Visual Engagement Solutions

For Soccer Events, Competitions, and Venues

What We Do

Who We Are

The Look Company offers a full range of visual engagement solutions to transform stadiums and their surrounding environments into engaging and memorable brand experiences. We are a complete solution provider with end-to-end in-house design, hardware manufacturing, printing, kitting, project management, and installation.

Looking for ideas to outfit your sports venue or event? Download The Look Company's Sport Lookbook.

Solutions for Soccer Events and Competitions

Our visual engagement solutions provide everything you need to fully brand your soccer venue or event. This includes field-of-play, VIP and premium seating areas, sponsor branded areas, concourse wayfinding, stadium exteriors, locker rooms, as well as business and team operations.
Sports & Event Solutions

FIFA World Cup Qatar 2022™

In 2022, The Look Company Qatar delivered the branding and overall look of the world's most popular and most-watched soccer competition. In total, over 905,000 sq m. (9,741,338.93 sq ft.) of branded elements were printed and installed in 8 main venues and 108 non-competition venues.

Delivering a Sustainable FIFA World Cup

With sustainability as a key guiding principle, every decision from product design and function through to materials, manufacturing processes, and vendor selection, were made with the goal of minimizing environmental impact and creating sustainable solutions.
Canada Soccer Qualifying Match Tim Hortons Field
FIFA World Cup Qatar 2022 City Dressing
FIFA Women's World Cup Australia & New Zealand 2023™
FIFA World Cup Qatar 2022 City Dressing Flagtrax

Get In Touch

Kick off the ultimate fan experience. Contact us to get more information about our products and services for sport and event branding.