracks

**Immersive or interactive experiences**

Who isn't grateful for a recipe suggestion or a quick and nutritious one-pot meal idea? Use informational signage or a freestanding kiosk to highlight a quick recipe in 2-3 steps. Place this next to the featured product shelving to **engage shoppers** while they strike off one item off their lists! Similarly, live recipes prepared from ingredients that are on promotion are [experiences that give shoppers a break](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) from rushing through the aisles and make them spend some time at your featured product display. 

**Displays that engage the senses**

Sampling events, taste tests, and tear-off recipe cards all engage shoppers and bring their carts to a stop. **Sensory experiences** that go beyond mere product shelves are important. And one can think up tons of ideas to launch sensory experiences in a grocery store. It may be smelling coffee beans or spices, feeling the texture of various grains and flours or tasting exotic fruits or seasonal vegetables—the possibilities are endless! 

**Location, location, location!** 

Locate your displays strategically across the shop floor. Remember that your physical store is a critical touchpoint to reach and influence consumers. Research shows that [76%](http://www.shopassociation.org/wp-content/uploads/2016/07/POP-Compliance_2016_whitePaper_SM_FINAL.pdf) of all purchase decisions are made in-store, and 68% of all in-store purchases are impulse driven. 

Strategically placed product displays are critical for increasing sales and shopper engagement: 

*   Displays housed at the entrance (often referred to as **the power wall**)
    
*   Island displays interspersed across the floor
    
*   Point-of-purchase displays at the checkout
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1664208800/The%20Look%20Company%20%28Staging%29/kptgzgqadnphuhph853d.jpg)

**Seek higher ground**

Placing display signs above product displays is a way to achieve a clear line of sight across aisles and through the store. It's also a good way of getting busy shoppers to look up from scrambling through vegetable and fruit bins and engage with your brand communication. Make **overhead banners** bold, vibrant, and eye-catching and **use vertical space** in addition to the shop floor space. For example, a hanging [lightbox](https://thelookcompany.com/products/lightboxes) above the product shelf can effectively display nutritional info or health benefits.

**Keeping in rhythm with the seasons**

Seasonal promotions build excitement and create an ambiance that prompts shoppers to pick up featured products. Gondolas, [endcap displays](https://thelookcompany.com/case-studies/walmart), and storefront displays are unmissable opportunities to build hype for the season's best produce. For example, in-season fruit displays can have vibrant imagery showing a family enjoying the fruit or its juice. Enticing customers to buy the fruit even if it's not on their shopping list can boost seasonal sales. TLC's [modular display system](https://thelookcompany.com/products/display-systems) and easy-to-change graphic frames are ideal for flexible, seasonal displays.

**Use colors innovatively**

Build a display around one bold color theme rather than busy displays with many colors and graphic components. Less is more in retail displays. Choose a color or color palette that signifies the season or has an association with the brand. Drive home your brand's message in a minimalistic manner that makes it stand out. Create eye-catching displays with TLC's bold and vibrant [SEG fabric prints](https://thelookcompany.com/products/fabric-and-frames). 

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1664208846/The%20Look%20Company%20%28Staging%29/kk41xroelpdq7houundp.jpg)

  
**Pique their interest**

Find a way to make shoppers look forward to what's in store at their favorite grocery—a sequential display or a co-branded promotion, or new product partnerships can drive up interest in regular shoppers. For example, plan an in-store event by inviting a nutritional expert or dietician to offer information about ingredients and their health benefits. Or consider launching a mega discount promotion sponsored by multiple manufacturers across a specific product line.

## **Some other Innovative Signs and Display Ideas for Your Grocery Store:**

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1664208913/The%20Look%20Company%20%28Staging%29/ozlksoh8fedtfn7k5ejf.jpg)

**Shopping cart promos or ads on buggy corrals**

Grocery shopping carts or buggies can carry sponsored graphic messages or advertisements. Every shopper needs to push along a cart while they shop, so using carts to advertise your product puts your brand prominently in front of people as they walk around the store. Similar advertising opportunities are also available on cart stands or buggy corrals.

**Bold price alert signs**

Announce special promotions and sales with bold [informational signs](https://thelookcompany.com/products/signs-and-banners) placed on tabletops or counters. Eye-catching price alert signs literally make your pricing promotion pop out! Shoppers are known to pick up a product that's on discount even if it doesn't feature in their shopping list.

**Floor decals**

Promotional space is precious. Once you've got standing displays, wall-mounted displays, and even hanging signs, it's time to test out floor signage! Talk to TLC for more ideas on how to incorporate [signs and banners](https://thelookcompany.com/products/signs-and-banners) throughout your grocery store.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1664209348/The%20Look%20Company%20%28Staging%29/edsmtuootviixnq1amgk.jpg)

## The Impact of In-Store Displays

When we look at some of the statistics that [shopassociation.org](http://shopassociation.org) has published, it becomes evident that brands have to overcome many challenges to stand out from the crowd. They need innovative visual merchandising solutions if they are to win in retail.

**Consider this:**

*   Over [30,000](http://www.shopassociation.org/wp-content/uploads/2016/07/POP-Compliance_2016_whitePaper_SM_FINAL.pdf) new product SKUs are added each year. 
    
*   Shoppers are bombarded with over 3,000 messages every day from a host of marketing channels. 
    
*   You have just 3 seconds to make an impact with your in-store displays.
    

That's why it is more important now than ever to use [retail signs and displays](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) effectively to improve performance. 

The impact of in-store displays on sales is hard for retailers to ignore. As the old saying goes: It's the last 5% effort that makes the difference between success and failure. If you relate this to shopper marketing, that last 5% is what happens at the point of purchase—just before shoppers choose what to buy. An effective promotion can mean increased cart value, last-minute cart additions, impulse purchases of limited-period offers, and loyalty sign-ups.  

A study reported by [shopassociation.org](http://shopassociation.org) showed that stores with a planned display strategy saw a [193% increase in sales](http://www.shopassociation.org/wp-content/uploads/2016/07/POP-Compliance_2016_whitePaper_SM_FINAL.pdf) as compared to a no-promotions period.

## TLC: Innovative Grocery Store Display Ideas

While the traditional rectangular bins and boxes are more of a norm, [grocery and supermarket displays](https://thelookcompany.com/blog/creative-supermarket-in-store-display-solutions) can include a variety of new-age display systems such as multi-sided or winged display shelves, wall-mounted displays and banners, tabletop informational signs, and [backlit](https://thelookcompany.com/products/lightboxes) hanging displays.

The Look Company offers a range of state-of-the-art [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) for your grocery brand.

We help your merchandisers leverage the best grocery store display ideas to increase cart value, engage shoppers, and keep them coming back for more! 

[Connect with our team today!](https://thelookcompany.com/contact)

Grocery Store Display Ideas that will Stop Carts in their Tracks

**_Summary:_** _  
Brand ambassadors are highly effective in spreading the word about your brand. And Word of Mouth (WOM) drives $6 trillion in annual global spending and is responsible for 13% of all sales! How do you design stunning retail spaces that brand ambassadors will love to talk about? Read on to find out how we can leverage the latest visual merchandising trends to support your brand ambassador program!_

* * *

A brand ambassador program is increasingly becoming a must-have component of the marketing strategies for top retail brands.

A brand ambassador is anyone who represents your brand, product, event or service and markets it through in-person interactions, "word-of-mouth" marketing (WOM) and on social media channels.

The Look Company (TLC) helps you leverage cutting-edge [visual merchandising trends](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) to support your brand ambassador program.

## Choosing a Brand Ambassador

You may invite a celebrity to be your brand ambassador or even pick some of your loyal customers or fans of your brand and ask them to represent your brand as ambassadors. These ambassadors may be paid to spread the word about the brand—or at the very least, they may have free access to the products so they can try them out and talk about them. Some ambassadors may also promote your brand because they believe in a social cause that your brand represents.

When a celebrity ambassador endorses your product, your brand’s reach extends to their fans or followers, giving you exponential reach. Fans start associating the ambassador with your brand’s values, and the ambassador thus becomes a trusted spokesperson for your brand! 

While influencers may talk about your brand or products in a single social post or blog, ambassadors have a long-term contract or agreement to promote your brand and a desire and willingness to share your story.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1663172202/The%20Look%20Company%20%28Staging%29/lfobqkt9k8q2fe8hklu8.jpg)

## The Objectives of a Brand Ambassador Program

A brand ambassador program is usually based on a specific goal, which you must define before executing a plan. Some short-term goals of the program may be to increase brand awareness for a new product, drive traffic to your website or foot traffic to retail stores, promote your products and services, or spread the word about your brand's unique story. In the longer term, the program can help your brand stand out from the competition, create a loyal fan following for your brand, and increase overall sales. 

[The Look Company](https://thelookcompany.com/) provides visual engagement solutions that support the brand ambassador's efforts to meet these objectives:

### **Objective #1: Driving retail store foot traffic & creating brand awareness**

[Window displays](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays) are your brand's first visual contact with your audience and create lasting impressions. 

Create stunning window displays that weave a story around a brand using seasonal or topical window displays—stories that brand ambassadors may tweet about or post a photo on Instagram to pique their fans' interest and invite them to visit the store. [Take a look at some of our work for retail stores here.](https://thelookcompany.com/resources/case-studies)

### **Objective #2: Increasing sales or revenue**

There is a clear link between engaging in-store experiences and purchasing decisions. Immersive experiences have the potential to turn visitors into customers—the key is to encourage visitors to [make that critical purchasing decision](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions)! Once your brand ambassador shares their fabulous experience of your store, you should soon start seeing sales pick up!

### **Objective #3: Building your brand's reputation**

Storytelling is a great way to engage your target consumers in a retail environment and build a long-lasting bond with prospective customers. TLC’s visual engagement solutions help you design immersive retail environments that [tell your brand's story](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment). Brand ambassadors are particularly effective in promoting stories to build your brand’s reputation. They are skilled communicators and know how to touch the right chord to get their message across.

An ambassador will actively promote your brand to their networks—both offline (such as in-store events, community events, and trade shows) and online to accomplish these goals. Most brand ambassadors find engaging ways to link offline activities to their social media presence via channels such as Instagram, Twitter, blogs and vlogs on YouTube, TikTok or other popular video platforms.

## Achieving Digital Virality & Word-of-Mouth Success

Besides driving sales and increasing awareness, brand ambassadors can provide additional benefits that you can't achieve with traditional marketing models. For example, the ambassador's content on digital channels can amplify your brand's reach and help you create a buzz and achieve virality.

*   **Word-of-mouth and the shopping experience**  
      
    Word-of-mouth marketing is highly effective for growing your retail business. In today's hyper-connected world, a single recommendation from a well-loved brand ambassador can have a far-reaching impact—leading to the success of the brand’s word-of-mouth marketing (WOM) or word-of-mouth advertising strategies. On average, word-of-mouth drives [$6 trillion in annual global spending](https://www.semrush.com/blog/word-of-mouth-stats/) and is responsible for 13% of all sales. Brand ambassadors are highly effective in spreading the word about your brand to a connected, engaged audience.
    
    We tend to look at our networks to validate a brand or product before buying it. Research shows that [90%](https://www.semrush.com/blog/word-of-mouth-stats/) of people are more likely to trust a recommended brand (even from strangers). Out of the [top five popular ways to recommend a business](https://www.semrush.com/blog/word-of-mouth-stats/), word-of-mouth comes first, followed by Facebook, Google, and Twitter.
    
*   **The power of the Gram**  
    Selfie-worthy retail spaces inspire customers to share photos and videos of their shopping experiences, creating invaluable word-of-mouth marketing on behalf of the brand. Instagram has more than a billion users—83% of whom use the platform to discover new products.
    
    ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1663172401/The%20Look%20Company%20%28Staging%29/u6cn6rukgvb0n9ute1q7.jpg)
    

## Visual Merchandising Trends to Create a Buzz—Online or Offline

Brand ambassadors often use visually engaging communications to trigger a buzz. For example, create [a stunning in-store visual experience](https://thelookcompany.com/products/display-systems) that ambassadors can capture and share with their networks. Immersive in-store branding can be very powerful for generating shares and getting people to talk about your business. 

TLC also recommends using interactive kiosks in-store or at checkouts or exits to push for ratings and reviews. 

Another way to get Gen Z shoppers to relate to your brand and share your content is to communicate a philanthropic purpose that your brand stands for or supports. Brand ambassadors are usually eager to show their support for a charitable or noble cause.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1663172466/The%20Look%20Company%20%28Staging%29/tmkjyyovzonufjby7crf.jpg)

## TLC: Leveraging Key Visual Merchandising Trends for Your Brand Ambassador Program

TLC's visual engagement solutions create in-store environments that become winning content that your ambassadors can share and promote.

Here's what brand ambassadors love best about our visual merchandising solutions: 

*   Our innovative [retail displays](https://thelookcompany.com/markets/retail-solutions) in physical stores can make waves across digital channels and are worthy of the virality that your brand ambassador can create!
    
*   Our printed [fabric and frames](https://thelookcompany.com/products/fabric-and-frames) help extend your brand's online presence with engaging in-store visual campaigns and branded hashtags.
    
*   Walk-in customers love pop-up shops! And so do brand ambassadors. TLC's [creative pop-up store displays](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) and banners create an air of exclusivity around your brand. Your brand ambassadors will enjoy creating a buzz with word-of-mouth or online publicity  around our trendy, can't-miss, pop-up displays. 
    
*   Dress up your store windows with spectacular [window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) and watch your brand ambassador amplify your brand's message!
    
*   [Immersive in-store displays](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) tell your brand's story in a memorable way—and your brand ambassador will do complete justice to the story and have tons of fans eagerly following it!
    
*   [Lightboxes](https://thelookcompany.com/markets/retail-solutions#lightboxes) create a visually stunning effect using backlit screens—imagine what magic an enthusiastic brand ambassador can create on Instagram or YouTube with these! 
    

The Look Company delivers award-winning graphics and innovative display solutions for various applications. From [ideation and concept development](https://thelookcompany.com/products/services) to creative design and installations, we ensure quality deliverables on time and at scale.

[Talk to TLC](https://thelookcompany.com/contact) for a full range of integrated services with our global team of specialists to create engaging and memorable brand experiences.

Visual Merchandising Trends to Leverage for a Brand Ambassador Program

**_Summary:_** _Savvy retailers must plan to reach out to where their target consumers spend their time this fall. In this article, we discuss five immersive experiences to help you make the most of the top 2022 retail trends. So read on to give your retail store a makeover in time for fall and capture the season's top visual merchandising trends!_

* * *

**Table Of Contents:**

1. How do you leverage fall trends and behaviors to boost retail sales?

2. 5 immersive experiences to make the most of 2022 retail trends this fall:

*   Launch a pop-up store
    
*   Refresh window displays
    
*   Create a buzz on your brand's social channels
    
*   Launch a brand activation campaign
    
*   Plan a co-branded event
    

3\. The Look Company: Immersive brand experiences to prepare for the Autumn of 2022!

* * *

As the outdoor frenzy of summer draws to an end, there is a subtle change in mood—and shopping behavior!

Shoppers are getting ready for a long winter ahead, spending more time indoors, and thinking about the holidays. There's a hectic retail season ahead and retailers are gearing up for the busiest season of the year.

It’s also the last chance to ramp up promotions to meet their year-end business objectives.

## How Do You Leverage Seasonal Shopping Trends and Behaviors this Fall to Boost Retail Sales?

How can retailers drive growth with seasonal shopping behaviors? Can brands hope to shape their holiday strategy early on in fall?  

[Cardlytics](https://www.cardlytics.com/blog/seasonal-shopping-trends-for-marketers/), a company that provides credit card-linked marketing solutions based on customer spending and purchase intelligence, said in a blog post:

_"One major seasonal shopping trend that we see year over year is that advertisers benefit the most by engaging with consumers early in the season. Our insights show that customers who shop earlier in the fall are 10 times more likely to return compared to the natural holiday walk-in rate. Those who engage their customers early will be rewarded with loyalty later in the season."_

In the last couple of years, supply chain issues have led to frequent stock-outs during the holiday shopping season, especially for popular gifts like electronics, kids' toys and trending gadgets. So, customers are starting their holiday shopping earlier (even as early as fall!) in the hope of grabbing those hard-to-get gifts!

Even fall menus seem to be coming out earlier each year!

[Starbucks](https://www.businessinsider.in/retail/news/starbucks-is-bringing-the-pumpkin-spice-latte-back-earlier-than-ever-as-customers-grow-desperate-for-2020-to-end-heres-how-this-years-launch-compares-to-psl-seasons-past-/articleshow/77739906.cms) started stocking its iconic PSL (Pumpkin Spiced Latte) earlier and earlier for the last two years. Dunkin', the ever-popular donuts brand also launched its fall menu earlier than usual in 2021.  
Dunkin's Vice President of Marketing Strategy Jill Nelson, said that, "While there is so much uncertainty heading into the fall, one thing our fans can count on is the return of pumpkin at Dunkin."  
Are you ready to start your visual merchandising early this fall?

## **Window Displays: Start Early this Fall!**

Come fall, retail window displays mirror the shift in the mood of consumers.  
We've seen some iconic retail displays around autumn themes —whether it is pumpkins, spiced hot drinks, Halloween-themed candies or warming vistas of fireplaces and colorful woolens.

Savvy retailers must plan to reach out to where their target consumers spend their time this fall and match their mellow mood.

[The Look Company](https://thelookcompany.com/) has been helping retailers capture the mood of each season with easy-to-changeout display frames and bold, immersive graphic solutions to capture seasonal shopping trends and help retailers meet their season’s business objectives.

## 5 Immersive Experiences to Make the Most of 2022 Retail Trends this Fall

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1661876926/The%20Look%20Company%20%28Staging%29/irumchycampof8kxvl9f.jpg)

 **#1 Launch a pop-up store**

Our number #1 recommendation of an immersive experience to try this fall would be a pop-up store. The pop-up retail industry has grown to approximately [$10 billion](https://www.retailtouchpoints.com/resources/pop-up-stores-become-more-than-just-a-trend) in sales. According to [Business Insider](https://www.businessinsider.com/pop-up-shops-are-an-effective-retail-tactic-2019-6), pop-up stores helped retailers improve market visibility by 51% and increase sales by almost 50%. [Pop-up stores](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) can be set up wherever your target audience is likely to be spending their free time this autumn—at street fests, farmers’ markets, food trucks or retail spaces within malls.

[The Look Company](https://thelookcompany.com/) equips you with unlimited design flexibility to create walls, kiosks, and pop-up displays, including lit, non-lit or digital components. Our [modular frame systems](https://thelookcompany.com/products/display-systems) are portable and adjustable so that you can set them up for your autumn promotions with ease!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1661876965/The%20Look%20Company%20%28Staging%29/wz15hfnfuqu8nsng0vxd.jpg)

**#2 Refresh window displays**

While this may seem like an obvious suggestion, many retailers fail to [refresh their windows](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) for the season. Seasonal window displays draw shoppers into your store and create an air of excitement about something new. According to [Linda Cahan](https://www.entrepreneur.com/article/223677), a retail design consultant, you must update your window displays every one to two months. She says: "The more often you change your windows, the more people will look at your store."

TLC offers you advanced display systems to help you not just keep your [retail](https://thelookcompany.com/markets/retail-solutions) space current and relevant but to elevate the brand experience with stunning graphics. Engineered for simple setup and changing out of graphics, you can create the perfect fall-themed displays using our high-quality [SEG fabric prints](https://thelookcompany.com/products/fabric-and-frames) and customizable framing systems. Whether you want to recreate the warmth of an autumn vista with stunning full-wall graphic treatments or eye-catching window displays, we have the perfect graphic solutions for your needs!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1661876993/The%20Look%20Company%20%28Staging%29/qewrmze8egzmslciaqdp.jpg)

**#3 Create a buzz on your brand's social channels**

Make sure your retail store is camera-friendly by integrating a selfie station in your featured displays or an attractive instagrammable wall display that entices customers to take a selfie. Studies show that [98%](https://financesonline.com/experiential-marketing-statistics/) of consumers create digital or social content at experiences or events, and 100% of consumers share the content they create. Use signage to encourage shoppers to share selfies with their social networks and include a hashtag they can use.

If you have a brand ambassador program, this is an opportunity for your ambassador to engage with fans and share your autumn promotions in online and offline content. When a brand ambassador shares your content, your brand's reach extends exponentially to the community or fans of that celebrity. And there's evidence that consumers take the opinions of the celebrities or influencers they follow. One study showed that [49%](https://www.tapinfluence.com/influencer-marketing-statistics/) of people say they rely on recommendations from influencers when making purchase decisions.

TLC delivers [award-winning print graphics](https://thelookcompany.com/products/signs-and-banners) to make your displays and media backdrops instagrammable. And that's the perfect way to integrate physical and digital brand promotion!

**#4 Launch a brand activation campaign**

Fall is the ideal season for [brand activation](https://thelookcompany.com/brand-activations) campaigns—there are so many exciting events possible that you'll be spoilt for choice. Pick an idea that is a good fit for your brand or your target audience. [74%](https://financesonline.com/experiential-marketing-statistics/) of consumers say that engaging with branded event marketing experiences makes them more likely to buy the promoted products. Planning a product or movie launch this fall? At brand activation event venues, use evocative imagery that captures the essence of fall. TLC offers a range of visual engagement solutions to [activate your brand](https://thelookcompany.com/brand-activations) and connect with your audience. We can transform your retail store into an unforgettable brand experience this fall with our vibrant fabric prints, lightboxes, and other innovative display solutions.

**#5 Plan a co-branded event**

Two great brands are better than one! Partner with a brand in a category that complements yours and shares a similar target audience.

Specific categories of products see a lift in sales in the fall: Warm clothes, new winter fashion for the colder months ahead, dinnerware for Thanksgiving, electronics and kids' toys as an early start to holiday shopping, holiday-themed décor, and more. If you can partner with a brand in these categories, you can get your share of the autumn rush!

Whatever the category you partner with, make sure you offer shoppers an experience they'll want to share with family and friends. Research indicates that after seeing co-marketed campaigns, [68%](https://blog.hubspot.com/marketing/co-marketing-stats) of consumers are able to make buying decisions before even speaking to sales representatives.

For example, 'Styled by Levi's®' was a co-branded initiative between Pinterest (an online destination for fashion-forward users for inspiration) – and Levi's®, one of the oldest and most recognized jean brands in the world. Users selected shopping images that best resonated with their style. Based on insights from their Pinterest activity, a curated and highly personalized Levi's® Pinterest board was served to their profile, highlighting key products and customization options linking back to the Levi's® website. The co-branded initiative was a huge success, with 1000s of Levi's boards generated, probably as it brought an element of personalization or old-style curation back into shopping.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1661877059/The%20Look%20Company%20%28Staging%29/mwuxwojwtn0p3axcpgma.jpg)

## The Look Company: Immersive Brand Experiences to Gear Up for Fall 2022!

Consumers look for shopping experiences that inspire them and align with their aspirations. To create a memorable retail experience, retailers and brands need to partner with a visual engagement solutions provider that can bring their designs to life!

Partner with [The Look Company](https://thelookcompany.com/) to give your retail store a fall makeover and capture the season's top visual merchandising trends.

With [TLC's visual engagement solutions](https://thelookcompany.com/), you can leverage the best 2022 retail trends and take your store through autumn in style and boost retail sales this season.

[Talk to TLC](https://thelookcompany.com/contact) for retail graphic solutions, signs and banners and temporary pop-ups for fall promotions and brand activations.

Fall Retail Trends 2022: Immersive Experiences that Work

**Summary:**

_Here’s a wrap up of the visual merchandising trends we've observed in the past few months of 2022. Read on to discover five essential visual merchandising solutions you can leverage to achieve your retail objectives by the end of the year!_

* * *

**Read this article to:**

*   Get an overview of visual merchandising solutions retailers preferred in the first half of 2022
    
*   Understand the benefits of various retail display solutions
    
*   Discover visual merchandising trends you can leverage to meet your end of year 2022 retail objectives.
    

We've journeyed through the first several months of 2022—the year slated to see a post-pandemic revival in various sectors.

Did the first half of 2022 stand true to its promise of a better outlook for physical retail? And what learnings and tip-offs can we take away from the past few months to help us chart our course through the rest of the year?

Here's a quick look back to see which visual merchandising trends our team has observed with our clients and retail industry events through the past few months of 2022.

## What Goes into a Successful Visual Merchandising Strategy?

A successful visual merchandising strategy draws inspiration from core design principles, applying them to their brand's retail environment using creative and non-verbal communication to meet their business objectives.

[The Look Company](https://thelookcompany.com/) specializes in visual engagement solutions that help retailers meet their objectives.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849325/The%20Look%20Company%20%28Staging%29/ebpcflramuymo6jemk7t.jpg)

Visual merchandising uses the basic principles of design such as balance, proportion, rhythm, emphasis and repetition in a structured and studied manner to display products in a retail environment. But visual merchandisers can't stop at pure design. They must consider what business objectives their brand needs to achieve, whether to drive foot traffic, increase sales, use their store layout more efficiently, or maintain brand-consistent messaging.

Build a cohesive visual merchandising strategy for the rest of 2022 by including the following elements:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849358/The%20Look%20Company%20%28Staging%29/ghumwvtdcmcud9h3ftkm.jpg)

**1\. Accentuate in-store displays with lighting solutions**

2022 is all about brightly lit, inviting showrooms, with the most impactful retail spaces being those that use a combination of [backlit graphics](https://thelookcompany.com/products/lightboxes), accent lighting and visually engaging graphics. Studies show that a shopper's eye is drawn automatically to a brightly lit item or area. Bright light can create a sense of honesty and positivity and can [promote impulse purchasing](https://www.worldwidejournals.com/global-journal-for-research-analysis-GJRA/recent_issues_pdf/2017/May/May_2017_1493994869__148.pdf). LED light boxes also help your graphics stand out in crowded areas and draw shoppers' attention. Take a look at how TLC helped [Walmart Canada](https://thelookcompany.com/case-studies/walmart) to build flexible and scalable in-store display signage using end-cap and in-aisle lightboxes for seasonal and brand promotions.

**2\. Use in-store signage**

Visuals [increase message retention by 42%](https://www.intelligencenode.com/blog/visual-merchandising-matters-ever/). Visual signs and graphic displays are important to improve retention or recall of the in-store experience. Use wayfinding to lead shoppers through the store and draw attention to promotions: Professionally designed signage is getting brands noticed in crowded retail spaces, helping convert store visitors into customers. TLC enables you to incorporate various types of creative and innovative branded [signs and banners](https://thelookcompany.com/products/signs-and-banners) throughout your retail environment.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849434/The%20Look%20Company%20%28Staging%29/ajau0tw0f7pv9hir9ni9.jpg)

**3\. Frequently update window displays and in-store displays**

In 2022, retailers have preferred cost-effective display solutions for their brand showrooms. Shoppers want to see something new when they enter your brand's showroom. While it may not be feasible to change displays every week, update your window display graphics at least every month or two, recommends [Bob Phibbs, a retail consultant](https://www.retaildoc.com/blog/7-ways-to-transform-retail-store-displays-into-sales-merchandising). TLC's [fabric and frame solutions](https://thelookcompany.com/products/fabric-and-frames) allow you the flexibility to easily and affordably update displays, banners, and signs. Our modular displays have specially designed extrusions that make it easy to change out display graphics. Once the frame is installed, retailers can simply print new graphics and install them without a contractor.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849858/The%20Look%20Company%20%28Staging%29/nduopgiyybrehgjtwn96.jpg)

**4\. Pop-ups as retail events**

[Pop-ups](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) are the buzz of 2022. Pop-up shops are rapidly growing in popularity. [32%](https://www.shopify.in/retail/retail-statistics) of brands say they'll be establishing or expanding their use of pop-up and in-person experiences in the next year. Use TLC's modular, [high-visibility display systems](https://thelookcompany.com/products/display-systems) to create stunning temporary pop-ups with eye-catching graphic displays and invite visitors and loyal customers to step in and experience your brand.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660849650/The%20Look%20Company%20%28Staging%29/azrteu6gbbvcewqxgufg.jpg)

**5.** **Leverage social sharing and connect digitally with your fans**

2021 saw an upsurge in online shopping. And 2022 has been a year of the return of eager shoppers to brick-and-mortar showrooms. But you cannot deny the importance of phygital in 2022. The power of the Gram cannot be underestimated, and brands are making the most of instagrammable displays and backdrops to encourage shoppers to share their retail experiences on social channels. There's evidence that [71%](https://www.spectrio.com/marketing/3-stats-prove-biz-needs-social-media-wall/) of social media users are more likely to purchase from a brand they're connected with. So increasing your social media fans is akin to personally engaging with them! Brand ambassador programs are also increasingly being used to reach out to brand fans through in-person events, word-of-mouth publicity by brand ambassadors and social sharing to create an online community of brand fans. In fact, [49%](https://www.tapinfluence.com/influencer-marketing-statistics/) of people say they rely on recommendations from influencers when making purchase decisions.

## TLC: Your 2022 Partner for Visual Merchandising Solutions

These trends point to the need for innovative [visual engagement solutions](https://thelookcompany.com/) to help retailers build trust with shoppers, connect with them via digital or contactless customer service channels, and address new customer expectations.

[The Look Company](https://thelookcompany.com/) supports retailers with visual merchandising solutions so they can thrive in the new normal of retail.

Here's what one of our customers had to say:

_"Our showroom went from "decently dressed" to the "bell of the ball" in no time at all due to The Look Company. We know that we can count on them from concept to reality, as well as for minor updates and revisions. Their team of designers, engineers, and installation team truly worked to make our showroom dreams a reality. If you are looking for a quality showroom specialist, look no further."_  
_– MLILY USA_

Want to try pop-up stores to experiment with new markets? Are you looking at integrating in-store displays with social sharing? Inspire your brand ambassadors with an [immersive retail environment](https://thelookcompany.com/markets/retail-solutions) or launch innovative [brand activations](https://thelookcompany.com/brand-activations). With TLC as your visual engagement solutions partner, your retail brand will be all set to meet its business objectives for 2022!

 [Connect with our visual merchandising solutions specialists](https://thelookcompany.com/contact) to meet your 2022 retail objectives!

