The Look Company Achieves G7 Master Qualification

The Look Company has achieved G7 Master Certification, a global standard of excellence measuring print accuracy for all printing types and substrates.

Barrie, Ontario – The Look Company announced today that it has achieved G7® Master Facility Qualification and joins a select group of print service providers who have successfully completed training, examination, and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications.

G7 is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and substrates.

“We continually invest in our people and our equipment to achieve the highest output standards for printing on fabric. This G7 Master Certification confirms the commitment of our team in providing our customers with the best results in color quality and consistency,” said Roger Pennell, Director of Operations, Development & Supply

“G7 Master Qualification demonstrates a level of control and expertise that places The Look Company at the top of their field. We applaud their leadership, commitment, and support of the G7 Master Qualification Program,” commented Timothy Baechle, CEO for Idealliance.

According to Gerry Price, CEO of The Look Company, “Achieving our G7 certification coupled with our continuous five year run of winning FESPA Global Fabric Print Awards will assure our clients that we will deliver consistent high-quality printed graphics with every order.”

About Idealliance

Idealliance is dedicated to guiding media production best practices, specifications, and standards, worldwide. To learn more about G7 Master Qualification, please visit

About The Look Company

The Look Company is an international visual engagement company, producing award winning printed graphics and display systems for retail environments and international sporting events. Contact us.