Cross-merchandising is a powerful way to increase impulse buys, improve the shopping experience, and boost sales—sometimes by [as much as 20%](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/how-we-help-clients/clm-online-retailer). 

By placing complementary products together, you create engaging [retail displays](https://thelookcompany.com/markets/retail-solutions) that guide customers toward additional purchases.

Executed well, cross-merchandising increases foot traffic, encourages exploration, and maximizes basket size. 

But it’s not just about putting products side by side—it requires strategy. 

In this guide, we’ll break down what cross-merchandising is, common pitfalls, and how to design displays that drive results.  

## What is Cross-Merchandising?

  
Cross-merchandising pairs complementary products to encourage additional purchases. Done well, it makes shopping more convenient and boosts impulse buys.

For example, a [grocery store](https://thelookcompany.com/blog/in-store-grocery-experiences-beyond-aisles-and-shelves) might display pasta, sauce, and parmesan cheese together—helping shoppers grab everything for a meal in one go. 

In apparel, a mannequin styled with a full outfit encourages customers to buy multiple pieces instead of just one.

By [grouping products strategically](https://thelookcompany.com/blog/mastering-brand-activation-events-a-guide-for-retail-success), you guide customers through different sections of your store, making it easier for them to discover new items and spend more.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1749843008/The%20Look%20Company%20%28Staging%29/a6gxpayb8v4xn1hdscpa.jpg)

## Common Challenges in Cross-Merchandising

Cross-merchandising can be a game-changer for [retail sales strategies](https://thelookcompany.com/blog/clothing-display-ideas-for-innovative-retail), but it’s not without challenges. Poorly planned displays can create clutter, confuse shoppers, or fail to drive engagement. 

Here’s how to avoid common pitfalls:  
  

#### 1\. Limited Space

Not every store has room for extra displays. The key is to work smarter—not bigger. Modular displays and [well-structured layouts](https://thelookcompany.com/blog/big-box-retail-strategies-designing-spaces-that-captivate) help highlight product pairings without overcrowding your space.

  

#### 2\. Cluttered or Confusing Displays

Too many unrelated products can overwhelm customers. [Displays should feel intentional](https://thelookcompany.com/blog/optimizing-in-store-experiences-with-well-crafted-retail-design), with clear themes that make sense.

**Good example:** A travel essentials display with luggage, travel-size toiletries, and neck pillows.

**Bad example:** Adding unrelated impulse buys like sunglasses or snacks, which dilute the theme and confuse shoppers.

  

#### 3\. Brand Alignment Issues

Your product pairings should match your brand’s identity. 

A high-end clothing boutique wouldn’t pair luxury dresses with budget-friendly accessories—it weakens the store’s premium image. Keeping categories of merchandising [consistent with your brand](https://thelookcompany.com/blog/fashion-retail-solutions-strategic-merchandising-for-enhanced-sales) creates a seamless shopping experience.

  

#### 4\. Tracking Performance

Without tracking, it’s hard to know what’s working. 

Use sales data and customer feedback to see which product pairings drive results. Monitor basket sizes, test different layouts, and refine your retail sales techniques over time.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1749843078/The%20Look%20Company%20%28Staging%29/x3bfrvtagogzcowuz0t7.jpg)

## Best Practices for Effective Cross-Merchandising

A well-planned cross-merchandising strategy makes shopping easier for customers and boosts sales. Here’s how to make your displays work harder:

#### 1\. Pair Products with Purpose

Grouping complementary items should feel natural—helping customers complete a purchase without second-guessing.

**Good example:** A home goods store displaying coffee makers alongside premium beans and stylish mugs.

**Bad example:** Placing coffee makers next to toasters and blenders without a clear theme.

  

#### 2\. Use Visual Merchandising to Draw Attention

The right display techniques influence buying behavior. Use:

*   [**Signage**](https://thelookcompany.com/blog/visual-persuasion-unlocking-the-power-of-retail-signage-solutions): Reinforce product [connections](https://thelookcompany.com/blog/experiential-branding-building-authentic-connections-with-your-audience) with messages like “Complete Your Look” or “Game Day Essentials.”
    
*   [**Lightboxes & fixtures**](https://thelookcompany.com/blog/why-lightboxes-are-a-must-have-for-modern-retailers): Highlight featured items and guide customer flow.
    
*   **Layered shelving**: Keep high-demand products at eye level for maximum visibility.
    
      
    

#### 3\. Make Displays Seasonal & Timely

Align product pairings with seasons, trends, and promotions.

*   **Back-to-school:** Backpacks, lunchboxes, and water bottles in one section.
    
*   **Holiday hosting:** Wine glasses, table settings, and gourmet snacks together.
    
*   **Limited-time deals:** “Buy One, Get One 50% Off” for related products.  
      
    

#### 4\. Test, Measure, and Adjust

Not every pairing will hit the mark. Refine your strategy using A/B testing, sales data, and customer feedback.

*   Track which product combinations sell best.
    
*   Test different signage, layouts, and pricing incentives.
    
*   Observe how customers interact with displays and adjust accordingly.
    

## Tools for Enhanced Cross-Merchandising

  

Cross-merchandising isn’t just about what you pair together—it’s also about how you showcase those products. 

The right tools can make displays more engaging and guide customers toward additional purchases.

*   [**Lightboxes**](https://thelookcompany.com/products/lightboxes) **and** [**Tension Fabric Graphics**](https://thelookcompany.com/products/fabric-and-frames): Bright, high-impact visuals grab attention and make product groupings stand out. Perfect for feature walls or endcap displays.
    
*   [**Custom Fixtures and Displays**](https://thelookcompany.com/products/display-systems): Create structured, easy-to-navigate displays highlighting complementary products. Think modular shelving that keeps items organized and visually appealing.
    
*   [**Signage and Wayfinding Solutions**](https://thelookcompany.com/products/signs-and-banners): Use directional signage and category markers to steer shoppers toward featured pairings. Phrases like **“**Complete Your Setup” or “Everything You Need for Game Day” add clarity and intent.
    

The right [visual merchandising](https://thelookcompany.com/blog/fashion-visual-merchandising-creating-compelling-displays) tools improve store aesthetics, help customers shop more efficiently, and increase sales.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1749843221/The%20Look%20Company%20%28Staging%29/crjdawvzrvrk4x0q5ejs.jpg)

## How Cross-Merchandising Increases Sales & Engagement

Smart product pairings don’t just improve displays—they influence how customers shop. 

When done right, cross-merchandising increases impulse buys, enhances the shopping experience, and boosts overall sales.

Encourages Impulse Purchases

Customers may not plan to buy salsa, but if they see it next to tortilla chips, they’re more likely to grab both. 

Thoughtful product placements make buying decisions easier and increase add-on sales.

Leverages the Psychology of Placement

*   Products at eye level are [82% more likely to sell](https://www.contravision.com/visual-merchandising-stats/).
    
*   Endcap displays grab 60% more attention than products in aisle rows.
    
*   Grouping similar products can increase sales by 14% by simplifying the decision-making process.
    

Cross-merchandising isn't just about convenience—it’s a strategy that makes shopping intuitive, engaging, and ultimately more profitable.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1749843276/The%20Look%20Company%20%28Staging%29/izynkm789lr7jjlj6gei.jpg)

## The Look Company: Enhancing Cross-Merchandising for Better Retail Displays

Cross-merchandising creates an engaging shopping experience that drives sales. 

Well-designed displays attract attention, guide purchasing decisions, and encourage customers to explore more of your store.

The Look Company helps retailers maximize their merchandising efforts with [modular display systems](https://thelookcompany.com/products/display-systems), [lightboxes](https://thelookcompany.com/products/lightboxes), [tension fabric graphics](https://thelookcompany.com/products/fabric-and-frames), [signage](https://thelookcompany.com/products/signs-and-banners), and custom fixtures. These solutions enhance product visibility, create seamless displays, and make shopping easier for your customers.

Ready to improve your store’s merchandising strategy? [Contact The Look Company](https://thelookcompany.com/contact) to explore solutions that turn displays into revenue drivers.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1750087201/The%20Look%20Company%20%28Staging%29/ocjzu1ou6yeiob3i1sn8.jpg)

The Role of Cross-Merchandising in Creating Engaging Retail Visuals

Visual merchandising in retail is more than just aesthetics—it’s a strategic driver of sales, customer engagement and brand perception. 

As brick-and-mortar stores compete with the convenience of e-commerce, well-designed [retail display solutions](https://thelookcompany.com/markets/retail-solutions) can make all the difference in attracting shoppers and encouraging purchases.

However, many retailers struggle with balancing creativity and measuring the ROI of visual merchandising. 

How do you quantify the impact of 3D visual merchandising or the effectiveness of visual merchandising and display strategies? Without clear data, it can be difficult to justify investments in store upgrades.

At [The Look Company](https://thelookcompany.com/), we specialize in cutting-edge retail and visual merchandising solutions that enhance store aesthetics and deliver measurable business results. 

From lightboxes to modular display systems, our solutions help brands stay ahead of trends, optimize budgets and create dynamic in-store experiences that drive real ROI.  
  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1747056615/The%20Look%20Company%20%28Staging%29/b9uy1ybue5mvx2kyou9f.jpg)

## The ROI of Modern Visual Merchandising

Investing in visual merchandising in retail isn't just about enhancing store aesthetics—it's a strategic move that can significantly boost sales and customer engagement.  

####   
Tangible Benefits of Visual Merchandising

*   **Increased sales**: Studies have shown that effective in-store displays can lead to a sales increase ranging from [80% to 478%](https://jbrmr.com/cdn/article_file/2020-10-27-12-06-54-PM.pdf), depending on the product and display strategy.
    
*   **Higher foot traffic**: Engaging window displays can [boost foot traffic by 23%](https://www.contravision.com/visual-merchandising-stats/), drawing more customers into the store.
    
*   **Repeat visits**: A well-designed store layout and immersive 3D visual merchandising create memorable experiences, encouraging customers to return.  
    

#### Intangible Benefits of Visual Merchandising

*   **Stronger brand perception**: Consistent, high-quality retail and visual merchandising reinforces brand identity, making your store more appealing to customers.
    
*   **Enhanced customer experience**: Shoppers spend 20% more time in stores with well-designed visual merchandising, leading to increased engagement and potential sales.
    

**Greater customer loyalty**: Unique and innovative visual merchandising and display elements create emotional connections, fostering long-term customer loyalty.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1747056697/The%20Look%20Company%20%28Staging%29/axqfutsd04o0m5ftabxe.jpg)

## Common Challenges in Visual Merchandising

While the benefits of visual merchandising in retail are clear, many retailers struggle with implementing and optimizing their strategies. 

Several key challenges prevent brands from fully leveraging the power of retail and [visual merchandising](https://thelookcompany.com/blog/vital-roles-of-concept-development-in-visual-merchandising) to drive measurable ROI.

