The Look Company was selected by the CFL to be the sole branding provider for both the Grey Cup Fan Village, entertainment zones, city dressing as well as the stadium in-bowl branding graphics for the 110th Grey Cup taking place in Hamilton Ontario on November 19th.
In total, over 51,550 square feet of branded elements will be printed and installed at Tim Hortons Field, fan central area on St. James St., and the Hamilton Convention Centre.
Operating out of a 50,000 sq ft facility in Barrie, Ontario, The Look Company delivers premium quality, permanent or temporary visual engagement solutions for events, sports, competitions, and venues. They provide end-to-end in house design, hardware manufacturing, printing, kitting, project management and installation.
The Grey Cup is the largest annual sporting event to be broadcasted in Canada, and is an opportunity to showcase The Look Company’s stadium and signage capabilities to over 4 million viewers and over 35,000 expected attendees.
“The Look Company is pleased to once again work in partnership with the CFL to transform Tim Hortons Field and the Hamilton Sports Group to elevate the fan experience leading up to game day”, Valerie Munro, Marketing Director.
With offices in North America, Qatar and Europe, The Look Company provides branding and signage solutions for sporting events around the world. Most recently they have delivered branding and signage for high-profile international and national sporting events such as FIFA World Cup Qatar 2022™ and the 2023 NHL Heritage Classic in Edmonton.