The 2022 Visual Merchandising Solutions Mid-Year Wrap Up

**Summary:  
**_Pop-up stores are ideal for creating a buzz with experiential branding and testing new markets. Discover how TLC's adaptive display systems and high-quality graphics make your brand 'pop' and bring your pop-up store idea to life!_

* * *

Pop-up stores are an adaptive, flexible, and short-term strategy to create a buzz about your brand or experiment with new markets.

While pop-ups are used extensively by small businesses that don't have a permanent brick-and-mortar store or by online retailers, large brands also find pop-up stores effective in engaging with brand fans and for experiential branding. 

Create successful pop-ups using The Look Company's customizable adaptive display system. Our [modular frame systems](https://thelookcompany.com/products/display-systems) can be easily configured to create walls, displays, and temporary kiosks, with graphic elements that are easy to change out. High-quality visual displays help you generate buzz about new promotions, create brand awareness and drive sales of seasonal and in-vogue products.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660663923/The%20Look%20Company%20%28Staging%29/zv4jrpcsdf4j6bwlculj.jpg)

## Designing Displays for Pop-Up Stores

Pop-up stores may be temporary, but when it comes to visual merchandising and displays, they need the same [retail](https://thelookcompany.com/markets/retail-solutions) design expertise as any large physical store. And in fact, pop-ups demand greater creativity – you can't afford to go wrong when you have only a limited amount of time to display your products or services in that location!

## Display Systems for Successful Pop-Up Stores

Pop-up stores need display systems that are easy to assemble, with racks and fixtures that are easy to move to different locations and graphic displays that are easy to set up.  

TLC delivers [award-winning print graphics](https://thelookcompany.com/blog/the-look-company-wins-gold-bronze-and-best-in-show-at-fespa-awards-2020) and innovative display solutions for pop-up events, creating memorable retail experiences for your target markets.

Our bold and vibrant [SEG fabric prints](https://thelookcompany.com/products/fabric-and-frames) are easy to change as they stretch over aluminum extrusion frames. The printed fabric panels are wrinkle-free and can easily be folded and stored once your pop-up event is over.

With retail graphics solutions from TLC, it's easy to launch a pop-up event and [create stunning thematic displays](https://thelookcompany.com/products/fabric-and-frames) to attract your target customer base and entice them to buy your products. 

Our [state-of-the-art lightboxes](https://thelookcompany.com/products/lightboxes) and immersive, large-format SEG prints will create an air of brand exclusivity around your pop-up store!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660665383/The%20Look%20Company%20%28Staging%29/kfhpvecuzlw8s01hn3y9.jpg)

## Bring Your Fabulous Pop-Up Store Ideas to Life with our Graphic Displays

Trendy, attractive pop-up stores drive foot traffic and give retailers a chance to engage with their existing customers and attract a new customer base.

But to do all this successfully, you need a robust visual merchandising strategy and execute the pop-up store design and architecture in a way that truly makes your brand 'pop.'

Custom graphics, lit or non-lit promotional displays, [floor decals and banner stands](https://thelookcompany.com/products/signs-and-banners) are elements that contribute to the success of your pop-up store.

Pop-ups are usually located in spaces where people are passing by, so you need to be able to communicate your brand's offerings in a few seconds to grab their attention before they move past your booth.

*   **Start with an interesting idea** for your store or [pick a theme or story](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment) which you can use in your visual merchandising. Engage shoppers and build an emotional connection with them!
    
    ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660664142/The%20Look%20Company%20%28Staging%29/okobiiveprrxfotxob4c.jpg)
    
*   **Find an appropriate location** for your pop-up store or event and partner with a company specializing in [visual merchandising and retail display solutions](https://thelookcompany.com/) to help you create stunning, modular pop-up displays.
    
*   **Design memorable** [**graphic signs and banners**](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments)**.** Ensure the [graphics](https://thelookcompany.com/products/signs-and-banners) you use in your pop-up store are large and easy to read. Include enough information for someone to quickly grasp what you are selling at a glance and entice them to stop and discover more! For example, use overhead banners for better visibility from a distance instead of table-level signs that passers-by can easily block. 
    
*   **Use backlit displays and clear pricing signs**. TLC offers [custom lightboxes](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) that create a stunning visual effect using SEG printed fabric and a next-gen LED lighting system. Choose from a range of custom sizes and shapes with a variety of hanging, wall-mounted, or self-standing options, that are ideal for pop-up stores.
    
*   **Create an instagrammable wall** to encourage shoppers to take a snapshot and share it with their family and friends. Use our [SEG printed media backdrops](https://thelookcompany.com/products/fabric-and-frames) in stretch matte fabrics to create your selfie-worthy branded wall! Available in different sizes and custom formats, our instagrammable backdrops give your brand a 'social' flair!
    
*   **Create a** [**sensory experience**](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) to convert visitors into customers. Encouraging interactivity with your products is a winning sales strategy! For example, allow shoppers to try out a perfume, taste a product or sip a beverage while they browse. 
    

**Make an event out of it!** Imagine a pop-up party event on a specific day! Invite guests for that day, and have simple, low-cost giveaways with a high perceived value. Make it interactive and engaging!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1660664072/The%20Look%20Company%20%28Staging%29/dqwyem4bgyzwxvb1jb0m.jpg)

## TLC: Your Preferred Print Partner for Eye-Catching Pop-Up Displays

[The Look Company](https://thelookcompany.com/) offers a range of visual engagement solutions to bring your pop-up idea to life! From modular framing systems to eye-catching lightboxes and changeable fabric displays, we have the perfect visual merchandising solutions and ideas for pop-up stores!

[Talk to our retail specialists today](https://thelookcompany.com/contact) for modular partitions, printed fabric displays, customizable frames, and more ideas for your pop-up store.

Visual Merchandising Ideas for Pop-Up Stores

**Summary:  
**_Creatively executed visual merchandising displays elevate your furniture store to a memorable shopping experience. Here's how you can revamp your in-store displays for a stunning retail experience._

* * *

Innovative retail design can take your furniture store beyond a mere sales outlet to an incredible shopping experience.

While the primary objective of your furniture store merchandising strategy is to increase sales, be mindful that the modern customer looks for a shopping experience rather than simply purchasing a product.

[Retail displays](https://thelookcompany.com/markets/retail-solutions) in furniture stores are a critical element of a marketing plan for retailers. They must transmit the brand's values and also be distinctive enough to make the brand stand out from its competitors.

Having great products in your store isn't enough to meet your retail objectives. Creatively executed visual merchandising elevates it to a memorable experience for customers.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1658246182/The%20Look%20Company%20%28Staging%29/nqyk777jpefojy0bqzzt.jpg)

## How to Identify if Your Furniture & Mattress Store Merchandising Needs a Revamp

Does your retail store still use the same drab display ideas season after season?

Eye-catching retail displays, including window displays, outdoor signage and in-store display graphics, play a significant role in driving foot traffic to your store and engaging shoppers. 

How do you know if you need to revamp your displays? Here are some signs to look out for:

*   Are you seeing a **decrease in foot traffic** into your store compared to the same season in the past few years? While there may be many reasons for a decrease, you must relook at your visual merchandising to see if that's one of the reasons you're missing out on store visits. If you fail to [pique the interest and curiosity of discerning shoppers](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) with creative and entertaining displays, you may well face low foot traffic.
    
*   Retail stores go through seasonal peaks. If you expect a peak during a high-activity season, but it's not reflected in your sales report, start investigating! **Missing a seasonal peak** may indicate that your visual merchandising strategy is not working and you are not attracting customers into your store.
    
*   Are shoppers walking past your featured in-store displays and missing out on featured or on-sale products? **Drab or old displays may become a 'blind spot'** with shoppers. Creating [modular](https://thelookcompany.com/blog/how-to-design-furniture-stores-with-modular-display-systems), contemporary, and easy-to-change-out displays will help you engage store visitors and keep them coming back for more.
    

The Look Company offers changeable, modular and integrated display systems to give your store a fresh look for each season. 

Our dynamic display systems help you easily create walls, booths, or complete rooms to pull off a new display and quickly revamp the look of your store.

**_Top tip:_** _When revamping your displays, add mood lighting to create an appropriate atmosphere for the products you are selling. Use spotlights to highlight a product that's the star of that display, or use discreet lighting techniques to emphasize specific display areas or immersive graphics and décor._

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1658246289/The%20Look%20Company%20%28Staging%29/i4v4yiyzxikaenbgu7wr.jpg)

TLC's [custom fabric lightboxes](https://thelookcompany.com/products/lightboxes) with vibrant imagery are a great way to create stunning in-store displays that customers simply can't miss. 

As Cindy Williams, Retail Business Development Manager, The Look Company, pointed out: "The showrooms that get the most traffic invest in visually engaging bright designs." 

She was happy to note that The Look Company was part of "lighting up" several of the furniture and mattress showrooms at the [Las Vegas Furniture Market](https://thelookcompany.com/blog/las-vegas-furniture-market-january-2022), helping them see an exponential increase in showroom traffic.

## Retail Trends to Take Your Furniture & Mattress Store Merchandising from Drab to Fab!

Let's highlight some retail trends you can leverage to revamp your store and meet your retail objectives.

**1\. Outdoor signage to draw customers in**

Use outdoor signage to feature products on sale or newly launched products to entice shoppers to step in and take a look. For example, TLC offers [flagpoles and freestanding banner stands](https://thelookcompany.com/products/signs-and-banners) that you can use in parking areas outside the store or along the curb just outside your store.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1658246374/The%20Look%20Company%20%28Staging%29/xz8lsnvsee8hgkvcxtoc.jpg)

**2\. Recreate a scene that your customer can relate to**

Use modular partitions to recreate the room where the shopper will use your furniture. [TLC's modular partition](https://thelookcompany.com/products/display-systems) systems help you create walls, corners, booths or even complete rooms, giving you unlimited design capabilities. Visual merchandisers can use props, accessories, and décor creatively to recreate a setting that customers can relate to and trigger their imagination. For example, recreate a cozy nursery room vignette to sell baby cribs and cots. Using soft lighting, baby toys, colorful wall graphics, and other props will allow customers to imagine how the furniture would look in their own home.

**3\. Imaginative product placement with in-store display systems**

Themed displays that engage the customers can take your furniture store from boring rows of racks and stacks to an immersive experience that [tells the story of your brand](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment) in a memorable way!

Our [freestanding kiosks and pop-ups](https://thelookcompany.com/products/display-systems) are great for temporary, portable and adjustable displays. Our high-quality [SEG fabric prints](https://thelookcompany.com/products/fabric-and-frames) and customizable framing systems provide an opportunity for retailers to get creative. Use these to design innovative islands of themed displays across the store.

**4\. The rule of 3**

The rule of three is a retail display tactic that visual merchandisers leverage to engage customers. According to studies on eye-movement tracking, using a group of three elements creates an asymmetry that compels the eye to take in more details and therefore enhances recall. An interesting example is arranging products by height (small, medium tall) or using triangular arrangements with a focal color at one end of the triangle.

**5\. Design smart floor plans**

Smart floor plans ensure that shoppers walk through the most important display areas in your store and don't miss out on any special promotions. Create a clear route that winds through the store. Keep the floor uncluttered but make it easy for people to wander around all sections. 

Use [wayfinding signage](https://thelookcompany.com/products/signs-and-banners) innovatively to lead customers through the store—lead customers from display areas to trial rooms, winding across various sections of the store and finally leading to the checkout. Think floor decals, wall graphics, hanging backlit signs and more!

TLC offers high-quality wayfinding solutions for directional, informational, and regulatory signage for retail spaces.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1658246588/The%20Look%20Company%20%28Staging%29/soqifqbxmdgwsvrm8inq.jpg)

**6\. Point of purchase (POP) displays**

Product displays at the checkout counter are the last opportunity to get customers to add more items to their cart. These POP displays work well to target unplanned or spontaneous buying behavior. Accessories like linen, small home décor items, or tools for DIY furniture are ideal for POP displays.

## TLC: Creating Authentic and Engaging Brand Experiences for Furniture & Mattress Retail

Work with [The Look Company](https://thelookcompany.com/) to take your furniture store merchandising displays to new levels of customer engagement.

[Talk to TLC](https://thelookcompany.com/contact) for a winning strategy to create an immersive, memorable shopping experience for your customers and watch your retail sales skyrocket!

Retail Display Trends For Your Furniture & Mattress Store

**_Summary:_** _Brand activations at sports events are an opportunity for authentic engagement with fans. TLC builds a cohesive visual engagement strategy for activation campaigns. Read on for some valuable tips to successfully activate your brand._

* * *

Live sports events offer brands a can't-miss opportunity to connect directly with sports fans, who are also their target audience and provide authentic engagement opportunities that are hard to come by in any other element of their marketing strategy.

Targeted [sports event sponsorship](https://thelookcompany.com/blog/creating-sponsorship-opportunities-at-sports-events-venues) allows brands to achieve first-hand insight into their target audiences' consumption behavior and preferences.

## Live Sports and Mega Sporting Events: It's a Numbers Game

Top brands actively look for sports sponsorship opportunities and use mega sporting events for brand activations. Why?

Before the pandemic in 2018, 16.67 million fans attended NFL games in the U.S., with each team welcoming an average total of more than 521,000 spectators to their home games.

According to the Nielsen Global Sports Marketing Report 2022, sports sponsorships were up [107%](https://sponsorship.org/nielsen-releases-2022-global-sports-marketing-report/) in 2021 and drove an average [10% lift in purchase intent](https://sponsorship.org/nielsen-releases-2022-global-sports-marketing-report/) among the fanbase. 

The global sports market is expected to grow from $354.96 billion in 2021 to [$501.43 billion in 2022](https://www.businesswire.com/news/home/20220308005867/en/Global-Sports-Market-2022-to-2031---Featuring-Maruhan-Life-Time-Fitness-and-Liberty-Media-Among-Others---ResearchAndMarkets.com) at a compound annual growth rate (CAGR) of 41.3%. It is expected to reach $707.84 billion in 2026 at a CAGR of 9%. 

As a demographic, [sports fans](https://thelookcompany.com/blog/how-graphic-displays-elevate-the-fan-experience-in-stadiums-and-sports-fields) are unmatched in the passion and engagement they bring to the game. That's why brand activations at sports events are vital in marketing plans for top brands.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1655741194/The%20Look%20Company%20%28Staging%29/mipr3nfjngqcchgczbne.jpg)

## Brand Activations at Sports Events: Authentic Engagement with Fans

When you plan a [brand activation](https://thelookcompany.com/brand-activations) campaign, you're looking to create brand awareness, reach more people in your target segment and gain direct access to potential customers when they're in a receptive state of mind. Sports sponsorships boost your campaign's reach and have a lasting impact. Sports sponsorships also foster brand loyalty more subtly and effectively than other marketing tactics and ultimately increase sales. Brand activations at sports events tick off all the right checkboxes!

## 5 Tips for Planning Successful Brand Activations

In a crowded retail market, brand managers look for every additional touchpoint or opportunity to get eyeballs for their brand campaigns. Apart from branding displays and signage, [The Look Company](https://thelookcompany.com/brand-activations) helps brands build a cohesive visual engagement strategy for brand activations at sports venues and their surrounding environments.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1655741273/The%20Look%20Company%20%28Staging%29/kma5jomt0wjoxrmzhugy.jpg)

## #1 Carefully Select the Right Sports Events to Sponsor

Pick a sports event whose audience is a great fit for your brand or product. The most important consideration when you plan a brand activation campaign is that your sponsorship goals should match the characteristics of the fan demographic attending the event. The perfect activations are those that align the characteristics of the fan audience with the needs of the sponsor.

David Arnold, Professor of Marketing at London Business School and author of The Handbook of Brand Management, highlights the importance of establishing a clear link between the brand and the sport.

A brand mismatch distracts customers from the game and the players they love.

He gives the example of Wimbledon: "IBM is a great brand match for Wimbledon," he says. For 27 years, [IBM has been the official IT supplier to Wimbledon](https://www.london.edu/think/4-tips-to-ace-sporting-sponsorships), supporting its data and statistics. Its tagline 'Helping Wimbledon in their pursuit of greatness' fits the game as well as its own corporate values. 

At TLC, our [concept development](https://thelookcompany.com/products/services) team includes seasoned experts in crafting unique brand solutions for sports environments. Speak with us before you plan your brand activation campaign, and let our experts recommend the best-fit solutions for your needs.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1655741332/The%20Look%20Company%20%28Staging%29/p7hwe7hao4p4nhuqisuh.jpg)

## #2 Plan Engaging Fan Experiences for High Brand Recall

Plan activities that either entertain or delight fans, draw their attention to your product or brand or make an emotional appeal to their aspirations.

Here are some ideas to create an engaging and memorable experience for fans:

*   Exclusive fan experience zones with team support walls, fan quizzes or surveys, and digital leaderboards with live scores or championship ratings.
    
*   Contests with gifts or lucky draws with sports memorabilia giveaways.
    
*   Surveys or post-event registration forms with discount coupons for team souvenirs, branded team t-shirts, caps, and more.
    
*   Interactive kiosks with branded, gamified content to keep boredom at bay while they wait for the event to begin. 
    

[Take a look at how designers at TLC transformed the Tim Hortons Field](https://thelookcompany.com/case-studies/tim-hortons), home of the Hamilton Tiger-Cats of the CFL (Canadian Football League). Stadium concourses showcasing the current sponsors, branded corporate suites, locker rooms, and training facilities were outfitted with impactful graphics and rapid changeout display systems.

Retail stores and kiosks within the stadium were designed to capitalize on spontaneous point-of-sale purchases. The Alumni Lounge, the Coors Light Banquet Bar and The Canadian Football Hall of Fame were outfitted with stunning backlit lightboxes, immersive SEG fabric prints, custom pin mounted letters, plaques, and logos.

## #3 Design Shareable Experiences and Use Branded Props to Amplify Your Brand's Reach

When fans take selfies at a sports stadium, what do they do with them? Share them, of course! Focus on providing opportunities to share photos, videos or WOM (Word of Mouth) experiences to increase the reach of your brand and campaign. Branded photo booths or photo walls for instagrammable moments are a great idea.

Another simple yet effective way to amplify your reach: Hand out free branded props that fans can use during the game to cheer on their teams. Each time fans cheer a goal or win, your branding is captured in photos, videos, live streams, match replays and post-event content, amplifying your brand's reach well beyond the live audience!

## #4 Use Event Branding Print Solutions and Graphics to Support Your Brand Activation Campaigns

TLC delivers [event branding and visual display systems](https://thelookcompany.com/markets/sports-and-events) to support your brand activation campaigns:

*   Sponsored graphics for in-stadium flags, fence scrims, field-of-play headwalls, athlete tunnels, locker rooms and lounges.
    
*   Customized branded kit of parts, media backdrops, instagrammable fabric & frame walls, temporary pop-ups and tents.
    
*   Creative wayfinding signage that incorporates your brand or product in a witty or meaningful way.
    
*   Branded crowd control barriers for pedestrians and other city dressing such as building wraps and facades.
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1655741516/The%20Look%20Company%20%28Staging%29/m1aajraas7pe8zvyt6mx.jpg)

We transform live sports events into unforgettable experiences. Brands can use temporary pop-ups, [building wraps and facades](https://thelookcompany.com/markets/sports-and-events#city-dressing), branded fence scrims and other display solutions to activate their brands in an electrifying and memorable atmosphere.

## #5 Look for Opportunities to Partner with Other Brands

Brand collaborations make good sense when you're reaching millions of people. Pick a brand or product that is strategically synergistic with your brand and launch co-branded promotions at the event. This way, both brands reach a newer base of loyal audiences and gain better recall at a lower cost.

*   Co-branded F&B (Food & Beverages) booths and hospitality areas.
    
*   Tailgating experiences in collaboration with F&B brands to offer tasting samples or collaborations with celebrity chefs for chef-led cook-offs.
    
*   Product sampling or testing drives that collect customer information for post-event customer connections.
    
*   Pop-up bars with branded banners, floor decals and sponsor's logos.
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1655741591/The%20Look%20Company%20%28Staging%29/blxhtokh4jcv4uxs8p2k.jpg)

## TLC: Your Partner in Brand Activations at Sports Events

TLC delivers brand activation solutions with a definite wow factor!

Many brands struggle to come up with ideas to create an engaging and memorable experience for fans. [The Look Company](https://thelookcompany.com/) helps you move beyond regular merchandising displays and visual display solutions to a structured brand activation plan at mega sporting events.

Our visual engagement solutions and our expertise at live events and sports venues provide you with cohesive branding for your brand activation campaign across the stadium and team zones, [elevating the fan experience](https://thelookcompany.com/blog/how-graphic-displays-elevate-the-fan-experience-in-stadiums-and-sports-fields).

We have a long track record of supporting national and international sports. We have provided branding and signage solutions at various high-profile sporting events, including the FIFA Club World Cup 2019™.

We are proud to announce that we have been confirmed as a [Regional Supporter of the FIFA World Cup Qatar 2022](https://thelookcompany.com/blog/tlc-regional-supporter-fifa-world-cup-qatar-2022)™, in an agreement covering North and Central America.

[Talk to TLC](https://thelookcompany.com/contact) for a full range of integrated services with a global team of experienced specialists to transform event venues and sports environments into engaging and memorable brand experiences.

How Sporting Events are a Perfect Match for Your Brand Activations

**_Summary_** _\- Omnishoppers are individuals who use technology like computers or mobile phones as well as physical stores to compile information about the retailer, brand or product before they make a purchase. The way to reach this group of informed consumers is to implement an omnichannel retail strategy. Find out how to integrate fabric and frames into your retail strategy to create an all-round pleasing brand experience._

* * *

An omnichannel retail strategy aligns a brand’s identity and messaging across all purchasing channels and touchpoints. But it also involves a deeper understanding of customer behavior.

A touchpoint is any instance of interaction between customers and your brand. They can include advertisements, websites, visiting your store or contacting customer service. Customers are looking for a unique brand experience when dealing with a brand at any touchpoint. 

What is the best way to create a pleasing experience for shoppers when they enter your store that also aligns with your online presence? The answer lies with how omnichannel shoppers associate with your brand.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1655303289/The%20Look%20Company%20%28Staging%29/fnpj1io4wrerewwtafx7.jpg)

## Retail Trends: Omnishoppers

An omnishopper is an individual who uses technology like computers or mobile phones as well as physical stores to compile information about the retailer, brand or product before making a purchase. Identifying trends in customer behavior and integrating successful tactics into your retail strategy can help reach the omnishopper, who is quickly becoming the main target demographic for retail sales. 

A [recent report](https://www.fmi.org/forms/store/ProductFormPublic/the-omnishopper-imperative-for-food-retailers) jointly produced by NielsenIQ and FMI forecasts that 74.7 million U.S. households will be omnichannel shoppers by 2025. And between now and then, each additional million omnichannel households will add another $8.4 billion in sales.

In fact, according to [Neilson](https://nielseniq.com/global/en/insights/analysis/2020/its-time-to-think-omnichannel-shopper-not-just-omnichannel/), “The food industry’s heavy efforts in recent years to understand digitally savvy Millennial and Gen Z consumers might have been off target in terms of growth opportunity. The 45–54 and 55–64 demos account for the most omnishopper growth, and their spending prowess is much bigger.”

## Designing Stores for Omnichannel Shoppers

Let’s take a step back and look at why retailers should consider the customers’ journey, which to an omnishopper, [also includes visiting a store](https://thelookcompany.com/blog/how-online-shopping-habits-will-drive-in-store-retail-preference). Even with the rise in online shopping, there are aspects of going out to a store that can’t be duplicated through a website, such as:

*   Social interaction & customer service
    
*   A shopping experience in real life
    
*   Trying products before purchase
    
*   Instant gratification, no shipping
    
*   Shopping locally to support communities
    

Even though the customer journey can be omnichannel in nature, when a customer interacts with your brand and they become familiar with what your brand stands for, you want to ensure there’s consistency across all channels. 

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1655303644/The%20Look%20Company%20%28Staging%29/ucfolqftseblagua8qlb.jpg)

Taking into account what the customer may experience when interacting with your brand, consider eliminating any possible roadblocks to a positive experience. If a customer cannot find what they are looking for, are challenged by the speed in which they can find a product or service, or just find that their interaction with your brand is overall inconvenient to their lifestyle, they will drop off and find a solution elsewhere, taking their business with them. 

Instead, recognize there’s an opportunity to build upon online activity by creating a unique experience for a customer to enjoy in-person while interacting with your brand in a store. Visual cues through retail signage plays a large role in customer experience. Easy to follow instructions and information in easy to spot areas help the customer help themselves. Then customers will associate pleasurable experiences with your brand and they will seek out more ways to engage, make purchases and even become brand advocates.

## Why Use Fabric & Frames in Retail Environments?

With a team of visual merchandisers, retail designers and brand managers, it’s not difficult to ensure a consistent brand identity online and offline. Where it becomes challenging, is defining what shopping is for a customer and how to translate that into a memorable experience overall.

Using fabric & frames or lightboxes in a retail environment addresses the desire to interact with physical elements versus a virtual reality or idea of a brand. Crossing over the threshold of what a customer can tangibly observe and experience.

For instance, printed fabric graphics dressing a retail environment on walls, displays, end caps and hanging from the ceiling all contribute to the physical experience in a store. They provide a break from screens on mobile phones or computers, absorbing the atmospheric lighting in stores instead of reflecting it. And not only can you control the amount of content you are communicating but also the speed at which you’re conveying those messages.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1655310876/The%20Look%20Company%20%28Staging%29/rvizoa2vgu8ij65ehfta.jpg)

## Types of Visual Engagement Solutions that Will Help The Omnishopper

Speed, convenience and navigation all need to be seamless to appease an omnishopper. At The Look Company, we identify that signage and wayfinding solutions are key to address the shoppers’ needs. We work closely with retailers to bring brand similarities into a store design.

**_Wayfinding Solutions_**

[Wayfinding](https://thelookcompany.com/products/signs-and-banners) tools within large retail spaces are essential graphic systems that shoppers know and use. They are ingrained into the shopping experience and are relied upon for omnishoppers to navigate throughout a space. Similar to a menu on a website, clear labels or identification signage and directional signage help to provide the shopper with the information and tools they need to maneuver around the store and find the items they need.

 Applying identification signage above shelves, along the perimeter of the store on walls or fascia, or hanging from the ceiling all provide ways for the customer to find key areas of where they want to go. While directional signage within the departments provide clear indications of what products shoppers will find down specific aisles. 

**_Aligning Offline & Online Inventory_**

Omnishoppers may look up the availability of a product before heading out to a store. These types of search queries online reduce the time to locate what they're looking for so that they can get in and out effortlessly. Alternatively, if they are in a store and try on clothing or footwear of a specific brand, they have the information about the fit and quality before making purchases online.

Having up-to-date information available on a website, with aisle numbers, and inventory information help to provide the omnishopper what they need before heading out so that they can complete their set task efficiently. Within the store, having the same information available on end cap or directional signage ensures an effortless experience for the customer.

**_BOPIS_**

[Buying online and picking up in-store](https://thelookcompany.com/blog/micro-fulfillment-centers-a-brand-new-experiential-branding-opportunity) is here to stay. For omnishoppers, this convenient way to obtain products is quicker than waiting for a delivery. Ultimately, the outcome is the same for the store and the customer. In order to serve the customer after they’ve made a purchase online, make sure there is clear identification signage providing information on how to retrieve goods, whether it’s in the inside or the outside of the store.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1655311087/The%20Look%20Company%20%28Staging%29/af8ucrhv9vy95l1etazj.jpg)

## The Look Company: Visual Engagement Specialists

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. By focusing on the customers’ experience as they gather information about your brand or products before making a purchase online or physically in a store, will ultimately help create brand loyalty and repeat purchases. 

Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with a silicone edged graphic or SEG. Customized for retail, this system allows The Look Company to produce a large volume and a diverse range of solutions. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

How To Use Fabric & Frames to Connect with Omnishoppers

A successful retail presence is all about getting noticed. 

Custom retail signage that is bold, eye-catching, and engaging is a great way to communicate your brand's message and attract foot traffic to your store. 

Quality graphic signage is a versatile promotional tool for brand-customer interactions, whether it is outdoor signs, in-store display signage, or window displays for retail showrooms. 

You can use branded graphics to create a first impression, pique curiosity, enhance brand recall, and encourage customers to visit your store.

## **Merchandisers Use Custom Retail Signage as a Form of Visual Communication**

Custom retail signage in your retail showroom or department store are an important part of your merchandising strategy, so it's important to plan them carefully, working with an [experienced retail signage company](https://thelookcompany.com/about-us/our-company). 

Professionally designed signage gets your brand noticed in a crowded retail scenario and helps you convert store visitors into customers.

TLC helps you incorporate various types of creative and innovative [retail signage](https://thelookcompany.com/products/signs-and-banners) throughout your branded environment.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1652112983/The%20Look%20Company%20%28Staging%29/aboxqnzyfnzxpv4r5nws.jpg)

**Wayfinding Signs**

Wayfinding signage uses visuals and graphics to help shoppers find their way around the shopfloor (directional signs), find product information (informational signs), or appraise shoppers of rules or regulations (regulatory signage). 

**Standalone Banners**

Portable, temporary banners on stands or double-sided fabric and frames are a versatile tool for merchandisers. Use free standing displays in various areas of the shopfloor to effectively communicate offers, seasonal promotions or new product launches.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1652113014/The%20Look%20Company%20%28Staging%29/lezejdsvy4agw9wlyejx.jpg)

**Window Signage**

The visual impact created by storefront [window signage](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) is a key component of retail merchandising strategy. Visually appealing window displays and storefront signage draw shoppers into the store and help improve sales.

**Endcap Displays**

Endcap displays or featured products at the end of an aisle are prime property for retail promotions. Products featured on endcap displays have a distinct advantage and sell faster. TLC created a stunning effect for [Walmart, Canada,](https://thelookcompany.com/case-studies/walmart) by using lightboxes as endcap displays.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1652113040/The%20Look%20Company%20%28Staging%29/xfftwhlisqtmx23i1gni.jpg)

**Pillar Wraps**

Pillars wrapped with vividly printed fabric are a great way to advertise your products, promote your brand or provide eye-catching directional signage. Pillar wraps help you maximize the use of retail space. TLC has effectively used high-visibility custom signage on pillars using flexible, wraparound fabric seamlessly covering pillars.