#### Difficulty Measuring the Effectiveness of Displays

One of the biggest obstacles is quantifying the impact of [visual merchandising](https://thelookcompany.com/blog/visual-merchandising-in-2024-navigating-the-new-wave-of-retail) and display efforts. Many retailers rely on intuition rather than data, making it difficult to justify investments. 

Without proper tracking tools, brands may not know which retail display solutions drive sales and which need improvement.

#### Adapting to Rapidly Changing Consumer Preferences

Shoppers’ expectations evolve quickly, making keeping up with the [latest trends](https://thelookcompany.com/blog/retail-design-trends-2025-defining-the-customer-experience) challenging. A static store design can quickly become outdated, reducing its effectiveness. 

Retailers need flexible and scalable retail display solutions that allow them to refresh their store environments without excessive costs or downtime.

#### Limited Tools for Cost-Efficient, High-Impact Displays

Budget constraints often force retailers to compromise on 3D visual merchandising and other impactful display solutions. Many stores rely on traditional signage and outdated fixtures that lack flexibility. 

The challenge is finding cost-effective ways to enhance customer experience in retail while maintaining operational efficiency.

## How The Look Company’s Solutions Address These Challenges

The Look Company offers innovative [retail display solutions](https://thelookcompany.com/markets/retail-solutions) that help brands overcome common visual merchandising in retail challenges. 

Our products are designed to enhance customer experience in retail, maximize flexibility and drive measurable ROI.

#### Lightboxes: High-Impact Visuals with Minimal Costs

[Lightboxes](https://thelookcompany.com/products/lightboxes) create vibrant, high-visibility displays that elevate visual merchandising and display strategies. They offer:

*   **Brighter, more engaging presentations:** Backlit graphics enhance product visibility and brand storytelling.
    
*   **Flexible placement options:** Choose from freestanding, wall-mounted or ceiling-hung designs.
    
*   **Energy efficiency:** LED-powered lightboxes consume less energy and reduce long-term operational costs.
    

#### Modular Display Systems: Adaptable for Any Retail Environment

Retailers need dynamic [display solutions](https://thelookcompany.com/products/display-systems) that can change with the seasons or store layout updates. Our modular display systems provide:

*   **Easy reconfiguration:** Update your store’s look without expensive renovations.
    
*   **Long-term cost savings:** Reusable components reduce the need for new fixtures.
    
*   **Perfect for seasonal promotions:** Pop-up kiosks and partition walls adapt to marketing campaigns.  
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1747056844/The%20Look%20Company%20%28Staging%29/r3uqo8xvrmhygajvqlip.jpg)

####   

#### Tension Fabric Graphics with SEG: Sleek, Modern, and Cost-Effective

[Tension fabric graphics](https://thelookcompany.com/products/fabric-and-frames) with [silicone edge graphics (SEG)](https://thelookcompany.com/blog/the-power-of-seg-fabric-and-frames-a-guide-to-creating-visual-displays) offer a polished, glare-free aesthetic while being easy to maintain. Benefits include:

*   **Quick installation:** Change graphics without disrupting operations.
    
*   **Durability and sustainability:** Long-lasting materials reduce waste.
    
*   **A cost-effective alternative:** Avoid expensive drywall, paint and other permanent fixtures.
    

#### Signs and Banners: Enhanced Navigation and Promotions

  
Wayfinding and promotional [signs and banners](https://thelookcompany.com/products/signs-and-banners) are essential for enhancing customer experience in retail. These solutions:

*   **Guide customers effortlessly:** Improve in-store navigation and shopping flow.
    
*   **Increase promotional impact:** Highlight discounts, events or [seasonal campaigns](https://thelookcompany.com/blog/seasonal-displays-turning-holidays-into-memorable-brand-experiences).
    
*   **Offer scalable solutions:** Choose from temporary banners to permanent signage.
    

By integrating these innovative [visual merchandising](https://thelookcompany.com/blog/retail-store-visual-merchandising-window-display-secrets) and display solutions, retailers can create immersive shopping environments while staying agile and cost-efficient.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1747056883/The%20Look%20Company%20%28Staging%29/hvjan5uhyncu2hj8ktdb.jpg)

## Real-World Example: Walmart Canada Enhances Visual Merchandising with The Look Company  

Walmart Canada faced challenges in creating flexible, high-impact signage that could adapt to various store layouts and accommodate frequent promotional changes. 

They required solutions that were visually appealing and easy for in-store staff to update without specialized tools. 

Partnering with [The Look Company, Walmart Canada](https://thelookcompany.com/case-studies/walmart) implemented several innovative retail display solutions:

*   **End cap** [**lightboxes**](https://thelookcompany.com/blog/why-lightboxes-are-a-must-have-for-modern-retailers): These units were designed to fit existing store fixtures seamlessly, providing consistent illumination without fading.
    
*   **In-aisle** [**lightboxes**](https://thelookcompany.com/blog/lightbox-displays-shine-bright-boost-sales): Customized mounting solutions allowed these lightboxes to rise above store fixtures, enhancing visibility within the fashion sections.
    
*   **Hanging displays**: Utilizing lightweight frames and fabric systems, these large displays were easily installed using standard ceiling cables, ensuring precise positioning.
    
*   **Feature product displays**: These displays elevated on-the-wall branding with exchangeable product and price information, allowing updates from the ground level without specialized tools.
    
*   **On-the-wall displays**: Covering extensive wall areas, these displays provided a continuous brand image using lightweight frames and large fabric runs.
    

This collaboration produced over 850 stretch fabric frames, significantly enhancing Walmart Canada's in-store visual appeal. 

The project was recognized with a [FESPA Bronze Award](https://www.fespaawards.com/), highlighting the effectiveness of these visual merchandising and display solutions.

## The Look Company: Maximizing ROI Through Visual Merchandising  

Retailers who upgrade their visual merchandising in retail strategies see significant benefits: higher sales, increased customer engagement and stronger brand loyalty. 

However, achieving measurable ROI requires innovative, adaptable, cost-effective retail display solutions.

The Look Company delivers cutting-edge 3D visual merchandising solutions, from [lightboxes](https://thelookcompany.com/products/lightboxes) to modular [display systems](https://thelookcompany.com/products/display-systems), helping brands create impactful shopping environments. 

With our expertise, retailers can stay ahead of consumer trends while optimizing budgets and operational efficiency.

[Contact us today](https://thelookcompany.com/contact) to transform your retail spaces with The Look Company’s innovative visual merchandising solutions.

The ROI of Upgrading Visual Merchandising in Retail

Holiday retail displays shape the shopping experience during key seasons like Thanksgiving, Christmas and New Year's. Crafting a cohesive and impactful display across multiple store locations goes beyond adding seasonal decorations—it requires careful planning and creativity. 

The goal is to maintain brand identity while adapting to each store's unique features.

This article explores strategies to help your holiday retail displays stand out. You'll find actionable tips to enhance your holiday setups and [boost sales](https://thelookcompany.com/blog/lightbox-displays-shine-bright-boost-sales) this season.

## Why Holiday Retail Displays Are Essential for Maximizing 2024 Retail Sales

  
Retail displays will be critical in 2024 as holiday sales are expected to grow between [2.5% and 3.5%](https://nrf.com/research-insights/nrf-forecasts), reaching up to $5.28 trillion in the U.S. 

In an economy where [61% of shoppers are more cautious about making the wrong purchase](https://kortx.io/news/holiday-shopping-trends/), well-designed displays can give them the confidence to make decisions on the spot. 

By offering visually [compelling displays](https://thelookcompany.com/blog/fashion-visual-merchandising-creating-compelling-displays) and consistent in-store experiences, retailers can capture attention, spark impulse buys and influence hesitant shoppers. 

The right display can turn a browser into a buyer, making it an essential tool for maximizing sales this holiday season.  

## Building Consistent Holiday Displays Across Multiple Locations

  
Creating cohesive [seasonal displays](https://thelookcompany.com/blog/seasonal-displays-turning-holidays-into-memorable-brand-experiences) across different stores is key to maintaining a unified brand presence. Consistency strengthens brand recognition, helping shoppers identify your stores whether they're visiting one in a large city or a smaller community. 

However, leaving room for local variations to suit each store’s layout and demographic is also crucial.

Here are some effective strategies:

*   **Establish clear visual standards**: Use consistent design elements like color schemes, themes and layouts across all locations to [reinforce the brand identity](https://thelookcompany.com/blog/in-store-brand-activation-elements-for-successful-campaigns) in every store.
    
*   **Provide flexible design templates**: Create templates that can be adapted to different store layouts while maintaining the core elements of the brand's visual style.
    
*   **Align with other channels**: Coordinate your [in-store displays with branding](https://thelookcompany.com/blog/in-store-brand-activation-strategies-to-create-buzz-and-build-excitement) used online and in other marketing channels, offering shoppers a unified experience across every touchpoint.
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1730229450/The%20Look%20Company%20%28Staging%29/perszoafwztria5m9olq.jpg)

## Understanding Consumer Behavior Through Holiday Display Design

  
Holiday displays aren't just about aesthetics—they directly impact consumer behavior. 

In fact, over [70% of purchase decisions are made in-store](https://merit-display.com/retail-display-statistics/), with [visual merchandising](https://thelookcompany.com/blog/retail-store-visual-merchandising-window-display-secrets) playing a critical role in swaying those choices. 

Here are some key strategies to leverage consumer behavior:

*   **Impulse Buying Triggers**: Studies show that [62% of shoppers make impulse purchases](https://researchleap.com/the-influence-of-store-characteristics-on-consumers-impulse-buying-behaviour/) when encountering appealing displays. By placing eye-catching products in high-traffic areas or near entrances, stores can increase the likelihood of unplanned purchases.
    
*   **Store Layout Psychology**: Most customers tend to turn right upon entering a store, often [called the "Power Wall" effect](https://www.dayta.ai/post/how-store-layout-impacts-in-store-customer-behavior). Placing key products or promotions in this area can create strong first impressions and encourage deeper engagement as shoppers move through the store.
    
*   **Lighting and Color**: [Strategic lighting and brand-aligned colors](https://www.rebellionresearch.com/the-science-of-store-layout-retail-management-strategies-for-boosting-sales) can guide customers' focus toward specific products and create an ambiance that drives purchasing decisions. Displays creatively combine these elements to capture attention and cultivate a memorable shopping experience.
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1730229496/The%20Look%20Company%20%28Staging%29/nxkgzxyiikbxgxgsniwx.jpg)

## Holiday Display Ideas to Elevate Every Store

  
Creating standout holiday displays across multiple locations can enhance the shopping experience and boost sales. 

Whether you're working with smaller spaces or larger store formats, the following tips will help you create engaging and effective displays for each holiday:  
  

#### Thanksgiving: Warmth and Gratitude  

*   **Use inviting color schemes**: Incorporate warm hues like oranges, golds and browns to evoke feelings of togetherness and gratitude.
    
