Visual Engagement Solutions

For Sports Events, Competitions, and Venues

What We Do

Who We Are

The Look Company offers a full range of visual engagement solutions to transform sports events, competitions and stadiums into engaging and memorable brand experiences. We are a complete solution provider with end-to-end in-house design, hardware manufacturing, printing, kitting, project management, and installation.

Looking for ideas to outfit your sports venue or event? Download The Look Company's Sport Lookbook.

Solutions for Sports Events and Competitions

Elevate the fan experience with premium quality, permanent or temporary visual engagement solutions. From custom products to a kit of parts, our skilled team of designers and installers can help transform your event and make it unforgettable. Our solutions include:

Delivering the 110th Grey Cup

The Look Company was selected by the CFL to be the sole branding provider for both the Grey Cup Fan Village, entertainment zones, city dressing as well as the stadium in-bowl branding graphics for the 110th Grey Cup that took place in Hamilton. In total, over 51,550 square feet of branded elements were printed and installed at Tim Hortons Field, fan central area on James St., and the Hamilton Convention Centre.

FIFA World Cup Qatar 2022™

In 2022, The Look Company Qatar delivered the branding and overall look of the world's most popular and most-watched soccer competition. In total, over 905,000 sq m. (9,741,338.93 sq ft.) of branded elements were printed and installed in 8 main venues and 108 non-competition venues.
Forge FC Stadium Branding
FIFA World Cup Qatar 2022 City Dressing
110th Grey Cup Hamilton 2023 CFL
Grey Cup Toronto CFL

Get In Touch

Kick off the ultimate fan experience. Contact us to get more information about our products and services for sport and event branding.