**Building Wraps**

A building wrap covers the façade of a building with printed panels to communicate your brand's message with a big bang! The large format graphics create an instant impression in your audience's mind and enhance their recall of your brand.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1652113067/The%20Look%20Company%20%28Staging%29/wu2x4pxamvxj3lps78xr.jpg)

**Lightboxes**

[Lightboxes](https://thelookcompany.com/products/lightboxes) illuminate brand images and retail messaging in malls, brand showrooms, shopping centers, and other retail indoor spaces. They create a stunning visual effect using vividly printed fabric and a next-gen LED lighting system. Available in a range of custom sizes and shapes with a variety of hanging, wall-mounted, or self-standing options, they are one of the most versatile custom signage solutions we offer.

**Floor Decals**

Floor decals are custom graphic signage printed on high-strength vinyl and applied to the floor of high-traffic retail spaces such as mall entrances, stairways, mall lobbies, or at exits and checkout counters. These floor graphics maximize promotional space and provide an added touchpoint in your retail branding.

**Flag Poles & Street Banners**

Flag poles and street banners are used in parking areas, entrances, and on curbsides to spread awareness about brands or products available in the store and showcase flagship products or highlight special offers. At TLC, we use the best quality fiberglass poles with a weighted base and high-visibility printed fabrics for flag pole banners.

You can take a look at some of the [work we’ve done here](https://thelookcompany.com/our-work).

## **Benefits of Custom Retail Signage**

There's more to it than meets the eye! Creative custom retail signage doesn’t just look great; it also plays an important role in customer conversions and has a direct economic impact on business.

Let's look at some of the [benefits of retail signage](https://thelookcompany.com/blog/5-ways-to-create-visual-impact-engagement-with-retail-signage):

**Draw in Visitors:** Window signs, street banners, and flags greet visitors even before they step into your retail space. They attract attention, build awareness, and encourage visitors to step into the store.

**Promote Products:** Like a silent salesperson, custom retail signage promotes your message to your audience, drawing their attention to new products, discounts or seasonal promotions. 

**Guide Shoppers Through the Store:** Wayfinding signs help shoppers navigate the shop floor, find what they are looking for, and create a smooth shopping experience. 

**Drive Sales:** Apart from branding and wayfinding, signs convey essential information about your products—such as price and specifications and help them make an informed decision to buy the product.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1650913839/The%20Look%20Company%20%28Staging%29/njbzwgckrcwmrjtwesw4.jpg)

## **TLC: An Award-Winning Print Partner for Custom Retail Signage**

Invest in high-quality signage for your branded environment. At TLC, we maximize your brand's impact with award-winning experiential graphics and [visual engagement solutions](https://thelookcompany.com/) that tell your brand's story innovatively and effectively.

Our expansive global production facilities utilize state-of-the-art printers, manufacturing, technologies and industry specialists. 

We are a [G7® Master Certified Facility](https://thelookcompany.com/blog/g7-master-facility-targeted-qualification) which confirms our commitment to providing our customers with the best results in color management and print consistency.

[Connect with TLC](https://thelookcompany.com/contact) for custom retail signage today.

Explore The Versatility Of Custom Retail Signage For Branded Environments

The Look Company, an award-winning visual engagement solutions provider for sport, events and brands, has been confirmed as a Regional Supporter of the FIFA World Cup Qatar 2022™, in an agreement covering North and Central America.

The company has provided branding and signage solutions at various high-profile international and national sporting events, including the FIFA Club World Cup 2019™. The Look Company is planning to use this year’s tournament as an opportunity to showcase its stadium dressing and signage capabilities to 3.5 billion viewers around the world.

“The Look Company has demonstrated a long-term commitment to football and sport, both behind the scenes delivering dressing and signage projects and as a sponsor,” said FIFA’s Director of Marketing, Jean-François Pathy. “They were a welcome addition to the FIFA Club World Cup in 2019 and we are delighted to have their support for this groundbreaking FIFA World Cup in Qatar. Fans will be walking into the amazing stadiums and seeing The Look Company’s impressive work at first hand in just over 200 days’ time.”

“The FIFA World Cup is the biggest, most popular sporting event in the world. We are very pleased to be named a Regional Supporter for an event of this size and prestige,” said Ed Burke, the Chairman and founder of The Look Company. “We are uniquely positioned to help our customers, sponsors and other stakeholders to engage with us in the lead-up to and throughout this year’s tournament in Qatar.”

With production facilities in North America, Europe and the Middle East, The Look Company has more than 20 years of experience in transforming sporting and commercial environments into engaging and memorable brand destinations with innovative graphics and display solutions. It provides end-to-end design, hardware manufacturing, printing, kitting, project management and installation.

For more information on the FIFA World Cup Qatar 2022™, visit [FIFA.com](http://FIFA.com).

For more information, [contact us](https://thelookcompany.com/contact).

The Look Company Becomes Regional Supporter of the FIFA World Cup Qatar 2022™

Retail stores have been perfecting the art of window displays for ages. Why? Because they realize that they have just a few seconds to catch the eye of passers-by and entice them into their store.

How do you design your retail [window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) to stop shoppers in their tracks, give your store a second look—and walk in?!

## **Firstly, Who Exactly is a Window Shopper?**

A window shopper is someone who visits shops or malls, browsing through products on display without the intent to buy anything! So why would people spend precious time on such an unproductive activity?

Well, it's a stress buster for one—retail therapy, as we like to call it. It helps shoppers stay in touch with the latest trends and styles, with what's new in  stores. You get an idea of prices, and it satisfies an exploratory instinct we all have to know what's in our environment. And for some, it's entertainment—a bit of change from work and home—with no need to spend money.

In a recent post-pandemic survey conducted by NPD, more than one-third of consumers ([36%](https://www.npd.com/news/press-releases/2021/missing-santa-consumers-look-forward-to-a-more-typical-holiday-shopping-season-this-year-npd-says/)) said they missed browsing retail store aisles, and 21% said they missed viewing creative holiday displays, windows, and decorations. That's how prevalent window shopping is.

But should retailers take window shoppers seriously—if, by definition, they have no intent to purchase something?

Several studies indicate that retailers would do well to treat window shoppers as prospective customers. Even if they don't have a purchasing intent at that moment, they're definitely interested in the products or the brand that is being showcased. 

Moreover, shoppers are drawn to storefront windows just like they are attracted by advertisements. So window displays act more like ads than merchandising displays.

These observations give us cues about designing store window displays that can turn your target audience into customers.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1650913361/The%20Look%20Company%20%28Staging%29/wbqc2zbzuocr6hxhnlet.jpg)

## **Types of Window Displays**

Visual merchandisers pay special attention to window display ideas and designs. The shopfront window is an integral part of merchandising strategy. Using this space innovatively can turn window shoppers into customers.

### **Windows that Display Specific Products**

In retail, straightforward is sometimes the best way to sell. Want to increase sales? Display your bestsellers in your storefront window and make the product the focal point. Who says you always need a story to sell your products? Sometimes, it's best to keep it simple and let your products do the selling. For example, a department store can use advertisement-style banners to convey product information or pricing and design [visually appealing signage](https://thelookcompany.com/products/fabric-and-framessigns-and-banners).

### **Window Displays that Sell a Brand's Story** 

Research shows that window displays function more like ads. Some visual merchandisers prefer to focus on displays that [tell the brand's story](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of), create appeal, entice the visitor to find out more about the brand, or build an aspirational appeal for the brand.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1650913445/The%20Look%20Company%20%28Staging%29/uz24rcnyveolpfgb9qaz.jpg)

### **Windows that Reflect the Retailer's Brand Values**

Instead of focusing on a product or a brand, some retailers use their window displays to reflect their brand's values—what the brand stands for. For example, the cosmetics brand Lush creates window displays that reflect their commitment to organic or natural products.

## **Once We've Enticed Shoppers into the Store, What's Next?**

Your visual merchandising teams and display designers have worked hard to draw window shoppers into the store—the last thing you want is to have them leave the store without making a purchase.

Here are our top three tips for converting window shoppers into customers: 

**#1 Capitalize on the Impulse to Purchase** 

Retailers consider that about half of all brick-and-mortar store purchase decisions are made on impulse. That's why attracting foot traffic into the store is so crucial. [Window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) offer that brief glimpse of what to expect inside the store and entice shoppers to step in. Once inside, visual merchandisers use the power wall—the first area to the right—to showcase their most important merchandise. These could be products on sale, the latest additions, seasonal specials or products that are usually purchased on impulse.

**#2 Engage Shoppers In-Store**

Get shoppers to try out products or experience the benefits of your products or services. It could be as simple as a product demo, free samples, or free tastings of food products. Informational displays, [immersive graphics](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) that create an ambiance the shoppers aspire for, or kiosks that shoppers can interact with are all great ways to engage shoppers.

**#3 Make the Purchasing Process Easy and Comfortable**

Engaged shoppers can be coaxed into a purchase! Strategically placed [product shelving](https://thelookcompany.com/products/display-systems) at eye-level, thoughtfully designed layouts, in-store graphics, judicious use of [lighting elements](https://thelookcompany.com/products/lightboxes) to draw the eye and [wayfinding signs](https://thelookcompany.com/products/signs-and-banners) that lead shoppers through the store are all critical. In addition, an easy checkout system and a comfortable store ambiance help convert engaged shoppers to customers.

## **To Sum It Up**

Attractive window displays help draw in customers. You can use window displays innovatively to display new products, promote special or seasonal deals, convey your brand's message, and differentiate your store from your competitors. TLC has visual engagement solutions to draw in those valuable customers.

[Talk to The Look Company](https://thelookcompany.com/contact) for retail graphic solutions, signs and banners and stunning custom lightboxes that entice shoppers and convert them into customers. 

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1650913839/The%20Look%20Company%20%28Staging%29/njbzwgckrcwmrjtwesw4.jpg)

Convert Window Shoppers Into Customers With Head-Turning Displays

The Look Company announced today that it has achieved the next level of compliance in the G7 Master Qualification Program - G7® Master Facility Targeted.

G7® is an industry-leading set of specifications from Idealliance® for achieving visual similarity across all print processes. It is a global standard widely used to measure the color accuracy on any output device.

We are extremely proud of our team for achieving the next level G7 Master Facility Targeted Qualification. “Quality and consistency are vital to our customers,” says Taylor Price, Operations and Production Manager. “Our commitment to the G7 methodology is just one example of how we’re maximizing our performance for the benefit of our customers.”

The Master Facility Targeted Qualification is achieved when G7 Grayscale is attained, plus the solid ink measurements for primaries and secondaries (CMY and RGB) and substrate color are also within spec to one of the G7-based targeted color spaces.

“We applaud The Look Company for utilizing the G7 Master Program to assure consistency and quality in their proofing, brand color management and print processes,” commented Jordan Gorski, Senior Vice President, Idealliance. “G7 Master Qualification demonstrates a level of control and expertise that places The Look Company at the top of their field. We applaud their leadership, commitment and support of the G7 Master Qualification Program.”

## **About Idealliance**

Idealliance is dedicated to guiding media production best practices, specifications, and standards, worldwide. To learn more about G7 Master Qualification, please visit please [visit](https://idealliance.org/) [idealliance.org](http://idealliance.org)

## **About The Look Company**

The Look Company is an international visual engagement company, producing award winning printed graphics and display systems for retail environments and international sporting events. To learn more, please visit [thelookcompany.com](http://thelookcompany.com)

The Look Company Achieves G7® Master Facility Targeted Qualification

###### _(Pictured above): a fabric print of a photograph depicting a mural painted in a downtown Toronto neighborhood. The graphic reproduction includes this sentence: "A mural co-created by 16 Esplanadian youth, under artistic leadership of Shalak Attack and Julian Periquet. A project curated by Isorine Marc and co-produced by Jamii and CORPUS, with the support of the Ontario Trillium Foundation."_

###### Storytelling is a great way to engage your target consumers in a [retail environment](https://thelookcompany.com/markets/retail-solutions) and build a long-lasting bond with your prospective customers. We're sharing some tips and tricks so you can perfect the art of storytelling for retail spaces.

## **What's in a Story?**

All of us have experienced the power of a good story. Right from childhood, stories have enthralled us. Whether it's a bedtime story about pirates on the high seas or a weekend movie-night thriller with a nail-biting finish, we all love stories!

Stories are memorable. We connect with characters, events or situations that remind us of something in our own lives and tap into our memories.

For retailers, storytelling is a great way of conveying what their brand experience is all about. Weave a story around how the brand was born, where their product comes from, or how it makes their customers' lives better.

## **How to Wow Your Customer with Storytelling in Your Retail Environment**

How do you build a story around your brand?

With the right approach, you can make your narrative meaningful and memorable for your customers. Here are a few ways to perfect the art of storytelling in your retail environment.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1647526641/The%20Look%20Company%20%28Staging%29/icjwbyejtdfz92szia8o.jpg)

## 1\. Weave a Story that Engages Your Target Audience

Is there a particular message you are trying to convey? Does something about your brand have an emotional connection with people—such as an environmental sustainability factor or a social cause behind your brand? Maybe your customers are doing something amazing with your products that is worthy of a story. But remember to resist the temptation to make your brand the hero—keep the focus on your customer persona and make that persona the hero of your narrative!

For example, the outdoor clothing company Patagonia contributes 1% of total annual sales to environmental groups through their ["1% for the Planet"](https://www.patagonia.com/one-percent-for-the-planet.html) initiative. The story is: When you buy a product from Patagonia, you are helping create an environmental impact with every purchase you make.

Another example is [Tach Clothing](https://www.tachclothing.com/): They value the local craftsmanship of their designers' home country and timelessness in clothing and have built their brand story around this concept.

## **2\. Build a Fan Following of Customers Who Relate to Your Brand Values**

When a brand tells a story about the purpose behind its existence, consumers are drawn to the story. 

Gen Y and Gen Z consumers look for transparency and authenticity in the brands they choose. They want to associate with brands that have an inspiring and meaningful story.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1647526661/The%20Look%20Company%20%28Staging%29/by9jvq49jbuhcm7yylbe.jpg)

According to marketing expert Seth Godin, this is what separates the influential, high-impact brands from the forgettable ones. 

Some coffee brands often relate the story about how their brand of coffee is sustainably brewed—from the farm to the cup. Other brands focus on the brand values that their company stands for. For example, [Starbucks](https://stories.starbucks.com/stories/2022/celebrating-women-as-leaders-and-changemakers/) has a website devoted to brand storytelling that covers not just the story of their coffee but also stories that have a social impact, such as women who are changemakers in their social communities.

Another excellent example of storytelling with a cause: Fashion retailer [H&M's "Close the Loop"](https://www2.hm.com/en_ie/sustainability-at-hm/our-work/close-the-loop.html) campaign embraces sustainable fashion, highlighting significant brand values such as gender equality and body diversity through celebrity endorsements from international power figures such as model Tess Holliday and rock star Iggy Pop, 

Do you have an inspiring story behind your product that elevates the customers' experience?

## **3\. Sensory Branding Gets Consumers to Relate to Your Brand Story**

Make your story feel real. An [immersive experience](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) creates a lasting impact. Appeal to the senses, make it a shopping experience that physical store visitors will find memorable. When visitors are completely immersed in a brand experience, it makes them feel that they are a part of something big and important.

Sensory branding is a powerful tactic that retailers can use to impact and resonate with consumers. It appeals to one or more senses to evoke a cognitive, emotional, behavioral, and memorable response from consumers.

TLC's [visual engagement solutions for retail environments](https://thelookcompany.com/markets/retail-solutions) help brands create experiential in-store displays. Appealing to the sense of sight, we design and print visually stunning images on fabric and use striking [lightboxes](https://thelookcompany.com/products/lightboxes) to attract shoppers.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1647526690/The%20Look%20Company%20%28Staging%29/wxe0tnrk8uskmjytmh3k.jpg)

We use the power of graphics to create your brand identity, enhancing the recall of your logo and brand colors. For example, we can create a warm and homely ambiance in a big box or [furniture retail store](https://thelookcompany.com/blog/furniture-showroom-display-ideas-to-improve-the-in-store-experience) using full-wall, photographic-quality printed scenes of families in their homes. Consumers associate the same warmth with the retailer and are more likely to return to the same retailer to shop for furniture in future.

## **4\. Set the Scene of Your Story with Themed Window Displays**

Custom-made [window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers) are a great way to set the scene for your brand's story. When visitors first see your storefront displays, it gives them a sneak-peek into what they can expect inside. Create curiosity by setting the context of your brand's story and then enticing the visitor to enter the store to discover the complete story!

TLC's innovative [displays systems](https://thelookcompany.com/products/display-systems) and printed graphics can help you create stunning window displays using modular frames and fixtures and vivid, photographic-quality [non-lit SEG fabric prints](https://thelookcompany.com/products/fabric-and-frames).

## **Summing It Up**

A story can transform a brand from a mere product to a lifestyle choice. Remember, brand loyalty is not limited to a product; instead, it is loyalty to a specific lifestyle choice that customers make because they relate to it or aspire for it. Successful retailers use the power of storytelling to enhance their customers’ retail experience.

[Talk to The Look Company](https://thelookcompany.com/contact) to design immersive retail environments that tell your brand's story.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1647529614/The%20Look%20Company%20%28Staging%29/v4itjiryvixg2tsobsul.jpg)

How to Perfect the Art of Storytelling in Your Retail Environment

Designing the layout of a furniture store is an art—with a studied set of retail principles to back it.

Brick-and-mortar furniture stores rely heavily on their design and ambiance to sell their merchandise successfully. Furniture store design requires thoughtful planning, with thematic zones that allow a smooth flow of visitors through the various sections. The challenge is to recreate the setting for which the furniture is designed. Yet, the layout must be minimalistic, with a complimentary color palette to allow the design and color themes of the furniture to shine through.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642021682/The%20Look%20Company%20%28Staging%29/rnicvwxugvmgojr3akxf.jpg)

## **First Impressions Count: Design the Entry Zone With Care**

As visitors enter your store, remember that they're stepping into your brand's world.

The first 5-10 feet form a 'decompression zone' which is best used to create an environment that allows visitors to take in the experience of the brand. It's where visitors form their first impression of the store and decide which way to turn to start shopping. Use this space to design displays that [tell your brand's story](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) or hold a promise of what's inside without being too salesy. Fabric-printed vignettes that span the entire wall and seamlessly run over columns or up to the ceiling are a great idea. Wall mounted graphic treatments can be constructed to any shape and size. Our frame solutions are flexible so that you can fasten them onto any wall structure, whether drywall or concrete.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1645114008/The%20Look%20Company%20%28Staging%29/cqzm3l2llxcpjghchivy.jpg)

## **Optimize the Zone of Maximum Exposure**

Retail gurus say that store visitors prefer taking the first turn to their right once they enter your store. And that's your zone of maximum exposure - also popularly called the power wall. Design a high-impact visual display that commands the attention of store visitors and draws them to the product range you want to promote. Use [wayfinding systems](https://thelookcompany.com/markets/retail-solutions#signs-and-banners) directional signage with flags, banners and floor decals to direct traffic from this point. Maximize the power of this space with graphics that showcase seasonal specials, on-sale or high-margin products.

## **Create Space—or Risk Having Visitors Walk Past a Cluttered Product Display Area!**

Spaciousness is probably the single most important aspect of furniture store design. Consumer behavior expert and retail consultant, [Paco Underhill](https://www.madetomeasuremag.com/the-butt-brush-and-other-retail-research-insights), in his book 'Why We Buy: The Science of Shopping' speaks about how shoppers (usually women) avoid overcrowded aisles where there may be a tendency to brush against people. Many don't venture into areas where there isn't enough aisle room. The store design should allow for enough space for families to walk around each piece of furniture, try it out, and re-imagine how their home will look with this new, coveted piece! [Modular frames with integrated fixtures](https://thelookcompany.com/products/display-systems) give store designers the flexibility to create pleasing displays without hindering traffic flow.

## **Create Thematic Sections and Add a 'Speed Bump'**

As visitors browse through your furniture store, you want them to stop at strategically placed displays. That's where you add a speed bump - a display or offer that is distinctly different from the surrounding ones, prompting visitors to pause and take a closer look.

For example, in a section that promotes mattresses, recreate a bedroom. Add elements to the layout and design that encourage visitors to spend more time exploring the area. For example, you can design discrete nooks where visitors can try out the feel of a mattress and get more guidance from a sales consultant on the product that will suit them the best.

In a section for garden furniture, recreate an outdoors-themed environment. Use lightboxes with vivid images of lush greenery and maybe even the laughter of a family enjoying a barbeque lunch. Display patio furniture in that setting and visitors are bound to pause to enjoy the scene!

[Modular partition systems](https://thelookcompany.com/products/display-systems) provide unlimited design capabilities: Create headboards, walls, corners, booths and even complete rooms. Use large format graphics and [full-wall fabric treatments](https://thelookcompany.com/markets/retail-solutions#fabric-and-frames) to recreate a home setting. The more time visitors spend engaging with the displays, the more likely they are to make a purchase.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946253/The%20Look%20Company%20%28Staging%29/xvkynzue1thrh2wkurwq.jpg)

## **Experiential Furniture Store Design Concepts**

Engage the senses creatively and encourage visitors to explore and interact with furniture displays in your store. Textures, [vivid backlit imagery](https://thelookcompany.com/markets/retail-solutions#lightboxes) and sounds all add to the experience. You can also create "touch moments" where visitors can get a feel of merchandise such as mattresses and bed linen. Even trying out an easy chair or figuring out which pillow suits you is an experiential moment! An excellent way to engage visitors is to provide [informational display signage](https://thelookcompany.com/products/signs-and-banners) that details product specifications. Or allow customers to interact with a touchscreen to explore color options for textiles or accessories such as lamps, rugs, pillows, curtains and more.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946559/The%20Look%20Company%20%28Staging%29/o4wny6veqv3iflxtd7mq.jpg)

## **Choose TLC for Stunning Furniture Store Design Concepts**

[Furniture store design](https://thelookcompany.com/markets/retail-solutions) is about creating a comfortable and inviting space that puts visitors in the right frame of mind to make a purchase.

[Modular displays](https://thelookcompany.com/products/display-systems) that are easily changeable are an asset to any furniture store. Designers can quickly put together elements for seasonal displays and special promotions and respond promptly to shoppers' in-store preferences. 

Our client, [Mattress Firm](https://thelookcompany.com/case-studies/mattress-firm), required a future proof retail display system that could be reconfigured with their evolving store layout and inventory. The system also needed to be easily installed by in store staff and updated at regular intervals.

We provided a [modular display system](https://thelookcompany.com/products/display-systems) including self-standing product displays, on-the-wall frame displays, [lightboxes](https://thelookcompany.com/products/lightboxes), and ceiling-hung frames that could easily be changed and reconstructed based on the store design concept, inventory levels or visual merchandising goals.

[Talk to The Look Company](https://thelookcompany.com/contact) for dynamically changeable modular displays to create stunning furniture store designs. Our modular display systems allow for multiple uses and increased functionality.

How to Design Furniture Stores with Modular Display Systems

Retail is undergoing significant changes. And new [retail design concepts](https://thelookcompany.com/markets/retail-solutions) are emerging as retailers look for ways to use their physical retail space wisely and differently.  

Consumer behavior and expectations are evolving, putting pressure on traditional retailers to change their in-store strategies. For example, shoppers are increasingly looking for convenience. So online ordering and the concept of in-store pick-ups have gained prominence in the last few years. But at the same time, shoppers dislike one thing about online orders—waiting for delivery! And brick-and-mortar stores satisfy their need for instant gratification. The [new-age retail store](https://thelookcompany.com/markets/retail-solutions) brings with it all the benefits of hands-on shopping, with the added incentive of instant fulfillment—you get to carry home your new purchases with you—no waiting for delivery!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1645799761/The%20Look%20Company%20%28Staging%29/qbzzbdbr8eyxyd2zzysz.jpg)

## **Retail Design Concepts: 5 Tips to Make Your Store Stand Out**

Retailers must now think less in terms of markets and more about customers and their individual preferences. Flagship stores are moving toward customer-centric experiences and design. Retailers are now focusing more on store design concepts to lure savvy shoppers. 

Here are 5 tips for retailers to implement an effective retail design concept strategy.

## **#1 Retail is All About the Customer**—**Not About the Product**

In the new retail, the visitor experience is the prime concern. 

According to [Katelijn Quartier](https://www.designcurial.com/news/paradigm-shift-for-future-of-retail-design-7050105/), the head of the Retail Design Laboratory at Hasselt University in Belgium: "We have entered Retail 3.0, a time when the customer is more and more in charge. This asks for much more from a designer than to translate a retailer's identity into a store design and goes beyond mere functionality and efficiency'.

As the [Gensler Research Institute](https://www.designcurial.com/news/paradigm-shift-for-future-of-retail-design-7050105/) emphasizes: 'Retail is no longer about products; it's about the relationship between a brand and its audience.' Understanding their customers' shopping behavior and preferences will help retailers create a visual merchandising plan or store layout that works.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1645799994/The%20Look%20Company%20%28Staging%29/ok66y44gebrdcmeanamb.jpg)

[The Look Company](https://thelookcompany.com/products/services) helps retailers develop innovative designs and graphic solutions to give their customers a superior shopping experience. 

We offer a full range of integrated services with a global team of experienced specialists to transform retail environments into engaging and memorable brand experiences. From design concept to installation, we provide a complete range of retail store design solutions.

## **#2 Store vs Experiential Center**

Experiential retail implies creating interactive and immersive experiences that showcase the brand's values and evoke the right emotions in visitors so that they associate positive feelings and a lifestyle with the brand, creating a long-lasting recall.  

An experiential store that focuses on customer engagement—rather than direct sales—is a step forward. It enables retailers to address consumer needs using in-store events and services or brand activations. [Visual engagement solutions](https://thelookcompany.com/) from The Look Company go a long way in developing the experiential store concept.

## **#3 Choose the Right Store Layout**

There's no right or wrong layout for your store, but it's important to focus on your target market, your space, and the types of products you sell to come up with a retail store layout that works for your business. 

Your store layout should help you achieve your retail merchandising goals by guiding customers through the store and exposing them to your products while managing important stimuli that encourage purchasing behaviors.

For example, the loop or U-shaped layout leads customers from the front of the store up to the checkout. On the way, directional signage leads shoppers past the entire (or almost!) range of merchandise. The more time they spend looking at various product displays on the way to checkout, the more likely they are to make additions to their shopping basket! Many large department stores use this layout to their advantage - is it the right layout for your store? [Get in touch with TLC](https://thelookcompany.com/contact) to find out.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1645800569/The%20Look%20Company%20%28Staging%29/vzvokjjsnutxo6j00hwt.jpg)

## **#4 Create Stunning Window Displays**

According to [Linda Cahan](https://www.entrepreneur.com/article/223808), a retail visual design expert, "Each window should tell a story." Store windows offer an appealing glimpse of what visitors can expect in-store. They should convey 'why' the visitor should step in.

Storefront banners and window displays create your store's first impression and appeal. Compelling window displays convert passers-by into store visitors. For example, our custom [lightboxes](https://thelookcompany.com/products/lightboxes) create a stunning visual effect that grabs the attention of passers-by and lures them to step into the store to find out more about the brand.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946253/The%20Look%20Company%20%28Staging%29/xvkynzue1thrh2wkurwq.jpg)

## **#5 Use Flexible In-Store Display Systems**

Shoppers look for novel experiences. They crave unique experiences at all stages of the purchasing process. Retailers must constantly refresh their displays, depending on what their target customers are looking for, the seasonal trends and preferences, and client reviews and ratings of similar products. 

TLC provides [modular partition systems](https://thelookcompany.com/products/display-systems) to give you unlimited design flexibility. Create walls, corners, booths or complete rooms. Integrate lit and non-lit fabric panels and digital screens for an omnichannel display. Our modular display systems allow for multiple uses and increased functionality.

## **TLC: Turnkey Graphic Solutions to Power Your Retail Store Design Concepts**

[The Look Company](https://thelookcompany.com/) brings you cutting-edge [retail signage and graphic display solutions](https://thelookcompany.com/markets/retail-solutions). Talk to us for stunning [fabric lightboxes](https://thelookcompany.com/products/lightboxes), [modular display](https://thelookcompany.com/products/display-systems) units that are easy to change out, and captivating window displays that convert passers-by into customers!

Get in touch with [The Look Company](https://thelookcompany.com/contact) today for dynamically changeable modular displays to create innovative retail store design concepts.

5 Tips for Retailers to Drive an Effective Retail Design Concept Strategy

A bi-annual event, the Las Vegas Furniture Market is an opportunity for buyers and sellers to browse the latest offerings from the home furnishings industry. From furniture and mattresses to home décor, the market allows retailers and manufacturers to display their products in beautiful showrooms. There, buyers and industry professionals can see what is new, what is trending, and purchase while visualizing how the products will look in a designed retail space or home.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1645110784/The%20Look%20Company%20%28Staging%29/lscywcsvm3bkxmj6ai7e.jpg)

We sat down with Cindy Williams, Retail Business Development Manager from The Look Company to find out some details and takeaways about the winter market in anticipation of future furniture shows.

## **What was your impression of this year’s winter Las Vegas Furniture Market?**

Overall, it was very positive and optimistic. The furniture and mattress industry is a very close knit community. It was lovely to see everyone, network, catch up with colleagues and get back to business! During the last couple of years, the demand for new home furnishings has risen significantly. As an industry it’s been challenging to meet that demand while navigating lockdowns and supply chain inconsistencies. Compared to the last couple of shows, this year’s show attendance was much closer to pre-pandemic levels. It was a great opportunity to view new product innovations, new companies entering the marketplace as well as to find out what everyone has been up to in person. It was very exciting!

## **What are some showroom design trends you’re seeing for furniture and mattress retailers at the Las Vegas Furniture Show?**

Throughout the market this year, there were a couple of showroom design trends that were very important and stood out. What I noticed were bright, engaging graphics and spacious layouts as well as design flexibility in terms of updating the look and feel of the showrooms.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946253/The%20Look%20Company%20%28Staging%29/xvkynzue1thrh2wkurwq.jpg)

The most impactful showrooms were brightly lit with a combination of backlit graphics and accent lighting. They were colorful and engaging, drawing in potential buyers. Because I’ve been to a few shows, I’ve seen the best and I’ve seen the not so great showrooms. The showrooms that get the most traffic invest in visually engaging bright designs. I’m happy to say that The Look Company was a part of “lighting up” several of the furniture and mattress showrooms at market and helping those exhibitors see an exponential increase in showroom traffic!