*   **Highlight key products**: Place seasonal items such as decor, kitchenware or Thanksgiving meal essentials in high-traffic areas to attract attention.
    
*   **Adapt to store layouts**: Smaller stores may benefit from modular displays that maximize space without overwhelming the environment, while larger locations can use expansive setups to create a welcoming atmosphere.  
    

#### Christmas: Festivity and Tradition  

*   **Blend traditional and modern elements**: To appeal to a diverse audience, mix timeless Christmas themes, like greenery and red, with contemporary touches like metallics or bold lighting.
    
*   **Focus on customer engagement**: [Use lightboxes](https://thelookcompany.com/blog/retail-lightbox-displays-for-big-box-retailers) or interactive elements to make displays more engaging and festive, drawing customers deeper into the store.
    
*   **Promote gift items**: Create themed gift displays near entrances or high-traffic areas to catch the attention of holiday shoppers looking for last-minute gifts.  
    

#### New Year's: Celebration and Fresh Starts  

*   **Sleek and celebratory designs**: Use sleek, modern design elements like clean lines, metallics and bright lighting to capture the spirit of renewal and excitement.
    
*   **Feature aspirational products**: Promote items associated with new beginnings, such as fitness products, organizational tools or home improvement goods, positioned in prominent store areas.
    
*   **Incorporate lighting and digital elements:** Use [lightboxes](https://thelookcompany.com/products/lightboxes) at storefronts or window displays to attract attention and draw traffic inside. Additionally, integrate digital screens within displays to showcase videos or promotions, adding a dynamic element that engages passersby and highlights key products.  
    

## Leveraging Visual Engagement Solutions  

To make your holiday retail displays truly stand out, utilizing modern visual engagement solutions can be transformative. 

These technologies elevate the [in-store experience](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences) and create displays that capture attention, guiding shoppers through their journey and influencing their purchase decisions. 

[The Look Company](https://thelookcompany.com/markets/retail-solutions) offers several innovative tools to consider:

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1730229574/The%20Look%20Company%20%28Staging%29/tqi20aomzxx9rpbxpvhl.jpg)

####   
Lightboxes: Bright and Dynamic Displays

[Lightboxes](https://thelookcompany.com/products/lightboxes) are highly effective for illuminating key products and promotional areas. Available in a wide range of sizes and configurations, these backlit or perimeter-lit displays enhance visual impact, making them perfect for both small and large store formats. 

They can be freestanding, wall-mounted or even built into partitions, creating a visually dynamic centerpiece that draws customers toward featured items​.  
  

#### Modular Display Systems: Adaptable and Reusable

[Modular display systems](https://thelookcompany.com/products/display-systems) provide exceptional flexibility across different store locations. They can be reconfigured to fit various layouts in a compact urban store or a spacious suburban location. 

Modular [display systems](https://thelookcompany.com/blog/display-systems-the-psychology-of-visual-merchandising) are cost-effective and reusable, allowing retailers to adapt displays for different seasons while maintaining a consistent brand presence​.  
  

#### Signs and Banners: Communicate and Guide  

Incorporating well-placed [signs and banners](https://thelookcompany.com/products/signs-and-banners) into your displays reinforces brand messaging and improves customer flow. These elements can serve as promotional tools and wayfinding aids, making it easier for customers to navigate your store. 

This is especially important during busy holiday seasons when clear, [custom signage](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) can help direct traffic and highlight special offers​.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1730229622/The%20Look%20Company%20%28Staging%29/sw9973ojolzejgewfktm.jpg)

## The Look Company: Your Partner in Creating Exceptional Holiday Retail Displays

  
[The Look Company specializes](https://thelookcompany.com/about-us/our-company) in delivering innovative visual engagement solutions that help retailers create standout holiday retail displays. 

From customizable [lightboxes](https://thelookcompany.com/blog/why-lightboxes-are-a-must-have-for-modern-retailers) to versatile modular systems and effective signage, TLC offers the tools to make any display visually impactful and aligned with your brand's identity. 

Whether you're planning for Thanksgiving, Christmas or New Year's, these solutions help create cohesive, engaging store environments across all locations, effectively reflecting the holiday spirit and your brand.

Contact [The Look Company](https://thelookcompany.com/contact) to explore custom solutions tailored to your holiday retail display needs and make this season your most successful yet.

Holiday Retail Displays: How to Stand Out This Season

Did you know that [creative and visually appealing displays](https://merit-display.com/retail-display-statistics/) can significantly enhance customers’ perceptions of product quality? 

According to [research from the International Business & Economics Research Journal](https://www.researchgate.net/publication/297897720_Visual_Merchandising_Displays_Effect_On_Consumers_A_Valuable_Asset_Or_An_Unnecessary_Burden_For_Apparel_Retailers), customers are more likely to associate the showcased products with higher quality and value when they encounter attractive displays. 

This is where Silicone Edge Graphics (SEG) fabric and frames excel. These frames are not just about holding images—they elevate your brand’s image. 

At [The Look Company](https://thelookcompany.com/), we craft stunning SEG solutions that help brands like Walmart and Mattress Firm create displays that captivate, engage and impress.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1729883204/The%20Look%20Company%20%28Staging%29/amd5y0xvqv7h2iuttfzq.jpg)

## Understanding SEG Fabric and Frames

  
[Silicone Edge Graphics (SEG) fabric and frames](https://thelookcompany.com/products/fabric-and-frames) are an innovative solution designed to create seamless, high-impact visual displays. 

Comprising a thin silicone beading sewn around the edges of a fabric graphic, SEG frames allow for a taut, wrinkle-free presentation that fits snugly into an aluminum frame. This design ensures that the graphic remains perfectly flat and flush with the frame edges, resulting in a sleek, modern look that is perfect for retail environments.

Whether you're updating a [seasonal display](https://thelookcompany.com/blog/seasonal-displays-turning-holidays-into-memorable-brand-experiences) or promoting a new product, SEG fabric and frames offer a versatile and efficient way to keep your visuals fresh and engaging.  

## Advantages of Using SEG Fabric and Frames

  
Silicone Edge Graphics (SEG) fabric and frames stand out for their ability to deliver visually stunning and practical displays. Here are the key benefits:

#### Enhanced Visual Appeal

SEG fabric and frames produce sharp, high-resolution graphics with a seamless, wrinkle-free finish. The fabric naturally absorbs light, reducing glare and ensuring your visuals remain vibrant and clear from every angle. 

This sleek look instantly elevates the perception of product quality, making your brand stand out.

#### Versatility

SEG fabric and frames are adaptable to various settings. Available in multiple sizes and configurations, they can be wall-mounted, freestanding or integrated into larger displays, offering flexibility to meet any display need.

#### Ease of Use

SEG fabric and frames are designed for convenience. Graphics can be changed quickly and easily, allowing you to keep displays fresh without hassle. 

The lightweight aluminum frames are durable yet easy to handle, making them ideal for dynamic environments where displays need regular updates.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1729883314/The%20Look%20Company%20%28Staging%29/yrxjoyxt8wlims4t2gte.jpg)

## Applications of SEG Fabric and Frames

  
SEG frames offer endless possibilities for enhancing your store’s visual appeal. Here’s how you can incorporate them into your [retail environment](https://thelookcompany.com/markets/retail-solutions):

#### Create Dynamic Storefronts

Use SEG fabric and frames to craft [captivating storefront displays](https://thelookcompany.com/blog/retail-window-displays-a-comprehensive-guide) that change with the seasons or product launches. The easy-to-update graphics allow you to keep your store’s exterior fresh and aligned with current marketing campaigns, drawing customers in with bold visuals.

#### Enhance Interior Branding

SEG fabric and frames can reinforce brand identity inside your store. Install them as backdrops behind key product areas or along walls to create a cohesive brand experience. 

The seamless look of SEG frames ensures that your brand message is communicated clearly and effectively throughout the store.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1729883421/The%20Look%20Company%20%28Staging%29/trg7qr4leo08uyxgft45.jpg)

#### Highlight Promotional Areas

SEG fabric and frames are perfect for spotlighting promotional zones within your store. Whether you’re running a special sale or introducing new products, the bright, bold graphics can draw attention to specific areas, guiding customers to where you want them to focus. Their vibrant, high-resolution graphics make promotions impossible to miss.

#### Upgrade Fixture Displays

Integrate SEG frames into your existing fixtures to elevate product presentations. Use them on end caps, above shelving, or even as part of freestanding displays to create a premium look. 

The ability to easily swap out graphics ensures that your displays can evolve with your merchandising needs.

##   
The Look Company's Expertise in SEG Solutions

At The Look Company, we are dedicated to innovation, quality and customization. Here’s how we bring your brand’s vision to life:

#### Innovative Product Offerings

Our extensive range of products is designed to meet a variety of display needs. Whether you’re seeking sleek [lightboxes](https://thelookcompany.com/products/lightboxes), modular [display systems](https://thelookcompany.com/products/display-systems) or custom SEG solutions, we deliver products that combine both aesthetic appeal and functionality. 

Our [lightboxes](https://thelookcompany.com/blog/lightbox-displays-shine-bright-boost-sales), for example, are available in various sizes and configurations, making them perfect for [creating compelling displays](https://thelookcompany.com/blog/fashion-visual-merchandising-creating-compelling-displays) that stand out in any setting.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1729883488/The%20Look%20Company%20%28Staging%29/tqj4acqtu1a24kojmtyz.jpg)

#### Quality and Customization

We prioritize quality in every aspect of our SEG solutions. Our customizable products allow you to choose everything from the frame finish to the type of fabric used, ensuring that your displays align perfectly with your brand identity. 

Using advanced printing techniques, we deliver vibrant, high-resolution graphics that maintain their brilliance over time, even in high-traffic areas. This commitment to quality ensures that your displays look great and withstand the demands of a busy retail environment.

##   
Case Studies and Success Stories

  
At The Look Company, we’ve partnered with some of the biggest names in retail to transform their spaces using our SEG solutions. Here’s how we’ve helped brands create compelling visual displays that captivate and engage customers:

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1729883549/The%20Look%20Company%20%28Staging%29/zademqav9bgm5bzrwzxb.jpg)

####   
  
Walmart Canada

[Walmart](https://thelookcompany.com/case-studies/walmart) needed flexible, high-impact signage that could be easily modified to accommodate seasonal changes and brand promotions. We provided them with various solutions, including end-cap lightboxes, in-aisle [lightboxes](https://thelookcompany.com/blog/why-lightboxes-are-a-must-have-for-modern-retailers) and large hanging displays. 

Walmart created vibrant, visually consistent displays with SEG frames that were simple for store staff to update. The result was enhanced visibility within the store, particularly in the fashion section, where the displays effectively guided customers to key product areas​.

