Stadium Branding

Visual Engagement Solutions for Sports Venues

What We Do

Who We Are

The Look Company offers a full range of visual engagement solutions to transform stadiums into engaging and memorable brand experiences. For over 20 years, we have been delivering branding and signage solutions for national and international sporting events.

Looking for ideas to outfit your sports venue or event? Download The Look Company's Sport Lookbook.

Stadium Branding

For the Look of the Game

Our solutions unify the look of events, stadiums, and teams, elevating the fan experience. We have produced visual solutions for stadiums in the Canadian Football League, Canadian Premier League and U Sports. We have delivered branding and signage for FIFA World Cup Qatar 2022™, FIFA’s Women’s World Cup, the Olympics, the World Cup of Hockey, Major League Baseball, The National Hockey League, the Canada Games, and several other international sporting events.

Branding for Stadium Interiors & Exteriors

Our stadium branding process involves complete project scoping, concept development support, large-format printing, project management, and on-site installation. We can work in collaboration with an existing team or take on the full scope of project requirements.

FIFA World Cup Qatar 2022™

In 2022, The Look Company Qatar delivered the branding and overall look of the world's most popular and most-watched soccer competition. In total, over 905,000 sq m. (9,741,338.93 sq ft.) of branded elements were printed and installed in 8 main venues and 108 non-competition venues.
2022 NHL Heritage Classic Stadium Branding
FIFA World Cup Qatar 2022 City Dressing
110th Grey Cup Hamilton 2023 CFL
Stadium Series NHL New Jersey 2024

Get In Touch

Kick off the ultimate fan experience. Contact us to get more information about our products and services for sport and event branding.