## **Which TLC products make the most impact in a furniture showroom?**

I would have to say that the best TLC products for furniture and mattress showrooms would have to be the range of lightbox products with the new Vivid Backlit Fabric, and custom applications such as display units for accessories using the modular frame extrusions. The combination of the [Vivid Backlit Fabric](https://experience.thelookcompany.com/thinnest-lightbox) and our proprietary lighting system is hard to beat. 

TLC has some really great products that would look good in any space, but the combination of the [50mm (2”) lightbox frame](https://experience.thelookcompany.com/thinnest-lightbox) and the new Vivid Backlit Fabric is very stunning to see in person. You absolutely must see it to believe it. The best part is that the sizes are customizable to the space. Working with some great companies to visually design their showrooms yielded some beautiful results. It was a “you dream it, we build it” scenario played out in real life.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946318/The%20Look%20Company%20%28Staging%29/k4kzsuh80b6s1qrwz2ga.jpg)

Even though it’s not necessarily a product in itself, I have to give a shout-out to the exceptional quality of [dye sublimated prints](https://thelookcompany.com/blog/dye-sublimation-fabric-printing). There was such positive feedback from visitors who couldn’t believe the print quality, and that the printed substrate was fabric! There was one application where you couldn’t tell it was fabric at all, it looked just like real wood grain! Sometimes my customers give me the eye roll because I can’t stop talking about it!

## **What are some takeaways from the market for furniture and mattress retailers?**

1.  More showrooms are using [lightboxes](https://thelookcompany.com/products/lightboxes) to light up their branded space and it’s attracting a lot of attention! Lightboxes initiate engagement with visitors by providing backlit focal points to guide the eye out of the dark hallways; and
    
2.  Retailers who are using cost effective solutions to transform their spaces. [Fabric and frame](https://thelookcompany.com/products/fabric-and-frames) solutions provide the flexibility to easily and affordably update the look of showrooms. 
    

I visited showrooms where it was obvious that the company had spent a fortune on walls and acrylic graphics. It will also cost a fortune to update, so they are hesitant to refresh the showroom as often as they should. I saw expensive graphics falling off the walls! It doesn’t have to be that way. TLC can create walls, signage and graphics all made from high quality, Vivid Backlit Stretch Fabric. Once the frame is installed, the entire look can be updated by simply printing new graphics that anyone can install. You don’t have to call a contractor to do it. The cost is a fraction of the cost of other methods and substrates. The Look Company makes it easy to change up your showroom design so it’s new for every show. 

## **Why work with The Look Company to help with furniture showrooms at the market?**

Our goal is to relieve the burden of updating showrooms for the exhibitors. The best part is that a client can deal with one company to get everything done under one roof. The Look Company builds the extrusions to spec, prints the graphics, and puts all of the components together to be shipped. We also have installers in Las Vegas for every market, so we can do the installs if the customer wants us to.

From the beginning at the planning stage, we have streamlined the process of updating showrooms at the furniture market. We have the in-house engineering and design expertise, the knowledge of the Las Vegas venue space, experienced installers, logistics and the best customer service to ensure a seamless changeover. You will definitely see the difference!

## **Here’s what some retailers have to say about their experience working with The Look Company:**

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946509/The%20Look%20Company%20%28Staging%29/o9okmyqt9kdwdpwim54a.jpg)

_We loved how you and your team were able to transform our shared space in the Specialty Sleep Association showroom into our own unique area that stood out from the rest. As this was the first time Emma had shown at Las Vegas Market, I was tasked to help create the perfect space. Although this was the first time I had ever had to create a project like this, you made the process very simple and easy. Not only were we happy with how our space turned out, but so were many of the retailers that came to visit. They did not expect to see such a well thought through and designed space. Thank you for all of your help, and looking forward to seeing what you can create when designing our own space._ **\- Vincent Passanisi, EVP of Sales for the US / Head of Retail Sales Emma The Sleep Company**  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946559/The%20Look%20Company%20%28Staging%29/o4wny6veqv3iflxtd7mq.jpg)

_We’ve worked with The Look Company on multiple projects over the past few years, including the overhaul of our showroom POP/graphics. We continue to be “wowed” by how they take the graphics we supply and make them come to life, creating an engaging and visually impactful environment._  

_The President/CEO, Gerry Price, is amazing. As my original contact, he was always prompt when answering emails, accessible by phone and is an experienced resource within our industry. We now work with more members of his team, who collect information, brainstorm and truly partner with us in order to execute our graphics and vision. They are very experienced and pleasant to work with and have provided timely delivery and installation_. **\-** **Susan Mathes, VP, Brand Relations at Therapedic**

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1644946605/The%20Look%20Company%20%28Staging%29/btlunspxha7xhkjyoilj.jpg)

_ProtectALL reached out to the Look Company when we wanted to dress our new Las Vegas Market showroom with the very best in materials/design. Our artwork was quickly and efficiently transformed into renderings so we could visualize the space before it went into production. While it looked amazing on the computer screen, nothing could prepare us for how well the space looked once it was completed. The work and final products exceeded our expectations! Thank you so much for a job well done!_ **_\- Lara Dolloff, Head of Marketing, ProtectAll / Healthy Sleep_**

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1645114008/The%20Look%20Company%20%28Staging%29/cqzm3l2llxcpjghchivy.jpg)

_Our showroom went from “decently dressed” to the “bell of the ball” in no time at all due to The Look Company. We know that we can count on them from concept to reality, as well as for minor updates and revisions. Their team of designers, engineers, and installation team truly worked to make our showroom dreams a reality. If you are looking for a quality showroom specialist, look no further…_   
**– MLILY USA**

The Look Company at the Las Vegas Furniture Market January 2022

It’s game day. The lights are up, the players take the field and fans are ready to cheer on their team. Branded graphics outfit the field of play, vomitories, exterior signage, VIP and sponsored areas, as well as many interior fan and operations areas. The overall excitement in the stadium is overwhelming as the roar of the crowd surges with anticipation.

A team’s identity on the field is an embodiment of the players and the team culture. It’s intended to epitomize winning, grit, and determination. It’s a visual connection that brings people together to celebrate impossible wins or allows them to reminisce about heart-breaking losses. With bold stadium graphics, sports teams can connect visually with the fans to ingrain memorable experiences. It’s all a part of the live game. And as fans, we love it.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1643052577/The%20Look%20Company%20%28Staging%29/mtxnoygcsftaegrrzxte.jpg)

A lot of effort goes into maintaining the look and feel of a stadium to heighten the fan experience. Rebranding, updating the visual identity of the team, or a [change in sponsorship](https://thelookcompany.com/blog/creating-sponsorship-opportunities-at-sports-events-venues) will drive the need to present new images throughout a venue. New graphics help to invigorate support for the team and drive ticket and merchandise sales. But what happens when the stands are silent in the off-season? Are there opportunities to repurpose the venue for other tournaments, sports teams, or events?

## Multi-purpose Stadiums in the USA

What if every day could be game day? [Multi-purpose stadiums](https://en.wikipedia.org/wiki/Multi-purpose_stadium) are not a new concept, with the majority of these types of venues being built in the U.S. primarily during the 1960s and 1970s to accommodate the two most common and popular sports - American football and baseball. 

Unfortunately, even though the intention was to lower or offset operational costs, the size and shape of the fields were vastly different, one being a diamond (baseball) and the other a long rectangle (football). Often seating areas would have to be added or taken away to change the shape of the field. The laborious changeovers led to the phasing out of multi-purpose stadiums for professional football and baseball by the 1990s. 

Although there was a phase-out of multi-purpose stadiums designed to house the MLB and NFL, there was still interest in using a single-use venue for other types of events. Conferences, concerts, or even NCAA competitions such as the Final Four found themselves at a stadium where the primary team is football. The need to utilize the high-capacity facilities drove modern stadium designs to include architectural features such as retractable or domed roofs, or transformational pitches to accommodate community activities and large events year-round.

## Multi-purpose Stadiums in Canada

In Canada, multi-use stadiums remain commonplace. Not just for baseball and football, but other sports, teams, competitions, tournaments, and events. The Rogers Center (SkyDome), which opened in 1989, is the first sports facility to have a fully retractable motorized roof. Historically it has been used for soccer, basketball, the Canadian Football League, and the National Football League, even though nowadays it’s just the primary home field for the Toronto Bluejays baseball team. 

BC Place in Vancouver opened in 1983 with the world’s largest air-supported dome. It was retrofitted with a retractable roof in 2010, and remains the home turf to the CFL’s BC Lions, Vancouver Whitecaps FC (MLS), the annual Canada Sevens tournament (Rugby), the 2010 Winter Olympics as well as the championship game of the 2015 FIFA Women’s World Cup.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1643053630/The%20Look%20Company%20%28Staging%29/ypkymhkps6tdedz63qvw.jpg)

Several of the CFL stadiums are often used for alternative sporting events. Mosaic Stadium in Regina is an open-air outdoor stadium that has been transformed into the NHL Heritage Classic in 2019. Additionally, other outdoor venues in Canada are host to the NHL Outdoor Games such as the NHL 100 Classic, and the Centennial Classic. In these cases, the stadium bowls of the venue were outfitted with specialty graphics outside of their main team branding.  
  
Most recently in 2021, the Commonwealth Stadium in Edmonton was repurposed for a FIFA World Cup qualifying match between Canada and the Mexican national soccer team.

## Multiple Teams & Sports, One Field

Because the most popular sports in Canada are hockey and Canadian football, there are two main types of sports venues, indoor and open-air or outdoor. Outdoor venues across Canada have been versatile in adapting to other teams or specialty tournaments. For example, with the implementation of the [Canadian Premier League](https://en.wikipedia.org/wiki/Canadian_Premier_League) (soccer) in 2019, some outdoor venues were modified to be able to coordinate a second branded team until the new soccer teams could build their own stadiums.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1643053718/The%20Look%20Company%20%28Staging%29/i4dznbxdeib8oykt10oe.jpg)

At Tim Hortons Field in Hamilton, the stadium was challenged with running two professional sports teams during the same season. As a result, The Look Company created a system to change out the graphics of the stadium to efficiently switch from football to soccer. 

Watch how Tim Hortons Field transforms their stadium branding from black and gold for the TiCats to orange and grey for Forge FC:

  
Using custom polywoven with blockout fabric prints, the solution utilized the existing extrusions on the field of play. Fabric prints are installed over the existing graphics and zip-tied off for Forge FC games and then removed and stored on transportable rollers. Because the multi-use stadium capacity is 28,218 for TiCats games, custom printed mesh seat covers were created for specific sections of the stadium for a more intimate home game setting for the Forge FC.  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1643053814/The%20Look%20Company%20%28Staging%29/iadu2hjg5druclr8iihg.jpg)

## Multi-Event Facilities for Schools (Colleges & Universities)

For colleges and universities looking to utilize their fields for other purposes, a multi-use stadium approach is ideal, especially for NCAA Division II and III schools. Both the construction and maintenance of a large stadium that sits empty 85% of the year, doesn’t make much budgetary sense. Multi-purpose stadiums contribute an integral source of revenue throughout the year to help offset operational costs whether for sports, leisure or entertainment.

**Consider these alternative uses for a stadium:**

*   Concerts
    
*   Worship centers
    
*   Multi-sport competitions such as track and field
    
*   Holiday celebrations
    
*   Rallies
    
*   Temporary, sports-specific events for tennis, rugby, field hockey, lacrosse, or X Games
    
*   Performances, seminars and presentations
    

Integrating public use helps to bridge the gap between higher-education and their communities. Building amenities such as leasable rooms, concourses, or offices along with the built-in services for large crowds makes these spaces desirable for event organizers.

## Graphic Changeovers for Stadiums from The Look Company

The Look Company provides solutions for large stadiums to adapt their branding for events, competitions or teams. With systems to easily change over graphics or to dress the exterior with temporary graphic structures, flags or fence scrim, [enhance the fan experience](https://thelookcompany.com/blog/how-graphic-displays-elevate-the-fan-experience-in-stadiums-and-sports-fields) for all attendees.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1643053960/The%20Look%20Company%20%28Staging%29/ukzfmsx23sukckejlcqe.jpg)

[As an award-winning print partner](https://thelookcompany.com/about-us/our-company), we have produced graphics and visual engagement solutions for stadiums in the Canadian Football League, Canadian Premier League, and U Sports. We have worked on large-scale projects including the 2010 Olympics, the FIFA Women's World Cup, the Pan Am Games, World Cup of Hockey, Major League Baseball events, National Hockey League Outdoor Games, the Canada Games, G7 Summit, Calgary Stampede and several other global sports events. Flip through our [Sports Lookbook](https://online.flippingbook.com/view/871540/) for a rundown on our visual engagement solutions for sports.

  
The Look Company offers innovative visual engagement solutions to bring your brand into prime focus at live sports arenas. [Get in touch with us today](https://thelookcompany.com/contact) and turn those sports fans into your brand advocates!

Changing Your Stadium Graphics for Multiple Sports, Teams, or Events

After the ups and downs of 2021, we’ve collected a list of trends for retailers and merchandisers to watch for in 2022.

## More Stores With Smaller Footprints

According to Coresight Research, [store closures](https://coresight.com/weekly-store-trackers/) in the U.S. are down 42% in 2021, year-over-year. In fact, there were more stores opening in the past year for the first time since 2017. This data offsets the doom-and-gloom outlook for a retail apocalypse that emerged in 2020.

Some larger retailers took the opportunity to test the market by opening smaller stores in targeted areas, such as urban neighborhoods or communities close to college or university campuses.

As with multiple store locations, consistent branding across all brick and mortar stores is of core importance. Having a clear brand story across all communication channels and interior signage connects the established stores with the smaller stores, while bolstering overall support for the brand.

## ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642021619/The%20Look%20Company%20%28Staging%29/zmbhlkxrc6virtdbwf5t.jpg)

## Pop-Up Retail

Luxury brands, D2C manufacturers or established eCommerce businesses, can take advantage of time sensitive trends, seasonal demand, launching a new product or introducing their products to brick and mortar stores by adding pop-up retail to their sales and marketing strategy.

[Pop-up retail](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) can be a short-term lease of space exclusively branded to product offerings, long-term product displays in existing stores or temporary campaign-based promotional areas. Compared to online advertising costs, digitally-based brands can use pop-ups to reduce CAC (customer acquisition costs) and generate a new source of potential sales.

Components of a pop-up can range from modular full to half-wall partitions with printed fabric panels with integrated multimedia, to self-standing frames or [lightboxes](https://thelookcompany.com/products/lightboxes), custom accessories andr one-of-a-kind product display units built specifically for products.

## An Omnichannel Approach

An omnichannel approach to retail remains a trend with retailers for 2022. Mapping the customer journey across touchpoints has never been more complex with customers using [online and offline](https://www.knexus.co/show/blog/Five-Omnichannel-Statistics-You-Need-to-Know/) sources to complete their purchasing decisions:

*   44% research online and buy products online
    
*   51% research online and visit the store to purchase
    
*   17% visit a store first and purchase online
    
*   32% research online, visit the store to view the product and then return online to purchase
    

Ensuring that a brand identity and the shopping experience is the same across online and in-store presence is the root of omnichannel initiatives. There are two main behaviors that are emerging to consider for 2022:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642023552/The%20Look%20Company%20%28Staging%29/rc2gb1n72uq9mp9qy5vm.jpg)

**_Showrooming:_** A customer behavior where they visit a store to interact with products but prefer to ultimately make their final purchase online. To adapt a store for showrooming, strategically carry a defined set of inventory and create creative displays with minimalist merchandising. When you add more space to a display, you’re conveying sophistication and an elite shopping experience.

**_Webrooming:_** The opposite of showrooming, webrooming is where the customer will research price points, materials, quality and reviews online before visiting a store for the final purchase. To accommodate this behavior, incorporate inventory and other relevant store information online so that the customer has the tools prior to visiting a store. Also equipping store associates with the same information at their fingertips, with a tablet or handheld device, can help them assist customers when they are in the store. Having the same information available to staff and customers will improve the customer experience overall.

## Incorporating Residential Design Into Retail Environments

Creating a home-like retail environment will invoke a sense of comfort with shoppers, increasing their relaxation and dwell times. Present a familiar space where customers can calmly enjoy the shopping experience. Designing your store to look and feel more like a customers’ home is an important consideration for the next coming years.

Using inviting interior design elements such as space, wall art or graphics like wood paneling, sitting areas with furniture facing key product displays and [natural lighting](https://www.architectureanddesign.com.au/suppliers/solatube-australia/how-natural-light-is-increasing-product-appeal-and), not only will look like home, but also feel like home for customers.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642021718/The%20Look%20Company%20%28Staging%29/nmrnzxhrvlw3fhzauacg.jpg)

Complement natural light or full spectrum light with display solutions such as backlit lightboxes. With lightboxes, light is filtered through graphics to create a harmonious and consistent spectrum of color that is true to the color temperature of your store. Printed fabric and frames add coinciding characteristics of color, form, line and shape to the overall design.

## Safety & Communication

Shoppers will continue to expect consistent and safe protocols in retail. Even with endemic scenarios, safety and communication will still be a main driver of a positive customer experience.

Floor decals in retail spaces to indicate how a shopper will move throughout the store to emphasize social distancing and reduce crowding. Customers are not only looking up for information, but also looking down. Knowing this additional shopping behavior is useful. Wayfinding cues on the floor can be both essential for safety, but can also reinforce your overhead wayfinding signage and direct customers to key product displays.

Touchless transactions such as self-checkouts and BOPIS (buy online pick-up in-store), will still be prevalent as shoppers have become accustomed to these customer-focused conveniences. Key signage that communicates the availability of these services will help customers get what they want and expect from your store.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1642021762/The%20Look%20Company%20%28Staging%29/ylfdymeuqyjunshdnxe2.jpg)

## Create a Cohesive Branded Retail Environment

As we head into 2022, overall customer-centric retail trends will drive branding and signage solutions this year. Stay up to date and informed of evolving trends by checking out our blog throughout the year.

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with a silicone edged graphic or SEG. Customized for retail, this system allows The Look Company to produce a large volume and a diverse range of solutions. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

Retail Trends That Will Shape In-Store Merchandising in 2022

A retail store is a physical embodiment of a brand. It fulfills various objectives for the brand—it is not merely a revenue-generating outlet that sells the company's products. It is a place where the brand's fans or prospective customers can experience the brand's story and the values the brand stands for.

## **The Retail Store is Key to Customer Experience**

The retail store of the future will continue to be a strong pillar in the retailer's business. Even though e-commerce and social selling may play an essential role in the way customers interact with the brand, the brand's physical showroom will remain key to how the customer experiences the brand.

In retail stores, visual merchandising has the potential to enhance the shopping experience and turn visitors into the brand's customers. The key is to encourage visitors to make that critical purchasing decision!

Innovative retail campaigns, attractive [window displays](https://thelookcompany.com/blog/window-displays-your-store-s-first-impression-for-walk-in-shoppers), engaging in-store displays, and retail signage will drive brand loyalty and create memorable experiences for shoppers.

## ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1641835175/The%20Look%20Company%20%28Staging%29/uzmhtgmyklg5crr5nook.jpg)**Here Are Our Top 3 Tips to Help You Plan an Immersive Experience for Your Customers:** 

1.  **What is your brand's story?**  
    Weave your brand's story into your immersive retail displays. Tie in your brand's overall messaging into retail displays. When visitors are completely immersed in the brand’s experience, they are likely to connect to the brand’s values and become loyal customers.
    
2.  **Define and detail out your target customer**  
    Take the time and trouble to create a life-like persona of your typical customers. Who are they? What are their shopping preferences and purchasing habits? What kind of retail experiences do they find attractive? Once you understand these intricacies, you'll be better prepared to convert them into loyal fans of your brand.
    
3.  **What actions do you want shoppers to take?**  
    Define the primary goal of the immersive experience you are planning. Do you want to create awareness of a newly launched product and its features? Or do you want shoppers to make a quick purchase decision when they see your retail display? Sometimes, the goal is not immediate—for example, you may design a retail display to get visitors to subscribe to your mailing list or share your brand’s message on social media. Defining this goal is critical for the success of your immersive retail display.
    

## ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1641835818/The%20Look%20Company%20%28Staging%29/xwtjxpekqz7r0s37kgbk.jpg)**Get Shoppers to Make that Critical Purchasing Decision**

You don't want shoppers to dilly-dally over whether they should buy a product now or not—or later. A shoppers' indecision is the retailer's bane!

1.  **Create a sense of urgency  
    **Time-limited promotions or seasonal specials are an excellent way to encourage shoppers to decide to buy now! Pop-up stores, for example, are a temporary, fleeting shopping experience that excite shoppers and trigger a FOMO (fear of missing out) response. Read how The Look Company's modular adaptive display systems help brands set up [stunning temporary pop-up stores](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) that surprise and delight shoppers!
    
2.  **Communicate value  
    **If shoppers are convinced they're getting a good deal, they're more likely to make a quick purchase decision. [Engaging visuals](https://thelookcompany.com/blog/5-ways-to-create-visual-impact-engagement-with-retail-signage) and out-of-the-box creative signage ideas help communicate the value your product or promotion brings to shoppers and convince them to make a purchase.
    
3.  **Bring in novelty  
    **Something new, something exciting is what shoppers look for—if you bring an innovative product into the market, shoppers will buy it when they see it! Shoppers are hungry for new, unusual, and novel retail experiences. They want a thrill—a theatrical quality to their retail experience—which makes their shopping spree worth the time and money they expend. Click here for [7 must-try retail display ideas](https://thelookcompany.com/blog/7-must-try-retail-display-ideas) that you can use to wow walk-in shoppers.
    
4.  **Proof is in the pudding  
    **When you label a product as a 'bestseller' or 'most popular, it encourages shoppers to buy it. It makes them feel that if other shoppers have bought it, they're making the right decision to buy it too.
    

One of the primary goals of an immersive retail experience is to engage shoppers and get them to find out more—here are some display ideas to do just that:

*   Interactive touchscreens integrated into [modular displays systems](https://thelookcompany.com/products/display-systems) are a good idea. They put shoppers in control, making them more confident about making a purchase decision.
    
*   Immersive experiences are fun! They transport the shopper into a world of their aspirations. Once they feel good, they're more likely to make a purchase decision.
    
*   By designing [retail displays](https://thelookcompany.com/markets/retail-solutions) and signages that create an immersive experience, retailers can connect with their customers, convince them to buy, and even keep them coming back for more.
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1641836076/The%20Look%20Company%20%28Staging%29/k4in3jayz8dnxxehitdb.jpg)Backlit displays and illuminated signage draw attention and lead shoppers to key areas of the store. TLC's custom-designed [fabric lightboxes](https://thelookcompany.com/blog/types-of-lightboxes-where-you-should-use-them) are a great way to highlight a new product. Use our 50mm backlit lightbox—one of the thinnest in the market. Its space-saving design means that it can be integrated into your existing product display units without the reducing shelving area. We can customize lightboxes to fit any size or shape that your store requires. 

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1641836107/The%20Look%20Company%20%28Staging%29/d1ptvb5rgkyaig4n5lrw.jpg)TLC uses direct [dye sublimation printing](https://thelookcompany.com/blog/dye-sublimation-fabric-printing) for vivid, high-quality printing. What's more, we've even won multiple awards for excellence in printing quality, creativity and innovation.

## **The Look Company: Designing Immersive Retail Experiences that Convert Visitors to Buying Customers**

The bottom line is that there is a clear link between [engaging in-store experiences](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays) and purchasing decisions. At [The Look Company](https://thelookcompany.com/), we have over 20 years of experience in designing innovative retail experiences. We make the complex projects look as easy as 1-2-3!  

1.  Our [concept development team](https://thelookcompany.com/products/services) crafts unique branded display solutions, starting from ideation and visualization to stakeholder collaboration.
    
2.  Our design team then audits your space and recommends the best solutions to engage your audience and elevate your brand's experience.
    
3.  Our project managers coordinate the entire project from start to finish to ensure quality deliverables, on-time and at scale.
    

[Talk to our retail team at TLC](https://thelookcompany.com/contact), and we'll design an in-store experience that's sure to enhance footfall, convert passersby to shoppers and keep customers coming back for more.

[![](https://res.cloudinary.com/fortyfournorth/image/upload/v1641836729/The%20Look%20Company%20%28Staging%29/ndsjq17dtu1nxltnw5ww.jpg)](https://experience.thelookcompany.com/lightbox-guide)

Create an Immersive Experience in your Store to Guide Purchase Decisions

Visual merchandising is the art of presenting brands and products to consumers in the best possible way. It includes designing storefront displays, product displays and in-store signage. The ultimate goal of the visual merchandiser is to get customers to step into your store and make a purchase.

Visual merchandisers use a range of powerful techniques to showcase products while crafting a unique look and feel for the store. A strong visual merchandising strategy has incredible potential to increase sales and revenue. 

## **Visual Merchandising Displays for Technology Products**

Successful visual merchandising displays must consider how customers reach a decision to purchase a specific product. For example, in retail stores that sell smartphones, other small electronics and accessories, customers want to handle the products to check them out in detail. Understandably, it is challenging for retailers to create product displays that are appealing, hands-on friendly but still keep expensive display products secure.  
  
For tech retailers, giving customers hands-on experiences with their technology products such as mobile phones, tablets, and touchscreen devices in their flagship stores is crucial—as technology is so close to their product. And the best sales pitch for these brands is allowing shoppers to experience their technology hands-on, in-store!

**Multi-branded electronics stores** usually display products of different brands according to their category, for example, displays for TVs will showcase TVs of various brands. Similarly, displays for other categories like home entertainment systems, laptops, and accessories will usually showcase a range of brands. 

Well-placed displays grab customers' attention. [Wayfinding signage](https://thelookcompany.com/products/signs-and-banners) throughout the store can direct customers to featured products—that's where the merchandiser wants them to go! 

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1639067374/The%20Look%20Company/u5veijbj0rdt0hq275mr.jpg)

Visual merchandising takes on a slightly different focus in **brand showrooms or exclusive brand stores** by promoting the brand's story rather than merely selling products. Retailers view the brand showroom as a place for customers to experience their brand rather than a revenue center.

[Visual merchandising displays](https://thelookcompany.com/markets/retail-solutions) are a non-intrusive sales technique—they encourage shoppers to explore the store without appearing too pushy.

## **Top 3 Ideas for Tech Store Visual Merchandising Displays**

Let's look at some simple but effective ideas to help drive product sales for tech stores:

**Add a Retail Speed Bump**

A speed bump in the visual merchandiser's dictionary consists of display racks or countertop displays throughout your store to attract shoppers and make them slow down. Each 'speed bump' or display unit can have a unique theme that may be seasonal or based on what's trending in the tech world. It's a good idea to regularly change the products you feature on these speed bumps, so your displays are always fresh and updated. 

**Does Your Store Feature a Power Wall?**

If not, you're missing out on one 'powerful' visual merchandising strategy! 

When customers walk into your store, most tend to turn to their right—and that's why the most important brand message and featured products are traditionally placed to a customer's immediate right. So, use this area effectively to display key revenue-earning products, such as your most popular tech accessories or the latest smartphone or tablet versions. 

### ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1639067671/The%20Look%20Company/jszdollockgw0nkdwa9o.jpg)  
**Promote Your Brand's Hashtag**

Choose a catchy hashtag that conveys your brand's message. Each product launch or special promotion can also have its own hashtag. Display the hashtag prominently in key areas of your store (such as the entrance, featured displays and checkout) to entice customers to share it on social media. Hashtags make your brand or product easily searchable on social media and help create a buzz about your brand—that's a great way to drive footfall from tech-savvy millennials to your store!

## **The Look Company: Visual Merchandising Display Tips from Our Experts**

Use these visual merchandising tips to encourage shoppers to experience electronic devices and explore accessories and add-on products:

**Feature Display Areas**

Create a feature display area to showcase the latest products. Design them to represent the home or office where the product is typically used so customers can experience the product in a realistic scenario. TLC offers [turnkey display solutions](https://thelookcompany.com/products/display-systems) that combine modular frames and fabric graphics to support your visual merchandising strategy and create visually engaging displays for technology products. View a [gallery of our work](https://thelookcompany.com/our-work) to see how we integrated graphics and lightboxes into store display fixtures.

**Changeable Fixtures, Display Units, Kiosks**

Display counters or tabletops, shelving units or racks, and interactive kiosks are great ways to display tech merchandise. Kiosks provide interactivity to bring a hands-on feel to demonstrate tech product specifications or variants at the point of purchase. In addition, TLC offers easily changeable frames and fixtures that allow you to quickly change graphics as you launch new products or offer new promotions without modifying the frames and display structures. 

### ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1639067777/The%20Look%20Company/stffonq9zigxgg6pwlli.jpg)  
**Wall Treatments & Lightboxes**

TLC offers [fabric wall treatments](https://thelookcompany.com/products/fabric-and-frames), pillar wraps, and custom [lightboxes](https://thelookcompany.com/products/lightboxes) to create stunning visual displays. They create immersive experiences for shoppers besides bringing out the advantages and features of technology products. 

When shoppers are immersed in the brand experience, they start to identify with the lifestyle that the brand promises. This is the success of the visual merchandising strategy. It's the point at which the shopper is most likely to make a purchase decision and convert into a customer!  

### [![](https://res.cloudinary.com/fortyfournorth/image/upload/v1638374762/The%20Look%20Company/oet0j5rrsdkfwqsnqgze.jpg)](https://experience.thelookcompany.com/50mm-2-inch-frame-lightbox-for-tension-graphics)  
**Finally, Keep in Mind the Concept of the 45-degree Customer Line of Sight**

**_"Customers scan and view the store at about 45 degrees from their own path of walking..."_** _– Chris Guillot, Founder and Retail Consultant at Merchant Method_

The most important aim of visual merchandising displays is to draw the customer's eye to your featured products. And the most natural way to do that is to put these products clearly in their line of sight. So walk around your store and scan your product displays at a 45-degree angle. What do you see? This is the customer's line of sight, and this is what they're seeing on your product shelves!