#### Mattress Firm

[Mattress Firm](https://thelookcompany.com/case-studies/mattress-firm) required a display system that would deliver a uniform look across showrooms while adaptable to changing layouts and inventory. 

The Look Company developed a [modular display system](https://thelookcompany.com/blog/how-to-design-furniture-stores-with-modular-display-systems) incorporating self-standing frames, wall mounts and ceiling-hung lightboxes. These solutions allowed Mattress Firm to easily update its graphics and reconfigure its displays to meet seasonal demands. 

Over five months, we produced 70,000 hardware frames and 2.8 million square feet of printed fabric graphics, dramatically enhancing the in-store experience​.

#### Holt Renfrew Ogilvy

[Holt Renfrew Ogilvy](https://thelookcompany.com/case-studies/holt-renfrew-ogilvy) in Montreal sought a flexible, high-end solution for their newly renovated 5th floor for VIP events and private shopping experiences. We provided custom SEG fabric panels that fit between the space's structural columns, allowing for quick reconfiguration and easy graphic updates. 

This versatile solution enabled Holt Renfrew to transform its open-concept floor into various configurations, perfect for fashion shows, product launches and exclusive events​.

##   
The Look Company: Your Partner in Creating Stunning Visual Displays

SEG fabric and frames are more than just a tool for displaying images—they’re a powerful way to enhance your brand’s visual impact, engage customers and drive sales. From creating dynamic storefronts and seamless [interior branding](https://thelookcompany.com/blog/mastering-brand-activation-events-a-guide-for-retail-success) to highlighting promotional areas, SEG fabric and frames offer unmatched versatility and aesthetic appeal.

At [The Look Company](https://thelookcompany.com/about-us/our-company), we’re proud to deliver high-quality, customizable SEG solutions that help our clients transform their retail environments. Whether you’re a retail giant like Walmart or a luxury brand like Holt Renfrew, our innovative products and commitment to excellence ensure that your displays look stunning and deliver results.

Ready to elevate your visual displays? [Contact us today](https://thelookcompany.com/contact) to learn how The Look Company can help you create stunning, impactful visual experiences with our SEG fabric and frames.

The Power of SEG Fabric & Frames: A Guide to Creating Visual Displays

The [fashion retail](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays) landscape is changing.

Gen Z now makes up an estimated [40% of global consumers](https://www.mckinsey.com/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion), representing about $150 billion worth of spending power. Naturally, Gen Z preferences matter. 

Tech-savvy, fashion-forward, eco-conscious, and with an eye for authenticity, Gen Z will keep fashion retailers and visual merchandisers on their toes.

Navigating this new landscape is as exciting as it is challenging. Visual merchandising must evolve to meet the changing demands of new-age consumers. Brands and retailers must embrace technology and leverage consumer data to reshape the customer journey and elevate the shopping experience.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256385/The%20Look%20Company%20%28Staging%29/frwzivmoxf9b4wexqlxc.jpg)

Visual solutions will be the key to creating an [immersive and memorable shopping experience](https://thelookcompany.com/blog/experiential-retail-transform-your-store-through-immersive-branding) for the new breed of consumers. They expect brands to cater to their preferences, present them with personalized experiences, and meet them wherever they are—prompting brands to adopt an [omnichannel approach](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design).    

In this article, we discuss how retailers can leverage [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) to forge an emotional connection with customers and enhance their shopping experience. 

[The Look Company](https://thelookcompany.com/) delivers best-in-class visual engagement solutions to help high-fashion boutiques, luxury fashion brand showrooms, and big box stores cater to the evolving fashion consumer.  
  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256415/The%20Look%20Company%20%28Staging%29/krhelpofgfe0ftjiwsck.jpg)

##   
**The Role of Visual Engagement in Fashion Retail**

  
Fashion isn't just about a practical transaction to acquire a piece of clothing. It's more about self-expression, displaying a lifestyle choice, or making a social statement.

The world of [fashion retail](https://thelookcompany.com/blog/fashion-retail-solutions-strategic-merchandising-for-enhanced-sales) tempts shoppers with new styles and creates the desire to consume what's trending. In-store fashion displays entice shoppers to plan and make a purchase.  
  

#### **How visual engagement transforms the fashion retail experience**   
  

Visuals evoke powerful emotions. They build emotional connections. 

That's because most of our experiences are based on our sense of sight. Studies show that approximately 80% of the information we assimilate from our environment is in visual formats—whether pictorial or textual.

Brands can use powerful imagery to communicate their narrative. Images can communicate shared values, inspire brand fans, and create a mutual emotional resonance.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256497/The%20Look%20Company%20%28Staging%29/tf6wxw3xu0tot2gewc00.jpg)

In a fashion brand showroom, a [storefront display](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays) sets the scene. It gives a potential visitor a sense of what they may encounter inside. They're more likely to step inside if they resonate emotionally with what's displayed.

And once inside, it's a different story altogether! Visual merchandisers weave memorable experiences using immersive in-store displays, triggering an emotional reaction from shoppers. 

High-resolution graphic prints, [backlit displays](https://thelookcompany.com/products/lightboxes), interactive touchscreens, and clever and clear [signage](https://thelookcompany.com/markets/retail-solutions#signs-and-banners) enhance the visual appeal of products and entice shoppers to try them out.

Research indicates that almost [93%](https://colorcom.com/research/why-color-matters) of consumers place the most importance on visual factors when purchasing products. 

Powerful product imagery is essential to sell fashion. It's the easiest and quickest way to showcase a product, allowing shoppers to visualize how the products will fit into their lifestyle and elevate their style.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256529/The%20Look%20Company%20%28Staging%29/ngthh0xfu0ejy9zuxppx.jpg)

####   
  
**The impact on customer perception and brand identity**

  
[In-store visual displays](https://thelookcompany.com/blog/clothing-display-ideas-for-innovative-retail) leave a lasting impression and enhance brand recall. 

The decision to purchase fashion clothing and accessories is regulated by visual cues and the shopper's perceptions of the brand—rather than by product characteristics, such as the fabric or fit or even its feel.

Visually stunning displays can captivate shoppers and influence their perception of the brand. Visuals convey the essence of a brand's identity better than words. Visual merchandisers who use [storytelling displays](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment) will succeed in forging a strong emotional connection, reinforcing their brand identity, and fostering loyalty and trust.

####   
**The integration of technology into fashion display ideas**

Fashion brands and retailers are embracing technology. 

There is a growing adoption of advanced digital tools to track and trace shopping behavior and preferences. Valuable data insights are surfacing from technology tooling, helping retailers and visual merchandisers to personalize in-store promotions and even provide customized product recommendations based on shoppers' preferences.

Visual merchandisers must also explore innovative ways to blend technology and design in their visual strategies. For instance, integrating interactive touchscreens into static displays opens up a world of new ways to engage Gen Z shoppers. Advances in multimedia technology can simulate 360-degree product views, giving Gen Z shoppers the ready-to-consume information they seek before buying a product.

With social commerce sales slated to reach [$56 billion in the US by 2027](https://www.imagesbof.in/top-trends-shaping-the-future-of-fashion-retail-a-study-by-3dlook-ai/), an omnichannel strategy will become a defining factor for success in the clothing retail industry. Selfie stations, Instagrammable displays, and [LED lightboxes](https://thelookcompany.com/products/lightboxes) that display stunning, high-resolution visuals for an immersive and shareable shopping experience must be a part of every fashion brand's visual merchandising strategy.

## **The Future of Fashion: Fashion Retail Industry Trends**

  
Let's look at the emerging fashion retail trends that will define how visual merchandisers can leverage visual engagement solutions.

  

#### **Sustainability**

New-age shoppers (whether Gen Z, millennials or other eco-conscious demographics) want more transparency from brands about [sustainability and ethical practices](https://thelookcompany.com/blog/building-a-sustainable-future). 

They prefer to support brands that minimize environmental impact and make an effort to reduce their carbon footprint. Increasing regulations will force companies to disclose how they source their raw materials. 

Visual merchandisers and brand managers must focus on communicating their commitment to sustainability and be authentic about their stories about reducing environmental impact during manufacturing.   

The Look Company is working to lessen our environmental impact by choosing eco-responsible materials while implementing sustainable manufacturing processes. [Learn more here.](about:blank)

####   
**Experiential retail**

The fashion retail outlets of the future are likely to be [experiential](https://thelookcompany.com/blog/experiential-retail-transform-your-store-through-immersive-branding) centers rather than traditional stores with a more transactional focus. 

The modern fashion consumer looks for interactive experiences, live events, and personalized services while shopping in stores. When they walk into a physical store, they look for a stimulating and exciting [multi-sensory experience](https://thelookcompany.com/blog/multi-sensory-brand-experience-crafting-immersive-retail-for-shoppers) that makes shopping enjoyable.

The Look Company specializes in [modular display systems](https://thelookcompany.com/products/display-systems) that can create stunning immersive experiences for shoppers. [Take a look at some of our work here.](https://thelookcompany.com/our-work)

#### **Omnichannel approaches**

The modern consumer uses several channels to explore the world of fashion. They may follow online influencers to get the lowdown on the latest styles and visit retail showrooms to try on clothes and accessories themselves. They may order products using their smartphone and opt for a Click-and-collect option to pick them up physically in the store.

These shoppers want seamless experiences between these online and offline channels. Visual merchandisers must ensure consistency in design elements and visual styles across various channels to provide a cohesive brand experience to [omnichannel shoppers](https://thelookcompany.com/blog/how-to-use-fabric-and-frames-to-connect-with-omnishoppers).

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1710256693/The%20Look%20Company%20%28Staging%29/fwof1w2ma3nuuneppjbs.jpg)

##   
**TLC: Navigate the Future of Fashion Retail with our Visual Solutions**   

Well-designed [fashion displays](https://thelookcompany.com/blog/fashion-retail-solutions-strategic-merchandising-for-enhanced-sales) can trigger an emotional response from shoppers and provide them with a memorable shopping experience.

Visual cues influence the decision to purchase fashion clothing and accessories and shape shoppers' perceptions of the brand.

Rely on The Look Company for advanced [visual engagement solutions](https://thelookcompany.com/) to help you craft experiential fashion displays that elevate customer experience.

[Reach out to our experts](https://thelookcompany.com/contact) to understand how we can support you in navigating the exciting future of fashion retail!

Future of Fashion Retail: Solutions Redefining the Shopping Experience

[Visual merchandising](https://thelookcompany.com/blog/visual-persuasion-unlocking-the-power-of-retail-signage-solutions) is an art. And it is a dynamic discipline. The strategies visual merchandisers use must constantly evolve to reflect the aspirations and preferences of the target audience.

Innovative arrangements of products using [lighting, colors, and overall store layout](https://thelookcompany.com/blog/perfect-retail-shopping-experience-from-layout-to-lighting) can capture the imagination of store visitors. They can turn a window shopper's browsing tour into a satisfying shopping spree and shape the perception of a brand in the shopper's mind.

