Stadium Branding
Visual Engagement Solutions for Sports Venues
What We Do
Who We Are
The Look Company offers a full range of visual engagement solutions to transform stadiums into engaging and memorable brand experiences. For over 20 years, we have been delivering branding and signage solutions for national and international sporting events.
Looking for ideas to outfit your sports venue or event? Download The Look Company's Sport Lookbook.
Looking for ideas to outfit your sports venue or event? Download The Look Company's Sport Lookbook.
Stadium Branding
For the Look of the Game
Our solutions unify the look of events, stadiums, and teams, elevating the fan experience. We have produced visual solutions for stadiums in the Canadian Football League, Canadian Premier League and U Sports. We have delivered branding and signage for FIFA World Cup Qatar 2022™, FIFA’s Women’s World Cup, the Olympics, the World Cup of Hockey, Major League Baseball, The National Hockey League, the Canada Games, and several other international sporting events.
Branding for Stadium Interiors & Exteriors
Our stadium branding process involves complete project scoping, concept development support, large-format printing, project management, and on-site installation. We can work in collaboration with an existing team or take on the full scope of project requirements.
FIFA World Cup Qatar 2022™
In 2022, The Look Company Qatar delivered the branding and overall look of the world's most popular and most-watched soccer competition. In total, over 905,000 sq m. (9,741,338.93 sq ft.) of branded elements were printed and installed in 8 main venues and 108 non-competition venues.
Get In Touch
Kick off the ultimate fan experience. Contact us to get more information about our products and services for sport and event branding.