## **Get In Touch With The Look Company for Tech Store Displays**

[The Look Company](https://thelookcompany.com/) delivers turnkey retail display solutions that create inspiring brand experiences and drive revenue growth using solid visual merchandising display techniques.

[Talk to our experts](https://thelookcompany.com/contact) to find out how we can transform your tech product displays into compelling shopping experiences for consumers!

Visual Merchandising Display Ideas to Drive Tech Store Sales

The countdown to Christmas has begun! It's that time of the year when retailers go head over heels to lure mobile phone-obsessed passersby to walk into their stores with attractive seasonal retail displays and decorations. As a time honored tradition, every bit of effort pays off. The sentiment rings true that when you invest time and energy into decorating your retail space for each season, you create energy and excitement around your store.

## **Create stunning seasonal themes with SEG fabric and frames**

Visual merchandisers need flexible, easily changeable display systems that can move from autumnal themes to holiday cheer—and then on to a winter wonderland for the New Year!

[Modular display frames](https://thelookcompany.com/products/display-systems) with printed SEG fabric from The Look Company are engineered for simple setup and super-fast changing out of graphics. Create vignettes, integrate lit and non-lit components, and even digital screens—the possibilities are endless!

## **SEG Fabric and Frames Transform Your Store Into a Retail Destination**

Come December, holiday-themed graphics on [high-quality SEG fabric](https://thelookcompany.com/products/fabric-and-frames) will help draw in tired, cold shoppers. When you create a warm, inviting scenery using in-store themed displays, you entice walk-in shoppers to tick a few items off their list in your store!

[The Look Company](https://thelookcompany.com/) specializes in silicone edge graphics (SEG) printed on special tension fabric using [dye sublimation printing](https://thelookcompany.com/blog/dye-sublimation-fabric-printing). As the fabric is pulled taut over the frame, it creates a borderless, edge-to-edge look that's bold and attractive—ideal for seasonal promotions. Additionally, the printed fabric panels stay wrinkle-free and smooth. They naturally absorb light to reduce glare and deliver a stunning visual experience.

Keep your retail space fresh and updated with seasonal specials with SEG wall-mounted graphics, window displays, full wall treatments, and pillar wraps.

## **Creating the Magic of Christmas with Lightboxes and Printed Graphics**

There's a simple formula to work in that holiday cheer into your visual merchandising strategy!

Warm and cheerful lighting, holiday-colored signage and banners, attractive Christmas props or characters to weave a story, and well-designed wayfinding signage that catches the eye of your audience!

TLC offers [lightboxes](https://thelookcompany.com/products/lightboxes) in custom shapes and sizes, giving you the creative freedom to design stunning displays. Backlit lightboxes can be either hung from the ceiling, freestanding on the floor or wall-mounted, creating a truly immersive shopping experience. Our thinnest 50mm lightbox can be integrated into product display units without reducing the shelving area.

You can [wrap entire pillars](https://thelookcompany.com/products/fabric-and-frames) or dress up walls from floor to ceiling using our seamless dye sublimation printed banners with photographic quality prints.

## **Floor Decals and Wayfinding Signs Guide Shoppers to Key Areas in Your Store**

Once shoppers walk in, use printed wayfinding signage to guide them—and don't forget the floor! [Floor decals](https://thelookcompany.com/products/signs-and-banners) are one of this season's top tips to direct shoppers to a seasonal promotion or draw their attention to a new product release. We use a combination of high-strength vinyl and non-slip laminate for floor decals so they can resist wear and tear even when there's heavy foot traffic in your store during the holidays.

## **Ideas to Dress Up Your Store for the Holiday Season**

The holiday season gives you so many attractive graphic styles to choose from! Here are some that are ideal for the holiday season:

*   Think wall-mounted high-impact graphics in traditional Christmas colors of red and green with vintage icons or themes.
    
*   Maybe your brand voice resonates with minimalistic fabric-printed banners: Chic, elegant, neutral. Keep it about the holidays – about luxury with glitter and gold, and remember: a white winter wonderland never goes out of fashion.
    

Do you have an interesting brand story to tell? It always pays to be bold – well, at least in the world of retailing! Move away from the traditional, if that's the nature of your brand. Pick a theme and weave a story around your brand.

## **Finally, Make it Memorable!**

Create holiday memories for shoppers! The holidays are about family and friends, warmth and good cheer. They're about meeting up, catching up, spending time and creating memories. So give shoppers a chance to have some fun at a selfie station in your store! Everyone loves a photo-op while shopping. And when they share those photos, your brand will get an added social boost. 

And that's all it takes to transform your store into a shopping destination for the holiday season!

  
**The Look Company: Creating Visual Engagement Using SEG Fabric and Frames**

The Look Company has received multiple [international awards for print quality](https://thelookcompany.com/about-us/our-company) from FESPA and the Premier Print Awards for excellence in quality, creativity, and innovation from the Printing Industries of America Association.

We utilize state-of-the-art printers, manufacturing, technologies and industry specialists. With our network of experts, we can execute seasonal retail display projects of any scale, anywhere.

[Talk to us](https://thelookcompany.com/contact) for seasonal visual engagement solutions using state-of-the-art lightboxes and immersive retail signage using [SEG fabric and frames](https://thelookcompany.com/products/fabric-and-frames).

Attract Holiday Shoppers with SEG Fabric and Frames

The sports marketing industry in North America has an estimated value of about 100 billion dollars! In 2020, a 30-second Super Bowl spot cost advertisers approximately $5 million!

What is it about sports marketing that has brand managers queuing up to sponsor events, brand team merchandise, and advertise at live sports venues? It's about customer engagement! 

Engaging customers is the primary objective of marketers—and it's not an easy task. Customers are inundated with promotional messages, and they are becoming increasingly immune to them. 

Marketers constantly look for innovative ways to engage customers, catch their attention and evoke emotion in them. 

The excitement of live sports is a fabulous way to engage sports fans. In the US alone, more than 150 million people watch a minimum of one live sports event each month. Sports marketing has grown immensely over the last couple of decades. No longer are we talking about just brand endorsements or product placements. A range of branding elements is now available in live sports arenas, on the field, in stadium interiors and on team merchandise. 

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1635870124/The%20Look%20Company/Blogs/Blog_-_Sponsored_Areas_Captial_Auto_Mall_Mosaic_Stadium_oodyo6.jpg)Visual Communication at Sports Venues Builds Brand Loyalty

Visually engaging graphics accompanied by a sponsor's logo and messaging create a powerful response by appealing to [sports fans](https://thelookcompany.com/blog/how-graphic-displays-elevate-the-fan-experience-in-stadiums-and-sports-fields)' emotions. When attending a live sports event, fans are exposed to the sponsor’s messaging, which reinforces and improves brand recall. 

Through these consistent visual cues, a positive association between the brand and the live sports experience is developed. Fans will remember the experience and emotionally connect it with the sponsor’s brand.

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1635870124/The%20Look%20Company/Blogs/Blog_-_Sponsored_Areas_Twisted_Tea_Hamilton_TiCats_xmkepk.jpg)Graphics & Signage at Sports Venues

Live sports venues, events and tournaments provide many opportunities for marketing of complementary brands. Sponsorship opportunities that are incorporated into [stadium branding](https://thelookcompany.com/markets/sports-and-events#stadium-branding), interior branding, event or [city dressing](https://thelookcompany.com/markets/sports-and-events#city-dressing), are all useful for promoting products and services. 

The Look Company handles all aspects of stadium branding, including graphic signage for concourses, field-of-play, premium seating and VIP areas and suites, custom entrance gates, ticket offices, retail kiosks, or team and business operations.

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1635870124/The%20Look%20Company/Blogs/Blog_-_Sponsored_Areas_Heritage_Classic_NHL_Tim_Hortons_ho1sur.jpg)The Look Company: Expertise with Stadium Branding

Innovative display solutions, vivid graphics, and immersive visual communication drive home the ultimate sports experience for fans. Branded areas with printed fabric signs, custom framing solutions, flags and banners, both inside and outside of sports venues, all contribute to a lasting memorable event. 

Here's a quick look at some of the elements that can be integrated into your environment:

1.  **Banner stands:** [Custom banner solutions](https://thelookcompany.com/products/signs-and-banners) for free-standing displays throughout the venue concourses and operations areas. Commemorate a team success, promote a contest with free standing displays, or create pop-up informational kiosks with free giveaways to increase brand awareness.
    
2.  **Flags and curbside signs:** Promote the home venue, players and teams, or sponsors through highly visible printed fabric and semi-permanent, weighted-base fiberglass poles.
    
3.  **Floor decals:** A combination of high-strength and non-slip laminate, to resist daily wear and tear through high traffic areas. Use throughout sporting event concourses, stairwells and courts or in outside venues such as hotels or conference centers, if the event is located at multiple locations.
    
4.  **Building wraps & big hits:** Large-scale, exterior, building façade graphic wraps or cascading graphics on outer facing walls. Built to sustain the elements, building wraps and bit hit graphics can be used for product launches and sponsorship campaigns at high-profile events.
    
5.  **Fence scrims:**  Useful for crowd control at multi-sport tournaments, stadiums, and athletic fields, our fence scrims fit any fence size or height. Leverage them for advertising, sponsorships, directional or identification wayfinding systems.
    

## TLC: An Award-Winning Print Partner for Your Sports Marketing Strategy

[As an award-winning print partner](https://thelookcompany.com/about-us/our-company), we have produced graphics and visual engagement solutions for stadiums in the Canadian Football League, Canadian Premier League, and U Sports. We have worked on large-scale projects including the 2010 Olympics, the FIFA Women's World Cup, the Pan Am Games, World Cup of Hockey, Major League Baseball events, National Hockey League Outdoor Games, the Canada Games, G7 Summit, Calgary Stampede and several other global sports events. Flip through our [Sports Lookbook](https://online.flippingbook.com/view/871540/) for a rundown on our visual engagement solutions for sports.

The Look Company offers innovative visual engagement solutions to bring your brand into prime focus at live sports arenas. [Get in touch with us today](https://thelookcompany.com/contact) and turn those sports fans into your brand advocates!

Creating Sponsorship Opportunities at Sports Events & Venues

Dye sublimation printing is a digital printing technique that has created waves in the commercial printing and signage industry.

## What is Dye Sublimation Printing?

Dye sublimation is a two-stage fabric printing process of digitally dye printing synthetic substrate with heat activated dyes and then heat curing the printed substrate to achieve a vibrant, and detailed printed image. The process is simple and quick compared to other analog printing techniques such as screen printing and traditional offset printing.

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1635163882/The%20Look%20Company/Blogs/Shoes_-_Dye_Sublimation_Print_zrmrkl.jpg)How Does the Dye Sublimation Printing Process Work?

Sublimation inks react with heat and pressure to transform the ink into a gaseous state. When heat is applied, the pores of the substrate open up, allowing the gaseous dye to flow into the open pores. As the substrate cools, its pores close, permanently locking the inks into the fabric. The process results in continuous tones of vivid, photographic color, as the inks in their gaseous state enter into the substrates pores rather than being deposited on the surface. They are two primary methods of dye-sublimation printing, transfer printing and direct dye printing.

## Transfer Printing

The printer prints on transfer paper that has a coating designed to hold and then, under heat and pressure in a heat press or calendar, releases the printed image. When the transfer paper is brought into contact with the fabric in a heat press, the ink embedded in the paper is converted to a gas and penetrates directly into the fibers of the substrate.

## Direct Dye Printing

Direct dye printing eliminates the need for transfer paper as inks are printed directly onto the coated substrate. Printed fabrics still need to be run through a calendar for the sublimation process to fix the dye to the fabric. 

## What are the Differences Between Transfer and Direct Dye Printing?

*   Direct dye printing penetrates further into the fabric allowing color to pass through to the reverse side.
    
*   Transfer dye printing inks sit on top of the fabric resulting in see through threads when fabric is stretched. Ghosting is common in lightboxes.
    
*   Direct dye printing is more durable as it changes the color of the thread.
    
*   Direct dye printing produces vivid images on fabric substrates
    
*   Transfer dye printing is faster than direct dye printing
    

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1635163881/The%20Look%20Company/Blogs/Blog_-_science_of_fabric_printing_2_ybsxji.jpg)What is the Best Fabric for Dye Sublimation Printing?

Any fabric can be sublimated. Typically, polyester fabric is used for signage and visual engagement branding because of its tear strength, warp and weft stability, receptiveness to ink and minimal shrinkage due to wetness. The coating applied to the fabric is as important as the fabric and more important to the print results achieved on the fabric. 

## Is Dye Sublimation Printing Sustainable?

Direct Dye sublimation utilizes water based dyes and is the most sustainable method as it eliminates the use of paper from the printing process.

## The Look Company Delivers High Quality Printing with Direct Dye Sublimation Printing

The Look Company uses direct dye sublimation printing for vivid high-quality printing. We have perfected the process, achieving high levels of color consistency, saturation, and finishing quality comparable to the best textile print houses in the world!

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1635163882/The%20Look%20Company/Blogs/50mm_Lightbox_Dye_Sublimation_Print_for_Retail_czmwwy.jpg)

## G7® Master Qualified

The Look Company is a [G7® Master Qualified Facility](https://thelookcompany.com/blog/the-look-company-achieves-g7-master-qualification). This qualification demonstrates our facility is a proven quality leader in print, pre-media, and creative services. 

G7® is an industry-leading set of specifications from Idealliance® for achieving visual similarity across all print processes. It is a global standard widely used to measure the color accuracy on any output device across all printing types and substrates along with improving process control and production efficiency.

## Award Winning

The Look Company has achieved multiple international [awards for print quality from FESPA](https://thelookcompany.com/blog/the-look-company-wins-gold-bronze-and-best-in-show-at-fespa-awards-2020), the worldwide industry association of wide format digital printers. We have also been recognized by the Premier Print Awards for excellence in quality, creativity and innovation from the Printing Industries of America Association.

Looking to create an environment that captivates? Transform your space with vivid dye sublimation fabric prints and customizable frames from The Look Company. [Contact us today!](https://thelookcompany.com/contact)

Dye Sublimation: The Science of Fabric Printing

People shop with their eyes! Many make buying decisions by looking at the window, product displays and retail signage—what we usually call impulse purchases. This kind of visual impact plays a massive role in retail merchandising. Shoppers feel drawn by visually appealing window displays. Visual imagery influences them in the first few seconds that they spend outside your retail store. You must capture their attention in those first few moments! 

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1634215150/The%20Look%20Company/Blogs/Hunter_Blog_-_Lightboxes_Environments_2_ypwmz1.jpg)It is no wonder that retailers treat shop front windows as prime property for visual merchandising. If your store window is cluttered, dirty, or simply uninteresting, visitors will walk right past it! And nothing is worse for business than an absence of visual merchandising or out-of-date promotional displays or graphics that don't support or carry forward your brand's story. 

## The power of display graphics & signage

Product displays and visual imagery in your retail showroom create an impression in the mind of every visitor who walks into your store. 

Vibrant and striking printed retail signage and window displays seem to almost call out to passers-by! 

Visual merchandising strategies, when used intelligently, will reflect your brand's character, tell the story you want your audience to know, engage shoppers, and help convert them into your customers to increase sales.

Remember, the customers' buying journey begins at that storefront window display! As shoppers walk through the store, they take in your store's layout, product displays and the visual imagery inside the store; they move into the consideration phase of their buying journey. Finally, as they reach checkout, they move into the final conversion phase. So how do you generate visual impact that drives the customer from discovery to a sale? 

## 5 essential ways to generate visual impact & engagement for your retail store

**1) Lighting** is an important component of visual displays; it can be striking and draw attention, subtle and create ambiance, or a spotlight that draws attention to a particular product. 

Backlit displays can deliver remarkable results. Take a look at how TLC's custom [fabric lightboxes](https://thelookcompany.com/products/lightboxes) create bold, illuminated, attention-grabbing displays.

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1634215150/The%20Look%20Company/Blogs/RTG_Fall_-_2_pane_xqixih.jpg)**2) Compelling themes for window displays:** The world's best brands use stunning visual displays in their shop front windows, year-on-year. Their window dressings have become iconic, and shoppers keep coming back to see their latest creative displays. A window theme tells a story—and much like the cover of a storybook, it draws viewers in, engages them, and leaves them with a memorable experience of the brand!

**3) Stunning photographic quality prints** on fabric bring any display to life and are a cost-effective method of creating large format, immersive imagery and ambiance. Take a look at the picture below to see how we used evocative imagery on backlit lightboxes.

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1634215150/The%20Look%20Company/Blogs/autumn_Holts_-_2_pane_ifr85l.jpg)**4) Eye-catching outdoor retail signage:** Flagpole banners that can be seen from afar, curbside A-frame signs, flexible wraparound banners to cover pillars or props—all these increase visual engagement and drive footfall into your retail store. From outside to in-store, TLC creates stunning graphic signage and product displays. 

**5) Easily changeable modular display areas:** Change is the name of the game in retail. Quickly set up [pop-up store-style graphic displays](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) using modular shelving units and partitions. Or innovative selfie stations or self-checkout areas for new product launches, brand activations, and seasonal specials. TLC's [display systems](https://thelookcompany.com/products/display-systems/) allow for easily changeable signage and graphics. No specialized tools or staff are needed to update promotional graphics, and there is little or no disruption to your shop floor during the changeover.

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1634215150/The%20Look%20Company/Blogs/Indigo_-_Gift_Wrap_Modular_Partition_afhpu8.jpg)[The Look Company](https://thelookcompany.com/) creates fresh, flexible, and visually engaging graphic displays, from the moment your customer walks in and all the way to conversion. Our creative use of [display graphics](https://thelookcompany.com/markets/retail-solutions), lightboxes, wall coverings and window displays create visual impact and draw in customers. 

Visual imagery has a positive impact on brand awareness as well as recall. We create a visual narrative that pulls a visitor into experiencing your brand's story. 

[Get in touch with us](https://thelookcompany.com/contact) for visual engagement solutions that bring your retail brand into prime focus in a crowded retail scenario.  
[](https://experience.thelookcompany.com/retail-environments-lp)

[![](https://res.cloudinary.com/fortyfournorth/image/upload/v1637613715/The%20Look%20Company/cjd2edth5120sji7hhir.jpg)](https://experience.thelookcompany.com/retail-environments-lp)

5 Ways to Create Visual Impact & Engagement with Retail Signage

Have you noticed how you can tell a lot about a family if you watch them closely as they pile in or out of their family car? It's true! A car gives away a lot about its owner. You can make fair assumptions about their lifestyle choices, how socially and environmentally conscious they are, and maybe even the size of their family! Is it a luxury car or a functional ride? Is it a racy sports car, a brawny SUV or a reliable hatchback?

## You Are What You Drive!

In most modern societies, a car is one of the most significant possessions of young, aspiring adults! A car is a lifestyle choice—and buying a vehicle is a well-thought-out decision—usually, a dream come true! That's why we like to say that when customers walk into a car showroom to test drive a car, they are not in 'buying' mode, but in 'dreaming' mode! 

People buy cars that fit in with their lifestyle—or their aspirations of a lifestyle. A car is a promise of that lifestyle for which they aspire. So when they open the door of their dream car for the first time, they see in their mind's eye what their life will be like once they own this car!

## The Importance of Displays and Aesthetics in Car Dealerships

The car is almost all about the brand! 

Advertising creates a picture in the minds of consumers about the personality of each car model—and that is perceived as an extension of the car owner's personality. 

Is your car  showroom designed to make your customers feel that their aspirations are about to be fulfilled? An inviting, modern, and well-organized retail space is key to influencing automotive sales. 

Your car showroom must reflect your customers' aspirations and emotions. Its layout, design, ambiance, and aesthetics are crucial factors that can make or break your car sales process. It's not what you say to your customers but how your showroom looks and, more importantly, how it makes them feel. 

Let's look at a few aspects of your car dealership display and signage that affect car sales:

## 1\. Showroom Window Displays & Storefront Signage

[Storefront signage](https://thelookcompany.com/markets/retail-solutions) must impress and engage prospective customers the moment they enter your car showroom. The newest and latest models are usually featured right at the entrance synchronized with the brand's advertising campaigns. Thematic displays that bring out the key features of the model are popular and have excellent recall. For example, do you remember an SUV displayed at an uphill angle to showcase its ability to negotiate harsh terrains?

## 2.  Immersive Display Graphics that Capture the Imagination

Stunning, photographic-quality imagery and immersive displays capture the attention and imagination of walk-in visitors. 

*   **Wall-to-ceiling immersive printed displays** create the ambiance that goes with the brand or the lifestyle promised by the specific car model you are promoting. The Look Company specializes in [dye sublimation printed large-format banners and wall coverings](https://thelookcompany.com/products/signs-and-banners) that are perfect to depict the lifestyle your car brand promises.
    
*   **Stunning backlit displays** create a sense of exclusivity and reinforce the identity of the brands you are showcasing with powerful imagery, striking colors to complement the brand, and lighting that draws attention to a focus concept. TLC's [custom lightboxes](https://thelookcompany.com/products/lightboxes) elevate the brand experience and enrich your customer's buying journey.
    
*   **Eye-catching graphics** displaying promotions and special offers are practical sales tools. Draw attention, create urgency to book that car before the promotion runs out, emphasize scarcity—and get customers to book that limited edition model while it lasts!
    

**Informative displays** with car specifications and features are essential as customers wander around the shop floor, studying the specifications of different models. TLC's modular display stands and [integrated millwork solutions](https://thelookcompany.com/products/display-systems) have custom-designed graphic components purpose-built to fit your [auto showroom](https://en.wikipedia.org/wiki/Car_dealership) floor space. They are an innovative way to feature accessories and add-ons for car models. 

## 3\. Appealing Visual Displays Help You Sell More Cars!

By using strategic visual merchandising, well designed car dealerships can turn prospects into buyers. It creates an engaging ambiance that reflects a particular lifestyle which the car promises to fulfil.

[Immersive displays and graphics](https://thelookcompany.com/markets/retail-solutions) elicit an emotional connection between the buyer and the cars on display. They influence the purchase decisions by impacting the buyer's perceptions of the trustworthiness and professionalism of the brand. Graphics have the power to reinforce brand image, enhance recall, and draw prospects back for a second look—or a test drive.

The Look Company helps car dealerships create the perfect customer experience, enhancing brand awareness, reinforcing quality perceptions, and ultimately driving more sales. 

[Talk to us](https://thelookcompany.com/contact) for custom solutions to 'drive' up your car sales!

How Visual Displays Help Car Dealerships Enhance the Buyer Experience

Grocery shopping is a high-priority and high-stress activity, given the uncertainty of shutdowns and social distancing norms during the pandemic. Retailers must understand the changes in customers' supermarket habits and their emotions toward grocery and home purchases.

Effective [**graphic displays and in-store signage**](/markets/retail-solutions) assist shoppers in getting through their shopping lists quickly and painlessly. Well-placed product promotions and eye-catching displays also inspire shoppers and give them new ideas to try and buy! They lead customers to focus areas within the store, spiking purchases of products featured there.  

[![](https://res.cloudinary.com/fortyfournorth/image/upload/v1638369898/The%20Look%20Company/cy5vfkecha8ced49h2vw.jpg)  
](https://experience.thelookcompany.com/retail-environments-lp)For retailers, effective displays maximize precious floor space and achieve increased sales volumes, better conversion rates, and higher transaction values. Even with digitization and technology taking retail by storm, for supermarkets, traditional point-of-sale signages still seem to work best—and that’s partly because there's an element of customers being comfortable with the "known". For example, a 'What's fresh today' sign at a supermarket entrance still works best to draw in customers!

The world's top supermarket chains like Tesco, Walmart, Sainsbury, Carrefour, Sobeys—all employ visual merchandising and retail display and signage techniques to drive traffic and increase revenues. Let's look at how [**supermarket in-store display solutions**](https://thelookcompany.com/case-studies/walmart) increase basket size and drive up revenues:

## 1\. Curbside Signage or Entrance Displays

Curbside flagpole banners or sidewalk A-frame signs induce passersby to step in and explore what's inside the supermarket. Fresh produce, seasonal fruits and vegetables, discounts and promotions, are all crowd-pullers and help get the word out about what's new and what's special.

Entrance graphics displays designed with the creative use of textures like wood for organic products and colors like green and blue convey a sense of freshness, natural goodness, and health—positive associations for supermarkets.

Another innovative solution is branding on buggy corrals. Easily visible as shoppers park up or approach the supermarket, the shopping cart corrals carry your branding and message in a memorable way.

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1631195012/The%20Look%20Company/Blogs/Kroger_-_Cart_Corrales_2_up_y4kxov.jpg)2\. Window and In-Store Displays

Discount offers, promotions, and new product launches deserve special attention either in window displays or as [**in-store displays**](https://thelookcompany.com/products/display-systems) in the form of shelving units, display stands and [millwork](https://thelookcompany.com/markets/retail-solutions), and [dye sublimation printed flexible banners](https://thelookcompany.com/products/fabric-and-frames) for walls and ceilings.

![How Creative In-Store Display Solutions Increase Revenue for Supermarkets](https://res.cloudinary.com/fortyfournorth/image/upload/v1631194983/The%20Look%20Company/Blogs/Walmart_Low_Prices_Sign_-_Displays_for_Supermarkets_ovgilh.jpg)

Vibrant colors and lighting creates a lively atmosphere and inspires visitors to explore and try out products that are not on their shopping lists! For example, TLC's [**50mm lightbox**](https://thelookcompany.com/products/lightboxes#thinnest-lightbox) allows you to build lightboxes into product display units without reducing the shelving area.

When display space is at a premium, you need sleek and slender display fixtures to make the most expensive retail real estate. Our 50mm (2") profile lightbox is half the depth of a standard 100mm (4") lightbox. In addition, the thinner profile allows the lightbox to be wall-mounted or integrated into display systems.

## 3\. Supermarket Aisle Signs and Endcap Displays

In-store layouts, aisle arrangements, and intelligent product placements make grocery runs non-stressful for shoppers. Supermarket aisles are designed with great care to ensure that shoppers get through their shopping list—and even go beyond the list! For example, staples like bread, eggs, and milk are usually at the back, so customers walk past several product lines to get to them. That increases the likelihood that they will pick up something else on the way—thus increasing the basket size!

Directional signs or aisle signs help shoppers navigate through the aisles of your supermarket. Usually hung from the ceiling, they are easily visible as shoppers walk in, guiding them to locate the aisles with the items on their shopping list.

![How Creative In-Store Display Solutions Increase Revenue for Supermarkets](https://res.cloudinary.com/fortyfournorth/image/upload/v1631194983/The%20Look%20Company/Blogs/Walmart_-_Bakery_Woodgrain_Treatment_rvjlzo.jpg)

The end of an aisle may feature an endcap display that usually brings a focus on and drives up sales for new or popular products. Featured products, discounted items or limited period offers work well on endcap display units.

As customers walk through the shop floor, they are most likely to turn right at the end of the aisle, and retailers can gain mileage from featuring their most attractive promotions or new products at this point.

## 4\. Engaging and Experiential Displays

A customer's in-store experience is the most crucial factor determining whether they will keep coming back as returning customers. Supermarkets especially must go the extra mile to entice return visits as customers tend to visit the same store for their regular grocery runs. Engaging them in product trials or food prepping demos and letting them experience the taste, smell or feel of the produce or products creates an opportunity to sell something that's not on their lists. Another great way to increase basket size!

## 5\. The Checkout Counter and Impulse Purchases

The checkout counter is the one area of the supermarket that every customer must pass through. It's the retailer's last chance to up the basket size. Small items like candy or gum, or a magazine are traditionally placed at checkout. Most shoppers admit to making an impulse purchase during a long and boring checkout line. While products with a marked-down price may be a good idea here, retailers may want to promote a higher-value product here in a bid to increase basket size.

![How Creative In-Store Display Solutions Increase Revenue for Supermarkets Walmart Arches Self Checkout Express](https://res.cloudinary.com/fortyfournorth/image/upload/v1631194983/The%20Look%20Company/Blogs/Walmart_Arches-Supermarket_Displays_ow5afc.jpg)

The Look Company's store branding project for [**Walmart**](https://thelookcompany.com/case-studies/walmart), Canada, won the bronze award at FESPA. We designed signage that can be easily changed to accommodate seasonal and brand promotions by in-store staff at the store level, without the need for specialized staff or tools. Our solutions for Walmart included endcap and in-aisle lightboxes, wall and hanging displays that save floor space, and custom display elements such as self-checkout areas.

[**Talk to TLC**](https://thelookcompany.com/contact) today to see how our display designers can send your supermarket revenues skyrocketing!

How Creative In-Store Supermarket Display Solutions Increase Revenue

Just as the COVID-19 pandemic took its toll on corporate houses worldwide, its impact struck the live sporting events industry like a lightning bolt. Social distancing and global shutdowns meant that live sports events could not take place—and even when sports made a comeback, letting capacity crowds into the stadium was unthinkable. And what's a game without fans to cheer on the players!

But now, we're opening up sports venues to fans—but the fans who are returning are different from the ones who attended such events before the pandemic.

The new fans think differently, have higher expectations of the experience that live sports can bring them. Those who return to live venues are making a conscious choice between safety and the fan experience.

[Research by EFL](https://fanexperienceco.com/white-paper/) shows that:

*   91% of fans consider the atmosphere inside the stadium as important to them (compared to 79% who rate safety as being more important).
    
*   84% of fans attend live sports events because they enjoy the stadium atmosphere and enjoy being with other fans.
    
*   71% come because they enjoy everything about the live experience.
    

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1631194279/The%20Look%20Company/Blogs/Live_Sport_-_Return_Fan_Engagement_Display_Graphics_qsiq0c.jpg)Engaging Fans on Game-Day

Sports companies and event organizers need to rethink how they will engage the newly-returned fans and make the experience extra-special.

*   59% of fans believed that creating memories was more important than winning, and a similar percentage believed it is important to support their favorite teams and athletes.
    
*   An interesting point to note is that only 41% of fans go directly into the stadium on arrival—the others visit sponsored areas like fan zones or the venue's F&B outlets like on-site restaurants, bars, and fan merchandise shops first.
    