As we step into 2024, let's look at the visual merchandising practices we can expect to see across the retail landscape. We also share some Pro Tips from [The Look Company’s](https://thelookcompany.com/) experts on how to navigate the new wave of retail in 2024.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1709221173/The%20Look%20Company%20%28Staging%29/lendetbwellwdemt63nr.jpg)

##   
**The Current State of Visual Merchandising**

  
2023 was a significant year for retail and, therefore, for visual merchandisers. 

The world emerged from the shadows of months of difficult pandemic shutdowns and the hangover of [supply chain disruptions](https://thelookcompany.com/blog/can-a-product-merchandising-strategy-solve-supply-chain-problems). Consumer behaviors and preferences changed—and many persisted beyond the shutdowns. 

Shoppers' demands for quick digital payments, same-day deliveries, and click-and-collect models have lingered. Retailers had to adapt quickly to this evolving business landscape, and visual merchandising strategies reflected this evolution. 

At the start of 2023, we wrote about the [big retail merchandising trends](https://thelookcompany.com/blog/retail-trends-in-store-for-2023) we expected during the year—foreseeing the importance of [omnichannel shopping](https://thelookcompany.com/blog/omnichannel-retail-strategy-using-principles-of-ux-ui-design), SWAS, and environmentally-conscious shopping choices. And we've witnessed these trends play out in the market over the last several months. 

In our holiday special article in November, we projected key [holiday retail display trends](https://thelookcompany.com/blog/holiday-retail-displays-that-stand-out-trends-and-tips-for-2023)—from flexible, adaptive retail store display ideas to energy-efficient lighting systems, from immersive displays that engage shoppers to [backlit LED screens](https://thelookcompany.com/blog/lightbox-displays-shine-bright-boost-sales) to enthrall shoppers with visual narratives. 

2024 will see a continuation of many of these trends.

##   
**Exploring the Emerging Visual Merchandising Landscape for 2024**

Let's explore the likely visual merchandising landscape in 2024.  
  
  
**#1: The end of the online-offline shopping war**

  
For years, discussions in retail circles revolved around the possibility that online retail will oust the physical store. On the contrary, we've seen shoppers yearn for the reopening of physical retail after the pandemic. 

**_Physical retail has not just been revived but is thriving._** 

The lines between shopping online and offline are already blurring as we speak. Brands are increasingly designing promotions that span across online and offline engagement. For example, brands may offer discounts or giveaways to consumers who answer a quiz question while tagging the brand on their social media channels. 

Larger brand showrooms allow shoppers to seamlessly "click to buy" by scanning QR codes on products or displays. The point is to ensure a consistent and cohesive brand experience whether customers are in-store or browsing online. 

Of course, the in-store experience is continuously evolving—and to the credit of the visual merchandising community, it is taking the best of digital and online experiences and incorporating them into in-store merchandising strategies to improve [customer experience](https://thelookcompany.com/blog/experiential-retail-transform-your-store-through-immersive-branding). 

After all, physical retail has its trump card—**the ability to provide a tactile experience to shoppers**—where shoppers can not just see but also feel and touch products before buying them. That is something that the online experience can't deliver (as yet)! 

And it's what keeps consumers coming back to retail stores.

**_In 2024, expect omnichannel shopping to be the default—not an emerging trend anymore. Omnichannel is how we are!_**

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1709221309/The%20Look%20Company%20%28Staging%29/zmiefr9ktjtozuptwofl.jpg)

####   
  
**#2: Social sharing will continue to impact shopping behavior, and social media ROI will skyrocket**  

  
Social media and shopping are already seamless. Most retailers, even smaller ones today, have Instagram-worthy in-store spaces as social sharing magnets. Ultimately, social sharing translates into word-of-mouth marketing. 

For example, brand channels may give social media love to a fan who takes a photo at their store and then posts it on their social channels while tagging the brand. 

Visual merchandisers will continue to focus on social media-worthy displays and Instagrammable design.

**_With increased social media engagement, we expect brands to see more bottom-line impact in the coming months._**

####   
  
**#3: Retail display design will align with shoppers' values**  

  
In 2024, retail displays featuring imagery signifying authenticity, minimalism, and sustainability will dominate. These are the values that Gen Z shoppers hold dear. 

**Gen Z is all about authenticity.** They won't believe brand messages that are too far-fetched from the truth they experience around them. And they won't fall for blatant marketing. They like clean and clutter-free design and will likely appreciate the same minimalism in retail displays. 

**Sustainability initiatives are a big winner with Gen Z.** There is a growing demand for environmentally responsible practices in every sphere—and visual merchandising is not an exception.

Shoppers don't want to see extravagant and wasteful displays, even if they are stunning or cleverly put together. They want brands to be socially responsible, to care for the planet, and to invest in a greener tomorrow. Correction: They don't just want this; **they demand it** from the brands they follow or use.

Displaying a commitment to the environment is now a necessity for brands—not a chic option for luxury brands anymore. It's a part of the changing preferences of shoppers.

Already, we've seen retailers turn used or discarded materials into [eye-catching concept displays](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays). For instance, [Anthropologie](https://www.anthropologie.com/stories-window-displays) focuses on window displays using recyclable materials—such as a Fall special display that crafted oak leaves from recycled mail and repurposed Anthropologie bags.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1709221414/The%20Look%20Company%20%28Staging%29/fh0wjc851t9cnic3bbbj.jpg)

**PRO TIP for retail displays in 2024:** Keep an eye out for [energy-efficient lighting solutions](https://thelookcompany.com/products/lightboxes) and mandate the exclusive use of eco-friendly materials for your in-store displays, avoiding wasteful displays. 

The Look Company is working hard to provide our customers with [sustainable products and services to support green initiatives](https://thelookcompany.com/blog/building-a-sustainable-future). We strive to lessen our environmental impact by choosing materials that are eco-responsible while improving our manufacturing processes to be sustainably impactful.

####   
**#4: Personalization will be key**

  
  
Companies are increasingly leveraging technology to analyze consumer data and identify consumer preferences and shopping behaviors. Based on these, they drive insights and predict trends.

In 2024, we will see data insights trickle onto the shop floor. In-store displays will leverage data from digital technologies and use it to deliver more customized or personalized visual merchandising strategies. 

The unique aspect of physical retailers is that they take personalization beyond just statistics and algorithms. Whether it is product display ideas that project the aspirations of their audience or in-store events that meet the needs and wants of shoppers, retailers work to tailor experiences to their audience.

[Adaptive display solutions](https://thelookcompany.com/products/display-systems) allow visual merchandisers to cater to various types of customers and their diverse interests. It may be a product demo, a workshop or a makeover. Or a [SWAS initiative](https://thelookcompany.com/blog/store-within-a-store-swas-retail-fad-or-forever-strategy) in partnership with a complementary product or brand. Modular fittings, removable walls and temporary kiosks allow retailers to keep their retail spaces fresh and engaging for shoppers.

**_In 2024, retailers will go all out to personalize in-store events for loyal fans and returning customers._** 

Ultimately, physical retail is about connecting with shoppers at a deeply human and personal level—and that is the strength that retailers will focus on in 2024.

**PRO TIP:** In 2024, take a step back to focus on the human element in [retail design](https://thelookcompany.com/blog/optimizing-in-store-experiences-with-well-crafted-retail-design). The pandemic left shoppers yearning for more than a device to do their shopping. They're back now, lapping up in-store experiences with a new-found zeal. They cherish in-person interactions with sales associates—and if your sales team can give them attention and personalized shopping suggestions, your retail store is sure to be a winner in 2024!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1709225083/The%20Look%20Company%20%28Staging%29/ymjvvogwj9x8pudirulh.jpg)

##   
**Navigating the Future of Retail: Challenges and Opportunities**

  
The future of visual merchandising is dynamic and exciting. As technology evolves and consumer preferences shift, we can expect more innovative, new [retail trends](https://thelookcompany.com/blog/2024-retail-trends-that-will-define-the-in-store-experience) to emerge.

Delivering innovative and eye-catching displays constantly with each season and every new product launch is challenging. Visual merchandisers must cycle through various visually stimulating styles—often going full circle to what was trending a few years ago.

But no matter what imagery or [modular display](https://thelookcompany.com/products/display-systems) units you use during the coming year, ensure you create a strong visual identity that resonates with your target audience. Differentiate your retail space from your competitors, and enjoy retail success in the coming year!

Being aware of the latest retail design trends has immense benefits.

[The Look Company](https://thelookcompany.com/) is your ideal partner for innovative display solutions to leverage every new retail trend. 

Our extensive range of [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) helps you embrace change, experiment with new strategies, and stay ahead of the curve, creating compelling customer experiences.

We provide [end-to-end services](https://thelookcompany.com/products/services), including hardware manufacturing, printing, kitting, project management, and installation.

[Connect with us to discuss your 2024 visual merchandising strategy](https://thelookcompany.com/contact), and our experts can recommend the best display solutions to turn your retail display ideas into winning in-store displays!

Visual Merchandising in 2024: Navigating the New Wave of Retail

As the mercury drops, we approach the most festive season of the year, heartwarming and filled with cheer. It's when shoppers enthusiastically throng stores—some even weeks before the holidays begin.

They're looking for what's new on the market. They're looking for inspiration around what will make for awesome gifts for family and friends. And they're looking for deals that'll stretch their gifting dollars a bit further—if they find the right product in the right store—or so they believe!

[Retail displays](https://thelookcompany.com/markets/retail-solutions) are a big draw for these eager shoppers. Who can resist colorful themed window displays of wintry landscapes and timeless holiday traditions? 

Seasonal displays can set a brand apart. They can create a memorable experience year after year. Brand marketers have successfully used seasonal displays to create a holiday tradition for the brand—one that shoppers wait for,  eager to see what the brand has in store each year.

These displays go beyond mere decorations and are powerful tools for creating lasting [brand experiences](https://thelookcompany.com/blog/multi-sensory-brand-experience-crafting-immersive-retail-for-shoppers) during festive times.

Read on for inspiration on weaving visual narratives for your brand this holiday season with The Look Company's visual engagement solutions for [easily changeable seasonal displays](https://thelookcompany.com/markets/retail-solutions).

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701272047/The%20Look%20Company%20%28Staging%29/loxstw0fgcg2wmk2evus.jpg)

## **The Art of Seasonal Display Design**

  
Designing immersive seasonal displays is an art. It takes merchandising a step further from mere product placements or window dressings, and into a fascinating creative process that weaves a narrative into the displays to grab the attention of holiday shoppers and resonate with them at a deeply emotive level. 

Retailers can use seasonal displays to create lucrative opportunities to get a share of the huge holiday retail business.

