FIFA World Cup Qatar 2022™
“In particular, the FIFA World Cup™ and the global attention it draws offers an unprecedented opportunity to drive positive change. We recognise that, by doing so, we will help to pass on not only a better world to future generations, but also stronger institutions, ultimately allowing us to deliver on our vision to promote and develop the game of football.”
— Fatma Samoura, FIFA Secretary General
To address the goals and objectives of FIFA, the Supreme Committee, and the Q22 Organizing Committee to deliver the World Cup, The Look Company’s delivery program was designed from its inception with sustainability as a key guiding principle. Every decision from product design and function through to materials, manufacturing processes, and vendor selection, were made with the goal of minimizing environmental impact and creating sustainable solutions.