A full-house makes for a fantastic game-day experience—with colorful banners, deafening cheers, fans sporting their favorite team's branded merchandise, a vibrant F&B area—it's what makes live sports events memorable!

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1631194279/The%20Look%20Company/Blogs/Live_Sport_-_Return_Fence_Scrim_Display_Graphics_ie4c6v.jpg)Venue Signage and Display Graphics

Signage and event graphics are an essential part of engaging fans and providing them with a memorable experience at the venue. Organizers can also use them to communicate the mandatory safety and hygiene requirements. Wayfinding signage will be of particular importance post-pandemic, to inform and direct traffic flow throughout the buildings and grounds. 

[The Look Company](https://thelookcompany.com/) offers products that complete the live sports experience:

## 1\. Media Backdrops: For Picture-Perfect Broadcast Coverage

TLC uses matte fabrics for [media backdrops](https://thelookcompany.com/products/fabric-and-frames) to minimize flash reflection.

The stretch fabric ensures a crease-free look, while dye sublimation printing on high-resolution printers produces vibrant, photographic-quality graphic reproduction. A picture-perfect way to showcase media coverage of the event and your brand's story!

## 2\. Freestanding Kiosks: The Power of Interactivity

[Freestanding kiosks](https://thelookcompany.com/products/display-systems) are ideal for outdoor events and live sports venues as venue staff can move them around quickly and easily between games. An integrated touch screen display and WiFi connectivity allow users to access information or ticketing without interacting with staff—a helpful technique during a pandemic.

## 3\. Fence Scrim: Protection & Branding

[Fence scrim](https://thelookcompany.com/products/signs-and-banners) are used in outdoor venues to connect venue sections or hide areas from view. Besides, they are a cost-effective way to display advertising. They offer prime branding opportunities for event sponsors or clubs. Used as barriers and perimeters, they are suitable for crowd-control and during a pandemic, you can modify them to create personal distancing and prevent overcrowding.

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1631194279/The%20Look%20Company/Blogs/Live_Sport_-_Return_Fence_Scrim_Flags_Display_Graphics_mpglll.jpg)4\. Floor Decals: Distancing Cues and Directional Signs

[Floor decals](https://thelookcompany.com/products/signs-and-banners) can provide social distancing cues in high traffic areas such as stadium entrances, payment queues, and F&B outlets. These graphics are economical and have a high impact, making them ideal for signal directions or minimum distance indicators. Made of high-strength vinyl, they are durable and resistant to wear and tear.

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1631194279/The%20Look%20Company/Blogs/Live_Sport_-_Return_Floor_Decals_Display_Graphics_ounyas.jpg)5\. Venue Banners and Information Stands: High Visibility & Portability

Banners flying high, flagpoles with team branding, weighted-base stands with key information about the venue, rules, safety guidelines or information about what's available on-venue and where. These banners are printed using dye sublimation ink, resulting in vibrant colors and seamless printing.

At TLC, we deliver an [immersive experience for fans](https://thelookcompany.com/markets/sports-and-events) at live sports venues. For us, the safety of the fans, players, and staff is of utmost importance—and we [design our products](https://thelookcompany.com/markets/sports-and-events) for just that!

Our experienced designers create custom venue solutions to meet your branding and messaging requirements. Are you ready to reopen live venues? [**Contact TLC**](https://thelookcompany.com/contact) for best-in-class display graphics and venue signage.

We're Back to Live Sports! Get Your Venue Ready with Signage and Display Graphics

A walk down the high street in any modern town or city gives you a fair idea of the current fashion trends. Storefronts for fashion showrooms display the latest styles, with perfectly styled mannequins, eye-catching themes, and engaging graphics. 

Window displays are the brand's first visual contact with potential customers. Storefront displays or a quick glance at the look of the shop floor creates an impression about the brand in the shopper's mind. And remember that many times, these first impressions become lasting impressions!

But window displays are not only about aesthetics. They are a key element of retail marketing strategy. The objective is clear: to draw passersby into the store and convert them into customers.

Here are a few tips to increase in-store foot traffic with innovative window displays:

## 1\. Know Your Customers' Style!

Want your brand to resonate with potential customers? First, get to know them well. Build a buyer persona, identify which products cater to their aspirations and style needs. Also, consider the store's location, your brand's story, and the seasonal products or promotions you want to display. Window displays that support the aspirations and preferences of their target audience are most successful in converting visitors to customers. Fashion-conscious shoppers opt for a brand that defines their sense of style, and they look for visual confirmation of that even before they step into fashion showrooms. 

"Identity is truth," says [Faith Hope Consolo, Chairman of Douglas Elliman's Retail Group](https://thefaithconsoloteam.elliman.com/). "The brand is the aspiration the customer wants to buy; it's the core truth of the brand." 

Take a look at [**this photo gallery**](https://thelookcompany.com/our-work) of a fashion accessories storefront display by The Look Company.

## 2\. Weave an Inspiring Story Into Store Displays

Who doesn't love a good story! First, find a theme that will engage your target audience. Then create a focal point that will grab a shopper's attention. Use an eye-catching element or an attractive product at the focal point, so the shopper's attention lingers on long enough to take in the story. If you build an effective window display, shoppers will walk in to discover more about the brand. Seasonality is a big factor in fashion retail—so make sure your story and messaging are right for the season.

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1631193642/The%20Look%20Company/Blogs/TF_-_Fashion_Showroom_-_Hunter_Boots_vq2ob9.jpg)At [The Look Company](https://thelookcompany.com/), we weave your brand's story into displays with large-scale graphics, frames, and partitions to create a memorable retail experience that will keep shoppers coming back for more.

3\. Find the Perfect Balance in Colors, Lighting, and Textures

Choose colors that go with your brand's look-and-feel, create a wow factor with innovative lighting that sets the right mood and use textures cleverly to add interest and depth to the displays within the fashion showrooms. 

For example, use TLC's fabric [**on-wall treatments**](https://thelookcompany.com/products/fabric-and-frames) for a high-impact display. Our [dye sublimation prints](https://thelookcompany.com/resources/faq) create stunning, vibrant, photographic quality imagery to convey your brand's story. Complement these with our [**lightbox** solutions](https://thelookcompany.com/products/lightboxes) for bold backlit colors that light up your window display and grab shoppers' attention.

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1631193642/The%20Look%20Company/Blogs/TF_-_Fashion_Showroom_-_Holts_Valentino_cwdmh1.jpg)  
4.  Don't Miss Out on the Accessories

Often, it's the accessories that define the style! They are head-turners and can tempt shoppers into the store. Who can resist a new scarf, tie or laptop bag even if they are not shopping for a new outfit!

Accessories are probably the only products that may be bought on impulse or as a result of a carefully thought-out style decision. In window displays, accessories provide a good reason for passersby to walk in. And once inside, the brand's sales staff is well-trained to entice walk-in customers to try out more stuff and increase the basket size.

## ![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1631193642/The%20Look%20Company/Blogs/TF_-_Fashion_Showroom_-_Ecco_Shoes_ayxlck.jpg)  
5\. Remember, Fashionistas Love Social Medi**a**

When you own a brick-and-mortar store of a fashion brand, you want it to be not just a storefront but a fashion destination! So, how instagrammable are your store’s displays? Studies show that around [50% of Instagram users](https://www.fashiongonerogue.com/how-instagram-models-are-influencing-the-fashion-industry/) follow fashion accounts and use them to find inspiration for their outfits. Fashion influencers share their newest look on Insta and become the source of inspiration to hordes of fashion-conscious fans! According to the Independent, Instagram is a [vital sales channel for fashion brands](https://www.independent.co.uk/life-style/fashion/features/instagram-fashion-industry-digital-technology-a8412156.html).   
[  
![](http://res.cloudinary.com/fortyfournorth/image/upload/v1638376063/The%20Look%20Company/ifizrhun7bjvibm647mp.jpg)](https://experience.thelookcompany.com/retail-environments-lp)

So go ahead—up the social quotient of your brand and tempt shoppers with selfie stations with your branding. After all, fashion divas deserve their moment of fame! It's a great way to popularize your brand, build a fanbase and make shoppers look forward to every new window display you create!

[**Reach out to TLC**](https://thelookcompany.com/contact) for display solutions and fixtures that make it easy to change out graphics and signages. Keep your window displays up-to-the-minute with The Look Company!

5 Ways to Drive Foot Traffic to your Fashion Showroom with Innovative Window & In-Store Displays

Strolling through shopping areas and gazing at window displays is a well-loved activity for most shoppers, especially on weekends and during the holiday season. For years, big brands have used iconic window displays to create memorable retail experiences for their fans. In Montreal, the [**McCord Museum**](https://www.musee-mccord.qc.ca/en/exhibitions/enchanted-worlds/) even housed an exhibition of displays in Ogilvy's department store window every Christmas since 1947!

Traditionally, we used the term window shopping to describe shoppers who gazed through windows without actually buying anything. But in today's age, window displays are used as a marketing tool. Even if shoppers don't walk in at that moment, they carry the brand's impression in their minds, and their recall of the display influences their purchase decision at a later point in time. 

## Window Displays are the First Impression of Your Brand

Window displays are the first point of contact between a brand and its customers—literally the first impression of a newly launched product line or brand. They spark the shoppers' curiosity and influence their decision to walk into the store or not. 

Ideally, window displays should inspire shoppers to explore the product range or brand further. The measure of the effectiveness of the display is the total basket value of the purchase. It's not about selling only the particular product line displayed in the window—once the shoppers are inside the store, it's much easier to sell them other products. 

![Window Displays - Popup Store Footlocker Under Armour](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989950/The%20Look%20Company/Blogs/18.0_Window_Displays_-_Popup_Under_Armour_pbio8s.jpg)

## The Art and Science of Visual Merchandising

Retail outlets of all types—from large malls to single-brand showrooms and multi-retail big box stores—all use visual merchandising as a strategic marketing technique to drive in-store traffic. It is a discipline that combines marketing principles, retail merchandising expertise, and creative graphic design for retail.

The five main elements of visual merchandising that influence the purchase decision are window displays, shop floor layout, in-store shelving and products displays, use of color and lighting, and an emerging trend of interactive exhibits. 

*   Window displays must create visual impact; they must be exceptional, differentiating your store from a zillion others. 
    
*   They must also be easy to change out—seasonality and freshness of promotions is the key to the success of window displays.
    
*   A bold central theme attracts passersby and engages them into the brand's narrative.
    

![Escada Outlet Window Display for Retail](https://res.cloudinary.com/fortyfournorth/image/upload/v1629988981/The%20Look%20Company/Blogs/13.0_Escada_Outlet_-_Social_and_blog_post_1_wuolgd.jpg)

Store managers and display designers must plan attractive window displays strategically, choose seasonal product lines and themes, and have the right add-on items available in-store to increase basket size. 

If you execute visual merchandising strategies meticulously, you have the right items at the right times in-store, you will be able to increase your store's turnover significantly.

How do you plan effective displays for conversion? [**The Look Company**](https://thelookcompany.com/markets/retail-solutions) has some awesome ideas and solutions for window displays. 

Highlight your brand or products by offsetting the non-lit components of your display with graphic [**lightboxes**](https://thelookcompany.com/blog/types-of-lightboxes-where-you-should-use-them)**.**

Instantly transform the look and feel of your windows as often as you want with our fabric wall coverings—from full-wall murals to above-the-shelf runners to pillar wraps and create unique and engaging displays.

Our award-winning dye sublimation printed textiles deliver vivid colors, stunning large-format, flexible wall and ceiling coverings to create immersive window displays. 

The type of window display that is best suited depends on its sector, product offering, customer base, location, budget.

Different types of window displays are designed for:

*   Retailers of cosmetics and luxury items
    
*   Fashion: Clothes, accessories and shoes
    
*   Home décor and furniture
    
*   Grocery and gourmet foods
    
*   Electronics and consumer durables
    

![Window Displays - Indigo Books](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989950/The%20Look%20Company/Blogs/18.0_Window_Displays_-_Indigo_Books_qzepyy.jpg)

At The Look Company, we [collaborate](https://thelookcompany.com/blog/types-of-lightboxes-where-you-should-use-them) closely with you and your team, designers, architects and engineers to deliver high-quality window display solutions. From concept and design, technical consultation, project management or installation, our team brings your vision to life!

## New & Upcoming Trends in Visual Merchandising

Immersive displays are the visual merchandiser's new mantra. Using a story, they create an ambiance that immerses the viewer into an experience of the brand's values. Many retailers are experimenting with immersive displays that involve more than one or two senses, such as touch, smell, sound, or taste. The idea is to bring products to life and make the display memorable. 

[The Look Company](https://thelookcompany.com/) brings you cutting-edge retail signage and graphic display solutions. [**Talk to us**](https://thelookcompany.com/contact) for stunning [**fabric lightboxes**](https://thelookcompany.com/products/lightboxes), [**modular display units**](https://thelookcompany.com/markets/retail-solutions) that are easy to change out, and captivating window displays that convert passersby into customers!  

[![](https://res.cloudinary.com/fortyfournorth/image/upload/v1637614095/The%20Look%20Company/orvkpppi49iyvttum3j2.jpg)  
](https://experience.thelookcompany.com/retail-environments-lp)

Window Displays: Your Store’s First Impression for Walk-in Shoppers

If there's one thing your retail store needs, it's footfall. After all, it's when customers walk in that you can sell to them! An effective [retail display](https://thelookcompany.com/markets/retail-solutions) and signage is an important factor in driving footfall and eventually increasing revenue.  

How do you plan effective displays for conversion? We've put together 7 awesome ideas you must try for in-store displays:

## 1\. Create an Immersive Environment

Are you selling a product? Or a story? A creative theme draws in visitors as they are intrigued and want to know the whole story. So go beyond the product and tell a story. 'Immerse' shoppers in an environment around a central theme related to your product line or brand. For example, if the theme is 'stay cool,' then the visuals, colors, lighting, and other elements you use in the displays must create the illusion of 'cool.' Transport the shoppers into a different world in which they experience the theme, the promise or the values the brand stands for.

[**Take a look here**](https://thelookcompany.com/our-work) at how The Look Company created stunning in-store displays for some of the world's most respected retailers and brands, such as Samsung and Walmart.

## 2\. Touch-and-Feel

People walk into brick-and-mortar retail outlets despite having the option to order products online—because they want to 'see' products, try them on or want to experience the look-and-feel before buying them. Let shoppers experience what it feels like to use the product. Make the product accessible, take it out from its packaging, keep it at eye-level and within reach. Use product demos, trials and DIY ideas to allow shoppers to experience the product using multiple senses. For example, if you're selling soap, let users see the soap bar without its outer packaging, so they can feel the texture, and smell the fragrance.

![7 display ideas Killian Fragrance retail pop up holt renfrew](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989949/The%20Look%20Company/Blogs/17.0_7_retail_display_ideas_-_pop_up_brand_displays_bkkk77.jpg)

## 3\. Product Groupings

Arrange shelving units and retail display units so that you can group up synergistic products. Create a logic or story as to how a shopper proceeds from one section to the other. Accessories go with clothing. Stationery goes with books, and mattresses go with bedroom furniture.

![7 retail display ideas samsung](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989949/The%20Look%20Company/Blogs/17.0_7_retail_display_ideas_samsung_wwpghj.jpg)

[Pop-up stores](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands) are a popular trend now, with synergistic brands setting up temporary, modular displays within big box retail stores or inside stores selling complementary product categories.

## 4\. Informative Signage

Are your window displays attracting passers-by and encouraging them to step into your store? Curbside signage is a great way to lead shoppers inside.

Next, incorporate rich information into your in-store displays. Engage shoppers in a bit of history, maybe, or a story as they move around your store. Give them information that goes a little beyond selling. Use [creative signage](https://thelookcompany.com/case-studies/walmart) that leads them through the store—remember, the more time shoppers spend on the shop floor, the higher the store's revenue! Read about how we created a store signage and display solution for [**Walmart Canada**](https://thelookcompany.com/case-studies/walmart).

## 5\. Light It Up!

Are your retail store displays visually engaging? Visuals are critical for retail. Researchers have found that our sense of sight processes over [83%](https://velvetchainsaw.com/2012/05/23/your-senses-your-raw-information-learning-portals/) of information. Creative lighting is visually attractive and draws attention to a particular product line or store area. It can change the mood or ambiance and help you lead shoppers to specific areas of the store. Use backlit displays and illuminated signage to accentuate promotions and new product launches. TLC's custom-designed [fabric lightboxes](https://thelookcompany.com/blog/types-of-lightboxes-where-you-should-use-them) are a great way to use lighting to highlight the brand or a specific product.

![7 display ideas for retailers - holts espace beaute directional lightbox](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989949/The%20Look%20Company/Blogs/17.0_7_display_ideas_for_retailers_-_holts_espace_beaute_directional_lightbox_v4je2b.jpg)

## 6\. Flexibility and Adaptability

Freshness is the name of the game! Are you keeping your storefront fresh and updated for seasonal changes, new promotions and changing customer needs? TLC's custom-designed fixtures allow [easy changeability for graphics](https://thelookcompany.com/markets/retail-solutions). Our modular retail display systems will give you the flexibility to scale your displays up or down as needed. We use permanent fixtures and change only the signage or graphics—this way, you can update the look of your store without disrupting the shop floor.

## 7\. Go Phygital With Omnichannel Retail Experiences

Embed technology into your physical displays. [Integrate digital screens](https://thelookcompany.com/markets/retail-solutions) within graphic displays and encourage shoppers to interact with the displays using their smartphones. Online product catalogues, product information, and reviews are all valuable for conversion. They extend the in-store experience and let shoppers carry on their interactions with your brand long after they leave the store.

Display solutions from [The Look Company](/) create rich, engaging in-store experiences. [**Talk to us**](/contact) for modular displays for pop-up stores, visually stunning lightboxes, and immersive displays that pull in customers to your retail store and keep them coming back for more!  

[![](https://res.cloudinary.com/fortyfournorth/image/upload/v1638374762/The%20Look%20Company/oet0j5rrsdkfwqsnqgze.jpg)](https://thelookcompany.com/products/lightboxes#thinnest-lightbox)

7 Must-Try Retail Display Ideas

Innovative and inviting furniture showroom display ideas are essential components of retail selling strategies. Retailers want to create memorable experiences for their store visitors. Well-designed graphics and the creative use of color, lighting, and modular layouts are aspects to which furniture retailers must pay close attention.

[The Look Company](/) specializes in designing visual engagement display systems for retail.

## Displays are Critical in Furniture Retail

In-store displays provide shoppers with information about your products and create a visual experience of the brand. They also play on the aspirational wants and give shoppers a sneak peek into the value the product will add to their lives. But they affect more than the look and feel of the store. 

![Furniture Showroom Design Ideas ](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989946/The%20Look%20Company/Blogs/16.0_Organized_Interiors_-_Furniture_Blog_pt9snm.jpg)

Essentially, your retail space has to be your most productive and most efficient salesperson, and visual displays optimize your retail store and maximum revenue. From storefront banners to wayfinding signs that lead customers to key areas in the store to modular product display units—[in-store signage](/markets/retail-solutions) plays a crucial role in shaping the shopper's perception of your brand.

Here are some results that informative, engaging, and persuasive graphic displays bring you:  

*   Customers spend more time in the store when in-store graphics are engaging and tell a story.
    
*   When visitors spend more time in the store, it results in higher sales.
    
*   Customers who are impressed by the in-store experience are likely to share it on social media, by word-of-mouth, and through product reviews.
    

## Furniture Showroom Display Ideas: Recreate Your Brand's Story

To make the most of in-store displays, first understand who will walk into the store, what they aspire for, and what kind of experience will wow them. 

Each area of the store has a special significance:

*   **Entrances:** Banners, window displays, and entrance signages must be inviting and create a pull with tempting offers, showcasing what the visitor can expect inside the store.
    
*   **Floor spaces and aisles:** Leave aisles open and uncluttered for a pleasant and leisurely experience, with wayfinding signage that encourages visitors to check out different sections.
    
*   **Shelves and display units:** Shelving units must house product displays at eye level, so they are within reach. Customized [millwork](https://thelookcompany.com/markets/retail-solutions) and visual displays integrated with product displays are most effective.
    
*   **Ceilings and walls:** Use [full-wall coverings](https://thelookcompany.com/markets/retail-solutions) and seamless graphics extending from the walls to the ceiling to provide an immersive ambiance.
    

![Furniture Showroom Design Ideas ](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989946/The%20Look%20Company/Blogs/16.0_MLily-furniture_showroom_blog_gbb8as.jpg)

## Display Systems that Create Immersive In-Store Experiences

Modular and changeable furniture showroom [display systems](https://thelookcompany.com/retail-2/product-categories/display-systems/) are adaptable to the changing needs of your store, based on seasonality and supplier promotions. The Look Company provides self-standing [product displays](/case-studies/mattress-firm), on-the-wall frame displays, ceiling-hung frames, and self-standing accessory shelves. 

*   **Modular partitions:** Create easy-to-build walls and rooms that allow you to display different types of furniture. 
    
*   **Lightboxes:** Drive attention to specific areas and help shoppers visualize how their space will look with the furniture. For example, use a vivid backlit lightbox with photographs of festive, happy family dinners near dining room furniture displays.
    
*   **Stimulating the senses:**  Visual and tactile sensations are essential in furniture stores as those are the senses that customers use to assess furniture before they buy it. They look at the colors and shapes, feel the textures of upholstery, the smoothness of the wood, or how a cabinet or drawer opens out. For example, incorporate sounds of children's laughter in the kids' furniture section. Or, create an experiential display of DIY furniture where customers can try out small furniture assemblies. 
    
*   **Color:** color changes a customer's perception of the brand. Specific colors evoke certain emotions. Use color cleverly to create an ambiance that enhances the brand experience.
    
*   **Lighting:** Lighting changes the mood. Changing lights creates a dynamic environment. Brightly lit areas induce the customer into action—for example, bright lights near the checkout and payment counters. Softer lighting creates a contemplative, calm atmosphere where the customer can experience the product or the brand's story.
    

![Furniture Showroom Design Ideas ](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989947/The%20Look%20Company/Blogs/16.0_RTG_-_Furniture_Showroom_Blog_gltp3p.jpg)

## The Future of Furniture Retail

Emerging technology makes it easier to create blended physical and digital solutions for a truly unique immersive experience for shoppers. TLC integrates digital screens into stands, kiosks and integrated fixtures. These displays can be customized with lightbox back lighting for specialized digital content delivery. We incorporate interactive applications into your product displays and signage that can easily connect to the customer's smartphone. Furniture retailers are increasingly adopting an omnichannel approach, but the ultimate goal remains to invite the customer to the in-store. For example, pop-up stores are an ideal touchpoint for many retailers. Though the concept has been around for a while, modular pop-up displays are gaining ground in the new post-pandemic scenario.  

[Talk to TLC](https://thelookcompany.com/contact) for modular and adaptable retail display systems, ideal for furniture retail and pop-up changeable displays within big-box retail stores. Get the most out of seasonal retail opportunities and supplier promotions with TLC's visual display solutions.  
[  
![](http://res.cloudinary.com/fortyfournorth/image/upload/v1638374893/The%20Look%20Company/sdpei0zp0pmnbokpzwwz.jpg)  
](https://experience.thelookcompany.com/furniture-retailers-lp)

Furniture Showroom Display Ideas to Improve the In-Store Experience

A pop-up store is a temporary, fleeting brand experience. Its here-now-gone-tomorrow nature excites the die-hard shopper and triggers a FOMO ([Fear of Missing Out](https://en.wikipedia.org/wiki/Fear_of_missing_out)!) response that plagues today's hyper-social-networking customer.

Since the pop-up store is available for a limited period, it creates a sense of urgency to explore and purchase, which is the primary reason the pop-up stores are so successful.

How do brands create an immersive experience out of a temporary structure that will be dismantled in a few days and re-assembled elsewhere? 

Pop-up stores have a unique adaptive display system that is modular, easy to move, with graphic elements that are easy to change out. Ingenious design and high-quality visuals together create an eye-catching experience for the shopper.

Another reason that pop-up stores leave an indelible impression on shoppers is that they are experimental by definition. Online startups primarily use them to try out the brick-and-mortar model before investing heavily into it. Retailers use them for specific product launches, brand activations, seasonal or end-of-season sales, or when brands want to test out new geographies or new customer segments. Shoppers are hungry for new, unusual, and novel retail experiences. They want a thrill—a theatrical quality—which pop-up stores bring to the retail space.  

The pop-up retail industry is worth as high as [$50 billion](https://www.bizjournals.com/newyork/news/2015/12/10/how-pop-up-retail-exploded-into-a-50b-business.html), by some estimates. The COVID-19 pandemic has given a further impetus to the concept. Malls and large retail spaces witnessed a drastic drop in foot traffic during the lockdowns and the social distancing restrictions enforced after that. Rents dropped, and smaller retailers eagerly lapped up the opportunity to set up inexpensive, temporary, pop-up stores. Big-box retailers who experienced lower foot traffic and consequently lower revenues were also eager to hand out space within their premises to complementary brands or smaller retailers in synergistic categories.

![Pepsi Pop up store brand experience](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989522/The%20Look%20Company/Blogs/14.0_Popup_Stores_-_Pepsi_Brand_Experience_zlj7ac.jpg)

## Pop-up Stores are a Win-win for Brands and Retailers Alike

A profitable handshake between a large, big-box retailer and a small or synergistic brand—pop-up stores is a trend that’s here to stay for a host of reasons.

## Brands get far more than they pay for!

*   Great location and fabulous 'storefront' without an expensive branded showroom
    
*   Opt for a low-risk, low-commitment, low-cost brick-and-mortar investment 
    
*   Create an in-person connection with customers
    
*   Meet customers in their local areas for an in-person experience
    
*   Online brands can provide an omnichannel experience
    
*   Network with customers and understand their reactions or feedback to products or new features and different types of offers
    
*   Creative merchandising and marketing: amenable to offers, demos and trials
    
*   Social media marketing opportunities and word-of-mouth publicity as shoppers love the exclusivity and fleeting nature of pop-up stores
    

## What's in it for the retailer?

*   Increased revenue: Earn bonus rental on unused retail space 
    
*   Enhanced customer experience: Shoppers love variety - give them engaging, immersive experiences, and they'll keep coming back for more!
    
*   Increased foot traffic: Eye-catching displays and attractive offers in pop-up stores attract more customers into the retailer's space
    
*   Returning customers: Curiosity about the next pop-up store will make your customers drop back in!
    
*   Maintain a sense of novelty and freshness in your retail space
    

![Pop up store under armour at footlocker immersive brand experience](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989523/The%20Look%20Company/Blogs/14.0_Popup_Stores_-_Under_Armour_lqrl9z.jpg)

## Retailers and Pop-up Stores: Some Winning Combinations

We've helped hundreds of retailers set up engaging and successful pop-up stores to create fabulous in-person experiences for customers. Here are some winning brand-retailer combinations that work like jam on toast!

*   Mattress manufacturers are a great candidate for a pop-up store within a larger furniture showroom. As a category, most mattress brands generally do not have a dedicated physical retail space, so selling within other stores is always an attractive option for them
    
*   Fashion accessories like purses or shoes may do well as pop-up stores within the premises of popular retail giants, for example, Macy's or Hudson's Bay 
    
*   Lighting or plumbing fixture manufacturers are an excellent fit for pop-ups within big-box retailers
    
*   Sports and adventure stores may house pop-up stores for sports accessories.
    

![Pop up store therapedic mattress display](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989523/The%20Look%20Company/Blogs/14.0_Popup_stores_-_therapedic_lsoac1.jpg)

## How Does TLC Help Your Brand Stand Out From the Rest?

[Modular display systems](https://thelookcompany.com/markets/retail-solutions) from [The Look Company](/) are designed for usability and aesthetics. We'll get your pop-up store up in an instant with our easily changeable graphics—dismantle and re-assemble them with no fuss, no mess, and little or no disruption to the retail operations.

Engaging visuals and out-of-the-box creative ideas help your brand stand out in a crowded retail space. TLC creates [immersive brand experiences](https://thelookcompany.com/markets/retail-solutions) that translate into more sales and higher revenue. Engage your customers and make them loyal fans of your brand!

Take, for example, our [50mm backlit lightbox](https://thelookcompany.com/products/lightboxes#thinnest-lightbox)—one of the thinnest in the market! What this means is more space available for your merchandise. Integrate rich, engaging graphics into your retail design without the bulky extrusions taking up room in your aisles or shelves. Easily integrate lightbox into the modular display system as shelving end caps or on-the-wall features. 

[Talk to us](/contact) for stunning pop-up store ideas, graphics displays and high-visibility display systems.  
[  
![](http://res.cloudinary.com/fortyfournorth/image/upload/v1638374762/The%20Look%20Company/oet0j5rrsdkfwqsnqgze.jpg)  
](https://experience.thelookcompany.com/50mm-2-inch-frame-lightbox-for-tension-graphics)

How Pop-up Stores Create a Win-Win for Retailers and Brands

What story does your brand tell? What picture does it conjure up in the minds of your potential customers and your brand's loyal fans?

The human brain is wired to pick up stories, relate them to our own experiences, and communicate them to others. Your brand's story creates a personality that your customers can relate to and deepens their connection with your brand. In fact, research by a Princeton neuropsychologist, [Uri Hasson](https://pubmed.ncbi.nlm.nih.gov/30381438/), suggests that a story activates certain parts of the brain so that a listener turns the story into their own idea and experience. 

We tend to think and perceive our daily life events in terms of narratives too. We spend a lot of time talking about personal stories or social gossip! A study by anthropologist Robin Dunbar showed that [65%](https://docplayer.net/19064407-The-secrets-of-storytelling-why-we-love-a-good-yarn.html) of our speaking time is spent on social topics.

## Why tell your story in visuals?

From the ancient art of cave painting to today's modern print industry, we have always found visuals evocative and compelling. 

Creating a visual narrative that pulls a visitor into experiencing the brand's story is an effective technique to turn visitors into consumers.

According to Dr. John Medina from [brainrules.net](http://brainrules.net/vision/), the human brain is more efficient at remembering a picture than a word. If you hear a piece of information, you may remember about 10% of it after three days. If you see an image depicting it, you will likely remember up to 65% of the information. Dr. Medina explains how our brain sees words as tiny pictures, and we have to identify specific features in the letters to read them. Visual imagery wins hands-down against text alone!