The National Retail Federation expects 92% of the U.S. population to celebrate a festival from October through December, resulting in a seasonal shopping spree of a whopping [$1.6 trillion](https://www.mediapost.com/publications/article/390339/latest-industry-surveys-point-to-healthy-holiday-b.html).

They expect consumers to spend about [$875](https://www.mediapost.com/publications/article/390339/latest-industry-surveys-point-to-healthy-holiday-b.html) on average this year, a 5% increase from last year's $833.

Here are some ideas to make your seasonal displays stand out and get noticed!

1.  **Themed Displays:** Pick a theme with the potential for a visual narrative. Then, focus on creating immersive elements using imagery and a color palette that resonates with the holiday theme. Use [TLC's bold and vivid fabric prints](https://thelookcompany.com/products/fabric-and-frames) and modular frames to bring it all into a cohesive display and create a festive atmosphere. 
    
2.  **Product Placement:** Stunning visual imagery is not all. You'll need to pick the right merchandise to feature in your main holiday displays. High-margin, popular holiday gifts, trending gadgets or accessories and quick-selling holiday bundles can work well. Try TLC's end-cap displays and [modular display systems](https://thelookcompany.com/blog/display-systems-the-psychology-of-visual-merchandising) placed strategically throughout your shop floor.  
      
      
    
    ![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701272139/The%20Look%20Company%20%28Staging%29/p2kmt5g43jtdmotbphrb.jpg)
    
      
    
3.  **Lightboxes for Ambiance:** Our [custom lightboxes](https://thelookcompany.com/blog/lightbox-displays-shine-bright-boost-sales) are the ideal way to create a warm and inviting in-store ambiance. Leverage our space-saving slim designs and versatile seamless corner boxes to create innovative displays.
    
4.  **Interactive Elements:** Interactive elements within displays are the way to generate customer engagement. For example, allow shoppers to try our cosmetics before buying them. Offer a tasting station for holiday goodies. Or [create an immersive experience](https://thelookcompany.com/blog/multi-sensory-brand-experience-crafting-immersive-retail-for-shoppers) of a holiday destination using our wall-to-wall fabric graphics or pillar wraps.
    
5.  **Selfie Stations:** Create a branded media wall or an Instagrammable display that showcases your brand and gives shoppers an irresistible backdrop to take pictures and share them on their social channels.
    

The Look Company has a range of innovative visual engagement solutions to create [immersive retail displays](https://thelookcompany.com/markets/retail-solutions). So, give your store a festive makeover and watch engagement and sales conversion metrics hit the roof this holiday season!

##   
**Seasonal Displays in Retail Environments**

  
Seasonal displays can evoke a range of emotions. They can surprise shoppers with a new and modern take on timeless classic themes. They can delight audiences with new and exciting products that resonate with holiday trends. But apart from triggering emotional responses, seasonal displays bring real business benefits for retailers.

####   
**Increased foot traffic**  

There's no doubt that the primary impact of seasonal displays is an increase in foot traffic because of the increased visibility of the store or brand owing to the display.

An innovative display may draw shoppers who have not visited the store before or are not loyal fans of the brand. Seasonal themes act as a powerful force to attract new customers.

#### **Enhanced sales numbers**

Creative displays can go beyond mere aesthetics and [translate into tangible business results](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions). Brand marketers over the years have shown a positive impact on sales figures during the holiday season when seasonal displays draw in inquisitive and eager shoppers. But it takes a robust retail merchandising strategy to align seasonal displays with in-store promotions, new product launches, special discounts or holiday discounts. 

#### **Customer experience**

Perhaps the most long-lasting impact of a sustained year-on-year campaign of holiday displays is that it creates a memorable [customer experience](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences). Think of stunning displays that leave a lasting impression, such as a winter wonderland theme that many brands have successfully used or innovative interactive elements, such as a QR code that shoppers can scan on their phones to get product information. Combining creativity and smart strategy can elevate a routine in-store display to a memorable brand experience.

#### **Social love**

Awestruck shoppers are sure to share their experience, be it via word-of-mouth, stunning photos of the display on their social media profiles or a video shared with their network. And who knows—your brand may begin a legendary tradition of awe-inspiring displays this holiday season!

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701272264/The%20Look%20Company%20%28Staging%29/axtigkz2p20fdvdtqxj7.jpg)

## **Leveraging Seasonal Displays for Brand Storytelling**

  
The holidays are about stories. Stories that warm the heart and touch the soul. Stories about families and relationships, dreams and aspirations, joy and good cheer.

Seasonal retail displays provide brand marketers with the perfect canvas to [tell a story of their brand](https://thelookcompany.com/blog/perfect-the-art-of-storytelling-in-your-retail-environment). Marketers can communicate their brand's values through seasonal displays—a commitment to sustainability, a story about hand craftsmanship by hand, or a focus on quality. The displays appeal to shoppers who share the same values or are touched by the commitment of the brand when the narrative resonates with them.

Brands can ride on the wave of positive emotions, nostalgia, and festivity during the holiday season to narrate their brand's story through [holiday-themed decor and displays](https://thelookcompany.com/blog/attract-holiday-shoppers-with-seg-fabric-and-frames).

For instance, holiday window displays at Saks Fifth Avenue in New York City are legendary. Each year, Saks features elaborate scenes that tell a visual story. New Yorkers and tourists look forward to these displays each year. 

[Marc Matrick](https://secretnyc.co/saks-fifth-avenue-holiday-windows/), Saks CEO, says, "At Saks, we are committed to connecting with our customers through unique experiences and impactful partnerships." 

Do you have a story to tell this holiday season? [Connect with us](https://thelookcompany.com/contact) to translate your vision into winning holiday displays!

## **Measuring the Success of Seasonal Displays**

  
How do you track the impact of seasonal displays? How do you prove that they translate into real business benefits?

Let's look at a few ways to understand how seasonal displays contribute to meeting real business goals.

#### **Tracking Foot Traffic**

A simple way to tell if your seasonal display was successful is to measure if it attracted more traffic to the store. Plan to [track the foot traffic](https://thelookcompany.com/blog/fashion-showrooms-with-window-in-store-displays) when the display is active and compare it to traffic figures before and after. 

Of course, you must be careful to assess the impact of other factors, such as a natural increase in foot traffic during the holiday season, any specific advertising or any other offers and discounts available during the period.

#### **Product Purchases**

Another KPI (Key Performance Indicator) brand managers can track is conversion rate. It helps them understand if the display translated into actual sales. Did you convince more shoppers to part with their holiday budgets to buy your products? Were your [retail displays](https://thelookcompany.com/markets/retail-solutions) convincing enough for shoppers to make a purchase?

#### **Customer Engagement**

Tracking engagement is not always as straightforward to track as foot traffic or purchases. It is a metric that shows how well the display resonated with the audience. 

Use tools such as point-of-sale (POS) data analytics or customer surveys to check for engagement for physical store visits.

Customer surveys capture qualitative feedback, offering valuable insights into the emotional impact of the display and its alignment with brand values.

For online channels, engagement is measured across social media channels using metrics such as video views, new subscribers, shares, likes, and comments. They are a good indicator of brand awareness and visibility achieved through social sharing by customers as well as through the brand's own online marketing efforts.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701272387/The%20Look%20Company%20%28Staging%29/pxkxqigxkjgqukumy2dg.jpg)

##   
**The Look Company: Dressing up Retail Spaces for the Holiday Season**

  
We're counting down to Christmas! [At The Look Company](https://thelookcompany.com/), we're already well on our way to delivering [visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) for holiday displays for our retail clients, transforming retail spaces into visually stunning holiday landscapes and filling them with festive cheer.

It's time to create excitement in your store with our easily changeable [fabric prints](https://thelookcompany.com/products/fabric-and-frames) and [modular display systems](https://thelookcompany.com/products/display-systems).

[Connect with us today](https://thelookcompany.com/contact) and watch our experts turn out engaging and memorable seasonal displays for your brand!

Seasonal Displays: Turning Holidays into Memorable Brand Experiences

Big box retail stores are a prominent player in retailing all kinds of products, from furniture and home decor to consumer durables, from DIY tools, everyday electronics and gadgets to even clothes. 

In urban areas, shoppers favor these 'superstores' as a one-stop destination for a wide range of products. Think Ikea and Costco to Walmart, Home Depot and many more.

The essence of these big box or megastores lies in their convenience and affordability. You may think of them as the antithesis of the typical mom-and-pop store—but in a way, they bring the same convenience and diverse product range—at a very large scale. However, these large-format stores have their own set of unique challenges, too.

Read on as we discuss strategies for big box retail success and how [The Look Company's visual engagement solutions](https://thelookcompany.com/markets/retail-solutions) transform these enormous spaces to captivate shoppers' imagination and boost sales.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701183936/The%20Look%20Company%20%28Staging%29/u5blmkime2zoxxrgzgwc.jpg)

## **Navigating the Unique Landscape of Big Box Retail**

  
Navigating the landscape of large-format stores requires a keen understanding of why customers shop at these superstores. As a retailer, you choose whether to sell many brands under one roof (a big box retailer) or commit to retailing one or two brands or categories (a specialist retailer). In the same way, a consumer chooses whether to shop at a large-format generalist chain of superstores or a boutique retail showroom.

So, what is a big box store? Let’s look at some of its characteristics:

#### **The space**  

By definition, your big box store is a large space constructed more or less like a shoe box (literally, that's where the term 'big box' stems from!), covering an area of several thousands of square feet (usually about 50,000 sq ft or above). 

Built as one vast expanse of vanilla space, it is up to you as a retailer to design the store's interiors according to your retail strategy, visual merchandising plans, and range of products and brands.

[Read how TLC helps retailers create the perfect retail shopping experience using everything from layout to lighting!](https://thelookcompany.com/blog/perfect-retail-shopping-experience-from-layout-to-lighting)

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701184006/The%20Look%20Company%20%28Staging%29/apqwovexe7q84lqibm3v.jpg)

####   
**The diverse product range**  

Unlike a specialist retailer who concentrates on selling a specific category or niche, large-format stores generally retail a wide variety of products and categories—with some, like Ikea, becoming 'specialists' in a wide variety of products! What kind of a range does your store carry?

When customers walk into a megastore, they have preconceived expectations of what they expect to see: a wide variety of categories (maybe within a vertical for brands like Ikea or more general categories like Walmart) and low prices that smaller stores or specialist retailers simply can’t match.

##   
**Big Box Retail Challenges: Adapting to Consumer Expectations and Buying Behavior**

  
Most large-format retailers boast of high foot traffic, backed by solid branding and marketing strategies. But despite the space, the product range, and the foot traffic, big box retail comes with a set of challenges. 

Consumers are increasingly looking for DIY products, high-demand, quick-buy products or those that can be instantly shipped directly from factories. And they must be at lower prices than those sold at specialist retail stores. Big box retailers must adapt to the changing demands of customers.

  
Customer behavior is also distinctly different in large-format retail stores. 

