Canada Games
Introduction
The Canada Games gathers amateur athletes from across the country in the largest multi-sport games for summer and winter sports. Their aim is to nurture and support up and coming athletic stars, showcasing talent and skill through competition, camaraderie and Canadian spirit.
Signage & Branding Partner
The Look Company has a 20 year relationship with the Canada Games as their official design and branding partner. We designed, produced and installed branding across all venues, creating an unforgettable experience for fans, volunteers, communities and competitors.
Official Look Supplier
Niagara 2022 Canada Summer Games
During the summer of 2022, The Look Company had the honor to once again be the Official Look Supplier for the Niagara 2022 Canada Summer Games. Held on August 6-21st, The Niagara 2022 Canada Summer Games played host to over 5,000 athletes and coaches, Canada’s next generation of national, international, Olympic and Paralympic athletes. These young competitors participated in 18 sporting events in 13 different communities.
The Solutions
Flags, banner stands, media backdrops, table skirts, tents, pop-ups, banner poles, and fence scrim were installed for wayfinding, identification signage, and displays. Both custom and pre-manufactured products were produced to complete the look of the games. Custom products for each venue were designed and installed by a team of skilled installers, while a kit of parts were provided with easily assembled components to complete the venue branding.
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Venues for each event were dressed for the Niagara 2022 Summer Games including:
End Results
The Value Add
With the summer games wrapping up in August 2022, the team at The Look Company will be once again partnering with the Canada Games Council and the new host society to brand the PEI 2023 Canada Winter Games in February of 2023.
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