That is one of the reasons why we remember brand logos so well. Mnemonics like the 'apple' in the Apple logo or the Nike logo's tick mark are iconic because of their high recall value.

Visual imagery has a positive impact on brand awareness as well as recall.

![Hunter Boots Retail Environment with Lightboxes](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989523/The%20Look%20Company/Blogs/14.0_Hunter_Blog_-_Lightboxes_Environments_2_larstk.jpg)

## How we created an immersive in-store experience to breathe life into a brand's story

[Hunter Boots](/case-studies/hunter-boots) is a 160-year-old brand specializing in all-terrain, waterproof footwear. The brand's personality is sporty, rugged, nature-loving, outdoorsy.

They envisioned an in-store space with bright, bold images of rugged terrain, unyielding conditions, and loyal fans who would brave the elements with their trusted Hunter Boots. Using a combination of nature-based wall panels depicting the Scottish Highlands and stunning sky imagery right across the ceiling, we created an immersive experience for their store visitors.

When visitors walk into the store, they are immersed in photographic-quality, vivid visuals that make them feel like they are already out in the wilderness. They experience the promise of the brand—without ever actually living that moment. 

When you immerse visitors in such an in-store ambiance, it puts them in the right mood and influences their purchasing decision.

![Hunter Boots Retail Environment with Lightboxes](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989522/The%20Look%20Company/Blogs/14.0_Three_up_-_Case_Study_images_-_lightboxes_Hunter_2_ced6av.jpg)

## Fabric lightboxes: How we evoked a sense of the country within a modern retail space

Backlit panels and printed fabrics running seamlessly from walls to the ceiling turned the store into a modern canvas that painted a picture of an environment that heightened the product's brand value.

Working directly with the architects, the store design team, and the team at Hunter Boots, we created custom lightbox solutions with dye sublimation fabric prints for vibrant and rich color. The lightboxes eliminated unwanted shadows, keeping the images saturated and impactful. Overall, the retail space was immersed in imagery of the highlands, offering a backdrop for interactive product displays and highlighting key promotional messages. Large-format graphics on fabric and dye sublimation printing achieved a color spectrum beyond the limitations of a traditional paper substrate.

![Hunter Boots Retail Environment with Lightboxes](https://res.cloudinary.com/fortyfournorth/image/upload/v1629989522/The%20Look%20Company/Blogs/14.0_Hunter_Blog_-_Lightboxes_Environments_3_b9cax7.jpg)

## Fabric Lightboxes for Bold, Illuminated, Attention-Grabbing Displays

[TLC's](https://thelookcompany.com/) new 50mm (2") custom size fabric lightbox is more functional than regular 100mm (4") frames. It is our thinnest lightbox, leaving more room for your product displays without cluttering up the aisles or floor space. 

No bulky extrusions, no heavy power consumption—dismantle them and ship them with ease. They are lightweight and easy to move around the store. Integrate them into modular display systems as shelving end-caps or on-the-wall features. 

Fabric lightboxes are a great way to engage visitors and convert them into shoppers. [View our lightbox guide:](https://experience.thelookcompany.com/lightbox-guide)

[![](https://res.cloudinary.com/fortyfournorth/image/upload/v1638374159/The%20Look%20Company/ttppeygjemt7yok5x4ua.jpg)](https://experience.thelookcompany.com/lightbox-guide)

[Talk to The Look Company](/contact) today to elevate the brand experience and enrich your customer's buying journey.

Fabric Lightboxes Tell the Story Your Customers Want to Be a Part of

Engaging customers in your stores is good for business. Not only can you extend dwell times, but also highlight featured products and brands. Customers are more likely to interact with displays that catch their attention. What better way to do so than to light up the message visually through graphic lightboxes located in key locations throughout your retail establishment?

## What Are Lightboxes?

Lightboxes consist of a printed graphic lit up from the back or side by LEDs housed in a metal frame or extrusion. The result is an eye-catching, bright image that attracts the attention of viewers. Unlike traditional signage which typically uses outside light sources to highlight an image from a distance, lightboxes themselves become the illuminated brand image. They increase viewer engagement by standing out amongst non-lit graphics as well as interior store lighting fixtures and systems.

## Where Should You Consider Using Lightboxes?

With unparalleled print resolution, our fabric tension graphics and aluminum extrusions can light up [any space whether it’s for retail](https://thelookcompany.com/markets/retail-solutions), sports or events. These types of facilities have used lightboxes to increase customer or audience engagement by illuminating brand images and messaging in:

*   Specialty stores
    
*   Multi-store chains
    
*   Auto showrooms
    
*   Department stores
    
*   Restaurants
    
*   Conference centers
    
*   Health clubs
    
*   Offices
    
*   Grocery stores
    
*   Meeting rooms
    
*   Public transit
    
*   Hotels
    
*   Stadiums
    
*   Airports
    
*   Arenas
    
*   Schools
    
*   College and universities
    
*   Theatres
    

## What Sizes of Lightboxes Are There?

We offer a wide range of lightbox solutions including:

*   36mm (1.5") One-sided Light Guided Plate (LGP)
    
*   50mm (2") One-sided, BackLit
    
*   75mm (3") One-Sided, Backlit
    
*   100mm (4") One-sided, Perimeter Lit
    
*   100mm (4") One-sided, BackLit
    
*   120mm (4.5") Two-sided, Perimeter Lit
    
*   120mm (4.5") One or Two-sided Corner Lightbox Pillars and Halos
    

## Where Are Lightboxes Effective in Retail Environments?

**_Integrated Into Existing Display Fixtures_**

Build lightboxes into [your existing display fixtures](https://thelookcompany.com/markets/retail-solutions) or design custom displays using our 50mm (2") modular display system. Highlight your brand or products by offsetting the non-lit components of your display with back or perimeter lit graphic lightboxes.

**_Ceiling Hung Identification Signage_**

Suspending a Corner Lightbox or Double-Sided Lightbox from the ceiling creates a dynamic primary identification sign that can be visible from multiple angles. Utilize the space above shelves for an uninterrupted sightline to define and direct customers to departments, sections or specific brands. 

  
**_Window Displays_**

Window displays that are designed with lightboxes appeal to customer traffic outside the store. Grab your customers' attention and invite them into your immersive environment. With [easy graphic changeouts](https://thelookcompany.com/markets/retail-solutions), change the look and feel of your window display to keep your design fresh and new.

**_Pillar Wraps_**

Cover up structural beams or pillars with lightboxes to add brightly lit branded messaging throughout your space. These elements can help create a cohesive retail experience by repurposing architectural features that would otherwise be non-lit.

  
**_Fins & Toppers_**

Sometimes all you need is a little bit of light at the top or extruding out of your display to capture the attention of browsing customers. Lightbox fins and toppers are an ideal way to help extend existing brand space on merchandising systems. Incorporate lightboxes into slat wall systems, shelf units, or projecting from walls.

  
**_Freestanding & Table Toppers_**

Provide visual cues for shoppers by placing moveable freestanding lightboxes in product displays or along high-traffic aisles. By adding lightboxes in these areas, you can help customers identify products on racks, on stands or in departments. 

  
**_On the Wall Treatments_**

Use graphic lightboxes on your walls to tell a brand story or as a secondary lighting source to illuminate your retail space. Build lightboxes into arches or across the ceiling of your store to create a warm, alluring environment for your customers.

**_Top of Wall Runners_**

Top of wall runners finish unused space above merchandising racks and fixtures. As a low-cost décor solution, top of wall runners designed with lightboxes can be a great alternative to expensive finish carpentry or traditional wall treatments such as wallpaper, tile, brick, trim moldings, wainscot, or wooden panels. Bring the outside light in-store by using lightboxes as faux windows or landscapes.

## What Are Tension Fabric Graphics with SEG?

All of our lightboxes are outfitted with SEG fabric, printed through dye sublimation. Dye sublimated graphics contain a high saturation of ink in a two-stage process to lock in the bold, vibrant colors and crisp lines. Dye sublimated fabric prints naturally diffuse light and does not reflect other lighting so there’s no surface glare. 

In addition, the SEG fabric prints stretch taut over the aluminum extrusions, providing a smooth, wrinkle-free graphic. Compared to traditional substrates such as paper, the fabric does not scratch or tear during shipping or installation, prolonging the quality and ensuring your graphics look pristine for the duration of use.

## The Look Company: A Complete Solution Provider

The Look Company is a complete solution provider. We offer end-to-end in-house design, hardware manufacturing, printing, kitting, project management, and installation. Since we design and manufacture the extrusions in-house, we can produce custom graphic lightbox solutions to satisfy a range of any project requirements.

Our lightboxes utilize our award-winning printed fabric graphics and customizable modular frames and are available in a wide range of sizes to meet every need, from space-saving slim designs to seamless corner lightboxes. [Contact us](https://thelookcompany.com/#contact) for the best ideas and applications of lightboxes for your retail environment.

Types of Lightboxes & Where You Should Use Them

COVID-19 took away one of the most defining aspects of a live sports event—the crowds. A sports arena—whether it is a stadium or an auditorium, an ice rink or a sports field—comes alive with the passion of thousands of spectators. Live sports events rule the hearts and minds of die-hard fans. 

Sports brings together people from otherwise diverse backgrounds and beliefs. It is a unifier, an equalizer, a glue that bonds them together. And the stadium is a social hub—much more than a physical location. It's a place where emotions run high. Watching a live game is a shared, social experience made richer by the collective power of sports-crazy fans and supporters.

Fans are as crucial for the sports industry as are their star players. Why? Quite simply because fans rake in revenues. The presence of these fans impacts every aspect of the sporting industry. When fans engage with a sports brand or team, it sets the cash registers rolling in more ways than one. They are consumers of sports content and branded merchandise, seat tickets, and the venue's hospitality facilities. For sports fans, it is not just about buying products but [a feeling of belonging](https://agencyinmotion.com/the-psychology-of-belonging/) to a larger movement.  And this is the essence of the fan experience.

![grey cup graphics the look company toronto 104](https://res.cloudinary.com/fortyfournorth/image/upload/v1629988753/The%20Look%20Company/Blogs/12.0_TF_-_Sport_Blog_-_Fan_Experience_Grey_cup_104_qqhczp.jpg)

At The Look Company, we design fully planned, branded, immersive experiences throughout the venue. Our innovative solutions provide a much larger canvas to sports brands and game sponsors. Wall-mounted frames and lightboxes with custom printed SEG fabric throughout the stadium concourses are just some of the creative ways in which we engage fans.

We design innovative broadcast visibility solutions for field-of-play areas and behind-the-scenes stadium areas like the locker rooms and corporate suites. Take a look at [how we transformed the look of the Tim Hortons Field](https://thelookcompany.com/case-studies/tim-hortons), home of the Hamilton Tiger-Cats of the CFL (Canadian Football League), the Forge FC of the CPL (Canadian Premier League), and the Canadian Football Hall of Fame.

## The new normal: A new type of sports fan emerges

As we adapt to a new normal, a dramatic new fan profile is emerging. This sports fan is as passionate as before but more open to new types of sports entertainment. Today's fans accept that we may be devoid of the full-house stadium effect for a long time. They are content being a part of a fan club that may not physically be present at the same location.

They are also hungry for new forms of sports content and seek out more choices.

They engage in unique ways with their favorite sports teams and star players. They seek out engaging, interactive, and immersive experiences. They may spend less time consuming sports content and tend to move quickly from one channel to another. The industry now recognizes this profile as the [fluid fan](https://www.sportsilab.com/reports).

## Local fans vs global fans vs fluid fans

In the 20th century, we saw local fans who followed their favorite sports on radio, TV, and through newspaper reports. From the late 1900s to 2020, the global fan was most predominant. This type of sports fan supported international teams in addition to local ones. Satellite TV or cable TV, and later OTT platforms were the media of choice. This fan also followed private leagues.

Late 2020 onwards, a new fan profile emerged—the [fluid fan](https://www.digitalistmag.com/customer-experience/). Known to change allegiances, this type of fan moves quickly from channel to channel and from team to team.

The fluid fan is 'constantly-on' and consumes content online on smart devices, mobile apps, and social media. But even the fluid fan values the in-person experience that live games offer. After all, watching a pay-per-view performance on a mobile screen cannot match the exhilaration of witnessing it from among hordes of screaming fans.

The fluid fan carries the online experience into the live arena, interacts digitally while at a live game and circles back to take the online conversation into the stadium. This fluidity creates truly memorable experiences.

## Designing fan experiences for the fluid fan

We are in an era where sports meets technology.

We're at the crossroads of digital and mobile. The fluid fan prefers an experience that is immersive, tech-enabled, and omnichannel. How do you design experiences for the fluid fan? How do we recreate the excitement, passion, exhilaration, and feeling of loyalty that characterized fan experiences pre-COVID?

![NHL Centennial Classic Toronto 2017 fan Experience](https://res.cloudinary.com/fortyfournorth/image/upload/v1629988754/The%20Look%20Company/Blogs/12.0_TF---Centernnial-Classic-NHL-2017-Fan-Experience_ln8awn.jpg)

At The Look Company, we create experiential ecosystems. Consistent visual messaging across all channels is more critical now than ever. Our visual engagement displays are tailored to communicate your brand's story and allow fans to experience your brand through multiple touch-points. From the parking lot to the stadium seats, we create environments that make fluid fans put down their phones and truly immerse themselves in the game.

## How do TLC products enhance fan experience?

[Fan experience](https://thelookcompany.com/markets/sports-and-events) is about feeling like you're part of the game. The possibilities are endless and our work at Mosaic Stadium in Regina, Saskatchewan completely captures the fan excitement and die-hard dedication. Watch how we transformed this sports stadium with the fan in mind:

\[VIDEO\] [https://youtu.be/NcmlIqe4J0o](https://youtu.be/NcmlIqe4J0o)

Graphics and visual solutions for sports arenas and stadiums create branding and recognition for teams. They unite teams, spectators, and audiences, create a unique environment for fans to enjoy—branded visual solutions bring prominence and attention to sponsors and corporate partners. They bring in revenue through advertising and corporate hospitality. Branded merchandise promotes fan loyalty. 

## TLC solutions for the new normal in sports stadiums and arenas

[The Look Company](/) (TLC) specializes in visual engagement solutions that aesthetically unify stadiums, teams, and sponsors. Our solutions are uniquely designed to engage fluid fans, and those watching sports broadcast online and on smart devices. [Stadium seat covers](https://thelookcompany.com/products/fabric-and-frames#seat-covers), for example, provide sponsorship opportunities and enhance broadcast visibility.

The eye-catching visuals on these seat covers look great—but they are also helpful in maintaining safe distancing between players and the audience by blocking off rows of seats. Made of Perfknit or Polywoven fabric, these covers are custom-printed to communicate your team's branding to the fans in the arena and those watching the broadcast. With an easing of lockdowns and social distancing norms, we are now starting to welcome fans back into sports arenas.

TLC has a range of [custom-designed products,](https://thelookcompany.com/markets/sports-and-events) and solutions to promote sponsor brands, sell team merchandise, and entice fans and corporate guests into the venue's hospitality sections. With flags, banners, floor decals, wayfinding signages, media backdrops, stadium exteriors, fence scrims, and field-of-play (FOP) visual elements, we've got the fan experience covered in every part of the venue! 

Our visual engagement solutions fully outfit your sports venue for a superior fan experience. We understand fan behavior and map the fan's journey to capture their attention and fuel their loyalty to the game and their star teams. 

We're obsessive about design and aesthetics, and we look to innovate and customize solutions for every client. 

[Connect with us](/contact) to find the right look for your sports venue or event today!

How Graphic Displays Elevate the Fan Experience in Stadiums and Sports Fields

The COVID-19 pandemic didn’t change the way we shop—we already shopped online—but it accelerated how comfortable we are with ecommerce and it put pressure on web-based retail to improve user experience (UX) both online and offline. Smaller retailers adopted a hybrid in-store/eCommerce model: Retail stores could remain open or those locations could be repurposed into fulfillment centers for online orders.

## The Shift From Traditional Commerce To Ecommerce

In 2020, total retail sales in Canada hit record declines, dropping by 1.5% overall. Brick-and-mortar stores were hit hardest as retail ecommerce sales reached a record $3.9 billion in May, a [110.8% increase](https://www150.statcan.gc.ca/n1/pub/45-28-0001/2020001/article/00064-eng.htm) compared to May 2019. In the United States, total retail sales increased in 2020 by 6.9%, hitting $4.04 trillion in 2020. Ecommerce sales represented $861.12 billion of the overall expenditure, [up 44%](https://www.digitalcommerce360.com/article/us-ecommerce-sales/) from 2019.

![Retail sales ecommerce penetration graph blog MFCs](https://res.cloudinary.com/fortyfournorth/image/upload/v1629987213/The%20Look%20Company/Blogs/11.0_Retail_salese_ecommerce_penetration_graph_blog_MFCs_dlil4l.png)

Ecommerce order portals could handle this influx of orders, but the supply chain for order delivery was configured for old projections; shipping networks struggled to keep up and backend fulfillment was bottlenecked. Shipping delays were even more pronounced because of social distancing protocols. Retail chains struggled to deliver their goods on time. [Canada Post reported](https://globalnews.ca/news/7048741/coronavirus-canada-post-delay/) shipping parcels at record levels—even well into June of 2020—the mail system could not keep up with customer demand.

What was the best solution to ease postal pressure?

Retailers explored a new shipping model where retail stores doubled as micro-fulfillment centers (MFCs)—and that pivot paid off.

## What is a Micro-Fulfillment Center?

Nathan Schmies, Vice President of supply chain operations at Hub Group [shared his definition with Supply Chain Dive](https://www.supplychaindive.com/news/supply-chain-micro-fulfillment-grocery-last-mile/589848/): Micro-fulfillment refers to “a hybrid model that uses smaller facilities that are much closer to consumers.”

This has also been referred to as “last mile delivery.” Logistics company DHL describes MFCs as a concept that places small-scale warehouse facilities in accessible, urban locations that are close to the end-consumer—in that last mile.

Think of MFCs as Airbnb's for shipping logistics.

Tiny storage spaces rent out to retailers as needed (or convert from a retail store to a distribution center). This makes consumers happy in two ways:

1.  Parcels arrive fast (in 2-3 days)
    
2.  Customers could pick up their parcels at an MFC the same day.
    

Both make it easier for retailers to scale and offer fast, efficient, cost-effective home delivery. But it is option #2 that **presents a new branding opportunity in 2021.** BOPIS (buy online pick up in-store) is a new venue to communicate value and customer-focused branding impact. Curbside pickup is even more convenient than next-day shipping. Micro-fulfillment centers cut down the distance between product and purchaser, reducing delivery costs, meeting changing consumer extractions, and enhancing the online shopping experience at the ground level.

![micro fulfillment center new opportunity for branding interior exterior store](https://res.cloudinary.com/fortyfournorth/image/upload/v1629987216/The%20Look%20Company/Blogs/11.0_MFC_-_Pickup_Center_tqazit.jpg)

## Micro-Fulfillment Centers: A Brand New Channel For New Branding

Micro-fulfillment centers aren’t a stop-gap tactic—they are quickly becoming the popular modern fulfillment strategy. In urban areas, MFCs are already widely-used and already expanding options that give retailers more flexibility while limiting costs.

MFCs represent an exciting new branding opportunity—a brand new channel for companies to communicate their message to consumers when they pick up their order (where online connects with offline) making pickup a great experience.

Curbside pickup is an exciting new frontier for branding agencies to reach the consumer at the curb… and even before the curb.

The micro-fulfillment centers environment is a blank canvas waiting to engage your customers visually, integrate branded components seamlessly, and tailor curbside pickup experiences in imaginative, innovative ways. That’s what we’ve always done at The Look Company, and we can’t wait to obsess about the details of how this new space will appeal to modern consumers in a way that’s innovative, authentic and adaptable.

Our purpose is to create visually striking, interconnected, large-scale graphic solutions that connect you to your audience using visual infrastructure from engaging retail signage to captivating curbside displays that are both functional and interactive.

We integrate mobile technology into our visual display solutions using NFC tap, QR Codes, and Bluetooth beacons to make any display interactive on a customer’s smartphone.

Curbside displays could be “tappable” making it fun to find out more about your order, download a coupon, or activate a loyalty program. Mobile integration elevates the experience. It encourages interaction with brand and content, continuing the online conversation at the curb. Interactivity increases brand recall with advertising and digital content from outside the store.

![Snuggle bugz instore connect mobil ecommerce](https://res.cloudinary.com/fortyfournorth/image/upload/v1629987216/The%20Look%20Company/Blogs/11.0_Snuggle_bugz_instore_connect_mobil_ecommerce_phld1o.jpg)

## Connecting a Hybrid Online-to-Offline Customer Experience

Don’t settle for boring! Extend your customer’s interactive experience and access to your web content throughout the pickup environment. Customers want a better experience. Use the exterior of the MFC to continue the conversation that began with your advertising or web and app initiatives. The end result will be an increase in conversions and brand awareness and loyalty.

The Look Company provides maximum exposure at any micro-fulfillment center. Fabric graphics are a low-cost solution with high impact. Keep that going with wall-mounted exterior tension graphics, flag, and vertical banner systems.

We’ve perfected our printing process over the past 20 years. That’s why our products fill sport stadiums across the continent, creating the ultimate fan experience for Major League Baseball (MLB), the National Hockey League (NHL), the Fédération Internationale de Football Association (FIFA), world championships—even The Olympics. We know how to wow from the parking lot to the curb to the pickup counter.

The Look Company products extend your out-of-store conversation, guiding the consumer from the moment they enter the parking lot. As your customer walks in, take advantage of dynamic light-filled displays that connect customers to brands via sensory stimulus. Our visually-captivating displays create an immersive experience. And at the store level, we excel at drawing in crowds from the hallway.  
[  
![](https://res.cloudinary.com/fortyfournorth/image/upload/v1638369898/The%20Look%20Company/cy5vfkecha8ced49h2vw.jpg)](https://experience.thelookcompany.com/retail-environments-lp)

At [The Look Company](https://thelookcompany.com/), we’re driven by visual engagement. We are excited about the wave ecommerce is riding but we’re also creative realists; humans are tactile beings who like to see and hear and touch. That’s where we shine! We create engaging environments that appeal to foot traffic customers at the store level and at MFC pickup locations.

As innovators, we scrum on how we can make an experience more enjoyable and more meaningful for your customer. In 2021, that experience looks at micro fulfillment centers, driving sales through a connected online-offline experience.

## The Look Company Improves Customer Service in Retail

At [The Look Company](https://thelookcompany.com/), our mission is to [support](https://thelookcompany.com/products/services) retailers’ needs, connecting you with your customers through engagement. Improving your in-store customer shopping experience is what we do with professional, attractive, innovative products that positively impact the retail journey.

The Look Company transforms retail environments by delivering innovative graphic display systems in a wide range of applications. Our retail solutions focus on best-in-class, lightweight, reusable aluminum extrusions, and award-winning fabric prints with silicone edge graphics or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of products. [Contact us](/contact) for a solution for your retail business.

Micro-Fulfillment Centers: A Brand New Experiential Branding Opportunity

Customer service looks different in 2021 from how it has looked for the last 100 years. That’s because retail is changing for the first time in 100 years.

The format of the modern-day grocery store [made its debut](https://www.iamrobotics.com/how-will-micro-fulfillment-centers-change-the-retail-industry/) in 1916. Clarence Saunders opened The Piggly Wiggly, a store lined with shelving where items were displayed with tags to show the price clearly. Genius! Saunders’ store concept tied marketing together with fulfillment. And that store model stayed relatively unchanged for a century.

But, 100 years later, consumer behavior has changed—there are new consumer segments—and retailers are coming up with innovative customer experience (CX) strategies that deliver modern value.

## The Shifting Retail Climate

While grocery stores and other retail stores remained virtually unchanged for a century, something happened recently that [paved the way](https://www.iamrobotics.com/how-will-micro-fulfillment-centers-change-the-retail-industry/) for a different model. That something was digital transformation. People are plugged in like never before and that opens the door to choice and gives us instant access to what we choose.

In the last ten years, ecommerce has gone from a new concept to standard commerce. Smartphones and 4G (LTE) wireless networks kicked off this consumer leap around 2010 when smartphones with large screens flooded the market en masse and packets of data reached internet speeds that could handle online transactions. Fast forward a decade where 5G is deploying across North America alongside the Internet of Things (IoT), data lakes, artificial intelligence, biometric authentication, and robot-assisted fulfillment.

Apps like Amazon put hundreds of thousands of products from around the world on your phone, making it easy to add any one of them to your cart in a matter of swipes, with an increased likelihood of receiving that item later that day.

Retailers are navigating the shifting winds of the modern retail climate that’s a hybrid of in-store and online. A century after Piggly Wiggly’s innovative open shelf product staging, consumers want more than products and price tags. They want convenient ways to get what they want, from product description to cart experience to expedited delivery (or in-store pickup).

With a grand shift like that, you see spin-offs:

*   A move to urban areas, with 54 percent of the world’s population living in cities. This number is projected to rise to 68 percent by 2050
    
*   The long-term effects of instant gratification and a consumer-driven desire for faster acquisition of goods
    

When you add opportunities to connect and communicate directly (and publicly) with consumers via store social media pages, there’s no question that customer service in retail has changed.

**The question becomes, how can retailers improve customer service at the street level _and_ in the Cloud?**

![6 strategies to create a meaningful customer service experience](https://res.cloudinary.com/fortyfournorth/image/upload/v1629986091/The%20Look%20Company/Blogs/10.0_Artboard_1_copy_7_4x-100-compress_bgf3t7.jpg)

## 1\. Focus on Customer Engagement and Connection

The future of retail relies on finding effective ways to engage with customers. Customers aren’t looking for the lowest price or the best bargain anymore. They are willing to pay a slightly higher price for goods and services if it means a better shopping experience. Customer experiences _matter_ and a positive, memorable shopping experience is in demand. Do an excellent job of CX, and customers become your best marketing ambassadors.

What [bolsters customer engagement and builds brand loyalty](https://fitsmallbusiness.com/customer-engagement-strategies-and-tips/)?

Every point-of-sale moment is another chance to build relationships. Demonstrate customer care by paying attention. Provide your customer with fast service and access to the goods they need, plus a positive shopping experience in your store.

*   Remember that customer service is an opportunity. Nearly [seventy-six percent of shoppers](https://fitsmallbusiness.com/customer-engagement-strategies-and-tips/) worry about ease of concern resolution. As more brick-and-mortar stores expand their reach online, your physical location doubles as a hub for face-to-face support for more personal engagement. Start by processing online sales returns in stores and converting in-store returns into sales to transform dissatisfied shoppers into loyal customers.
    
*   Display donation kiosks and signage in your store. Customers will go out of their way to support a business that gives back to their community or a local nonprofit. Eye-catching visuals will engage your customers and connect them to your brand. [64% of customers](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/adapting-customer-experience-in-the-time-of-coronavirus#) want to buy from socially-responsible brands, a figure that has shown significant growth over the past two years.
    
*   [McKinsey & Company](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/adapting-customer-experience-in-the-time-of-coronavirus#) suggests reaching out to your customers—with support, not marketing. When you make your employees and your community a priority and stay true to your company’s purpose and values, your customers notice that.
    

![improve customer experience in-store retail](https://res.cloudinary.com/fortyfournorth/image/upload/v1629986091/The%20Look%20Company/Blogs/10.0_6_points_to_improve_customer_service_in_retail_img1_jl9brb.jpg)

## 2\. Implement Curbside, Contactless, and Free Delivery

For years, mass merchants like Walmart and Target were the only ones to explore _buy online pickup in-store_ (BOPIS) services. Now, more and more retailers realize that this is a service consumers are eager to use, which is why BOPIS grew by [60.4 percent in 2020](https://fitsmallbusiness.com/customer-engagement-strategies-and-tips/). What appeals to this out-of-store [contactless (BOPIS) consumer segment](https://www.retaildive.com/news/after-covid-19-is-curbside-delivery-here-to-stay/577937/)?

*   64 percent want to avoid shipping costs
    
*   37 percent want to get their goods faster
    
*   36 percent want to gain access to promotional discounts
    

Contactless, curbside, and free delivery options are not a fad—they’re now standard for customer expectations. Many consumers will continue to take advantage of this service for years to come thanks to speed and convenience.

That being said, [62% of grocery shoppers](https://fitsmallbusiness.com/customer-engagement-strategies-and-tips/) still prefer in-store shopping. They like Saunders’ model where products are on display for try-on. They want an experiential environment that is bright and light-filled with graphic examples conveying the energy and purpose behind brands (the physical, sensory experience).

## 3\. Use Micro-Fulfillment Centers for Faster, More Efficient Delivery

Micro-fulfillment centers are popping up everywhere as last-mile solutions for lower shipping costs and faster deliveries. [Micro-fulfillment centers](https://www.supplychaindive.com/news/supply-chain-micro-fulfillment-grocery-last-mile/589848/), or MFCs, are smaller distribution centers that are geographically closer to consumers than large-scale warehouses.

These small-scale shipping facilities act like Airbnb for logistics. MFCs are rented out to retailers as needed, and some use [artificial intelligence, analytics, and even robots](https://lot.dhl.com/glossary/micro-fulfillment/) to pick, pack, and deliver goods autonomously. Other MFCs partner with local delivery companies to offer perks like next-day and even same-day delivery—a desirable customer service offer.

![micro fulfilment centers window branding displays for retail](https://res.cloudinary.com/fortyfournorth/image/upload/v1629986092/The%20Look%20Company/Blogs/10.0_6_points_to_improve_customer_service_in_retail_img3_kc2uti.jpg)

## 4\. Begin Your In-store Customer Experience Journey Outside

Your store isn’t limited to what’s inside; the outside matters! Consider your customer’s journey: they enter your store, select products, go through the checkout process, possibly customer service, and exit the store.

Retailers today [design for the outer face](/blog/retail-trends-to-watch-for-in-2021/). Store exteriors are a frontier space to communicate with consumers before they step foot inside. Innovation here wins the day—design beautiful, engaging graphics to pull customers in. Use pop-up kiosks for convenient returns and exchanges. Add promotion displays in lineup areas, at pick-up windows, and drive-thrus. These are prime opportunities to reach out to customers and make invaluable connections early in their buying journey.