Some shoppers can get overwhelmed by the sheer choice of products and become unsure of what they finally want to add to their carts. If the store sections are not clearly delineated, shoppers may tend to wander through the aisles exploring more and more sections instead of zeroing in on the products they want to buy.

How can retailers adapt to fast-changing consumer expectations and behaviors?

####   
**Store design, floor layouts, and product placement**  

Design is often an underrated factor in the success of these superstores, but inefficient store layouts and the lack of compelling visual merchandising solutions present a challenge to the vanilla shoe-box style retail spaces. [Read more on using TLC's visual engagement solutions to design retail spaces](https://thelookcompany.com/blog/optimizing-in-store-experiences-with-well-crafted-retail-design) and optimize the in-store experience. 

####   
**Converting visitors to paying customers**  

This is one of the main challenges that large-format retailers face. You have the traffic. How do you convert it to sales? If they leave feeling it was not worth the time they spent, they're not likely to come back to the store for the next purchase.

[Learn more about how TLC's stunning in-store product displays can help convert visitors to customers.](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays) 

The Look Company has worked with several big box retailers, creating innovative in-store solutions, using modular display systems, lightboxes and visually impactful displays.

[Read how we designed flexible signage and display units for Walmart Canada.](https://thelookcompany.com/case-studies/walmart)

## **The Blueprint of Effective Big Box Store Design**

  
How do you make it easy for customers to find the products they're looking for? 

The key is to strike a balance between letting customers quickly find the products they want and encouraging them to explore other products or categories and spend a little longer in the store.

Let’s look at some large-format retail trends and how innovative visual engagement solutions are transforming this unique retail experience.

#### **Crafting seamless store layouts**  

There's nothing like a good layout to fix the challenges of customer flow through your superstore. 

The perfect store layout guides shoppers to well-planned zones within the enormous shop floor. Using TLC's [modular display systems](https://thelookcompany.com/products/display-systems), you can create temporary walls and booths, kiosks and stand-alone displays to create well-organized sections for different needs of your target customer. Impulse buy zones at checkout counters are universally effective in boosting last-minute purchases. Strategically placing products is also vital, and the art of retail design lies in balancing shoppers' convenience with a slight nudging to push them toward exploring more sections of the store!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701184138/The%20Look%20Company%20%28Staging%29/yws5evlabjfnozpj0dcg.jpg)

####   
  
**Signage that guides and promotes product discovery**  

In the vast spaces of a large-format store, you don't want shoppers wandering through the aisles and covering a vast area without finding what they came to buy. This is one store format that doesn’t suffer from lack of space for graphic signage. With high ceilings and ample space above the shelves, all retailers need is strategically placed signage such as fins, toppers and end caps to reinforce their brand’s message and communicate product information. 

[Wayfinding signage](https://thelookcompany.com/products/signs-and-banners)  can help guide shoppers to tick off everything on their lists—and then a little more! If you can lead customers to promoted sections, it increases the chances of unplanned purchases or impulse buys.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701184177/The%20Look%20Company%20%28Staging%29/fmhhlvmjw8h0bfvennyq.jpg)

####   
  
**Immersive visual merchandising displays**  

Product displays, visual imagery, and large-format immersive graphics play a vital role in creating an ambiance and an experience for shoppers.

In a large-format store, space is not a constraint. Visual merchandisers have the opportunity to use the space above product shelves for informational signage or brand messaging. Wrap around graphics to cover pillars or props, and multi-sensory experiential displays are effective techniques to boost sales in expansive, high-traffic stores.  

Use TLC's easily changeable modular display systems to create [pop-up store-style graphic displays](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands). Our modular shelving units and partitions are ideal for creating themed displays for seasonal specials or innovative selfie stations. Every bit counts when it comes to [converting visitors into customers.](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays)

####   
**Amplifying brand identity in expansive spaces**   

Perhaps the most important reason to focus on store design is that the store's look personifies your brand's values and message. Each element of the store's design—such as color, graphics, materials, or signage should tell your brand's story. And all these must come together to create a cohesive brand presence. Easier said than done? 

Creative usage of TLC's [display solutions](https://thelookcompany.com/markets/retail-solutions), [lightboxes](https://thelookcompany.com/markets/retail-solutions#lightboxes), [wall coverings](https://thelookcompany.com/markets/retail-solutions#fabric-and-frames) and window displays creates a visual impact and enhances brand recall. If you can successfully create a visual narrative, our visual engagement solutions can translate it into an unforgettable brand experience!

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1701184229/The%20Look%20Company%20%28Staging%29/edppcfcoidorftsprwl0.jpg)

## **The Look Company: Transforming Large-Format Retail Spaces**

  
A well-designed store rewards shoppers with a [memorable in-store experience](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences) and increases the likelihood that they will return to the same store for their next purchase.

A tailored store design, intuitive store layouts, and thoughtful signage can help retailers overcome the challenges of the large-format retail industry and boost sales.

The Look Company's visual engagement solutions are the perfect way to create maximum impact on the shop floor.

[Connect with TLC today for a personalized consultation.](https://thelookcompany.com/contact)

Big Box Retail Strategies: Designing Spaces that Captivate & Convert

_SUMMARY:_

Learn more about the psychological principles behind visual merchandising and retail display systems and how they influence buying behavior and drive sales.  

* * *

  
  
[Display systems](https://thelookcompany.com/products/display-systems) based on a solid visual merchandising strategy can elevate your brand's identity, create an irresistible pull to draw shoppers into your store and keep them engaged in an unforgettable in-store brand experience.

You can connect with your customers by consistently using colors, graphics, lighting, and other visual elements to evoke positive emotions and influence purchase decisions. It's all about making them feel understood and valued, fostering brand loyalty, and making fans out of customers!

Ultimately, when visual merchandisers leverage the psychological principles behind retail store layouts and display designs, they can influence buying behavior and drive sales.

[The Look Company](https://thelookcompany.com/retail-2/product-categories/) specializes in modular display systems that can be configured for various retail scenarios - from [pop-up stores](https://thelookcompany.com/blog/visual-merchandising-ideas-for-pop-up-stores) to booths or even complete rooms. 

## Understanding the Psychology of Visual Merchandising

Visual cues in retail store displays and layouts have a powerful influence on customer behavior. 

Various design elements used in [retail signage](https://thelookcompany.com/blog/exploring-custom-retail-signage-for-branded-environments) and product displays have the power to shape retail customer perception.

####   
**Colors: Elicit the right emotional response**

  
Colors have the power to evoke specific emotions. By carefully selecting and combining colors, retailers can create an atmosphere that aligns with their brand identity and desired customer experience. 

For example, warm red, orange, and yellow hues communicate energy, excitement, and enthusiasm. You can use them to create appetizing food-related displays. They're also great for a sale or a clearance section as they encourage impulse buying.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1687374285/The%20Look%20Company%20%28Staging%29/fvzo9gqxtfk2yetamxhp.jpg)

####   
In-Store Lighting: Set the Tone and Create the Right Mood

  
Lighting also has a significant impact on the overall ambiance and customer perception within a retail space. 

For example, bright lighting creates a vibrant and energetic atmosphere, enhancing the visual appeal of displayed products. It is ideal for products such as cosmetic or jewelry sections where customers want to look at products (or themselves in the mirror!) closely. On the other hand, soft, diffused lighting creates a warm and cozy ambiance that's perfect for a home decor store.

####   
Signage: Provide navigational cues

  
Clear and strategically placed signage or floor markings act as visual cues to guide shoppers' movement through the store. They help customers navigate easily, discover different sections, and locate specific products or departments.

####   
Product placements: Clever use of shelf space

  
Promotional items placed at the ends of aisles (endcap displays) or in window displays capture attention and draw in customers.

You can create impulse buy zones by placing small, low-cost, or on-sale items near checkout counters to encourage last-minute impulse purchases.

  

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1687374410/The%20Look%20Company%20%28Staging%29/mlwbhjaf37aw4m3obbht.jpg)

##   
The Power of Display Systems

[Retail display systems](https://thelookcompany.com/markets/retail-solutions) are more than mere product shelving units. They have the power to weave captivating narratives around your brand and shine a spotlight on product features that can turn mere browsers into buyers - and buyers into brand fans!

While it's true that in-store displays are primarily designed to create visual appeal, ultimately, their real value lies in influencing customer behavior, converting sales, and building stronger customer relationships.

Here's what innovatively and creatively designed display systems can achieve:

*   Create a visually captivating environment that aligns with your brand image - using attractive materials, colors, textures, and lighting.
    
*   Evoke emotions, spark curiosity, and capture the attention of customers.
    
*   [Tell a story](https://thelookcompany.com/blog/fabric-lightboxes-tell-the-story-your-customers-want-to-be-a-part-of) and create a compelling narrative.
    
*   Enhance the perceived value of products.
    
*   Create a [positive shopping experience](https://thelookcompany.com/blog/how-to-optimize-in-store-customer-shopping-experiences) for customers.
    

## Techniques for Effective Displays

  
Here are some practical techniques to create tailored displays that work best for different types of retail stores and product categories:  

#### **Retailers of luxury cosmetics and fragrances**

  
Create an aspiration, flaunt the brand's personality, provide product demos and trials, personalized experiences, and in-store shopping assistance. 

_Use modular display systems to create booths. Use temporary_ [_pop-ups and kiosks_](https://thelookcompany.com/products/display-systems)_._ [_Innovate with lightboxes_](https://thelookcompany.com/products/lightboxes).

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1687374544/The%20Look%20Company%20%28Staging%29/tcst9qd7jowlxdvqss8b.jpg)

####   
Fashion, including clothes, accessories and shoes

  
Display the latest trends, give shoppers ideas to put together a look using different styles and accessories, and wow them into coming back for more! 

_Use_ [_wall-to-wall fabric treatments_](https://thelookcompany.com/products/fabric-and-frames)_. Create a power wall. Design seasonally themed_ [_window displays_](https://thelookcompany.com/blog/convert-window-shoppers-into-customers-with-head-turning-displays)_._

  
**Home decor and furniture**

Experiential displays, DIY areas, lighting and color to create a feel-good ambiance are the way to go here! Use [immersive displays](https://thelookcompany.com/blog/retail-immersive-experiences-to-guide-purchase-decisions) to transport shoppers to exotic adventures, glamorous lifestyles, or cozy escapes. 

_Use modular displays to create themed rooms to create a realistic setting where shoppers can experience how the_ [_furniture or accessories_](https://thelookcompany.com/blog/furniture-store-visual-merchandising-2023-trends) _will look in their home._

####   
**Grocery and gourmet foods**

Create a fresh and natural ambiance in your [grocery store](https://thelookcompany.com/blog/grocery-store-display-ideas-to-stop-carts-in-their-tracks) using organic textures, vibrant colors of fruits and vegetables and a warm and inviting feeling—design easy-to-shop aisles and in-store signage with impulse-purchase or last-minute add-on products at checkout. 

