WAYFINDING


The Our experts can create wayfinding plans that suit the most expansive and complex of venues, helping attendees navigate the experience.

“Wayfinding can be boring – or it can add to the pageantry. When tasked to develop Gate Identifiers for the 2001 World Championship in Athletics in Edmonton, the Look team developed dramatic towers that stood 40 feet above the pavement, so that fans in even the tightest crowds could navigate their way to the gates. And the team outdid itself at the 2005 Asian Games in Qatar, with even more dramatic and dynamic structures.”