The next hurdle for retailers? Finding a way to technology to bridge the gap between ecommerce and in-store consumers.

![connect with customers outside signage for retail](https://res.cloudinary.com/fortyfournorth/image/upload/v1629986092/The%20Look%20Company/Blogs/10.0_6_points_to_improve_customer_service_in_retail_img2_b4ds6f.jpg)

## 5\. Connecting Online & Offline Brand Experiences

As customers grow more comfortable with online shopping, brick-and-mortar retailers can establish new ways to connect with potential customers with pop-up stores, product galleries, and online ordering interfaces within a physical store. This is a personal, tangible way to introduce a new brand to customers to make informed buying decisions.

Now is the time to add interactivity to your store. In-store technology is both a customer engagement/marketing tool and a health and safety strategy.

By [incorporating digital processes into in-store shopping](/blog/integrate-online-shopping-in-a-furniture-gallery/) and highlighting merchandise in well-designed, visually appealing retail displays, customers are empowered to read reviews, customize their purchases, browse, and interact with your brand using features like:

*   Lightboxes
    
*   SEG extrusion frames
    
*   Integrated digital content
    
*   Reconfigurable modular partitions
    

Retailers might even consider digital screens to showcase customer reviews and testimonials or to demonstrate product features that connect with consumers in stores.  

[![](https://res.cloudinary.com/fortyfournorth/image/upload/v1637614095/The%20Look%20Company/orvkpppi49iyvttum3j2.jpg)](https://experience.thelookcompany.com/retail-environments-lp)

## 6\. Incorporate Wayfinding and Self-Checkouts

There are customers who think of in-store browsing as fun, relaxing retail therapy, and then there are customers who want to get to the store, find the products they need quickly, checkout, and go. They want the process of shopping to be efficient, not leisurely. This consumer segment appreciates wayfinding signage to know where to go to get the goods they seek. [Wayfinding systems](/blog/retail-trends-to-watch-for-in-2021/) look like this:

*   Clear navigation routes (This way to…)
    
*   Backlit identification signs (You are here—hooray!)
    
*   Free-standing kiosks, digital displays, or full wall treatments (Self-checkout)
    

All of these can be moved and rearranged to meet the needs of a streamlined brick-and-mortar store.

[Self-checkouts](https://thelookcompany.com/retail-trends-to-watch-for-in-2021/) add convenience and improve the overall customer experience. Customers value payment process flexibility. Skip the line self-checkout reduces wait times and puts purchase control in customer’s hands, something that improves satisfaction and casts a positive light on the overall store experience.

Combine wayfinding and self-checkout to direct ready-to-buy consumers to user payment portals with a clear path to post-purchase exit!

![retail wayfinding solutions for customer experience](https://res.cloudinary.com/fortyfournorth/image/upload/v1629986092/The%20Look%20Company/Blogs/10.0_6_points_to_improve_customer_service_in_retail_img4_tlk2wf.jpg)

## The Look Company Improves Customer Service in Retai**l**

At [The Look Company](/), our mission is to support retailers’ needs, connecting you with your customers through engagement. Improving your in-store customer shopping experience is what we do with professional, attractive, innovative products that positively impact the retail journey.

The Look Company transforms retail environments by delivering innovative graphic display systems in a wide range of applications. Our retail solutions focus on best-in-class, lightweight, reusable aluminum extrusions, and award-winning fabric prints with silicone edge graphics or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of products. [Contact us](/contact) for a solution for your retail business.

A 6-Point Plan to Improve Customer Service in Retail

## How to Create an Engaging Retail Environment

What do you see when you enter a retail storefront? Do you see the merchandise? Do you see the brand? Do you see the front window display? In fact, you may see the total environment, not one aspect alone. 

One of the most effective ways to create a cohesive retail space and emphasize the visual appeal of your product offerings is through dynamic and effective lighting. Above all, if you’re vying for your customers’ attention to certain areas or products, creating a visual hierarchy within your store can help filter out the noise. What better way to accomplish this than to light up your signage and [incorporate lightboxes](https://thelookcompany.com/products/lightboxes) into your store décor?

There are numerous studies about how effective lighting can create drama, ambiance, extend dwell times, and enrich the shopping experience. At the end of the day, you can see for yourself: Which store seems more inviting, entertaining, and provides an engaging brand experience?

![Lightboxes in Retail Environment Storefront](https://res.cloudinary.com/fortyfournorth/image/upload/v1629985866/The%20Look%20Company/Blogs/9.0_Two_up_-_blog_images_-_lightboxes_y2cqhj.jpg)

## Where to Add Lightboxes in Your Store

One of the most overlooked aspects of in-store lighting is the integration of lightboxes into the overall store design. Lightboxes can be placed alongside non lit signage and/or merchandise to drive engagement. But the lesser-known fact is, they can also complement existing in-store lighting through color, intensity, and [eye-catching visuals](https://thelookcompany.com/retail-2). 

There are a lot of in-store elements that compete with your customers’ attention. It could be the number of products on display, wayfinding signage, even music or cell phones. Comparatively, if you add lightboxes to your retail environment, you can help direct focus on specific brands, promotions, or products. 

Consider these applications of lightboxes to engage your customers both inside and outside of your store:

*   Attract attention to anyone outside of your store with lightboxes in your front window displays
    
*   Add lightboxes to endcaps to appeal to the casual browser
    
*   Designate traffic to feature product displays with ceiling hung applications
    
*   Integrate lightboxes into merchandise shelving to highlight brands and products
    

![Furniture Showroom Retail Merchandising Design Lightbox Cube](https://res.cloudinary.com/fortyfournorth/image/upload/v1629985867/The%20Look%20Company/Blogs/9.0_RTG_-_2021_Furniture_Retail_Design_1200x800_z3pmyd.jpg)

Lightboxes have the unique ability to engage viewers through positive emotions. Light itself connects feelings of warmth, happiness, and joy. By lighting up your retail environment with strategically placed backlit images, you can captivate your shoppers and influence their purchase decisions.  

[![](http://res.cloudinary.com/fortyfournorth/image/upload/v1638372023/The%20Look%20Company/oqmise2obsssek0ww3jj.jpg)](https://experience.thelookcompany.com/50mm-2-inch-frame-lightbox-for-tension-graphics)

The Look Company transforms retail environments by delivering innovative graphic display systems in a wide range of applications. Our retail solutions focus on best-in-class, lightweight, reusable aluminum extrusions, and award-winning fabric prints with silicone edge graphics or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of products. [Contact us](https://thelookcompany.com/#contact) for a solution for your retail business.

The Value of Lightboxes in Your Retail Environment

2020 was a year like no other. With the shift to eCommerce retail stores had to adapt quickly to continue to serve their customers both online and offline. Going into 2021, the pandemic will continue to shape brand experiences and retail trends. Below are our top 3 trends to watch for this year.

## Retail Trend 1: A Better Retail Experience

**_Wayfinding:_ Helping customers find what they’re looking for quickly.**

Why? Customers want to get in, find what they are looking for quickly and efficiently, to reduce the amount of time spent in the store. Primary identification and directional signage [helps to direct customers](https://segd.org/wayfinding-where-place-meets-information-design) to where they need to go to get their products or services fast. Clear navigation routes, backlit identification signs or freestanding lightboxes that can be rearranged easily are all important fixtures to your store layout.

**_Integrated Technology:_ Helping customers easily retrieve information they gathered online to make their purchasing decisions quickly.**

Why? Customers do not want to touch screens or surfaces for help. They may not want to speak to an associate for directions or information. Technology that has been integrated or working along with signage could [bridge the gap between eCommerce and in-store merchandising](https://thelookcompany.com/integrate-online-shopping-in-a-furniture-gallery/), providing a platform for receiving in-store promotions or product information. Digital screens built into modular partition systems could showcase customer reviews and testimonials of products through videos.

**_Self-Checkouts:_ Reducing the amount of time spent in a queue to make a purchase.**

Why? Giving customers the flexibility of paying for their items without having to wait in lines or have another person touching their merchandise allows them to purchase goods in a way they’re comfortable with. When providing a choice of when and how a purchase is made can add more satisfaction with the overall retail experience. Directions to and clear messaging on how to use self-checkout areas are a great way to promote and accommodate ease of use.

![Walmart self checkout visual engagement solution](https://res.cloudinary.com/fortyfournorth/image/upload/v1629985577/The%20Look%20Company/Blogs/8.0_walmart_-_June_2020_Social_odk33u.jpg)

**_Point-of-sale Promotions:_ Stocking the high-traffic area at checkouts with wishlist items, sales promotions or brand spotlights rather than smaller grab-and-go merchandise.**

Why? Smaller point-of-sale items are typically located at the checkout counter for last minute purchases. The checkout area is one of the highest traffic areas, large ticket items or strategically placed promotions available in-store only, could be located there instead. As casual browsing has become a novelty, it’s time to rethink impulse buying. Adding key visual engagement elements, promotions or advertisements could drive more sales for large ticket items at checkout.

## Retail Trend 2 - Bringing the Inside, Out

Your store is not just the inside, but the outside too. Considering the entire customer journey, from lining up outside to enter when there are capacity limits, to retrieving products, checkout, customer service and returning to the parking lot. More retailers will be designing and communicating on the outside of stores too. Look for more pop-up kiosks for returns or exchanges, promotions displayed in the lineup area, pick-up windows or drive-thrus. Communication in these areas will be more prominent and valuable to the customer.

![Indigo Large Lightbox window display](https://res.cloudinary.com/fortyfournorth/image/upload/v1629985576/The%20Look%20Company/Blogs/8.0_Indigo_-_giant_lightboxes_dec_hejdvc.jpg)

## Retail Trend 3 - Transforming Retail Outlets

Look for businesses to transition under utilized stores into fulfillment centers and highlight flagship stores for maximized shopping experiences. Shoppers are now choosing to browse and research purchases online and then pick up merchandise at a distribution outlet on the same day for popular items. This could also be an opportunity for brands and merchandisers to team up and present pop-up galleries of their popular items or curated product bundles. [Configurable extrusions and display showcases](https://thelookcompany.com/how-to-easily-refresh-your-furniture-showroom-design/) in fulfillment centers can introduce new products or intrigue customers who are just stopping by.

## Customer Experience and Preference is Key

Whether it’s refreshing your interior layouts, adding digital, in-store convenience or customer service, continuing to evolve and grow will remain a top priority for many retailers. Retail will continue to shift to online this year, but that doesn’t mean the offline space won’t remain an important one. If implemented correctly, it can complement its online counterpart to bring a brand to life and give it an edge against competitors. Most importantly, visual engagement systems in your store have never been more important to communicate with your customers to assure them of a safe and exceptional shopping experience.  

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with a silicone edged graphic or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of solutions. [Contact us](https://thelookcompany.com/#contact) for a solution for your retail business.  
[  
![](https://res.cloudinary.com/fortyfournorth/image/upload/v1637613715/The%20Look%20Company/cjd2edth5120sji7hhir.jpg)](https://experience.thelookcompany.com/retail-environments-lp)

Retail Trends to Watch For in 2021

**Barrie, Ontario –** The Look Company announced today that it has achieved G7® Master Facility Qualification and joins a select group of print service providers who have successfully completed training, examination, and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications.

G7 is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and substrates.

“We continually invest in our people and our equipment to achieve the highest output standards for printing on fabric. This G7 Master Certification confirms the commitment of our team in providing our customers with the best results in color quality and consistency,” said Roger Pennell, Director of Operations, Development & Supply

“G7 Master Qualification demonstrates a level of control and expertise that places The Look Company at the top of their field. We applaud their leadership, commitment, and support of the G7 Master Qualification Program,” commented Timothy Baechle, CEO for Idealliance.

According to Gerry Price, CEO of The Look Company, “Achieving our G7 certification coupled with our continuous five year run of winning FESPA Global Fabric Print Awards will assure our clients that we will deliver consistent high-quality printed graphics with every order.”

## About Idealliance

Idealliance is dedicated to guiding media production best practices, specifications, and standards, worldwide. To learn more about G7 Master Qualification, please visit [http://www.idealliance.org](http://www.idealliance.org)

## About The Look Company

The Look Company is an international visual engagement company, producing award winning printed graphics and display systems for retail environments and international sporting events. [Contact us.](https://thelookcompany.com/#contact)

The Look Company Achieves G7 Master Qualification

The Look Company is excited and honored to have won for the fifth year in a row at FESPA Awards 2020. The Look Company Middle East received Gold and Best-In-Show Digital Awards ANOC World Beach Games Qatar 2019. The Look Company North America took home a Bronze Award for Walmart Canada Displays. 

FESPA received entries from 27 countries across the 18 categories. The winners were announced during an online ceremony in lieu of the live Gala awards event which would have taken place during this year’s Global Print Expo in Madrid.

In accepting the awards for ANOC World Beach Games Qatar 2019, Jacob Burke, President, The Look Company Middle East stated, "we would like to thank our employees who consistently maintain our high print standards. Our team's work over the past five years has earned ten FESPA awards including two Best-In-Show Gold Medals".

"Another expansive project completed by the global expert in event branding."

\- FESPA Award Judges

ANOC World Beach Games Qatar 2019: Gold Winner, Best in Show Digital Award

As Official Look Partner for the ANOC World Beach Games Qatar 2019, this event branding project for the Association of National Olympic Committees (ANOC) combined over 28,600 square meters of branding elements.  It covered 34, 15 meter tall light towers and a vast mix of perimeter advertising, hoarding and event signage built around a total of 213 AutoCAD drawings. The fabric graphics on this project were direct printed and dye sublimated with proprietary fabric coatings to achieve the vibrant final output. Additionally, 110 buses were branded and over 300 square meters of flag fabric were printed and installed across the city. Thank you to the Qatar Olympic Committee for trusting us to execute your vision.

Bronze Winner: Walmart Canada Displays

This store branding project for Walmart Canada involved the production of over 850 stretch fabric frames. Utilizing our modular extrusion system, we were able to configure custom display elements such as self check-out areas. The printed fabric graphics were finished with a rubber perimeter so that they could be easily inserted into the frame display structure. Thank you Walmart Canada for this opportunity.

Gerry Price, CEO & President The Look Company North America accepted the award for Walmart Canada Displays. “Such opportunities to push the limits of what is possible in fabric printing would not be possible without the fantastic projects our clients provide us and the confidence they have in our ability to take on large, technically challenging jobs” stated Gerry Price.

“We would like to thank our trusted partners for your continued support. We look forward to pushing beyond the norm with our clients in the future”, Sebastien Garcin, Managing Director, The Look Company Europe.

About FESPA Awards

Celebrating print excellence, the FESPA Awards is the only independent print industry awards recognizing not only the best print globally, but also the people responsible for its creativity and production. Each year, the talents of outstanding recipients are showcased and judged by industry experts. It is where industry standards are set and it is also where inspiration abounds.

Visit FESPA Awards Website

About The Look Company

The Look Company is an international visual engagement company, producing display systems and printed graphics for both retail and sport environments.  As an award winning print partner we produce industry leading graphics and display systems for trusted brands such as Samsung, Under Armour, Esteé Lauder, Skechers and Walmart. In addition, our products fill multiple sport stadiums as the provider of branding at The Olympics, Major League Baseball events, National Hockey League games, and several other diverse world championships.

The Look Company Wins Gold, Bronze and Best in Show at FESPA Awards 2020

The desire to acquire goods and services hasn’t diminished, but options as to where, when, or how a consumer can shop have changed dramatically. Take into consideration the recent shift in consumer behavior driving online sales. As a furniture manufacturer, in order to maintain demand for your brand, it’s imperative that you get in front of your customers, however you can. 

## As customers are becoming increasingly accustomed to online shopping, what can the future hold for brick and mortar stores?

Combining the positive aspects of eCommerce with the familial conditions of a physical store, you can give your customers options to choose to shop how and when they want. 

An omnichannel shopping experience combines a digital and physical presence to help keep your brand top-of-mind and provide ample opportunity for consumers to interact with your brand either online or in a retail setting.

## Create a unique in-store experience that matches your online shopping experience.

If you are looking for new ways to connect with potential customers, it’s imperative to open up channels to engage and nurture sales. You can get your brand noticed in showrooms or other temporary environments by partnering with retailers. Pop-up stores or product galleries within a physical store introduce your brand to new customers and provide them with tangible insights to make informed purchases. 

To contend with physical distancing protocol and online channels, retailers may be reducing the amount of product housed in-store to maximize space and improve the customers’ shopping experience. Incorporating more digital processes, dropshipping strategies, or in-store immersive brand experiences will tailor towards those customers regularly making purchases online, as well as those who prefer in-store shopping. 

By placing your merchandise in well-designed and visually appealing [retail displays](https://thelookcompany.com/markets/retail-solutions), you will increase brand awareness and appeal to your customers through their established online purchasing habits.

## Physical locations fuel online growth and brand awareness.

Combine the best of both worlds with a brick and mortar location as well as online eCommerce. Integrating physical elements with digital capabilities enhance the shopping experience by giving the customer preference in how they take in information and ultimately make purchase decisions. 

Provide them with the options to browse, interact with your furniture, read reviews, and customize their order with a system that includes:

*   [Lightboxes](https://thelookcompany.com/products/lightboxes)
    
*   SEG extrusion frames
    
*   Integrated digital content, and; 
    
*   Reconfigurable modular partitions
    

With a turn-key, all-in-one modular brand display from The Look Company, effortlessly showcase your brand and products within physical stores. Our displays include high-definition tension fabric prints and durable frames that are easily set up, reconfigurable, and reusable. Our [in-house production team](https://thelookcompany.com/products/services) can manage large capacity print runs, kitting, and quality assurance so you can be confident that quality and brand standards will be fulfilled across multiple store locations.

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions, and award-winning fabric prints with silicone edge graphics or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of products. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

How to Integrate Elements of Online Shopping into Your Furniture Brand Gallery

Keeping up with current interior design trends can be challenging, especially when constructing your furniture showroom or store layout using traditional building techniques and materials. 

Instead of permanent displays, a turnkey showroom system can replicate professional carpentry and interior finishes without the large price tag. Room partitions made up of portable, easy to configure frames and changeable graphics can transform your space with minimal disruption to your business. Flexible merchandising components give you the opportunity to:

*   Showcase products with interior décor features that are on trend 
    
*   Update the graphic panels to suit your back s when you move it to the showroom floor
    
*   Easily store panels to use again
    
*   Modify your layout with versatile reconfigured frames
    
*   Highlight brands with sponsored galleries
    
*   Create a dynamic focal point with immersive sight lines
    

In this post, we’ll look at some fresh ideas that can reinvigorate your furniture showroom.

## What is Visual Merchandising, and Why Does it Matter?

[Visual merchandising](https://en.wikipedia.org/wiki/Visual_merchandising) is the art of creating exterior, interior, layout, or display spaces that will engage traffic and drive your overall sales. Staging your product strategically in impactful displays can help customers connect and visualize themselves with your inventory.

When you can change the style of your store, it keeps your customers’ interest at a peak level. For a furniture showroom, adding or taking away temporary or seasonal graphics, short term sponsored areas or promotions can add value to your overall sales strategy. Focusing on key areas like exterior facing window displays, store layout, dynamic store interiors, and flexible product displays will help you achieve the results you desire.

## Designing Your Store Exterior

Bring the wow factor to your front display windows or exterior façade, and make a statement to your potential customers before they enter your store. The front façade can be the most important factor in reaching out to new customers and invigorating the interest of your current ones. Easily changeable graphics, built in frames or interactive mobile systems can be what you need to update this vital real estate quickly and with minimal resources.

## Planning Your Store Layout

When designing your store layout, what is your short term solution following a sale? If products have left the showroom floor, you need to reconfigure your space efficiently and quickly. In order to accommodate different products that are introduced to your layout, look at using lightweight and versatile elements that are complementary to the products you’re trying to sell. Modular partitions with silicone edge graphics (SEG) can be assembled as a half-wall treatment or product backdrop on a whim.

## Creating A Dynamic Store Interior

Displaying furniture in vignettes engages customers by allowing them to visualize how the products will look in their home. Grouping items by their functionality or style with coordinating lamps or tables can be further harmonized with an accent wall, floor treatments, and lighting. Use lightboxes configured on a wall to give the illusion of windows with a view of a cityscape, a lakeside retreat, or country homestead. Ceiling mounted frames can give the appearance of a starlit sky or a bright sunny day. Use modular partitions to cap bulkheads to depict exposed ceiling beams.  

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1629982148/The%20Look%20Company/Blogs/4.0_Design_Concept_room_for_retail-2_okntq3.jpg)Retail Furniture Showroom Design Concepts

## Building Flexible Product Displays

If you’re using standard product display units or existing millwork, you may think you’re limited to how you can add graphic elements. No more! Start designing your product displays without limits. Modular displays can be reconfigured to suit your merchandising vision and reused or stored for future designs. If you need a custom solution, partner with a supplier who can see a whole project through, from start to finish, and provide recommendations or engineer new solutions to suit your needs.

## Upgrade Your Retail Furniture Showroom Today

If you’re juggling décor concepts ranging from contemporary, arts & crafts or rustic to showcase your furniture products, you need a solution that can be applied to any style. Using permanent fixtures such as framed walls, masonry, paint or wallpaper to style a room, can be costly to keep up-to-date, and require your store to be closed to customers as you build new displays. Innovative [retail environments](https://thelookcompany.com/markets/retail-solutions) that have more flexibility are better suited to creativity, ingenuity, and achieving retail sales targets.

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with silicone edge graphics or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of solutions. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

![0](http://res.cloudinary.com/fortyfournorth/image/upload/v1638370059/The%20Look%20Company/omthekwj6qo42bna82ck.jpg)

How to Easily Refresh Your Furniture Showroom Design

The retail industry has been thrown a curveball in 2020. The Coronavirus pandemic has disrupted a routine way of living, shopping, and interacting with each other. Previous examples of consumer behaviors and customer purchase decisions that once shaped how retailers conduct their business have been tossed out the window.

Looking at a [Report](https://cdn2.hubspot.net/hubfs/160569/docs/In-Store-vs-Online-Infographic.pdf) from March 2019 from First Insight:

*   71% of shoppers spend $50 or more in-store versus 54% online. 
    
*   89% of female shoppers and 78% of males were more likely to impulsively purchase items in-store. 
    
*   73% of men and 69% of women prefer shopping in stores when the need for a specific product arises.
    

By taking away the option to shop in brick and mortar stores over the last couple of months, online shopping has become the only method of obtaining goods and services. Looking forward, if customers fall back into familiar routines, retail stores could see a boost in traffic.  Here’s a review of how customer online shopping habits could shift to a preference for in-store shopping in a post-pandemic scenario.

## Shoppers are craving social interaction

After being cooped up at home, consumers are itching to get out. Interacting with others is a basic human need. It’s even more top-of-mind when retail choices are restricted and limitations to what you can and cannot do are imposed for the greater good. Compared to a website, being able to speak with someone, get first-hand recommendations, help with product information takes far less time than trying to navigate through a complicated eCommerce site.

## Shoppers want the experience, not just the products

A well-designed store can heighten consumer experience. Unlike making purchases at home online, the retail environment can immerse customers in [colorful graphics](https://thelookcompany.com/markets/retail-solutions), music, and overall pleasurable moments. The right combination of seasonal merchandising and updated images will bring customers back and likely enhance their decisions to make a purchase.

![0](https://res.cloudinary.com/fortyfournorth/image/upload/v1629918211/The%20Look%20Company/Blogs/3.0_Blog-2---retail-space-design_b8cib5.jpg)

## Shoppers want to try before they buy

Consumers want to engage with a product at the time of purchase. Sure, online shopping allows you to send products back if they’re not the right fit or if the product doesn’t meet expectations. But when given the opportunity, shoppers don’t want the hassle and the buyers’ remorse that comes with purchasing a product online and then having to send it back. In-store shopping allows for careful deliberation based on first-hand or in-person inspection before checkout.

## Shoppers don’t want to wait anymore

Something is missing with the online shopping experience. It’s the instant gratification of holding something in your hand after you’ve purchased it. No wait times, no postage delays, or shipping damage. In-store shopping allows customers to go home with their purchase to start enjoying it immediately.

## Shoppers want to shop locally and support their communities

One key takeaway to come out of the pandemic shutdown is the want and need to support each other in our local communities. Whether it is your neighbor who works at the big-box retailer or the farm-fresh products being sold at the local supermarket chain, consumers are becoming more aware of where their goods are coming from and want to help those local businesses thrive.   

## What’s next for retailers in 2020?

It will be interesting to see how shoppers will assimilate to their old shopping and social habits after the shutdown is lifted. Overall, providing a choice for shoppers to shop as they please, whether online or in-store, should be the top priority of businesses. As a retailer, will you be ready for the future customer? Read our [blog](https://thelookcompany.com/5-ways-retail-stores-can-adapt-for-future-customers/) about how you can adapt your store to accommodate new behaviors and expectations.

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with a silicone edged graphic or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of solutions. [Contact us](https://thelookcompany.com/contact) for a solution for your retail business.

![0](http://res.cloudinary.com/fortyfournorth/image/upload/v1638369898/The%20Look%20Company/cy5vfkecha8ced49h2vw.jpg)

How Online Shopping Habits Will Drive In-Store Retail Preference

There have been many changes to the retail industry over the last few months that may not have been fathomable a year ago. Because of the Coronavirus COVID-19 and in consideration of recommended social distancing and hygienic procedures, retail stores began closing down or operating at a lowered capacity. Some stores were able to direct customers to use eCommerce and online shopping as a primary means to acquire goods and services. 

What will be the outcome of reopening retail stores after a [pandemic shutdown](https://www.nelsonworldwide.com/what-grocery-restaurant-brands-and-consumers-are-learning-from-covid-19/)? Those customers and clients may have evolved. Their in-store behavior and expectations will be different.

In this post, we’ll review ways that retail stores can adapt and prepare for their customers, whether it’s reconfiguring their space or creating a familiar retail experience, following the COVID-19 shutdown.

## **What is Retail Strategy, and Why Does it Matter?**

A well-defined retail strategy can be the difference between success and failure. Knowing who your customers are and who they are not is paramount, even more so during these unprecedented times. 

What shoppers have been accustomed to during the pandemic should determine what will be on your shelves, how they move throughout the store, how they interact with staff, obtain information and complete the buying cycle. With this in mind, your retail displays, wayfinding, signage, and information kiosks may need to be reconfigured and adapted to meet the new consumer expectations.

## **1\. Bring the online shopping experience to your retail location**

With online shopping, customers are becoming increasingly accustomed to making purchases from the comfort of their own home. Similarly, you can evoke a sense of trust and familiarity in-store by applying the functionality of an eCommerce website. 

Mimic your online presence in a retail environment with the same elements that you have established on your website. Make sure you use the same graphics, language, call-to-action, and site navigation as the base of your retail strategy for signage, wayfinding, information, and points of purchase. 

## **2\. Enhance the retail experience**

Show your customers what they’ve been missing. Online shopping has its positives but compared to venturing out to make a purchase, it’s very one dimensional. Appeal to your customers’ senses through tangible displays, bright colors, and interactive content. Define the [retail experience](https://thelookcompany.com/markets/retail-solutions) as more than just an online purchase at the kitchen table or a night in front of the television with a mobile phone.

[![0](http://res.cloudinary.com/fortyfournorth/image/upload/v1637614095/The%20Look%20Company/orvkpppi49iyvttum3j2.jpg)](https://experience.thelookcompany.com/retail-environments-lp)

## **3\. Improve customer service**

Improve staff knowledge and provide them with the tools to help customers efficiently. Consider implementing a digital kiosk with a live chat option or AI-driven chatbot software to assist customers with their frequently asked questions anywhere within the store. 

## **4\. Increase engagement with interactive displays**

An online shopper looks for proof through word-of-mouth recommendations. Provide the opportunity for customers to browse through testimonials from your website on specific products. Adding point-of-sale reviews in your [interactive product displays](https://thelookcompany.com/markets/retail-solutions) will help guide them through the purchasing decision process quicker. 

## **5\. Integrate self-checkouts and curbside pick-ups**

Consider time and accessibility within your store layout. With online shopping, a purchase is only a click away and customers get instant gratification. Allow your customers to make purchases throughout the store and so they don’t have to wait in line.

Be flexible with how your customers shop. Some retail stores have developed a curbside pick-up process so that customers can make purchases online and pick them up at their convenience. By combining the best of both worlds, stores can accommodate new shopping habits that will continue to be popular after the pandemic lifts.

## **What does the future hold for retailers?**

The face of retail as we know it has changed forever. Consumer behavior will shape the retail business and stores will need to adapt to stay open. By reinforcing the brand experience of shopping in-store, retailers will be able to sustain and thrive.

The Look Company transforms retail environments by delivering innovative graphic systems in a wide range of applications. Our retail solutions focus around best-in-class, lightweight, reusable aluminum extrusions and award-winning fabric prints with a silicone edged graphic or SEG. Customized for retail, this system allows The LOOK Company to produce a large volume and a diverse range of solutions. [Contact Us.](https://thelookcompany.com/contact)  

[![](http://res.cloudinary.com/fortyfournorth/image/upload/v1638378725/The%20Look%20Company/krrcga7orksw69wu4yrr.jpg)](https://experience.thelookcompany.com/retail-environments-lp)

5 Ways Retail Stores Can Adapt for Future Customers

The Las Vegas Market is the premiere cross-category shopping environment for gift, home décor and furniture. The Look Company worked to outfit several mattress manufacturers' destinations with its premiere line of display products tailored specifically for furniture and mattress storefronts. These include:

*   Custom Freestanding Headboards
    
*   Custom Walls and Partitions
    
*   Innovative Lightbox designs
    
*   Modular Display Systems
    

The modular display system included parts that are easily changed and reconstructed based on the store design concept. The nature of the display components allow for multiple uses and increased functionality. Current and relevant images for future in-store campaigns and promotions can be swapped out with ease.

Las Vegas Market Summer 2019

Read The Look Company Blog to Gain Insights to Help Transform Your Retail and Sport Environments into Memorable Brand Experiences.

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