_Use endcap displays,_ [_informational signage_](https://thelookcompany.com/products/signs-and-banners)_, and promotional banners._

####   
**Electronics and consumer durables**

  
Showcase the compelling benefits of a product, emphasize the feel-good benefits of using the device or appliance, build trust and convey reliability. 

_Use informational signage. Use experiential techniques like live product demos and how-to videos._

##   
TLC: Implementing Best-In-Class Display Systems for Retailers

  
By understanding the psychology behind [visual merchandising](https://thelookcompany.com/blog/vital-roles-of-concept-development-in-visual-merchandising) and selling, retailers can strategically design store layouts and intelligently use display systems and signage to foster engagement, increase sales, and enhance the overall physical store experience.

TLC's visual engagement solutions and modular display systems can be configured into innovative and creative promotional displays to influence buying behavior and drive sales.

[Connect with TLC today](https://thelookcompany.com/contact) to discuss how our modular display systems support your merchandising and retail strategy.

Display Systems: The Psychology of Visual Merchandising and Selling

**Summary:**

SWAS or 'store within a store' is an experiential retail strategy that's proving to be a win-win for host retailers and brands that want to expand their physical presence—without a large investment of locked-in capital. But is SWAS a passing fad? Or will it prove to be a forever retail strategy? Read on to discover the answer!

* * *

  

In retail, you keep up with the latest trends, consumer behavior, and preferences—or be left behind! 

One such [trend that has grown in popularity](https://thelookcompany.com/blog/retail-trends-in-store-for-2023) over the last couple of years is SWAS, or 'store within a store.'

SWAS is not a new idea. Cosmetics and beauty brands, in particular, have favored the try-before-you-buy approach for a long time—notably in stores like Sephora and Ulta.

SWAS is ideal for brands that want to tailor an in-store customer experience with experiential beauty services or play tables where shoppers can discover and test products.

It is also a great solution for brands that want to focus on storytelling or create a concept store—like [MAC's first-ever youth concept store in Orlando,](https://www.elcompanies.com/en/who-we-are/retail-channels/in-store-experiences) featuring a product play table.

[The Look Company](https://thelookcompany.com/) offers a range of modular display systems to help you create adaptive and flexible [pop-up stores](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands).

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1682610488/The%20Look%20Company%20%28Staging%29/cnuya2mknllz1ab43kud.jpg)

## What is a Store-Within-a-Store (SWAS)?

  
SWAS is essentially an experiential retail strategy where retailers can rent out space to partnering brands, usually on a temporary or short-term basis. 

The SWAS concept has already been used for co-selling in categories that traditionally go together, such as fashion & accessories, bookstores & coffee shops, and cosmetics & perfumes, among others. 

Departmental stores like Walmart have used the store-within-a-store format to test new products or special promotions. 

It's an excellent strategy for large department stores or big box retailers to form short-term partnerships with local, upcoming brands, region-specific brands or 'flavor-of-the-month' categories like organic products or environmentally-conscious products, which grab the attention of a larger portion of consumers.

If the match between the host retailer and the brand occupying the rented space is synergistic and well-accepted by consumers, [SWAS can be a win-win for both parties](https://thelookcompany.com/blog/how-pop-up-stores-create-a-win-win-for-retailers-and-brands).

##   
Types of Partnerships that Benefit from the SWAS Strategy

*   Pop-up stores are an ideal way for online stores to enter the brick-and-mortar space or for big box retailers to experiment with new retail partnerships with complementary products or synergistic brands.
    
*   Direct 2 Consumer brands (D2C) that have a largely online presence can piggy-back on large retailers, use their infrastructure and logistical setup and access a shared target audience at a low cost of acquisition.
    
*   The 'bed-in-a-box' startup Casper disrupted the mattress market with their digital-first brand. Casper struck a deal with Target to stock their 'no-choice, single-option' mattresses in over 1,000 stores. Casper was also stocked at 80+ different West Elm locations across the country.
    
*   Local, regional or boutique brands that want to experiment with a new market can use a SWAS partnership before launching their brand store.
    

[DTC skincare brand Bubble tied up for a SWAS partnership in 3,800 Walmart stores](https://www.retaildive.com/news/walmart-teams-up-with-dtc-brand-bubble-in-bid-to-tap-gen-z-market/603485/) in the U.S. By carrying Bubble products, Walmart catered to a younger consumer group. For Bubble, the partnership made its products more accessible to its target audience.

*   Retailers who want to provide [evolving experiences](https://thelookcompany.com/blog/fall-retail-trends-2022-immersive-experiences-that-work) to shoppers can invite brands that satisfy the shoppers' thirst for new, innovative and trending products or categories.
    
*   Retailers who move away from the brick-and-mortar format due to financial reasons can maintain a physical presence without the heavy infrastructure and overhead costs of independent stores.  
    

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1682610672/The%20Look%20Company%20%28Staging%29/s5sebryry1wgjgexmfth.jpg)

Photo credit: [Colleen Michaels](https://www.shutterstock.com/g/ACA09595)

One of 2022's most prominent SWAS tie-ups was the deal between [Toys R Us and Macy's](https://www.wsj.com/articles/toys-r-us-to-open-shops-inside-more-than-400-macys-locations-in-2022-11629383928). After Toys R Us filed for bankruptcy in 2017, it was left without a brick-and-mortar presence in the U.S. For Macy's, the 'shop in shop' partnership with Toys R Us was a great choice as it planned to expand the size of its toy business.

TLC supports the SWAS model with [modular display systems](https://online.flippingbook.com/view/781280232/) for temporary pop-ups, in-store kiosks and easy-to-changeout product displays. 

You can create custom freestanding graphic displays by simply connecting panels together using our wide range of connectors. Or you can apply custom powder coated colors to the aluminum frames to customize your modular display and match your branding.

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1682610722/The%20Look%20Company%20%28Staging%29/eo7m4ltiug3pp0drlrl8.jpg)

## The Benefits of SWAS

####   
**Freshness:**

Retailers that offer different pop-ups or SWAS partners regularly give their customers a reason to re-visit their store.  

#### **Experience:**

Pop-ups or temporary SWAS formats offer promotional giveaways, product demos, tasting experiences or learning experiences to in-store visitors.  

#### **Omnichannel activity:**

SWAS promotes or supports an omnichannel experience which is crucial to retail success. For example, a cosmetics brand with a pop-up store can allow customers to book an appointment via their website for a demo or free experience at the store.   

#### **Uniqueness & innovation:**

Well-picked SWAS partners can lend a uniqueness to legacy retailers who can't produce innovative products frequently or to the often dull 'sameness' of departmental stores.

[Petco Health and Wellness Company, Inc](https://risnews.com/petco-expands-shop-shops-entering-450-canadian-tire-stores-2023). has partnered with the iconic retailer Canadian Tire to make its pet products available in dedicated shop-in-shops across 450 Canadian Tire stores (90% of the company's total locations) in 2023.  

#### **Increased foot traffic:**

Pop-ups provide brick-and-mortar retailers with fresh and interesting ways to increase foot traffic. For example, Macy's began adding Starbucks coffee into its stores, so their customers could take their time to browse around the store, finish their purchase and then sit down to enjoy a refreshing cup of coffee.  

#### **Additional revenue:**

A SWAS strategy allows the host retailer to earn a rental income by giving out floor space to another brand. The host also makes additional revenue from impulse buys from walk-in shoppers attracted by the pop-up store.  

#### **Marketing advantage:**

When a big brand like an electronics major sets up a temporary pop-up in a departmental store, it lends credibility to the (comparatively smaller) host retailer. A popular or famous high-end brand association gives the host a marketing advantage.  

#### **Captive audience:**

SWAS gives small or young brands an affordable option to expose their products or services to a valuable and captive audience within the premises of an established, larger retailer.

[Read how Popable](https://www.prnewswire.com/news-releases/popable-and-walmart-join-forces-to-help-small-business-retailers-get-back-on-their-feet-after-the-pandemic-301662834.html), a pop-up shop platform provides growth opportunities for emerging brands with short-term rental leases with local retailers like Walmart. The partnership helps bring new brands to local communities while giving small brands significant foot traffic.  

#### **Cater to Gen Z:**

SWAS appeals to Gen Z, who will hold a large portion of purchasing power in the next few years. According to a survey of [1300 Vogue and GQ](https://www.voguebusiness.com/consumers/gen-z-shopping-trends-uncovered-pay-pal) readers in the U.S., this generation looks for innovation, is willing to try newer, more innovative products and prefers genuine experiences rather than old-fashioned marketing promotions or advertising.  

For example, fashion brand Fendi collaborated with Skims shapewear, creating the much hyped Fendi x Skims capsule—a collection that united the aesthetic codes of the respective brands to create a capsule wardrobe for the modern woman. An interactive pop-up installed at Holt Renfrew Yorkdale featured the bold and colorful hues of the collection with an animated video and photo output where shoppers could  capture images to upload and share on their social profiles—an ideal way to create buzz online for a Gen Z audience!

As Fendi's iconic designer Kim Jones put it: “We share a desire to push boundaries, think differently and challenge convention which is why we found so much common ground collaborating on this collection together.”

![](https://res.cloudinary.com/fortyfournorth/image/upload/v1682610963/The%20Look%20Company%20%28Staging%29/bf4fgjzfb9ccismrn1ch.jpg)

  
**To sum it up:** SWAS is an excellent strategy for products and services not competing with the retailer's offerings and improving the overall shopping experience for customers. 

Far from being a passing fad, you can expect pop-up stores to revive the brick-and-mortar store format with unique, interactive, and customized in-store experiences.

##   
**Store-Within-a-Store: How TLC Enhances the In-Store Experience for Shoppers with Modular Display Systems**

  
Here's how [The Look Company](https://thelookcompany.com/) helps you create temporary pop-up stores and easily configure them with modular fittings.

Make frequent change-outs to display banners and fabric lightbox prints. Easily dismantle your pop-up display system—most components can be transported, knocked down—and reassemble it in a new location! 

You can also download our guide on [Modular Display Systems](https://thelookcompany.com/resources/guides) to understand more. 

*   Use our modular display systems to enhance immersive spaces as fixtures, standalone displays, pop-ups, kiosks or large-format graphics.
    
*   Create walls, corners, booths or complete rooms. Integrate lit and non-lit fabric panels and digital screens for an omnichannel display.
    
*   Modular connectors provide unlimited design flexibility to connect panels welding or bending like typical fixtures.
    
*   A full range of accessories to customize your modular display. Add light integrations, millwork, and powder-coated finishes to create a unique brand experience. 
    

[Get in touch with TLC today](https://thelookcompany.com/contact) and find out how our modular display systems help you make the most of a SWAS retail strategy.

Display Solutions